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© 2026 SEO for Established Entrepreneurs: The Basic B
Description
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!
This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!
We’ll cover questions like:
- How does improving SEO help me get found online?
- How often should I update my SEO strategy?
- How do I know my SEO strategy is working?
- How frequently do I have to post blogs?
- What’s the first step to doing SEO?
- Does SEO require coding?
- How much time is SEO going to take?
- How long does SEO optimized content last?
- Is SEO still relevant with the rise of AI & SGE?
- Does SEO also apply to Instagram, podcasts, & YouTube?
- If I start doing SEO, can I ditch social media marketing for good?
After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”
Word on the street is she consistently makes a really complicated subject approachable and exciting!
With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.
It’s time to press play & discover the magic of SEO! 🪄
145 Episodes
Reverse
“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!” That is the power of an SEO optimized case study! Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study. And that just so happens to be exactly what I’m walking you through in this episode!...
Questions like “can SEO help me rank in a way that helps business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too. I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit! I had so many actual questions asked by actual entrepreneurs just like you tha...
“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!” If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone! You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor, Erin Wilson. Erin, like several other SEO & Grow students, ...
Let’s get right to it because—we desperately need to talk about blogging. Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!). Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic. That’s totally fair. Despite the fact that it’s been around for years, there are still a lot of unknowns about the strategy because everyone has been so focused on social media. ...
I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And… I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO. → 5 things you can do with SEO to help you get found online in 2026. There’s a little bit of everything in here—quick tasks, a little more time consuming tasks, things for podcasts and blogs and websites. Tune in, take notes, & be sure to che...
If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works. And today? We’re digging in deeper so I can show you the exact 3 steps my clients & I are taking to get found on Google—ZERO posting on social required! Remember → DM me “SEO” to see which is the best fit for you & your needs! (You’re not locked into anything...
In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be. I really love teaching! It's the biggest reason why I started this SEO group coaching program. And the peeps in the program? They ask really good questions. In this episode, I'm sharing some of the questions and answers with you so you can get a taste of the experience. Buckle ...
I hate to break it to you, but… you’ve been doing headlines all wrong. ❌ I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things! Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even your Freebie pages, Sales pages, & other Landing pages. Those cute lil robots 🤖 that scour the internet when someone asks a question in Google or C...
You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast! Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through. In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in 2025 and are taking with them into 2026! 🚀 More specifically, you’ll learn: What ...
“I have this paralysis when I have to commit to these words.” My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast! This is a Q+A / Hot Seat type of episode where we take a look at Donna’s website. I point out opportunities I notice & share what she could do to take advantage of them—and—answer her questions along the way. We stop to review her: -Home page -Blog page -Podcast page If you’ve picked up & put down this SEO thing in the past, tune in! ...
"I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.” Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing your website is ranking for… what?! 👀 You met Michelle in the recent case study mashup episode, but there was so much more to share with you! So today, you’re getting the FULL conversation with Executive Leadership Coach, Michelle Pollack. And I’ve even added in a ve...
I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you. In these SEO-meets-astrology episodes I’m focusing on: What season we’re in according to astrologyThe main themes at playAnd most importantly—how you can maximize these moments as an entrepreneur with a focus on your SEOFor this episode, we’re exploring the “last set” of astrology signs for the calendar year, if you w...
“I feel like a savvier business owner because of SEO.” If you: Consider yourself a chronic learnerHave ADHD or even ADHD tendenciesFeel like you already have a lot of balls in the airAND have been burned before by service providersWonder if programs actually deliver on what they say they willWant to feel like a savvier business owner who makes strategic investmentsAre ready to tighten things up & get serious with your business…this episode is for YOU! You met Dr Cecily in last week’s case...
Welcome to the Case Study Mashup Episode! I could obvs talk ALL day long about this program, but things hit different when you hear from actual humans who went through the experience. There’s a mixture of stories & insights from some of those who went through this last round of SEO & Grow. We had all kinds of entrepreneurs… coaches, photographers, therapists, astrologers, herbalists, bookkeepers, copywriters, & more! You’ll meet someone who has ADHD, someone who’s a teacher, someo...
“I made this entire series very action-oriented because I want you to see that you CAN do SEO!” With the right, results-producing process AND a guide who speaks your language, SEO is a very doable & impactful marketing strategy for your business—and your life. I’m coming to you fresh off the 3-day SEO series Google Me, Baby!, THE place to start to get SEO off your someday list, simplify SEO, & learn how to get leads straight from Google. It was SUCH a blast & I want to make ...
I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class! If you like this type of question-answer situation & you want to do this in a 1:1 or even a group capacity, take a look at my SEO Strategy Session for 1:1 or explore SEO & Grow 🌱 (enrolling for Nov) for the group vibes. Get the full show notes here! Ask your own question! 👉 Send a DM on Instagram …or click th...
I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect—the energetics of SEO. No one is talking about this! Yet it plays such an important role in SEO actually being an effective strategy for you. 2025 has truly been my year to come out of the spiritual closet! And that includes 1. becoming aware of the energetics of SEO & 2. figuring out how to talk about them with business owners. In this e...
“SEO (even for podcasts) is about being intentional. You don’t have to overcomplicate it—just start with clear titles and consistent keywords.” Podcast SEO is the difference between your show being buried in the archives or becoming the go-to resource your audience finds week after week. Even more surprising is the fact that it 1. doesn’t take that much extra effort to optimize an episode & 2. how quickly SEO works for podcast episodes. (I’m talking days or weeks—not months or years...
We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS. I’ve got a few lessons I’ve already learned, tweaks I’ve made to the program, & aha’s from the business owners in the group! In this episode, you’ll learn what we’ve already done, upcoming tasks, & what surprised these business owners the most about SEO. Get the full show notes here! SEO &...
I find myself constantly answering this question: “Is it actually that important to optimize images?” This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographers. And while I haven’t always been the best at putting this into practice myself—so YES you will see places where I’ve made mistakes—taking the time to optimize your images can GREATLY impact your business. In this episode, I’m going to get into all the ways image optimizatio...
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