EP 262 - From Employees To Advocates: How EGC Builds Trust And Drives Results
EP 262 - From Employees To Advocates: How EGC Builds Trust And Drives ResultsDescription
We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce.
ABOUT YOUR TEACHER 💛
Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing, she works with businesses to build standout social strategies, train in-house teams, and create social-first content that connects. She’s led global social teams, delivered workshops worldwide, and produced UGC for lifestyle, food & drink, travel, and family-friendly brands.
Connect with Xandrina: LinkedIn
EGC quiz: click here
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