Flex Uncensored - A Coworking Podcast

What if the future of work isn't about better offices… but no offices at all? We had the chance to sit down with Amina Moreau, CEO and co-founder of Radious, and I'm still thinking about this conversation. Amina's journey is anything but linear. From a psych degree and a passion for photography… to building a storytelling company that won five Emmys… to now reimagining how and where work happens. And what she's building with Radious is one of the most interesting shifts I've seen in our industry. Instead of asking people to commute into a central office, Radious flips the model. It brings work closer to where people actually live. Think homes, neighborhoods, unique spaces that make you feel something… not just another white box conference room. But what really stuck with me wasn't just the model. It was how deeply Amina understands people. In this episode, we talk about: Why the commute is still the biggest barrier to returning to the office How unique spaces create memorable team experiences that last for years The surprising shift in what people actually want from a workspace How Radious is tapping into residential areas to rethink access to work What it really takes to deliver a hospitality-level experience outside of traditional offices The role of storytelling in building and scaling a disruptive company Amina is building something bold. But she's also grounded in what matters most. People, relationships, and creating experiences that actually improve how we live and work. If you're thinking about the future of flex, commuting, or what "the office" even means anymore… this one will get you thinking. Resources Mentioned in this Podcast: Amina Moreau on LinkedIn Radious Website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What do you do when you find a 60,000 square foot "mess" of a building… and see nothing but potential? That's exactly what Steve Kinder did. When Gio and John toured Good Coworking, I kept thinking about how rare it is to meet an operator who truly sees a space not just for what it is—but for what it could become. Steve didn't just open a coworking space. He reimagined an entire building, and honestly, an entire business model. From owning the real estate… to layering in coworking, traditional office, artist studios, a gym, and even live/work lofts… this is one of the most thoughtful mixed-use coworking concepts I've seen. But what really stayed with me from this conversation was Steve's mindset: He didn't have a perfectly mapped-out plan; he followed curiosity. And over time, those decisions turned into a space that reflects exactly who he is—creative, community-driven, and deeply intentional. We also get into: How he turned a dilapidated building into a thriving coworking hub Why nonprofits became one of his strongest tenant bases (and why that might surprise you) How his furniture company became a "living lab" inside the space What flexible workspace operators can learn about adaptability and long-term thinking Steve Kinder is building something really special with Good Coworking, and this conversation is a great reminder that there's no single path to success in this industry. Sometimes the best thing you can do is start… and figure it out along the way. Resources Mentioned in this Podcast: Steve Kinder on LinkedIn Good Coworking Website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What if the real KPI for your coworking space isn't occupancy… but connection? I had the absolute pleasure of sitting down with Brandon Houston, and this conversation stuck with me long after we hit stop. Brandon is quietly building something really special in a small town in Ontario. His space, The Foundry, is 7,000 square feet in a community of just 26,000 people… and it's thriving. Not because of private offices or fancy amenities, but because of something most operators still undervalue: community. He's built a system that tracks how members interact, who they're building relationships with, and how connected they are to the community. Every member even has a "pulse score" based on their engagement. Brandon also shares: Why small, rural coworking spaces can absolutely thrive How automation and AI can support operators without replacing the human touch The surprising demand for social events over traditional programming Why open space and "collisions" matter more than maximizing office count And maybe my favorite part… hearing how deeply personal this work is for him. From friendships to business partnerships to even meeting his partner, so much of his life has come from the community he's built. This is one of those conversations that reminds you why coworking matters. Resources Mentioned in this Podcast: Brandon Houston Huwart on LinkedIn Collingwood Foundry website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

The coworking industry didn't become global overnight.
 People like Jean-Yves Huwart helped make it that way.
 Jean-Yves is the founder of Coworking Europe and one of the few people who has had a front-row seat to how flex workspace has evolved across dozens of countries over the last 15+ years.
