Natural Born Coaches

In this episode, Marc shares four acronyms and the lessons that coaches can take from them! What You'll Hear In This Episode: -       Why showing up on time for scheduled calls separates professional coaches from amateurs. -       The dangers of keeping Zoom open and multitasking while waiting for late arrivals. -       Why the trust deficit is worse now than 5 or 10 years ago and what it means for your marketing. -       The island vs. ocean metaphor - Why building an online community is more effective than relying solely on your social media profile. -       How making consistent offers increases your chances of sales! d For links mentioned in this episode, go to www.naturalborncoaches.com/episodes    *    

Marc shares five recommended books that he read in 2025, and the big takeaways from them!   What You'll Hear In This Episode: -       Why waiting for inspiration is killing your coaching business - and what to do instead according to legendary music producer Rick Rubin. -       The Matthew McConaughey strategy: How cutting two major priorities helped him go from B-level performance in everything to A-level success (and why you're probably doing too much) -       Why Ray Kroc didn't achieve massive success until age 52 - and what that means if you think you're "too late" to the game! -       The video game approach to building your coaching business - gamification tactics that actually work, from Nerd Fitness founder Steve Kamb … -       "Be judged or be ignored" - why haters and trolls might actually be a sign you're doing something right. -       Marc's #1 book recommendation of all time came from a random Facebook post … and it's one you've probably never heard of! -       Why reading books from completely different industries (like fast food empires) can give you better business ideas than another coaching book …   LINKS Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com   If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http://www.nbcprogram.com Join The Coaching Jungle Facebook Group! http://www.thecoachingjungle.com   Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! http://www.myjunglevip.com   Grow your business with The Coaching Jungle Mastermind! http://www.coachingjunglemastermind.com If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them: http://www.jvwithmarc.com  

Marc shares the strategy he uses to deal with cold outreach in his inbox, which will save you hundreds of hours every year!  What You'll Hear In This Episode: -      The main types of cold emails/messages that you get, and Marc's proven system for handling them.  -       Why engaging with vague small-talkers can haunt your inbox forever … -       How to flip cold pitches into revenue instead of just deleting them! -       Learning to identify low-value emails that don't deserve replies.     The annoying trend that salespeople are currently doing, and why Marc doesn't reply to those people.     Avoiding "time vampires" who will drain your energy.     A powerful three-step homework assignment to do after this episode!     LINKS Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com  If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http://www.nbcprogram.com Join The Coaching Jungle Facebook Group! http://www.thecoachingjungle.com  Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! http://www.myjunglevip.com  Grow your business with The Coaching Jungle Mastermind! http://www.coachingjunglemastermind.com If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them: http://www.jvwithmarc.com

In this episode of Natural Born Coaches, Marc talks about the dangers of telling yourself negative and limiting stories - and gives his advice for how to identify and change the habit so you can get better results!  What You'll Hear In This Episode: The danger of accepting defeat before you begin - How one coach wrote off 2026 entirely after losing a single client, and why that's a self-sabotaging mindset. Words create reality - Zig Ziglar's "alarm clock" vs. "opportunity clock" concept and why the language you use matters more than you think. "I'll give it a try" is a red flag - Why weak, tentative language like "we'll see how it goes" virtually guarantees failure before you start. The rubber band technique - A method to break negative self-talk patterns by physically snapping yourself out of it. Behind the camera to in front of it - How Marc's brother Matt transformed his "I'm a behind-the-scenes guy" story and launched a podcast in just 6 days! Sales myths destroyed - Why "nobody buys in _____/month" is a self-fulfilling prophecy that costs coaches thousands in lost revenue …

Kirsten Graham, co-founder of Six Figure Business Coaching, talks about the importance of understanding your business numbers and preparing for tax season, and shares an affordable way to keep your books in good shape! What You'll Hear In This Episode: -       Why most entrepreneurs hate bookkeeping, and why you shouldn't force yourself to do work that drains your energy when you could focus on serving clients and growing your business.  -       The $6/hour solution for professional bookkeeping: How to hire QuickBooks-certified bookkeepers with accounting degrees and minimum 3 years of experience at a fraction of typical costs.  -       How to safely give bookkeeping VAs access to financial software without exposing your full bank account numbers or compromising security.  -       Win-win-win philosophy: How outsourcing creates positive impact for your business, supports hardworking professionals overseas, and builds long-term relationships based on trust.  -       When to outsource vs. DIY your bookkeeping: If your time is worth more than $6/hour, you're wasting money and energy doing tasks you hate instead of focusing on revenue-generating activities.

