Alt Marketing School

Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that get results, and explains how using personalised insights can boost your marketing game. You'll learn how to build lead-generation tools that actually work and drive up those conversion rates, whether you're running solo or managing a small team.ABOUT YOUR TEACHERMaxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 7,000 paying clients. He's also a multi-award winning entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.EPISODE RESOURCES ✍️Follow him on LinkedIn: hereScoreapp book: explore hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketingWhat the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.ABOUT OUR TEACHER 👩‍🏫Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on socialTikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersOUR FAVE RESOURCES 👇Get weekly lessons in your inbox for £0: NewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.ABOUR YOUR TEACHER 💛Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.Join Niki’s masterclass: watch hereEmma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour.TikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.View all sponsors and offersOUR FAVE RESOURCES 👇Get weekly lessons in your inbox for £0NewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify

Get your copy of the book at customerdriven.marketingFab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of modern marketing. If you’re keen to build real, lasting trust as part of your marketing strategy, make yourself a cuppa and tune in. And after that, go and grab Fab's book - DUH.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, and understand the importance of cultural nuances in successful campaigns. ABOUT YOUR TEACHER 💛Mags is a Marketing Consultant with 10 years’ expertise in social media and community building. Skilled in optimising strategies for B2B and B2C audiences, she has collaborated with leading brands across tech, beauty, luxury, automotive, real estate, finance, L&D, and e-commerce. She has spoken at conferences such as the International Social Summit in Barcelona, appeared on podcasts, and delivered corporate training sessions on social media engagement and strategy optimisation.Find out more about Mags: connect on LinkedInSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce.ABOUT YOUR TEACHER 💛Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing, she works with businesses to build standout social strategies, train in-house teams, and create social-first content that connects. She’s led global social teams, delivered workshops worldwide, and produced UGC for lifestyle, food & drink, travel, and family-friendly brands.Connect with Xandrina: LinkedInEGC quiz: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales.EPISODE RESOURCES ✍️Replays available inside the all-access pass: Our course libraryCheck Aggie’s book: clickABOUT YOUR TEACHER 💛Aggie Meroni is the Founder of White Bee Digital, a Paid Social Agency, specialising in managing Meta™Ads to help grow eCommerce brands.Aggie has over 14 years of sales and marketing experience and has worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta™Ads strategies.Aggie’s website: clickConnect with Aggie on LinkedIn: clickConnect on Instagram: clickSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content.Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connects with your audience.ABOUT THE TEACHERGordon is the VP of SEO Strategy at uSERP. Bringing over 10 years of experience at the cutting-edge of SEO in highly competitive markets, he helps lead SEO strategy development for uSERP clients that deliver 10x results.Semrush: try it hereAhrefs: try it hereGet access to $5,750+ worth of courses for FREE in the uSERP Skool communitySupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns that include all audiences.🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.🎓 Get a free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛Katherine(she/her) is an accessibility consultant and inclusive business strategist for small business owners and entrepreneurs. With a unique combination of design, marketing, and strategy, she guides everyday industry leaders to build business strategies that align with their values, serve their community more fully, and help them grow easier. Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join our Black Friday & holiday season strategy deep dive: click hereAccess the Seasonal campaign planner: click hereJoin Fab as we chat about turning Black Friday from a chaotic last-minute scramble into something you can actually plan for. We'll look at how to set up a proper two-month runway, craft personalised offers that make sense, and build genuine connections with your community, without just slashing prices. This episode is full of practical tips to help you make the most of the holiday season.RESOURCES ✍️Deep dive session: click hereAll-access pass: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches.Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts,Julia shows you how to make each launch more successful than the last. You'll learn practical ways to juggle multiple launches, keep your audience excited, and maintain momentum across different channels.ABOUT YOUR TEACHERJulia Saxena is the General Manager at Forte Labs, where she helps people build their own “Second Brain”—a system for organizing knowledge and unlocking their full potential (because who doesn’t want a backup brain?).She’s been the powerhouse behind two bestselling book launches, a lineup of self-paced online courses, and sought-after cohort-based programs. Julia also leads the thriving Second Brain Membership and manages a growing YouTube channel, sharing tips on productivity, note-taking, and personal growth.Website: access hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced marketers looking to level up their newsletter game.ABOUT YOUR TEACHERChenell is the founder of Growth In Reverse, a newsletter and podcast where she reverse engineers the newsletter growth of top creators. Every week you get the growth playbooks and ways you can replicate some of their success with your own email list. Linkedin: Follow hereWebsite: Visit hereEPISODE RESOURCES ✍️Explore growth strategies with CrazyEgg: learn moreCollect social proof with Senja: explore hereVery Good Copy: discover moreCheck out First 100: read moreSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join Victoria Cumberbatch as she breaks down the Zone of Genius - your secret weapon for personal and professional growth. She walks us through how finding your genius can help you feel more fulfilled and successful in your work. Victoria gets real about her own journey and shares some handy tips to help you figure out where your genius truly lies.Listen in to learn how to match your work with what you're naturally great at, and create positive changes for a more energized and productive life.ABOUT YOUR TEACHERViki is an ACC resilience coach, here to support the neurodiverse from living in states of tension to thriving in states of intention. Rooted in a neuro-friendly, trauma-informed approach, she supports individuals and teams through coaching, breathwork, and community-centered experiences.EPISODE RESOURCES ✍️Check our her website: hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Liana Fricker joins Fab to explore what it really means to build sustainability into your marketing, from daily practices to long-term business impact. This episode is a must-listen for founders, freelancers, and teams ready to embed purpose into every campaign.🎙️ This conversation was originally recorded as part of the Ethical & Sustainable Marketing Accelerator.🎓 Access a free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛Liana is Founder of Inspiration Space – a high performance training centre for fledgling founders and “Companies of One.” As a venture catalyst, Liana works with her clients to embed environmental stewardship into the heart of their business and embrace innovation.She spent almost 20 years working in PR and Marketing in creative agencies before taking the leap into entrepreneurship.Since then, she’s invested over 7,000 hours delivering 1:1 mentorship to small businesses in the UK. In 2022 and 2023 Startups Magazine included me in their esteemed roundup of the ‘Most Inspiring Women of The Year.’Find her on LinkedIn: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join us for a down-to-earth chat with Mercy Abel, a marketer who's passionate about values-driven work. She'll share her journey of staying true to her values while navigating the marketing world. From her work with Unlocked to her experiences with mentorship, Mercy opens up about making choices that feel right both personally and professionally.Whether you're new to marketing or looking to reconnect with what matters most to you, this session will help you think about how to bring your authentic self to your work.ABOUT YOUR TEACHERMercy Abel is a multi-award winning marketer currently steering all things marketing, new biz content and ventures at John Doe, including Co-founder and Director the award-winning UNLOCKED Internship Programme.Follow her on LinkedIn: hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