 In this episode of Flex Uncensored, Liz Elam and I sit down with Jean-Yves to talk about what's happening across the European coworking market right now… and why the industry is hitting a new level of maturity.
 We get into:
 Why office buildings are starting to see flex workspace as a necessity, not a "nice to have" How asset owners across Europe are building their own coworking brands The growing role of brokers and intermediaries in helping companies find the right workspace Which European markets are booming right now (Netherlands, France, Spain) and which ones are moving more slowly Why the evolution of flex workspace is tied so closely to how cities themselves are changing
 If you're curious about where the flex workspace industry is headed globally, this conversation is a great one to listen to. Resources Mentioned in this Podcast: Jean-Yves Huwart on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

Most commercial real estate brokers don't start their careers playing 200 shows a year in dive bars. But that's exactly how Ward Richmond's career began. Before becoming Vice Chairman at Colliers and building a high-performing industrial brokerage team, Ward was a touring musician. When that chapter ended, he stepped into commercial real estate… and eventually built a business very intentionally around people, culture, and personal growth. We get into: How a financial scare and a baby on the way forced Ward to rethink how he was working The moment he realized the difference between being a business operator and a true business owner Why he invested heavily in coaching and personal development (including Tony Robbins and Grant Cardone) The core values he uses to build and manage his team And why gratitude, humility, and discipline matter just as much as market expertise If you're thinking about leadership, team building, or what it actually looks like to build a career that aligns with your values, you'll enjoy this one. Resources Mentioned in this Podcast: Ward Richmond on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What if the real flex opportunity isn't about chasing every deal… but knowing exactly which ones to walk away from? I always love having Mark Burge, CEO and co-founder of Flex Workspace Solutions, back on the podcast. He's thoughtful, candid, and one of the few operators who will openly say, "Actually… this project doesn't make sense." And he means it. In this episode, Mark shares how 2025 was one of their slowest years for new client acquisition… and also their best year ever. Why? Because they got crystal clear on who they are, who they serve, and who they don't. We talk about: The real shift happening in landlord mindset around management agreements Why some owners are finally seeing flex as a building amenity, not just a revenue play The discipline it takes to say no to the wrong project
 How trust built through honesty leads to better long-term partnerships The sweet spot in square footage and why bigger isn't always better And yes… whether AI should be booking your tours If you're working with landlords, considering a management model, or trying to figure out where AI fits in a hospitality-driven industry, this conversation will make you think. Resources Mentioned in this Podcast: Mark Burge on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when the Queen of Coworking returns to share her vision for the industry's future—and announces a mission that could save lives? This week, Jamie and Gio sit down with Liz Elam, founder of GCUC and Link Coworking, for a conversation that spans everything from neurodiversity and AI to hospitality standards and why coworking should be the first industry to offer free mental health services. Liz just returned from Australia where she toured The Commons' 19 locations and experienced hospitality so exceptional it left her stunned. She shares what made every unannounced walk-in feel like visiting a new friend, why Cliff Ho's spaces are profitable when so many aren't, and the one thing American operators can learn from how The Commons hires and trains their teams. We talk about: What makes The Commons' hospitality so extraordinary (and why 90% of coworking spaces fail the walk-in test) Why GCUC's 50th event in New York will feature coworking-adjacent content, not just operators talking to operators Liz's mission to make free mental health services standard in every coworking space The mega trends shaping 2026: AI as invisible concierge, wellness integration, neurodiversity, and the Great Reconnection Why younger generations take calls on speakerphone (and why we need better acoustics) How The Commons uses different local designers for each location and why it works Why design innovation in coworking has stalled—and what needs to change The rise of insiders buying existing coworking brands (Second Home, Kahoots, Bond, The Yard) Why bringing your team to conferences makes them more likely to stay How Judah Space became GCUC's New York venue and why the conference business is actually