ThriveMore with Roger Martin: Business, Health, & Wealth

In this episode of the Thrive More Podcast before the show goes on hiatus, Roger distills key lessons from 159 episodes and shares eight crucial takeaways for anyone thinking about starting or buying a business. He begins by debunking the myth that entrepreneurship equals freedom, highlighting that it actually means having options gained through hard work.  Roger then emphasizes the critical nature of sales in any business and discusses the importance of shifting one's identity from a struggling business owner to a successful one. The next key point involves acquiring customers profitably from the first purchase to ensure business growth. Roger also stresses the need to set strategic pricing that reflects the value provided to customers. He outlines a simplified business process focusing on lead generation, nurturing, and conversion. In terms of marketing, he underscores the necessity of continuous investment in brand awareness.  Finally, Roger wraps up by discussing the importance of building a self-sustaining business with robust systems and processes, ensuring that the business can operate independently of its founder. Listeners are encouraged to apply these insights to avoid common pitfalls, save time and money, and ultimately achieve greater business success.   Topics Include: The Reality of Entrepreneurship The Power of Identity in Business Acquiring Customers Profitably The Importance of Pricing Strategy Building a Self-Sustaining Business   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger sits down with Seaton Sheldon, a thriving young entrepreneur based in Bowling Green, Kentucky. Seaton recounts his journey of growing up in an entrepreneurial family and how his father's wisdom shaped his career path. He delves into the challenges and triumphs of opening his two businesses—RockBox Fitness and SWET Studio, a recovery, sauna, and cold plunge studio.  Seaton also discusses the grind of starting a business, the importance of relationship-building, and the key lessons he's learned along the way. Roger and Seaton explore his passion for holistic wellness, his transition from collegiate baseball to entrepreneurship, and the deep-rooted values of family and faith that guide his approach to life and work. Throughout the conversation, Seaton offers practical advice for aspiring entrepreneurs, sharing insights on team building, leadership, and the realities of running two growing businesses. His story is an inspiring example of how passion, discipline, and perseverance can lead to lasting success.   Topics Include: Seaton's Transition from Baseball to Business The Challenges & Realities of Running a Business Seaton's Tips on Building a Strong Team Balancing Passion and Mental Health The 3 Pillars of Faith, Family, and Fitness   Seaton's Book Recommendations:  The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life  Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen   Connect with Seaton:  RockBox Fitness Bowling Green SWET Studios LinkedIn Instagram Facebook    Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger welcomes Dr. Lloyd Glauberman, a clinical psychologist with more than 40 years of experience in behavioral psychology, mindset, and emotional health. Lloyd explores the profound impact mindset has on happiness, purpose, and long-term fulfillment. Drawing from decades of research and his groundbreaking Hypno-Peripheral Processing (HPP) method, he also highlights the critical role of sleep in maintaining both cognitive function and physical vitality. The conversation delves into the challenges of habit change, the negative effects of poor sleep and social media on mental health, and how Lloyd's Lifestyle Intelligence App (LQ) app uses cutting-edge psychology and AI to help people build healthier routines. The episode concludes with Lloyd's insights on how AI may transform the future of therapy and his distinctive perspective on leadership, resilience, and societal growth.   Topics Include: The Birth of Hypno-Peripheral Processing (HPP) The Power of Sleep and Its Impact on Health Introduction to the LQ App and Its Benefits The Impact of Shame and Steps to Overcome It Advice for Habit Change and Improving Mindset   Connect with Lloyd:  Lifestyle Intelligence App  LinkedIn Books Email: HPPCDS@gmail.com    Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