In this episode of Natural Born Coaches, Marc interviews Stefan Ciancio, co-founder of WebinarKit, to discuss AI-powered webinars and their impact on online businesses. They talk about  the evolution of webinar marketing, including the use of AI for narrating and building webinars, and the importance of building trust with audiences through multiple touchpoints!

This episode of Natural Born Coaches focuses on group coaching programs, with David Barnett sharing how to optimize yours, with lots of real world advice and examples!       What You'll Hear In This Episode: -Why David requires his clients to complete his online training before joining his group coaching program, which helps level the playing field and save time and energy. -How to establish different membership tiers for your program, and what they should have … -David's experience with individuals who have been lured into expensive courses promising quick wealth through business acquisitions, only to realize the challenges involved. -The allure and pitfalls of online business courses promising quick success with minimal investment. -The challenges of content piracy, with David sharing a story about his course materials being illegally distributed at significantly reduced prices, without his permission and how he handled that.

In this episode of Natural Born Coaches, Marc talks about the importance of playing the long game and practicing patience in the online coaching space! What You'll Hear In This Episode: -       How easy it is to fall into unrealistic expectations online, with an example from one of Marc's clients. -       Changes that Marc made with his coaching programs to attract long-term thinkers and discourage "get-rich-quick" types (plus to get better results for those he works with!) -       The importance of rewarding yourself for milestones that you hit … -       How to use small, everyday events to practice and improve your patience. -       A special holiday offer that Marc is running until December 31st!  

Lewis Vandervalk stops by the podcast to share his expertise around SEO strategy for coaches! What You'll Hear In This Episode: -Why answering client questions remains the core principle of search engine optimization, regardless of whether people find you through Google, ChatGPT, or other AI platforms. -The truth about backlinks and SEO gaming: why purchasing cheap backlinks can destroy your search rankings overnight and what Google updates mean for long-term website visibility. -How to repurpose one piece of content across blogs, podcasts, Instagram, Facebook, and LinkedIn to maximize your SEO impact. -Lewis answers the question: "Should you display pricing on your website?" -Why ugly websites with clear calls-to-action often outperform beautifully designed sites that confuse visitors. -The email-to-blog content hack: why every email you send to your list should also be published as a blog post to keep your website active and improve search rankings.

Todd Hartley is the founder of WireBuzz and the author of "Accelerating Yes!", and in this episode he shares the lessons about lead generation that he's learned from many successful years in online business, including working with Tony Robbins! What You'll Hear In This Episode: - How to built a predictable lead generation system in just 3 steps … - The $50M to $150M revenue jump in just 60 days (including a real case study of how Wirebuzz identified low-hanging fruit and tripled a company's revenue in just two months) - Why your coaching offer isn't converting (and how to fix it). - The $5,000 to $50,000 offer exercise - a simple framework to dramatically increase the perceived value of your coaching packages without necessarily adding more work. - From rejection to landing on Tony Robbins' stage: the 4-year persistence story, and how multiple rejections led to speaking opportunities and $200M in client success stories! - Why coaching isn't dying (despite what the naysayers say!) Todd addresses the "coaching is dead" narrative and explains why irresistible offers still convert in 2025 …

Change can be scary, but in this special episode of Natural Born Coaches you'll learn about the importance of embracing it in your coaching business! Marc shares the business transformations he's doing entering 2026, and you'll walk away with actionable steps you can take to improve your results as well! What You'll Hear In This Episode: -       Marc discusses his business changes approaching 2026 and emphasizes the importance of challenging long-standing practices, even if they have been done for years. -       3 big changes that Marc is doing heading into the new year, and what you can learn from those moves.  -       Why you shouldn't wait for arbitrary dates to make the changes you know you need to make.  -       How to push past any hesitance to "slay sacred cows"!  -       The big calendar/scheduling change that Marc made that completely changed his business …  -       What Marc eliminated after almost a decade of doing it, and what you can learn from that.  -       Homework that will have a profound effect on your results in the new year!

Lots of coaches struggle with imposter syndrome … are you one of them? If so, check out this interview with Miriam Segal where she shares how you can get past it!  What You'll Hear In This Episode: - What imposter syndrome really is … - Why the fear of success is as strong as the fear of failure!  - The challenges of following up a major success (with historical examples, like J.D. Salinger) - Why bronze medal winners are often happier than those who won a silver medal!  - Stories about Kevin Bacon and Marilyn Monroe, and how changing your demeanor can significantly impact others' perceptions. - Authenticity and how people can redefine themselves through changes in appearance and behavior. 

The previous episode of Natural Born Coaches showed how to turn your podcast guests into clients, and in this interview Henry Lopez (host of "The How of Business") shares how to convert listeners into clients!   What You'll Hear In This Episode: -The best strategy to use when launching your podcast. -The importance of building a dedicated audience rather than focusing only on large numbers! -Guest selection methods and managing your show inquiries. -How to turn booking rejections into revenue … -The value of having engaging conversations and the need to select guests who align with your show's themes and audience interests.

