Soul Leaders® Podcast with Mills Gray

This week I'm joined by the brilliant CJ from Vibing Social and honestly, this one's a treat. CJ is a Meta ads strategist with a background in psychology who works predominantly with product-based businesses — so if you sell actual physical products, this one's for you! We're diving into why people really buy, the biggest myths around ad spend, and that time CJ burnt out working with a brand founded by a member of the Royal Family. Plus we bonded over guinea pigs in South America, so there's that.Topics covered on The Psychology Behind Why People Buy:Why understanding human behaviour matters more than understanding the algorithm The biggest myth about ad spend — you can start on £10 a day Why CJ spends two weeks doing audience research before a single ad goes live Creative testing: why your visuals are now doing the targeting and Facebook rewards variety Stop sending people to your homepage — get them as close to the buy button as possible The Royal Family client that led to total burnout and zero boundaries How AI is already changing advertising for big brands — and what it means for smaller businesses CJ's client results: from 20K months to nearly 100K months in three yearsLet's ConnectCome find me on Instagram @mills_grayCJ's Instagram: @vibingsocial_Join the community: Facebook group Mind Your MindsetWebsite: www.millsgray.comResources mentioned: Meta ads membership from Vibing Social (£97/month) https://linkin.bio/vibingsocial_/If you're a product business owner who's been sitting on the fence about ads — share this one with your business bestie. Tag us both!Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and settle in. Today I'm sharing the exact planning approach that's transformed how I run my business - and how my clients go from constant firefighting to actually having their weekends back. If you're either stuck in endless planning mode or exhausted from constant reaction, this episode will change how you think about strategy.Key Topics Covered:The two planning traps: zoomed out so far nothing gets done, or zoomed in so tight you're constantly firefightingMy three-layer planning approach: Big Picture → Quarterly → WeeklyWhy every quarter shouldn't be a launch quarter (capacity matters!)Using astrology and intuition alongside business strategyReal client story: How strategic planning got her weekends back in 3 monthsWant the audit questions emailed? https://millsgray.kartra.com/page/podcastauditLet's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!For the full show notes and more resources head over to https://www.millsgray.com/stop-winging-it-big-picture-planning-that-actually-works/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee because I'm getting real with you today about something that's been labeled as the "big trend" for 2026 - depth. Spoiler alert: depth isn't new, it's just what actually works when you're building a sustainable business. I'm diving into why clients are done with shallow solutions, what Amy Porterfield's pivot really means (hint: maybe she's just bored), and how depth shows up differently across various business models. If you've been feeling the pressure to constantly add more to your offers or wondering why surface-level tactics aren't working anymore, this episode is for you.Key Topics CoveredIn this behind-the-scenes look at what's really shifting in the online business world, I explore:Why depth has always worked (and why it's suddenly being called a "trend")The Amy Porterfield digital course pivot - what it does and doesn't meanHow 2020's online explosion created unsustainable business models that are finally collapsingWhat depth actually is versus what people think it isHow to create depth across different business models - one-to-one, memberships, group programs, and hybridsThe transformation versus information framework that changes everythingYour Depth AuditDownload from https://millsgray.kartra.com/page/podcastaudit and complete.Let's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!For the full show notes and more resources head over to www.millsgray.com/depth-isnt-a-trend-its-just-good-businessMentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee because today we're talking about predictable income. Not chasing bigger goals - knowing what the fuck is coming in each month so you can actually plan and breathe. If you've ever hit a big cash month and then felt sick two weeks later because you have no idea where the next clients are coming from, this one's for you.Key Topics CoveredWhy hitting 10K once doesn't create safety - predictability doesThe difference between revenue goals and predictable income (one creates calm, the other creates pressure)My practical cashflow strategy using Starling bank "spaces" to turn paid-in-full into monthly recurring revenueThe three reasons successful business owners have all-over-the-place income (spoiler: it's structural, not motivational)What predictability actually looks like in real