In this episode, Roger sits down with Ryan Chaw, the founder of Newbie Real Estate Investing. Ryan completely redefined his life by leaving his job as a pharmacist and diving headfirst into real estate. By age 28, Ryan had become a millionaire, and just three years later, he retired from his day job — all through a niche strategy focused on student housing investments. Ryan opens up about his early influences, including lessons from his grandfather's investment success, and how he applied those principles to create long-term wealth. He walks listeners through the pivotal moment when he realized his career in pharmacy wasn't aligned with his goals, and how that clarity led him to start purchasing single-family homes and transforming them into multi-bedroom student rentals.  Listeners will gain a front-row seat to Ryan's real-world experiences — the wins, the setbacks, and the tough lessons learned from properties that didn't go as planned. He discusses the hidden challenges of older homes, why sewage line inspections became a non-negotiable, and how mastering the details of property management helped him protect his investments and maximize returns. Topics Include: Unpacking the Student Housing Model Ryan's Lessons Learned in Real Estate First Steps to Start Real Estate Investing Ryan's Tips on Smart Financing Moves Practical Advice on Managing Tenants   Ryan's Book Recommendation:  The Road Less Stupid   Connect with Ryan and Newbie Real Estate Investing:  Website LinkedIn  Instagram Facebook YoutTube   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

In this episode, Roger welcomes back Mike Arce, founder of Loud Rumor and author of the new book The Standard Is You. They begin by exploring the nuances between stress and pressure, while categorizing team members as tigers, horses, or dogs—and explaining how to manage each type effectively. Mike shares his personal journey and what inspired him to write his book, which is aimed primarily at employees to give them a deeper understanding of business dynamics. The conversation covers thought-provoking topics such as the importance of fair versus equal treatment in the workplace, the benefits of practicing wisdom over intelligence, and the value of intentionally examining your own thinking. They also discuss the power of creating compartments in life to enhance productivity and personal satisfaction. Packed with actionable insights, engaging stories, and practical strategies, this episode offers listeners tools to develop an ownership mindset and achieve success both professionally and personally.   Topics Include: Leadership Insights from Mike's New Book Distinguishing Between Pressure and Stress Practicing Wisdom Over Intelligence The Importance of Responsibility The Rewarding Challenge of Stillness   Mike's Book Recommendations:  The 40 Hour Work YEAR Sapiens: A Brief History of Humankind  FEARVANA: The Revolutionary Science of How to Turn Fear into Health, Wealth, and Happiness   Connect with Mike:  Linktree Book   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

In this episode, Roger speaks with Adam Jackson, the CEO and founder of Braintrust, an AI-driven recruiting platform. Together, they explore the transformative impact of AI on hiring, along with real-world applications of AI, blockchain, and decentralized funding in modern business. Adam explains how Braintrust (AIR), the world's first end-to-end AI recruiting platform, streamlines the recruitment process for Fortune 1000 companies by screening candidates and conducting initial interviews. He also shares his journey as a serial entrepreneur, reflecting on past ventures—including a telemedicine company launched with Dr. Phil McGraw—that shaped his innovative approach to business. Looking ahead, Adam outlines his vision for the future of AI in staffing, emphasizing the importance of speed, adaptability, and new funding models such as tokens instead of equity. With practical advice for entrepreneurs and insights into how AI is reshaping industries, this episode delivers both inspiration and actionable strategies for anyone navigating the intersection of technology and business.   Topics Include: How Braintrust is Revolutionizing Recruitment Telemedicine and the COVID-19 Impact Adam's Advice for Small Business Owners Key Traits of Successful Founders Challenges and Lessons in Blockchain   Adam's Book Recommendations:  Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist Titan: The Life of John D. Rockefeller, Sr. Elon Musk by Walter Isaacson   Connect with Adam & Braintrust:  Website LinkedIn YouTube Instagram   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger sits down with Brian McAnulty, founder of Heights Platform, an AI-driven online course creation and community-building software. Brian shares his journey from graphic designer to tech entrepreneur, highlighting how AI can be a powerful ally for creative professionals such as designers, musicians, and actors. Together, they explore how AI can streamline repetitive tasks and enhance personalization while still preserving artistic authenticity. The conversation also covers the importance of giving AI proper context, using it as a creative multiplier, and protecting distinctive business processes to stay competitive. Brian explains how Heights Platform empowers creators to harness AI for content generation and community management, making it easier to scale their work without losing the human touch. Throughout the episode, Brian reflects on the broader implications of AI in both business and the creative world. He emphasizes the risks of overreliance on technology, the need to maintain unique processes, and offers practical advice for aspiring creators who want to integrate AI into their own ventures. The result is a balanced discussion that blends optimism with caution, offering listeners both inspiration and actionable insights.   