171. Why Community Still Wins: A Real Talk Roundtable with Stormy McBride and Taylor Mason
Description
What happens when three people who spend their work lives inside the flex industry finally sit down and say the quiet parts out loud?
This week I'm joined by Stormy McBride and Taylor Mason for a candid conversation about community, hybrid coworking models, wellness trends, creative studios, marketing hot takes and why so many operators underestimate the complexity of blended businesses.
Stormy, who many of you know, jumps in as guest co-host. Taylor, who somehow hasn't been on the podcast until now, shares the story of how a random 6 a.m. dog-park encounter with Kevin Whelan pulled him into the coworking world eight years ago.
We also get into:
• Why humans still crave a "village" even though our daily lives look nothing like one
• The reality behind gym + coworking, dog + coworking and other lifestyle mashups
• Why creative studios inside coworking spaces rarely perform the way owners expect
• How residential real estate marketing offers lessons for growing a coworking brand
• Taylor's hot take on AI in content marketing and why it makes him nervous
• Stormy's behind-the-scenes updates and why 2026 feels like a year of big shifts
If you want a smart, honest conversation about where coworking is heading and how operators can adapt, this episode is for you.
Resources Mentioned in this Podcast:
Taylor on LinkedIn
Stormy on LinkedIn
Connect with your Hosts:
Connect with Giovanni on LinkedIn
United States