termsLet's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!For the full show notes and more resources head over to www.millsgray.com/why-your-10k-months-dont-actually-mean-sht-if-you-cant-repeat-them/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and settle in for this one! I'm sitting down face-to-face with Faye Jacobs - yes, actually across the desk from me, which is a first for Soul Leaders. We're diving into one of the most controversial topics in the coaching world: hustle culture.You've heard me talk about burnout and boundaries, but Faye? She's a proud hustler. And before you roll your eyes, this conversation might just shift how you think about hard work, ambition, and what it actually takes to build something extraordinary. If you've been wondering whether you need to hustle harder or slow down, this episode will help you figure out what's right for YOU.Key Topics CoveredIn this honest, no-BS conversation, we explore:The difference between being a hustler vs. burning out in hustle cultureWhy extraordinary results require extraordinary effort (and what that actually means)Leadership lessons: managing vs. leading your teamThe ChatGPT trap and losing your authentic voiceBuilding a business model that fits YOUR personality, not someone else'sLet's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!Find Faye on Instagram: @thefayejacobs Check out her website (link in her bio) Book a free call - yes, she actually means it, and yes, she genuinely loves these conversationsFor the full show notes and more resources head over to www.millsgray.com/the-truth-about-hustle-culture-when-hard-work-works-and-when-it-doesnt-with-faye-jacobs/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Welcome to Season 7 of Soul Leaders! We're kicking off 2026 with something different - not another bloody goal-setting episode, but a proper strategic framework that'll stop you from burning out by March.Here's what happens every January: You finish your break feeling pumped and alive, creativity flowing, and suddenly you're planning new offers, more content, more fucking everything. Then March rolls around and you're wondering why nothing's working.Today we're doing bigger picture thinking with my Stop, Keep, Start framework - and yes, we're doing it in that order for a very specific reason.Let's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you! Or join my Facebook group Mind Your Mindset.For the full show notes and more resources head over to www.millsgray.com/stop-adding-more-shit-the-stop-keep-start-framework-for-2026/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and settle in because today's episode is a bit different. Instead of doing the typical "here's what happened in my business" year-end wrap-up, I'm pulling back the curtain on what actually happened with my clients this year. Real transformations, real numbers, real results.If you've been wondering whether coaching actually works or what's possible when you stop winging it and get proper structure in place, this one's for you.Let's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!For the full show notes and more resources head over to https://www.millsgray.com/the-real-client-transformations-what-actually-happened-last-year/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and let's talk about something that's probably costing you more than you realize. This isn't another "charge your worth" lecture - this is about the sneaky ways you're still discounting yourself without even realizing it. If you think you've got your pricing sorted, but you're exhausted, resentful, or constantly "throwing in extras," this episode is going to open your eyes to what's really happening in your business.Key Topics CoveredIn this game-changing episode, I explore:The over-accommodation trap - How "good service" is actually you giving 5K of value for 2KWhy less is actually more - How over-giving can set your clients up for failureThe sneaky ways you discount yourself - Beyond just lowering your pricesReal client examples - From unlimited WhatsApp to weekend responses to "just one more thing"How to audit what you're actually delivering - Vs. what you're charging forBoundary scripts that work - Professional ways to hold your pricing integrityThe cost of over-accommodating - To your time, nervous system, and client resultsLet's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!For the full show notes and more resources head over to https://www.millsgray.com/youre-not-undercharging-youre-over-accommodating/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Join me and my guest expert Sam Whisnant as we dive deep into the world of systems that actually work for coaches and service providers. Sam breaks down the simplicity behind automation, shares her favorite time-saving tools, and reveals how proper systems can bring you more income while giving you back your time. This is all about scalable offers, automated sales, and building a lean team that works.Key Topics CoveredIn this conversation, we explore:Why systems aren't as complicated