Topics Include: Leveraging AI for Small Businesses AI's Impact on Branding and Customer Experience The Power of AI for Individual Creators The Challenges of Being an Entrepreneur How Heights Platform Empowers Creators   Bryan's Book Recommendations:  The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich   Connect with Bryan:  LinkedIn Heights Platform Podcast LatchLoop   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger sits down with Rich Chou, a 20-year veteran of the combat sports industry who has held pivotal roles at legendary mixed martial arts promotions EliteXC, Strikeforce, and Bellator. Rich traces his path from his early days in Hawaii and Guam through the underground beginnings of MMA, ultimately rising to become a key matchmaker and executive helping shape the sport's evolution on national television. He shares the art and challenges of matchmaking, the business dynamics behind major fight promotions, and the importance of crafting compelling narratives for both athletes and fans. Rich also reflects on lessons learned from industry leaders and highlights the unique culture of the fight business, emphasizing the values of patience, passion, and adaptability. The conversation closes with Rich's current work at MMA.Inc., a tech-driven company focused on expanding combat sports participation at every level. He offers insights into the future of MMA, the role of technology in connecting communities, and his personal philosophies on leadership, loyalty, and making a positive impact.   Topics Include: Rich's Experiences with Rumble on the Rock The Rise and Fall of EliteXC Rich's Transition to Strikeforce Memorable Fights and Events Exploring the Mission of MMA.Inc    Rich's Book Recommendations: Freakonomics  The Art of War   Connect with Rich:  MMA.Inc  LinkedIn Instagram   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

Ever wonder how that toy made in China—or that bag of chips at your local store—actually makes its way into your hands? Behind every product is the complex, high-stakes world of the global supply chain. In this episode, Roger sits down with Kerim Kfuri, President & CEO of The Atlas Network, the host of The Supply and Demand Show, and bestselling author of Supply Chain Ups and Downs. Kerim has guided companies of all sizes through major crises, from COVID-era shipping shutdowns to today's tariff challenges. Together, they unpack the hidden mechanics of how products move from idea to prototype, through manufacturing, quality control, shipping, customs, and distribution—where even one missed detail can unravel an entire business model. Kerim also sheds light on the misunderstood aspects of supply chain management, the role of AI in transforming logistics, and the costly mistakes entrepreneurs must avoid as they scale. Whether you're building a product-based business or simply wondering why your Amazon package sometimes takes weeks instead of days, this episode is packed with practical insights into the systems that power our everyday lives.   Topics Include: From Factory Floor to Front Door: The Journey of Every Product Navigating Risks: Tariffs, Pandemics, and Global Disruptions Guarding Against Theft and Counterfeiting in Supply Chains How AI is Reshaping Sourcing, Prototyping, and Logistics Entrepreneurial Lessons: Balancing Details with Big-Picture Strategy   Connect with Kerim:  Website Book The Atlas Network The Supply and Demand Show LinkedIn Instagram YouTube Facebook X   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger sits down with Gregory Vetter—a founder, investor, entrepreneur, podcaster, and author of Undressed—to share the rise and fall of Tessemae's, his trailblazing salad dressing company that grew from kitchen experiments to shelves nationwide. Greg recalls the scrappy early days as "salad dressing gypsies" working in borrowed kitchens, and how grassroots demo strategies and partnerships with college athletes fueled explosive growth. He opens up about raising capital, navigating tricky investor relationships, and why corporate executives often struggle in the startup world. Greg also shares field-guide lessons such as starting each day ready to win, stepping onto the dance floor, and remembering that fear is a liar. Beyond business, he reflects on what true success means—emphasizing that health, soul, time, and family are the ultimate measures of wealth. Packed with hard-earned lessons on resilience, balance, and staying grounded, this episode is a must-listen for entrepreneurs determined to build both their business and their life on solid foundations.   