working for coworking operators If you care about the future of coworking, mental health advocacy, or just want to hear from someone who's been shaping this industry for 14 years—this episode is essential listening. Resources Mentioned in this Podcast: Liza on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when a passionate connector who's generated $2 million in new revenue decides to leave corporate life, launch his own consulting business, and move his family to Italy? This week, we sit down with Luke Wills for a conversation that spans AI-powered outbound sales, the importance of human connection, and a calling that's taking him across the Atlantic. Luke shares how he went from selling basketball tickets to becoming Lucid's outbound sales powerhouse—and why he's now teaching single and multi-location operators how to build grassroots, multi-channel outbound strategies that actually work. He breaks down his LinkedIn messaging sequences, explains why 25-40% of people accept his connection requests, and reveals how AI can handle the tedious prospecting work while keeping the human touch intact. We talk about: Why outbound sales is the next frontier for coworking operators ready to scale How to use LinkedIn automation without sounding like a robot (and why offering a free day office works better than free coworking Fridays) The AI tools Luke uses to get 30% reply rates on personalized outreach Why fixing your inbound process has to come before launching outbound campaigns How the coworking industry's collaborative culture makes it different from other sectors Luke's advice on implementing AI: start with your pain points, not the solution Why vulnerability and human connection will become even more valuable as AI rises If you're curious about building an outbound sales engine, want to understand how AI fits into real sales workflows, or just need a reminder that it's okay to be human in business—this episode is for you. Resources Mentioned in this Podcast: Luke Wills on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

This week, Jamie Russo and Giovanni Palavicini sit down with Derek and Broyny Vitatoe, co-founders of Work at Wheel in Rock Hill, South Carolina, just days before their official opening. Derek and Broyny left Harlem, New York with no idea where they'd open their coworking space. They just knew they wanted to blend corporate wellness, HR leadership, and their passion for movement into a space where people could work, move, and thrive. This conversation is pure joy. Derek's the visionary who wanted bikes in every office. Broyny's the integrator who reins him in (lovingly). Together, they've built something special—and their journey to get here is a masterclass in perseverance, partnership, and trusting the process. We talk about: How Shark Tank during the pandemic led to the Work at Wheel concept The moment they realized 5,000 square feet wouldn't cut it—and how they got to 16,000 How Gio drove them around Houston looking at spaces (and why they walked away) The Rock Hill deal—and the negotiation that almost fell apart over occupancy limits Why community buy-in matters more in Rock Hill than hustle ever did in New York Derek's background as a spin instructor, HR executive, film director, and author (yes, really) How Broyny went from introvert to confidently leading tours and closing deals Their creative process for TikTok and Instagram content (and why they're both so good at it) The three things Broyny loves most about Derek (spoiler: generosity and energy top the list) How Derek proposed in Jamaica (and why Broyny says the ring was cubic zirconia) This conversation is proof that coworking isn't just about desks and offices—it's about people, passion, and building something that reflects who you are. If you're thinking about opening a space, wondering how long it really takes, or just need a dose of inspiration from two people who are all in, this episode is for you. Resources Mentioned in this Podcast: Work at Wheel website Derek and Broyny on TikTok Derek on LinkedIn Broyny on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

IWG doesn't give away free beer. And that's exactly why they're profitable. This week, Giovanni Palavicini and Kurt Patrick sit down with David Steyn, Senior Commercial Director at Anytime Mailbox and Anytime Postage, for a conversation about virtual offices, international coworking markets, and why adding revenue streams matters more than free perks. David spent years at IWG running their global virtual office business before joining Anytime Mailbox. And he's got perspective on what actually drives profit in coworking—from London's dense, prestige-address market to rural Scotland where a coworking space might also be the village bank, post office, and doctor's surgery. We talk about: Why IWG passed on free beer while WeWork gave everything away—and what that teaches operators about profit How virtual offices underwrite coworking businesses (especially in markets like London where privacy + prestige = demand) The three pricing tiers for virtual mail services—from $9.99 privacy addresses to $69+ premium bundles Why coworking works differently in the UK vs North America (density, leasehold history, GDPR compliance) How rural Scotland is deploying flexible hubs that serve as banks, post offices, and coworking spaces The postage kiosk play—1,500 deployed at IWG locations to turn mail into self-service revenue Why operators should focus on product mix and revenue streams, not just competing on space This conversation is proof that the best operators don't just lease space—they think strategically about every revenue stream, every compliance risk, and every service their members actually need. If you're wondering how to add revenue without adding staff, or how virtual offices fit into your business model, this episode is for you. Resources Mentioned in this Podcast: David Steyn on LinkedIn Kurt Patrick on LinkedIn Anytime Mailbox's website Anytime Postage's website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when a COO, a Director of Brand and Culture, and a Director of Sales sit down together—and you realize they're not just colleagues, but people who genuinely love working together? This week, Giovanni Palavicini sits down with three members of the 25N leadership team—Meagan Slavin (COO), Sari Lash (Director of Brand and Culture), and Mecca Shannon (Director of Sales and Launch)—for one of the most heartfelt conversations about culture, leadership, and building a team that actually sticks around. They're in Dallas announcing 25N's third Texas location, and between the excitement of expansion, they open up about what makes their culture work: trust, grace, radical ownership, and the willingness to let people mess up without hiding it. We talk about: Why culture isn't HR fluff—it's a strategic advantage that impacts your bottom line The "people first" value and why it means hiring overachievers, then giving them grace How trust shows up when someone calls to say "I really screwed up—help me fix this" Why 25N has never described themselves as a "family" (and why boundaries matter) How Meagan's dad taught her she could conquer the world—and how she's passing that on Why pouring equally into every employee creates long-term wins The power of supportive partners who show up and hold down the fort This conversation is proof that great culture isn't about perks or buzzwords—it's about seeing people as humans, creating clear boundaries, and giving your team freedom to bring their best. If you're building a team or wondering how to scale culture as you grow, this episode is for you. Resources Mentioned in this Podcast: Meagan Slavin on LinkedIn Sari Lash on LinkedIn Mecca Shannon on LinkedIn 25N Coworking website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when someone who lived through the internet boom of the '90s starts seeing the same patterns with AI—and decides to map out exactly what it means for your coworking business? This week, we chat with Ben Wright, who's spent eight years in flexible workspace—first at Square Foot, then leading office space.com at Instant Group, and now helping operators understand how AI will actually impact their P&L. Ben just launched a seven-part series breaking down AI's real applications in coworking. His bottom line: this is more about growing revenue than cutting costs. When 50% of your expenses are real estate, a chatbot isn't saving you money on rent. We talk about: Why AI feels eerily similar to the internet boom (and why that matters) The "wrong goes wrong, right goes right" principle—and why clean data wins How Unity AI is helping operators turn 70% of their leads into revenue Why 75% of AI agents built for Yardi do one thing: data cleaning Why human hospitality will never be replaced by a bot This conversation is proof that AI isn't about replacing humans—it's about freeing operators to do what they do best while automation handles the repetitive work. If you're wondering whether AI is hype or reality, this episode gives you a clear roadmap for what to implement now. Resources Mentioned in this Podcast: Ben Wright on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when a VP of Operations becomes the translator between a founder's 3 a.m. ideas and the team that has to make them reality? Five years later, she's running the show. This week, we sit down with Carly Bedini, VP of Operations at iQ Offices, and her boss Kane Willmott for one of the most honest, hilarious, and heartfelt conversations we've had on this podcast. Carly came from nonprofits and events. She had no idea what coworking was. But she knew how to lead teams, manage chaos, and translate a founder's vision into operational reality. And that's exactly what she's been doing for Kane and his co-founder Alex ever since. In this episode, we talk about: How Carly went from running We Day events in Canada to becoming Kane's operational translator Why Kane now trusts Carly to speak at industry events more than he speaks himself The GWA Atlanta