Hey there! Pull up a chair because today I'm taking you completely behind the curtain of my launch process. We're going from initial spark of an idea all the way through to hitting publish on a sales page. If you're someone who has brilliant ideas but struggles to actually execute them, or you're wondering where your next offer should come from - this episode is made for you.

Exciting Announcement 🎉

I'm hosting What Am I Missing? - a 3-day Telegram audit intensive on November 10th for just £111. This is your chance to get proper one-on-one attention from me without the full consultancy investment. Only a handful of spaces available! https://millsgray.kartra.com/page/O9p2071

Key Topics Covered

In this behind-the-scenes episode, I reveal:

• My strategic framework for deciding what to launch next - spoiler: it's not just following what everyone else is doing
• How to choose between free vs paid offers and what serves your business goals
• The difference between lead generation, cash injection, and nurture-focused offers
• My complete process from idea spark to sales page creation
• Why I chose a 3-day Telegram group over a traditional workshop
• Launch timing strategy - including how to navigate busy periods like Black Friday
• Content planning for launches - no winging it here!
• The truth about waitlists - when they work and when they don't

Featured Offer: What Am I Missing?

This 3-day intensive is for business owners whose businesses aren't broken - you're experiencing traction and growth, but something feels slightly off. Perfect if you:

• Have hit publish and gotten okay-ish results
• Feel like you're slightly outgrowing your current offers
• Are selling out of habit rather than strategy
• Have systems that only work when you're "really fucking on it"
• Are attracting clients who don't feel like your next-level match

What You'll Get:

• 3 days of guided reflection with direct access to me
• Focus on your offers, systems, and ideal client
• No fluff, no modules to sit through - just proper coaching
• The "Mills magic" that my clients always mention
• Preparation to smash Q1 2025

Investment: £111 Dates: November 10-12, 2025

Let's Connect!

Come DM me on Instagram @mills_gray if you have questions about launching your own offers or about What Am I Missing! I promise I don't hold back - you get the full Mills experience even before you work with me.

For full show notes and more resources visit https://www.millsgray.com/behind-the-scenes-from-idea-to-launch-how-i-create-launch-offers/

Mentioned in this episode:

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