Topics Include: From Kitchen to Collapse: The Rise and Fall of Tessemae's Scrappy Growth: "Salad Dressing Gypsies" and Creative Demo Strategies Field Guide Wisdom: Start Strong, Step In, Fear Is a Liar Raising Capital: Investor Pitfalls and Corporate Misfits in Startups True Wealth: Health, Soul, Time, Family—and Facing What You Ignore   Gregory's Book Recommendations:  Man's Search for Meaning   Connect with Gregory:  Website Book Podcast YouTube LinkedIn  Instagram   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger welcomes Kyle McDowell, a former Fortune 10 executive turned inspirational speaker, leadership coach, and bestselling author of Begin With We. In this engaging conversation, Kyle shares his journey from corporate America to developing a leadership philosophy rooted in humanity and empathy. He reflects on the pivotal moment that inspired his "10 We's," a set of guiding principles designed to build stronger workplace cultures and elevate leadership effectiveness. The episode is packed with insights on transforming leadership styles, the power of empathy and communication, and the critical importance of cultivating cultures of excellence. Kyle also offers advice for those feeling stuck in corporate roles, discussing the tough choices they face and how to navigate them. With compelling stories, actionable strategies, and real-world examples, this episode serves as a practical guide for anyone looking to strengthen their leadership skills and foster healthier, more impactful organizations.   Topics Include: Kyle's Background and Philosophy Advice for Unhappy Corporate Employee Unpacking and Understanding the '10 We's' Misconceptions in Team Building Empathy and Communication in Leadership   Kyle's Book Recommendations: The Power of Now: A Guide to Spiritual Enlightenment The Alchemist Meditations    Connect with Kyle:  Website Book YouTube LinkedIn Instagram TikTok   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger sits down with Nik Agharkar, Esq., a multifaceted lawyer, wealth consultant, and financial planner with ShoreHaven Wealth Partners. Together, they explore the many dimensions of money, from individual psychology and mindset to the influence of upbringing on financial behaviors and decision-making. Nik candidly shares his unconventional career path, transitioning from litigator to respected authority in wealth management, while offering insights on building and preserving wealth amid modern economic uncertainties. The conversation covers practical strategies for navigating turbulent financial times, including intentional action, diversification, and the need for universal financial education. Nik also provides valuable advice for both new and seasoned entrepreneurs, highlighting common mistakes to avoid and proven strategies for success. The episode wraps with reflections on personal goals, the importance of financial confidence, and a curated list of recommended reading to deepen listeners' understanding of today's financial landscape.   Topics Include: Nik's Journey From the Courtroom to Wealth Advisor Insider Financial Lessons and Mindset The Importance of Financial Confidence Flexible Business Planning in the Internet Era Navigating Economic Uncertainty   Nik's Book Recommendations:   The Body Keeps the Score Benjamin Franklin: An American Life   Connect with Nik and ShoreHaven Wealth Partners:  Website LinkedIn Instagram X   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger welcomes Shannon Tracey, Vice President of Sales and Marketing at Mariana Tek, a leading CRM and marketing platform for boutique fitness brands. Shannon shares invaluable insights from her early career at SoulCycle and Flywheel, offering a firsthand perspective on the explosive growth of the boutique fitness industry over the past 15 years. She also discusses its evolution, from shifting consumer expectations to emerging trends such as the rise of strength training and the demand for personalized fitness experiences. In addition, Shannon highlights the transformative role of technology and AI in driving customer engagement and streamlining operations. Throughout the episode, she provides practical guidance for fitness entrepreneurs—emphasizing the importance of pre-launch marketing, strong staff training programs, and the power of storytelling to build brand loyalty. Whether you're aspiring to open your first studio or looking to strengthen an established brand, this episode delivers a wealth of actionable insights for navigating the fast-changing fitness landscape.   Topics Include: The Evolution of Boutique Fitness Experiences Current Trends in Fitness and Wellness The Role of Technology and Wearables Defining Your Brand's Secret Sauce The Realities of Studio Ownership   Shannon's Book Recommendations:  Montauk Has A Very Lucky Shark The Four Agreements: A Practical Guide to Personal Freedom The Challenger Sale: Taking Control of the Customer Conversation  The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million   Connect with Shannon & Mariana Tek:  Website LinkedIn   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