James Gill shares practical steps to reduce the environmental impact of your marketing, without sacrificing performance. A grounded take on sustainability that actually works.Whether you're just starting out or looking to refine your sustainable approach, this episode will give you real, actionable ideas you can start using today.🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.🎓 Grab your free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛James Gill, CEO of GoSquared, is building EcoSend, a Mailchimp alternative for purpose-driven businesses, focusing on software design, marketing, and public speaking.Find him on LinkedIn: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Join our email marketing deep dive: click hereIn this bonus episode, Fab chats about email marketing and how it's changing in 2025. We’ walk you through common mistakes to avoid and why email is still such a valuable channel for your business. You'll learn practical tactics like micro-segmentation, focused newsletters, and working with creators to make your emails more effective. RESOURCES ✍️Deep dive session: click hereAll-access pass: click hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

What does accessible marketing actually look like in practice? Tania Gerard breaks it down — sharing how to create campaigns that include neurodiverse audiences and reflect the full spectrum of human experience.🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.🎓 Get a free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛Tania Gerard is an accessible marketing consultant, neurodiversity trainer, and founder of Tania Gerard Digital UK. With her approach to accessible marketing—a concept she created—Tania is transforming how companies and communities connect with diverse audiences. By integrating inclusivity into marketing strategies, she educates businesses to build bridges, not barriers, through their communications.10% off a workshop if they quote "accessible alt 25" on our booking call. Booking link: https://calendly.com/hello-taniagerarddigital/30minSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Let's dive into the world of business funding with Fran Spooner. She walks us through everything from bootstrapping to angel investors, venture capital, crowdfunding, and loans.Whether you're thinking about getting external funding or growing your business on your own, Fran offers a straightforward guide to help you understand your options, evaluate what's best for you, and avoid common pitfalls. Ready to make smart decisions about funding your business? This episode will give you the insights you need.ABOUT YOUR TEACHERFran Spooner, a VC specialist lawyer and Partner in the Corporate team at Marriott Harrison, has deep experience in both Venture Capital and M&A transactions, and has spent time on secondment at VC funds.Recognised as a Next Generation Partner for VC by Legal 500 UK, she understands what start-ups and investors want from their legal advisers, and is building her own practice with a focus on supporting female founders, and working with tech companies and investors in the social impact and sustainability space.Follow her on LinkedIn: hereCheck out her website: hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

Event strategist and talent connector Lauralee Whyte shares her frameworks for building inclusive, values-led networks, and why visibility means nothing without belonging. Learn how to build diverse, inclusive networks that go beyond tokenism.🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.🎓 Explore the full experience and access a free taster class at: amschool.click/acceleratorABOUT OUR TEACHER 💛For nearly a decade, Lauralee has been at the heart of bringing together world-class talent, securing industry leaders for global conferences, and developing high-impact event strategies. As the founder of Spectrum Speakers & Entertainers, she helps organizations tell compelling stories, spark meaningful conversations, and create moments that leave lasting impressions.Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...