Immersive—and why smaller conferences force everyone to show up and be present How iQ is focusing on enterprise clients and broker relationships heading into 2026 Carly's 2026 goal: embrace AI and stop resisting Kane's ideas quite so hard This conversation is proof that the best hires aren't always the ones with industry experience—they're the ones who show up authentically, lead with humor, and aren't afraid to challenge their CEO while making magic happen behind the scenes. If you're a founder wondering how to let go and trust your team, or if you're an operator building a culture where people actually love coming to work, this episode is for you. Resources Mentioned in this Podcast: Carly Bedini on LinkedIn Kane Willmott on LinkedIn iQ Offices website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when a single-location operator who knows her numbers inside and out decides to fill a gap in her city's small business ecosystem? This week, Jamie and Gio sit down with Kim Lee, founder and CEO of Forge in Birmingham, Alabama, for a conversation about strategic growth, mental health in our industry, and why she's launching a small business accelerator in January. Kim shares how she went from a master's in counseling to running one of Birmingham's most hospitality-driven coworking spaces—and why she's still passionate about coaching and creating community. She also breaks down what made the GWA Atlanta Immersive so different from other conferences she's attended and why every single panel offered immediately actionable takeaways. We talk about: Why Kim converted her event space into offices (and how the math made sense) The gap in Birmingham's ecosystem that led to launching a Traction-based accelerator How her counseling background shapes the way Forge serves members Why the Atlanta Immersive felt more operator-focused than any conference she's been to The Alliance panel's surprising honesty—and how three competitors who'd never met became instant fans of each other Kim's favorite interview advice: keep it short so you don't like them too much The importance of mental health, self-care, and why family dinner counts as a win If you're a single-location operator trying to differentiate in a crowded market—or wondering how to build something that truly serves your community—this episode is for you. Resources Mentioned in this Podcast: Kim Lee on LinkedIn Forge Coworking website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when two first-time GWA Immersive attendees walk into a room of 77 people and realize there's nowhere to hide? This week, Jamie and Gio are joined by Nicole Antolino from FireWorks Coworking in Marietta, Georgia, and Brittany Alavinejad from Essential Offices in Oklahoma City for a fresh take on what made the Atlanta immersive so different from the big conferences. With 44 out of 77 attendees experiencing their first GWA event, the room was packed with new energy, honest questions, and real conversations about what's actually working in coworking right now. Nicole and Brittany share what stood out most—from AI and marketing panels to culture conversations and the surprisingly candid Alliance panel where a near-lawsuit turned into newfound respect. We talk about: Why the intimate format made it impossible to be a wallflower—and why that mattered Courtney Schwartz's AI panel debut and the power of AEO/GEO over traditional SEO How video testimonials and member stories beat flashy marketing every time The Alliance panel's real talk on managed service agreements and market saturation Why specialization is working for attorneys, creatives, and niche industries Brittany hitting 100% occupancy in Edmond and pre-leasing offices for next year Nicole's journey from two major member losses to nearly sold out by year-end If you've been wondering what the smaller GWA events feel like—or how operators are actually implementing what they learn the day they get back—this episode is for you. Resources Mentioned in this Podcast: Nicole Antolino on LinkedIn Brittany Alavinejad on LinkedIn FireWorks Coworking website Essential Offices website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when you bring together operators and industry insiders who've just experienced the most eye-opening coworking conference in years? This week, Jamie and Gio are joined by Kane Willmott and Eyal Lasker for a deep dive into Coworking Europe— and the conversation is full of surprises, market insights, and real talk about where the flex industry is heading globally. Over 500 people gathered in Berlin for what many are calling the best coworking conference they've attended. Kane and Eyal share what made it so different from North American events, why the European market is years ahead, and what operators everywhere can learn from how the rest of the world does flex. We talk about: Why multi-location operators dominate Europe while single-location indies thrive in North America How European operators commonly own their buildings—and why 25-year UK leases drive 10% flex