as you think - Sam demystifies automation for nervous business ownersThe time-saving systems every coach needs - Practical tools that have saved Sam hundreds of hoursBuilding scalable offers - How to create services that grow without eating all your timeAutomated sales strategies - Setting up systems that sell while you sleepRunning a lean team effectively - Getting more done with less overwhelmSam's non-negotiable system - The one tool she absolutely cannot live withoutLet's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you! Connect with Sam: https://systemswithsam.com/For the full show notes and more resources head over to https://www.millsgray.com/systems-that-scale-how-to-save-hundreds-of-hours-and-make-more-money-with-sam-whisnant/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee because I'm getting on my soapbox today! This is one of those "someone needs to say this" episodes. If you've been beating yourself up because a client isn't getting results, blaming yourself for their lack of implementation, or taking on responsibility for their choices - this episode is going to give you the reality check you need. Let's talk about what's actually YOUR job and what isn't.Key Topics CoveredIn this truth-bomb episode, I dive into:The responsibility trap - Why coaches and service providers take on too much ownership of client resultsWhat is (and isn't) your job - Clear boundaries on your role vs. their roleThe real problem - How your ideal client definition and marketing language might be attracting the wrong peopleThe emotional cost - Burnout, resentment, imposter syndrome, and guiltHow to have the conversation - Scripts for addressing clients who aren't implementingWhat to do next - Practical steps to shift this patternMy Digital Course - SOAR  https://www.millsgray.com/work-with-me/courses/how-to-become-magnetic-in-your-marketing/Let's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!For the full show notes and more resources head over to https://www.millsgray.com/stop-taking-responsibility-for-your-clients-inaction/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee for a proper BTS today! I'm pulling back the curtain on my year-long mastermind experience - the wins, the revelations, and why I've decided to leave. This wasn't breath work and sound healing, this was proper business graft with 10 ambitious business owners, good food and great company. If you've ever wondered what really happens at those business retreats or how six-figure business owners actually structure their lives, this episode is for you.Key Topics CoveredReal transformation over a year in a mastermindWhy money mindset issues don't disappear at six figuresThe pricing revelation: doubling prices that TRIPLED salesWhy successful business owners become their own bottleneckBeing the oldest in the room and what success really meansKintsugi and the metaphor for business fracturesHow your peers take you to unexpected destinationsLet's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!For the full show notes and more resources head over to https://www.millsgray.com/behind-the-curtain-what-really-happens-in-a-year-long-mastermind/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and settle in for this one! Today I'm diving into something that's been coming up repeatedly with my clients - and maybe you're nodding along too. We're talking about when your business is objectively successful (clients are happy, revenue is good), but you're absolutely exhausted. If you've been feeling like your business has grown but your boundaries haven't, this episode is exactly what you need.Key Topics CoveredIn this honest and practical episode, I explore:The exhaustion paradox - Why you can feel burnt out even when business is "working"Your old business model's emotional cost - The hustle mindset that got you here but is now holding you backThe maintenance trap - What you're unnecessarily maintaining that's draining your energyThree powerful audit questions to reveal what needs to changeReal-life boundary examples - How holding boundaries helps both you AND your clientsWhy structure equals relief - Not rigidityLet's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!For the full show notes and more resources head over to www.millsgray.com/is-your-business-working-for-you-or-are-you-working-for-your-businessMentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and join me for this deeply moving conversation with David Linaker - a man who's mastered the art of pivoting without losing his soul. From ordained clergy to celebrant, coach, and author, David shares how he's navigated life's biggest transitions by staying anchored to his core essence. We dive into grief work, inner child healing, and why your 7-year-old might be grabbing the steering wheel more than you realize!Key Topics CoveredIn this soul-stirring episode, we explore:The Art of Authentic PivotingHow David defines a pivot as "moving around a still point" - your essenceWhy he still considers himself a priest despite no longer