In this episode, we open the Thrive More Podcast vault as Roger distills two years of conversations with more than 150 business leaders, executives, and world-class athletes into one high-impact session.  Across industries and arenas, Roger uncovers 10 essential lessons that separate the good from the truly great. From doubling down on core strengths and leveraging the hidden power of distribution, to pricing based on outcomes, building teams with talent density and candor, and running fast, reversible experiments, he unpacks the principles that create momentum. You'll also hear why systems outperform goals, why founder energy beats hype, how trust outlasts flash, and why cash flow and unit economics are the real scoreboard. Each lesson is paired with a concrete challenge, giving you not just insights, but a personal playbook to sharpen your business, leadership, and life.   Topics Include: Insights from 150 Interviews Why Systems Beat Goals How Customer Truth Beats Boardroom Myths Why Cash Flow is Like Oxygen How Trust Compounds and Hype Decays   Let's Get Social: Connect with Roger and ThriveMore Brands Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook Visit Us: ThriveMore Brands Website   Check Out Our Sponsors:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger interviews Mike Tolbert, a former NFL All-Pro fullback celebrated for his resilience, tenacity, and leadership. Mike shares his inspiring journey from college football to becoming a three-time Pro Bowler and competing in the Super Bowl with the Carolina Panthers. He speaks candidly about his time with the San Diego Chargers and his transition to the Panthers, reflecting on the influence of key teammates and coaches throughout his career. Mike also opens up about his decision to retire in order to support his family—particularly his wife during her battle with postpartum depression—and his transition into entrepreneurship as the owner of a RockBox Fitness studio. Throughout the episode, he highlights the importance of perseverance, adaptability, and community, offering valuable insights for both aspiring athletes and entrepreneurs. The conversation concludes with reflections on legacy and Mike's continued commitment to giving back and living a purposeful, well-balanced life.   Topics Include: Mike's Unlikely NFL Journey  Super Bowl Experiences and Lessons Learned The Power of Leadership and Mentorship Transitioning to Small Business Ownership Handling Doubts and Challenges in Business   Connect with Mike:  Instagram RockBox Fitness   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger sits down with Daniel Goddard, best known for his roles in BeastMaster, General Hospital, and The Young and the Restless. Daniel shares his fascinating journey from a highly successful acting career to becoming an innovative entrepreneur and coach. He speaks candidly about his early entrepreneurial spirit, offers behind-the-scenes stories from his time in showbiz, and reflects on how he navigated the competitive entertainment industry. Daniel also dives into his latest venture, Dysko—an AI-driven social networking app designed to revolutionize how people connect. He discusses the challenges of entrepreneurship, the valuable lessons learned from failure, and the importance of resilience and adaptability. Packed with insights from Daniel's multifaceted career and relentless pursuit of growth, this episode is a must-listen for aspiring actors, entrepreneurs, and anyone looking to reinvent themselves.   Topics Include: The Risks and Rewards of Acting  How Dysko is Revolutionizing Social Networking Challenges and Innovations in AR and AI The Invaluable Lessons of Failure Balancing Entrepreneurship and Acting   Daniel's Book Recommendations: The Greatest Salesman in the World   Connect with Daniel & Dysko:  Website LinkedIn Instagram Under The In   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger had the honor of sitting down with Bas Rutten, a former Pancrase champion, UFC heavyweight champion, commentator for Pride Fighting Championships, and accomplished actor. Bas shares his inspiring life story, from his struggles with eczema and asthma during childhood and dealing with bullying, to becoming a world-renowned fighter and entertainer. He also discusses his transition from fighting to commentating, acting in films with stars like Kevin James and Dwayne "The Rock" Johnson, and his philosophy of self-discipline and positive habit-forming practices. Bas also delves into the science behind his invention, the O2 Trainer, which has transformed his life and has helped many others. His journey highlights the power of overcoming difficulties, staying true to oneself, and the importance of positive habit-forming for achieving success. Listen in to hear Bas's incredible story and gain insights on resilience, determination, and self-improvement!   Topics Include: Overcoming Childhood Health Challenges Transition to Professional Fighting and Bouncing The Journey to Japan and Pancrase Success Transition to UFC and Commentary Career Acting Career and Recent Projects   Connect with Bas:  Website O2 Trainer Instagram YouTube   TikTok   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