market penetration Kane's take on profitable consolidation versus distressed asset roll-ups How Flexspace is building an AI assistant trained only on your occupancy data If you've been curious about what the global flex industry looks like beyond North America—or why Europe is so far ahead—this episode will shift your perspective on what's possible. Resources Mentioned in this Podcast: Kane on LinkedIn Eyal on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when three people who spend their work lives inside the flex industry finally sit down and say the quiet parts out loud? This week I'm joined by Stormy McBride and Taylor Mason for a candid conversation about community, hybrid coworking models, wellness trends, creative studios, marketing hot takes and why so many operators underestimate the complexity of blended businesses. Stormy, who many of you know, jumps in as guest co-host. Taylor, who somehow hasn't been on the podcast until now, shares the story of how a random 6 a.m. dog-park encounter with Kevin Whelan pulled him into the coworking world eight years ago. We also get into: • Why humans still crave a "village" even though our daily lives look nothing like one • The reality behind gym + coworking, dog + coworking and other lifestyle mashups • Why creative studios inside coworking spaces rarely perform the way owners expect • How residential real estate marketing offers lessons for growing a coworking brand • Taylor's hot take on AI in content marketing and why it makes him nervous • Stormy's behind-the-scenes updates and why 2026 feels like a year of big shifts If you want a smart, honest conversation about where coworking is heading and how operators can adapt, this episode is for you. Resources Mentioned in this Podcast: Taylor on LinkedIn Stormy on LinkedIn Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast  

What does it look like when a company that's been quietly leading behind the scenes for 15 years decides it's time to step into the spotlight? We're joined this week by Caroline Hecht, Senior Director of Member Relations at Preferred Office Network, to talk about their recent rebrand and how the company has helped shape the flex industry from the very beginning. Caroline shares how Preferred Office Network started with three independent operators who saw the need for a national network built on trust and relationships—and how that same mission still drives the company today. We also talk about: The inspiration behind the new Preferred Office Network brand How their "one agreement" model simplifies life for enterprise clients and operators Why trust and community continue to set them apart from marketplaces Caroline's personal journey from Craigslist job search to flex industry leader If you've ever wondered what makes Preferred Office Network different—or what it takes to build long-term trust and connection at scale—this episode is for you. Resources Mentioned in this Podcast: Preferred Office Network's website  Global Workspace Association's website  Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

What happens when a coworking operator decides to treat team development like a strategic investment, not an expense? This week, I'm joined by Meagan Slavin, COO and co-owner of 25N Coworking, for a conversation that's part post-GWA recap and part masterclass in leadership and culture-building. We talk about: Why bringing your team to industry events is a retention strategy, not just a perk How Meagan plans for conference travel and ROI in her annual budgets The intentional ways 25N debriefs, shares takeaways, and turns learning into daily action How their newest 54,000 sq. ft. Chicago-area space is redefining the meeting and event side of their business Why implementing EOS/Traction has been transformational for their leadership team. If you've ever thought, "How do I keep my team inspired and growing?", you'll want to take notes on this one. Resources Mentioned in this Podcast: 25N Coworking's website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast

Marco didn't plan to end up leading sales for one of the most high-touch coworking brands in the world. From door-to-door charity fundraising to expanding The Great Room by Industrious across Australia, his journey shows what happens when you pair hustle with hospitality. In this episode, recorded in Sydney, Giovanni and Marco dive into what makes The Great Room stand out in a crowded market — and why enterprise clients are drawn to its five-star, service-first approach. We cover: How a hotel-inspired vision became a global coworking brand. What "hospitality" really means in the flex space world. The rise of enterprise demand in Sydney's CBD. How Australia's flex community is learning to collaborate, not compete. If you're curious about what the next evolution of premium coworking looks like, this episode offers a front-row view. Resources Mentioned in this Podcast: The Great Room by Industrious  Industrious  Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast