Claim OwnershipThe Story Effect
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The Story Effect, hosted by Danielle Krischik, shares raw, vulnerable stories from leaders and experts that inspire hope, spark ideas, and motivate you to embrace your own journey and transform your life.
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In this episode, Danielle and Mike look back on how it all began — the projects that shaped their partnership, the lessons learned along the way, and the moments that made the work worth it. It's a rare behind-the-scenes look at the friendship, business, and belief system that built Knight—and inspired The Story Effect itself. The Story Effect: How Storytelling Creates Connection and Drives Performance launched on November 21 — but this book has a story of its own. Buy The Story Effect Now: https://tinyurl.com/2s4c57up Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/ Additional Resources: Connect with Mike on LinkedIn Connect with Danielle on LinkedIn Visit thestoryeffect.com Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Hiring decisions are often influenced by personal connections. Freelancing offers freedom but can lead to burnout. A strong company culture fosters genuine relationships. Vulnerability is essential for creativity and collaboration. Personal stories can significantly impact business success.
If you've seen The Godfather, Arthur Baker is like Tom Hagen, the Corleone's right hand guy. He has worked with top executives, driven communications strategies and coached c-suite professionals. As the ultimate advisor, Baker knows how to cut through the BS to lead with authenticity and create real human connection. Additional Resources: Conect with Arthur: https://www.linkedin.com/in/arthur-j-baker/ https://www.youtube.com/@ChefsKissConsigliere/featured https://calendly.com/arthurbakerconsigliere Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Connect with PeopleForward Network: Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Leaders today face unique challenges in a rapidly changing environment. Leadership is a privilege that requires a focus on human connection. Authenticity is crucial in corporate culture to foster genuine relationships. Mentorship plays a significant role in career development and personal growth. Overcoming fear is essential for effective leadership and communication.
Stop thinking you have to pick one: big business success or happy life. Ron proves you can have both. He's a successful President and CEO of a growing, global company. He's won awards for his caring leadership and great company culture. And he's a real human being who knows how to drive performance while never losing sight of what it's all about. Additional Resources: Connect with Ron: https://www.linkedin.com/in/ronalvesteffer/ https://serviceexpress.com Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Life is supposed to be fun and should be balanced with work. Intentional breaks are essential for maintaining productivity and creativity. Failure is an integral part of success and should be embraced. Building a high-performing culture requires hiring for fit and servant leadership. Creating a culture of growth empowers employees to achieve their goals.
If you really want to understand how to build a tribe of loyal followers, this is your episode. Ken Hughes is an expert on customer experience, modern consumer behavior and brand engagement. He just launched his book, Taylormaking, which is an incredible case study in emotional connection. He's a performer and one of the best storytellers in the business. Additional Resources: Connect with Ken: https://www.kenhughes.info/ https://www.taylormaking.com/ Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Storytelling is deeply embedded in Irish culture. Brands are defined by the stories customers tell about them. Emotional connections drive brand loyalty. Generational shifts can challenge brand identity. Empowering employees enhances customer experiences.
Broad River Retail is one of the largest and fastest growing licensees of Ashley Stores. Working for the company could easily be seen as just a retail job. But Charlie, CEO, and Manny, President, engage their team in such a meaningful way, people stay with them for decades. In this episode, you'll hear how they do it. Additional Resources: Connect with Charlie and Manny: https://www.youtube.com/@StoriesFromTheRiver https://podcasts.apple.com/us/podcast/stories-from-the-river/id1608553896 Connect with Danielle on LinkedIn Visit thestoryeffect.com Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Charlie and Manny have a strong partnership built on trust and collaboration. Their backgrounds in sports influence their teamwork in retail. Retail is a team sport, and success relies on collective effort. Creating a positive company culture is essential for employee engagement. They focus on innovative delivery solutions to enhance customer experience.
Brandon West is Founder and Chief Purpose Officer of Phos Creative, as well as an author and keynote speaker. He shares specific practices, ideas and actions that create a great culture where people feel inspired and purpose-driven. His team is making an incredible impact on the world—with their mission to open care centers that fight extreme poverty and sex-trafficking. Additional Resources: Brandon West, Chief Purpose Officer, Phos Creative: https://phoscreative.com/ Connect with Brandon: https://www.linkedin.com/in/brandonmichaelwest/ Connect with Danielle: The Story Effect: http://thestoryeffect.com/ Instagram: http://instagram.com/storyeffectpodcast Linkedin: https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency: http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Good company culture has a formula, but it's unique to each organization. Creating an environment for happiness is essential for employee satisfaction. Personalizing experiences for employees can significantly enhance their engagement. Vulnerability in leadership fosters trust and openness within teams. Gentleness is a crucial virtue in effective leadership.
There is a difference between 'think positive' and a mindful choice to live boldly and create endless possibilities. Shanna Adamic gives you the playbook to own your story. She's a former Kansas City Chiefs cheerleader, a brain tumor survivor and now an Executive Leader at Oracle, where she helps people use their story to achieve greater health outcomes. Additional Resources: Connect with Shanna: https://www.shannaadamic.comhttps://www.linkedin.com/in/shannaadamic/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Optimism is a choice that can be taught and inspired. We can choose what happens next in our lives. Facing adversity can lead to personal growth and resilience. Reclaiming one's identity after hardship is crucial. Audacious optimism is a powerful mindset in difficult times.
His story was first told in the movie, The Informant, played by Matt Damon. But it's only part of the story. In this episode, Mark Whitacre shares how he learned to forgive loved ones and himself after a life-changing chapter with the FBI and a prison sentence. He talks about how to regain happiness and rebuild a life you love. It's the ultimate story of redemption. If you struggle with forgiveness, Mark's story could set you free. You'll learn how faith, love and owning your story can change the trajectory of your life, and help you make a meaningful impact on others. Additional Resources: Connect with Mark: https://www.markwhitacre.com/index2.html[https://t-factor.com](https://t-factor.com/) Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Coca-Cola Consolidated's purpose statement emphasizes honoring God in all actions. The company employs full-time chaplains to support employees' spiritual needs. Prayer groups and Bible studies are integral to the company culture. Inclusivity is key; employees are not pressured to participate in faith-based activities. Leadership training focuses on empathy and servant leadership principles.
If you are a reality TV addict, especially for shows like Project Runway and Top Chef, then you will love this behind-the-scenes storytelling with Meri Haitkin. She's an Emmy winner, a Webby winner and a brilliant story architect who breaks it down and reveals the secrets. Thank you to my sister Alex for the coolest interview yet. Additional Resources: Connect with Meri: https://www.merihaitkin.com/ https://www.linkedin.com/in/meri-haitkin-0356364/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Winning an Emmy is a validation of years of hard work. Storytelling is influenced by lived experiences, not just education. Television can be a comforting escape and a source of inspiration. Working in television is challenging but rewarding. An executive producer balances creativity with logistical demands.
In Danielle's 3rd solo episode, she breaks down the 4 connection types and 4 storytelling types that you need to know to create human connection at work and drive individual and business performance. Additional Resources: Take the free Connection Quiz: https://thestoryeffect.com/quiz/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Danielle is an extreme introvert. People feel more lonely than ever. Human connection matters at work. We are wired to connect. Connection is good for us.
Garry Ridge cracked the code on how to grow business by putting people in the center of the strategy. He led the WD-40 company into extraordinary global success and shares some of his secrets in the book, 'Any Dumbass Can Do It." On this episode, he shares a little more of the story behind the story. Additional Resources: Connect with Garry: https://thelearningmoment.net/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Cultural roots shape our humility and approach to success. Intentional leadership involves bringing your best self to every interaction. Transforming toxic leadership requires awareness and intention. Creating a positive culture at WD-40 was a journey of learning and growth. Values should be enduring and guide decision-making.
If you've ever wanted to start a business, this will give you energy. Tina Provost was a D1 cheerleader for Ohio State and with her business partner, created Five Star Fans, the NIL's only platform that lets fans send players rewards directly. She shares her entrepreneurial journey, her personal story of a tough upbringing and inspires you to live life to the fullest. Additional Resources: Connect with Tina: Five Star Fans: https://www.fivestarfans.com/ Linkedin: https://www.linkedin.com/in/tinaprovost/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/ Learn more about PeopleForward Network: https://peopleforwardnetwork.com/ Key Takeaways: - The emotional connection to sports can create a sense of community. - Experiencing adversity can shape resilience and determination. - Being part of a team fosters lifelong friendships and support. - Entrepreneurship requires courage and a willingness to take risks. - The NIL changes the landscape for college athletes significantly.
Danielle breaks down why purpose is misunderstood and how you can use it to create personal connections in your company—the kind that lead to big business results. She found the ultimate case study to prove it. Additional Resources: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Purpose is not fluff; it leads to real business results. The story of WD-40 exemplifies the power of purpose. Purpose should be personal and relatable to employees. Creating a purpose statement is essential for any organization. Intentional decision-making is key to a strong company culture.
Greatness isn't luck. It's learned. Eric Potterat, PhD has worked with the LA Dodgers, Red Bull athletes, NASA astronauts, US women's national soccer team and the Navy Seals to name only a few and has the secrets on how to lead and win. This episode is a breakdown of some of Danielle's favorite ideas from his book, Learned Excellence. Additional Resources: Connect with Eric: https://www.linkedin.com/in/eric-g-potterat-phd-49ab6b93/ https://learnedexcellence.com Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: High performers across various fields share similar mental principles. Mental toughness is about controlling the human stress response. Identity is how we view ourselves, while reputation is how others view us. Top performers prioritize their identity over their reputation.
If you think you know how AI is impacting us, you may want to listen to Charlie Cole. He shares his experience on the evolving impact of AI on the workforce, sharing insights from his own career journey in digital marketing and e-commerce. As a successful business leader, he gives insight on the challenges of leadership and maintaining authenticity in a corporate environment. This conversation is personal, digital and full of ideas. Additional Resources: Connect with Charlie: https://www.linkedin.com/in/charliecole/[https://www.xgen.ai](https://www.xgen.ai/) Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Over half of the US workforce is concerned about AI's impact. Technological disruption is a constant in the workforce. AI presents both challenges and opportunities for early adopters. Charlie Cole's career path is a blend of math and marketing. Personal loss can lead to significant professional growth.
Danielle reveals how to be more influential, memorable and persuasive with a skill you can use right now—storytelling. It's the secret weapon to human connection. Additional Resources: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: You can't demand vulnerability and authenticity and not demonstrate it. My mom created space for people to tell their story. The power of storytelling connects people on a deeper level. Storytelling can drive business performance and human connection. Creating time for storytelling in meetings enhances motivation.
Boundaries. It's a struggle to set them in the first place, but can you set and keep them with yourself? Dr. Richard Citrin is a psychologist, therapist and coach who has helped people and organizations become healthier, happier versions of themselves for years. He breaks it down, makes it personal and gives host Danielle Krischik some great advice that you can use, too. It's all about your own story. Additional Resources: Connect with Dr. Citrin: https://www.linkedin.com/in/drrichardcitrin/ https://www.richardcitrin.com/blog/ Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/ Learn more about PeopleForward Network: https://peopleforwardnetwork.com/ Key Takeaways: - We are recognizing a mental health crisis globally. - COVID-19 has exacerbated mental health issues. - The stigma surrounding mental health has been persistent. - Personal experiences with mental health can lead to professional paths. - Understanding one's strengths is crucial for personal growth.
Eric Jorgenson is a firestarter—writing best selling books, hosting a popular business podcast 'Smart Friends', investing and building businesses and leading Scribe Media as CEO. You'll hear how he balances it all while staying grounded in purpose and looking for opportunities to share ideas with the world. He is the reason host Danielle Krischik is writing her first book, too. Eric is in the final editing stages of The Book of Elon, coming soon. Additional Resources: Connect with Eric: Scribe Media: https://scribemedia.com Podcast: https://open.spotify.com/show/1s5DQ6KDvA9thljJcTnIST?si=6a380705fa654129 Linkedin: https://www.linkedin.com/in/erjorgenson/ https://www.elonmuskbook.org] Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: The night of June 11th, 2024, was pivotal for my career. Storytelling can lead to extraordinary outcomes for brands. Writing a book is a way to leave a legacy. The process of writing can be painful but rewarding. Imposter syndrome can be overcome with honesty and transparency.
Kelly Frank is a legend in the HR world, leading the charge with companies like Disney, Starwood Hotels & Resorts, Marriott and Carnival. Her leadership style undeniably made every person who worked for her better. Her expectations were sky high and her support and loyalty were even higher. But there is a story she hasn't told—her personal story. We dive into the incredible tragedies she's overcome and the HR secrets she was willing to share. Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/ Learn more about PeopleForward Network: https://peopleforwardnetwork.com/ Key Takeaways: - Starwood's success was rooted in its ability to blend diverse cultures. - Employee engagement thrives on authentic storytelling. - Preparation is key to effective leadership and collaboration. - Personal experiences can profoundly shape leadership styles. - Resilience is essential in overcoming life's challenges.
Jon McGraw played for the Jets, Lions and Kansas City Chiefs before deciding to retire, deepen his own purpose and help teams and companies learn how to maximize performance while staying mentally well. He generously shares his tips, tactics and life hacks to help high performers learn how to shift their mindset so they can reach peak performance and also be present outside of the game and the office—where it truly counts. Additional Resources: Connect with Danielle: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/ Connect with Jon McGraw and learn more about Vision Pursue: https://visionpursue.com Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/ Learn more about PeopleForward Network: https://peopleforwardnetwork.com/ Key Takeaways: Success can often feel empty despite achieving goals. Dopamine from achievements is fleeting and can lead to a 'hangover' effect. High performers often struggle with mental health issues post-achievement. Mindfulness and mental skills training are crucial for overall well-being. The brain's left and right hemispheres serve different functions in processing experiences.
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