Dave Dubeau helps experts get premium clients with high-ticket podcasting, and in this episode, he shares how to turn your guests into clients with his unique podcasting method!  What You'll Hear In This Episode: -How Dave creates podcasts for high-ticket coaches, consultants, and advisors - handling all production and guest acquisition while requiring clients to participate in just a few Zoom sessions a week. -The shift that Dave made in his business that completely changed things for him (and his clients). - Dave's approach to podcast interviews, emphasizing making guests comfortable and providing value first. -How to build rapport quickly with guests and convert that to sales conversations without being forceful. -How he gets approximately 9 out of 10 guests to accept his invitation to a follow-up discovery call.

Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she's the founder of Pearce Law PLLC, home to her legal practice. She's also the creator of The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world. What You'll Hear In This Episode: -What legal things coaches must consider when operating online! -How to be marketing compliant, and Heather's 5-bucket legal framework for businesses. -The types of warnings you shouldn't ignore! -The importance of website accessibility and privacy compliance …

After 25 years in the corporate world, Cheryl Thacker made the move to coaching and as the founder of Successful Coaches she helps others do the same. Are you interested in becoming a full-time coach? Then check this interview out! What You'll Hear In This Episode: - How Cheryl transitioned from 25 years in corporate to coaching. - The right way to make the leap into coaching, and the usual timeline for how long it takes to move from a job to full-time coaching. - The average annual income that coaches make, and why that number might be misleading! - Cheryl's coaching approach and strategies for new coaches, including creating lower-ticket offers and developing niche expertise.  -Why coaches undervalue their past experiences and knowledge in their heads.  -A story about one of Cheryl's clients who used her personal experience with cancer to develop a niche in health and wellness coaching.  -The best kinds of offers for coaches to make due to the changing online space.  -The best strategies to protect your time!

Mitch Russo is a business growth strategist and the founder of Clickcoach.io, an all-in-one coaching platform built by someone who's scaled to over $30 million! What You'll Hear In This Episode: -Mitch's experience scaling a coaching business and developing tracking software to help coaches with their businesses. -The importance of tracking client progress through graphs and statistics.  -Why you should be using testimonials in your marketing, and a good testimonial formula to use. -Mitch's process for helping coaches discover and align their "why" with their business purpose …  -The "trust deficit" that's currently in the online coaching space, and the three things you need to combat it.

In this episode, Debe Fennell shares her strategies to set up profitable partnerships! What You'll Hear In This Episode: -Debe's background in sales and marketing, and her experience in the music industry and her transition to affiliate and joint venture marketing.  -The difference between affiliates (who mail for a commission) and JVs, which involve reciprocal partnerships.  -Tips for choosing and vetting JV partners, including thorough research, checking for negative online mentions, and consulting with other marketers in your network.  -The importance of questioning list sizes and mailing practices to assess the truthfulness of potential partners …  -The challenges of organizing live webinars, and the need to evaluate customer service when partnering for high-ticket offers.  -The need for transparency with email lists and the importance of obtaining explicit consent for email marketing …  -The ethical importance of reciprocating solo emails and avoiding misleading practices in email marketing.

Mark Podolsky ("The Land Geek") is the author of "Dirt Rich", host of "The Art of Passive Income Model" and has completed over 6000 raw land deals. In this episode, he shows how you can make money while you sleep with his land system! What You'll Hear In This Episode: -How much money you need to start investing in raw land (you'll be surprised by the number …) -A detailed look at Mark's unique system of buying and flipping inexpensive raw land, including how to find deals and ensure you make a healthy profit. -Should you buy land close to home, or in other parts of the country? -The best regions in the United States to buy land, and the places you should stay away from. -A look at one of Mark's most successful raw land purchases!

Regina Andler is a business strategist, speaker, author of "The Unicorn Factor", and an expert in the field of AI. In this episode, she shares how to incorporate AI into your business to stand out from the crowd! What You'll Hear In This Episode: -       The evolution of AI and its parallels to the adoption of cell phones, and why businesses should embrace AI to stay competitive.  -       Why the human element remains crucial for creating unique and authentic content.  -       Regina's process of using AI to analyze her writing without changing it.  -       Her rating scale of 1-10 for constructive feedback, and the limitations of AI in providing unbiased opinions.  -       Which AI tool she prefers for daily tasks, and which one she likes for longer content (like book writing).  -       Ethical considerations around AI-generated content, especially the need for transparency when using AI to create a digital version of oneself.  -       Why an over-reliance on AI can be dangerous for coaches!