believing in GodThe difference between changing what you do vs. changing who you areMoving from controlling everything in clergy to adapting in the commercial wedding worldHolding Space in Grief and LossHow David becomes "the safe person in the room" during funeralsWhy grief strips your mask off and leaves you "naked in the public square"The two patterns he sees: those who engage vs. those who armor upWrapping "the arms of your soul" around people in painPowerful Inner Child WorkHow childhood trauma (especially ages 7 and 13-14) drives adult behaviorDavid's guided meditation technique for reconnecting with your younger selfThe Viktor Frankl gap: creating space between stimulus and responseWhy your inner child might be "grabbing the steering wheel" during triggersFrom Spiritual Service to Business RealityThe challenge of pricing in spiritual/wellness spaces (hello, inner child pricing fears!)Using AI tools like ChatGPT to nail your niche and messagingTikTok as David's modern "pulpit" for sharing wisdomThe difference between being "nice" (no boundaries) vs. "kind" (healthy boundaries)Resources MentionedWebsite: https://www.davidlinaker.com/life-after-religionBooks: https://www.amazon.co.uk/stores/author/B0DY8D1RD7TikTok: @davidlinaker_spiritstoryLet's ConnectCome find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you!For full show notes and more resources head over to www.millsgray.com/the-inner-child-running-your-business-whether-you-know-it-or-not-with-david-linaker.Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and settle in because today we're diving into something that comes up constantly with my clients - and if I'm honest, something I've struggled with too. We're talking about pricing that shifts based on how you're feeling that day, and why that's keeping you from building the scalable business you deserve.This week's client calls brought this topic front and centre - when your pricing depends on confidence levels, the size of the business you're pitching to, or just a "feeling" you have, it's time for a deeper conversation. Let's transform that chaos into clarity.Key Topics CoveredIn this honest episode, I explore:Why emotional pricing keeps your business unstable (and how to fix it)The real cost of charging less to be "kind" - to yourself and your clientsHow to embody your pricing so it reflects your energy, experience, and business modelSetting boundaries around discounting and managing client expectationsThe importance of transparent pricing on your website (goodbye, "jump on a call to find out")Creating pricing tiers that serve different clients AND keep your business excitingLet's Connect!Ready to audit your pricing and offers? DM me @mills_gray to chat about working togetherBusiness consultancy options (November spot or January start)FREE PRIVATE PODCAST: The 3-Day Private Podcast to Restructure Your Business for Clean, Scalable GrowthFor more resources & full show notes head over to https://www.millsgray.com/when-your-pricing-changes-with-your-mood-the-real-talk-about-emotional-pricing/ Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Hey, it's Mills! Welcome to Soul Leaders - your weekly dose of real business talk. Can you believe we're basically at the end of 2025? (Yes, I'm one of those people who uses the year in random passwords, don't judge me.)This episode is coming at you right at the beginning of November, and I've got some BIG news to share. Like, pinch-me-is-this-real news. Plus, we're talking about why November is YOUR month to sell before the December lull, so buckle up!Key Topics CoveredIn this behind-the-scenes episode, I share:The spiritual nudges that finally got me to commit (spoilers: EVERYONE has been telling me to do this)Why I'm NOT writing a boring-ass business bookMy unconventional writing process (no retreats, just snatched moments and late-night creativity)The dream team helping bring this to lifeLaunch timeline: Q2 2025 (thinking May-ish)Why November is THE month to sell your offersMy November strategy (hint: no Black Friday here!)Three-Day Telegram Coaching Event - 10th NovemberMe in your pocket for three days of intensive coaching: https://millsgray.kartra.com/page/O9p2071£111 for the whole experiencePerfect if you're wondering why strategy, marketing, or sales just isn't quite workingCome say hi on Instagram @mills_gray!For full show notes and more resources head over to https://www.millsgray.com/im-writing-a-bloody-book-plus-your-november-selling-strategy/ Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and settle in, because today we're diving into something I've been noticing over and over again with my clients - the ones who get the fastest, most incredible results aren't the ones who hustle harder or work more hours. They're the ones who trust themselves enough to move quickly when something clicks. If you've been sitting on a decision, waiting for the "perfect moment," or confusing thinking with preparing, this episode is going to be a wake-up call you didn't know you needed.Special Announcement 