Episode #943: Debe Fennell: Best Practices For Joint Ventures
Description
In this episode, Debe Fennell shares her strategies to set up profitable partnerships!
What You'll Hear In This Episode:
-Debe's background in sales and marketing, and her experience in the music industry and her transition to affiliate and joint venture marketing.
-The difference between affiliates (who mail for a commission) and JVs, which involve reciprocal partnerships.
-Tips for choosing and vetting JV partners, including thorough research, checking for negative online mentions, and consulting with other marketers in your network.
-The importance of questioning list sizes and mailing practices to assess the truthfulness of potential partners …
-The challenges of organizing live webinars, and the need to evaluate customer service when partnering for high-ticket offers.
-The need for transparency with email lists and the importance of obtaining explicit consent for email marketing …
-The ethical importance of reciprocating solo emails and avoiding misleading practices in email marketing.
United States