In this episode—tailored for both business owners and employees who hold a negative perception of sales—Roger explores the root causes of sales aversion and shares actionable strategies to overcome them. He covers key topics such as identifying limiting beliefs, reframing sales as a form of service, understanding the buyer's journey, and mastering the art of asking the right questions. Listeners will also gain practical tips on improving tonality, building daily habits, and positioning the customer as the hero of their own story. Roger introduces the sales training and coaching resources available through ThriveMore Autopilot, which are helping business owners tackle their biggest growth challenges. Listeners will also discover the three core levers for business growth and how deeply limiting beliefs can impact sales performance. Drawing from 33 years of professional experience, Roger offers valuable insights on mindset shifts, skill-building, and the power of consistency. Whether you're uncomfortable with sales or looking to enhance your team's effectiveness, this e   Topics Include: The Three Levers of Business Growth The Root Cause of Sales Challenges Understanding the Buyer's Journey The Power of Asking Questions The Importance of Tonality in Sales   Let's Get Social: Connect with Roger and ThriveMore Brands Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook Visit Us: ThriveMore Brands Website Check Out Our Sponsors:RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger sits down with Puneet Nanda, a successful entrepreneur known for his innovative approach to oral care by blending Ayurvedic principles with Western medicine. Puneet shares his journey from growing up in India, immersed in the dental industry, to founding Dr. Fresh and later GuruNanda. He emphasizes the value of combining Eastern wisdom with Western clinical research to create high-quality, accessible oral care products—including a revolutionary oil-pulling mouthwash and the top-selling Butter on Gums toothbrush. The conversation explores key aspects of maintaining oral health and Puneet's mission to make this knowledge and care more widely accessible. He also discusses his viral success on TikTok, which significantly increased brand awareness and sales, and details how he navigated supply chain challenges amid rapid growth. Drawing inspiration from mentors like Warren Buffett and business icons like Elon Musk, Puneet highlights the importance of diversification, execution, and long-term resilience. This episode offers a rich blend of entrepreneurial insight, the science behind oral care, and practical strategies for health and business success.   Topics Include: Puneet's Unique Entrepreneurial Journey The Science Behind Oral Hygiene Puneet's Accidental TikTok Fame The Challenges of Rapid Growth The Importance of Diversification   Puneet's Book Recommendations:  The Tao of Warren Buffett: Warren Buffett's Words of Wisdom: Quotations and Interpretations to Help Guide You to Billionaire Wealth and Enlightened Business Management   Connect with Puneet:  Website TikTok LinkedIn Instagram   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon

This week, Roger welcomes  Jay Owen, CEO of Business Builders, to share his journey from launching a digital marketing agency at age 17 to leading a multimillion-dollar enterprise. Jay offers practical wisdom on turning failures into success, harnessing the power of AI in marketing, and maintaining a healthy balance between business growth and family life. He explores the value of relationships, mentorship, and personal development, while offering insights into effective strategies, mindset shifts, and the use of the StoryBrand  framework for clear, compelling messaging. Jay also emphasizes the importance of kindness and understanding in today's world, along with the practical steps he takes to foster continuous learning and team growth. Jay's story weaves together personal resilience and professional insight, highlighting the significance of community, clarity, and adaptability. From his humble start in web design to becoming a seasoned growth strategist and author, he inspires entrepreneurs to embrace personal development, leverage emerging technologies like AI, and build meaningful connections. Tune in for actionable advice on how to grow your business for the long haul—without sacrificing well-being or the relationships that matter most.   Topics Include: Jay's Journey: Becoming a Teen CEO The Evolution of Digital Marketing The Importance of Relationships in Business The Traps of Entrepreneurship StoryBrand: A Powerful Marketing Tool   Jay's Book Recommendation:  EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches   Connect with Jay & Business Builders:  Website Business Builders Podcast LinkedIn Free Book Free StoryBrand Course Instagram   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: Social Chameleon