🎉I'm hosting a 3-Day Coaching Event on 10th November via Telegram! Think of it as having me in your pocket for three full days, helping you get clarity on your offers, ideal client, and business alignment. No Black Friday nonsense - just pure, focused coaching for £111. https://millsgray.kartra.com/page/O9p2071Key Topics CoveredIn this straight-talking episode, I explore:The difference between rushing and resonance: Why panic-driven speed kills, but alignment-driven speed winsThe myth of perfect timing: Why waiting for all your ducks to be in a row is actually costing you resultsReal client success stories: From Amy's retreat selling out in 24 hours to ad tweaks that converted immediatelyThe "I've been watching you for two years" phenomenon: What actually changed wasn't my offer - it was their self-trustDecision-making energy: How the quality of your decisions matters more than working more hoursThe Libra daughter analogy: Why some people naturally trust their gut (hello, Manifestors!) while others dance with decisionsBusiness vs. life decisions: My hedge drama and podcast trademark story as examples of quick actionLet's Connect!Come say hi on Instagram @mills_gray - I love hearing what resonates with you from these episodes!Ready to stop sitting on the fence? Join my 3-Day Coaching Event on 10th November for £111. Link in show notes. I promise you won't regret making this decision quickly. 😉 https://millsgray.kartra.com/page/O9p2071For full show notes and more resources head over to https://www.millsgray.com/the-speed-of-alignment-why-fast-movers-win/ Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and settle in for this powerful conversation with mindset and performance coach Oli Cooke! We're diving deep into the real talk about anxiety, subconscious beliefs, and how to scale your business without burning out. If you've ever felt like your mind is working against your ambitions, or wondered why success feels so exhausting, this episode is exactly what you need.Key Topics CoveredIn this transformative episode, we explore:The courage to collaborate: Why asking for what you want in business matters (and how to handle rejection without taking it personally)Oli's journey from Vietnam to entrepreneurship: How living abroad challenged beliefs that were holding him back in businessThe teacher identity trap: Unlearning "give everything for free" and perfectionism beliefs that don't serve entrepreneursSubconscious work that actually works: Understanding why meditation and breathwork alone weren't enough to shift lifelong anxietyThe reality of morning anxiety: Oli's raw story of waking up feeling like he'd had three espressos every single dayRapid Root Level Shifts method: How combining NLP, metaphor, and precise language creates lasting transformationEducational content vs. connection: Why giving too much value can actually position you wrong and keep people from buyingHigh performance AND high fulfillment: The philosophy that you don't have to sacrifice presence for ambitionLet's Connect with Oli!Loved this episode? Share it to your stories and tag both @mills_gray and @olicooke.coaching - we'd love to hear what resonated with you!For full show notes & more resources head over to www.millsgray.com/breaking-free-from-business-anxiety-with-oli-cookeMentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Hey there! Pull up a chair because today I'm taking you completely behind the curtain of my launch process. We're going from initial spark of an idea all the way through to hitting publish on a sales page. If you're someone who has brilliant ideas but struggles to actually execute them, or you're wondering where your next offer should come from - this episode is made for you.Exciting Announcement 🎉I'm hosting What Am I Missing? - a 3-day Telegram audit intensive on November 10th for just £111. This is your chance to get proper one-on-one attention from me without the full consultancy investment. Only a handful of spaces available! https://millsgray.kartra.com/page/O9p2071Key Topics CoveredIn this behind-the-scenes episode, I reveal:My strategic framework for deciding what to launch next - spoiler: it's not just following what everyone else is doingHow to choose between free vs paid offers and what serves your business goalsThe difference between lead generation, cash injection, and nurture-focused offersMy complete process from idea spark to sales page creationWhy I chose a 3-day Telegram group over a traditional workshopLaunch timing strategy - including how to navigate busy periods like Black FridayContent planning for launches - no winging it here!The truth about waitlists - when they work and when they don'tFeatured Offer: What Am I Missing?This 3-day intensive is for business owners whose businesses aren't broken - you're experiencing traction and growth, but something feels slightly off. Perfect if you:Have hit publish and gotten okay-ish resultsFeel like you're slightly outgrowing your current offersAre selling out of habit rather than strategyHave systems that only work when you're "really fucking on it"Are attracting clients who don't feel like your next-level matchWhat You'll Get:3 days of guided reflection with direct access to meFocus on your offers, systems, and ideal clientNo fluff, no modules to sit through - just proper coachingThe "Mills magic" that my clients always mentionPreparation to smash Q1 2025Investment: £111 Dates: November 10-12, 2025Let's Connect!Come DM me on Instagram @mills_gray if you have questions about launching your own offers or about What Am I Missing! I promise I don't hold back - you get the full Mills experience even before you work with me.For full show notes and more resources visit https://www.millsgray.com/behind-the-scenes-from-idea-to-launch-how-i-create-launch-offers/ Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Welcome back! Fair warning - I actually had to re-record this episode because the first take just wasn't flowing. Sometimes you need to press stop, move your body, and start fresh. That's exactly what I did, and here we are for take two!Special Announcement for November! 🎉What Am I Missing? My 3-day Telegram intensive launches November 10th for just £111. This is specifically designed to eliminate every excuse and close the gap between wanting and doing. No live calls, no travel, no pressure - just three days of proper coaching with me in your pocket. https://millsgray.kartra.com/page/O9p2071 Let's work together:DM me 'What Am I Missing' on Instagram @mills_grayJoin the community: facebook group mind your mindsetWebsite: www.millsgray.comTopics Covered on Stop Saying "Next Time":The "I wish I'd been there" pattern that keeps repeating after every event I runWhy "next time" never actually comes and what's really holding you backThe truth about fear disguised as "not being ready"A mini audit to identify your excuse patterns (5 powerful questions)My own example of putting off a business task for 6 monthsHow we block our own businesses by staying in "wanting mode"The three-day breakdown of What Am I Missing? intensiveListener Request!I need YOUR help to make this podcast even better:Come say hi in my DMs - yes, I actually respond!Tell me what kind of business you have (service-based, product, bricks and mortar?)Let me know who you'd love to hear as a guest on the podcastShare what issues keep showing up for youThis is my second full year of weekly podcasts (plus podcast challenges!), and I want to make sure I'm creating content that truly serves you.For full show notes and more resources visit https://www.millsgray.com/stop-saying-next-time-why-you-keep-missing-opportunities-and-what-to-do-about-it/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD

Grab your coffee and let's talk about something that's probably killing your content engagement without you even realizing it. Mills dives into the dangerous trap of over-giving in your content - whether it's those epic 1000-word posts that get two likes or clarity calls where you give everything away for free. If you've ever written a post thinking "this will be so helpful" only to have it completely ignored, this episode is your wake-up call.September Wrap-Up HighlightsMills shares updates from a successful September, including being nearly fully booked (reminder: this doesn't happen all the time!) and hosting The Rebuild Room - an intimate 10-person event at the Copper Club in Guildford. Despite unexpected marble fitting disruptions (complete with drills and hoovers behind a "thick velvet curtain"), the day was transformational, focusing on vision realignment and energy audits.The Over-Giving Trap: Why More Isn't BetterThe Problem with "Giving More Equals More Value"You think you're being helpful by writing those epic, information-packed posts, but here's what's actually happening:People get used to your free helpful content and don't see a need to pay youYou're creating overwhelmed audiences who scroll pastYou're devaluing your paid offerings (if you're giving everything away free, what's left for paying clients?)You're positioning yourself as a free information source instead of a transformation partnerThe "So What?" TestAfter writing any piece of content, ask yourself: "So what?"What's the ONE thing they need to do?If someone reads this and takes action, what's the ONE thing they'll do?If you can't answer in one sentence, you've given too muchBecome magnetic in your marketing https://www.millsgray.com/work-with-me/courses/how-to-become-magnetic-in-your-marketing/Rewild retreat epsiode https://www.millsgray.com/the-power-of-pivoting-when-something-doesnt-feel-right/Coming Up in OctoberMills has a bank of guest expert interviews ready to roll, but she wants to hear from you - who would you love to hear on the Soul Leaders podcast? DM your suggestions @mills_gray.For full show notes and more resources head over to https://www.millsgray.com/stop-over-giving-in-your-content-youre-drowning-your-audience/Mentioned in this episode:10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop!10Minute Workshop AD