The HeyCreator Show

🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi PeretsIf you’ve ever caught yourself giving away high-value advice for free and wondered, “Shouldn’t I be charging for this?”—this episode is for you.Matt sits down with writer and strategist Abbi Perets, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into:How to structure discovery calls that lead to real workWhy giving too much away for free is killing your businessThe shift from deliverables to strategy-first offeringsSetting clear boundaries with clients (and family)And yes—why your work should actually be funAbbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life on your terms.Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use.👉 Learn more about Abbi at successfulfreelancemom.comWhat we talk about in this episode:00:00 Introduction to Turning Conversations into Cash01:34 Recognizing and Valuing Your Expertise05:21 Structuring Effective Discovery Calls07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business19:36 Practical Tips for Discovery Calls27:27 Navigating Conversations and Split Personalities28:04 Setting Financial Goals and Client Boundaries31:10 Structuring Profit Sharing Deals36:28 Transitioning to a Strategy-Focused Role43:07 Balancing Family and Work as a Freelancer50:09 Final Thoughts and Where to Find More

Feeling overwhelmed by your creative business?What if you could ditch the chaos and build a calm, profitable, and sustainable system that actually works for you?In this episode, Matt sits down with Dr. Monica Rysavy—systems designer, Airtable genius, and founder of the Systematic AF Club—to unpack the powerful workflows used by 7-figure creators to track revenue, content, and engagement… all in one place.You’ll learn:What a CEO Dashboard is—and why every creator needs oneHow to stop guessing and start growing with clear, trackable metricsSmart ways to align client work, products, and community without burnoutReal-world examples of systems that save time and scale impactWhether you’re flying solo or building a small team, this episode will help you think like a CEO and act with clarity. Let’s get systematic AF.Join her email list and community! https://systematicyou.com/What we talk about in this episode00:00 Introduction to Building a Sustainable Creator Business01:04 Understanding the CEO Dashboard01:50 Tracking Metrics and Revenue03:08 Time Management and ROI06:00 Using Airtable for Business Automation09:39 Leveraging Community Engagement13:38 Reflecting on Financial Data19:59 Balancing Client Work and Creative Projects24:33 Aligning Services and Membership Models25:21 Pitching and Client Strategies26:31 Community Engagement and Pricing27:15 Tutorials and CEO Dashboard31:41 AI in Productivity and Systems37:43 Content Remixing and Consistency43:32 Future Trends and Online Communities44:59 Systematic AF Club Overview

Feeling creatively stuck, burned out, or caught between work that pays and work that lights you up? In this episode, Matt is joined by creator coach Hayden Flohr to unpack the stress loop killing your flow—and how to escape it. You’ll learn how to reclaim your energy, shift limiting beliefs, and build a business that actually feels good. Expect honest stories, powerful mindset shifts, and practical tools you can use today to get back to what really matters.What we talk about in this episode00:00 Introduction: Overcoming Creative Burnout01:13 The Role of Stress in Creativity03:20 Practical Tips for Reducing Stress08:16 The Importance of Being Present13:10 Identifying and Overcoming Limiting Beliefs15:41 Balancing Passion and Profit22:31 Listening to Your Body's Signals25:37 Understanding Your Body's Responses28:11 Generative Questions and Mindset Shifts30:06 Embracing the Woo in Entrepreneurship35:54 The Power of Letting Go39:21 Clarifying Your Goals44:52 Conclusion and Final Thoughts

Everyone talks about passive income, but what if the fastest way to make real money isn’t launching a course or building a product? In this episode, I sit down with Nick Huber—entrepreneur, investor, and author of The Sweaty Startup—to explore why trading time for money might be the most underrated path to financial freedom. We talk service businesses, scalable skills, and how doing unsexy work can lead to life-changing results. If you’re tired of waiting for your big break, this conversation will show you how to earn it.What we talk about in this episode00:00 The Truth About Revenue for Online Creators01:52 The Reality of Entrepreneurship02:52 The Value of Service Work04:13 Starting Simple and Scaling Smart05:41 Nick Huber's Early Entrepreneurial Journey08:51 The Importance of Proven Business Models17:22 Leveraging Global Talent for Business Growth27:56 Challenges of Writing a Book29:20 Balancing Feedback and Creativity31:31 Writing Process and Time Management40:10 Fear Setting and Overcoming Insecurities43:44 Making Life Decisions for Success49:32 Final Thoughts and the Sweaty Startup BookFollow Nick and his businesseswww.sweatystartup.comwww.nickhuber.comwww.sweatystartupbook.comwww.somewhere.comwww.boltstorage.comwww.recostseg.comwww.adrhino.comwww.spidexx.comwww.boldseo.comwww.webrun.comwww.titanrisk.comwww.recruitjet.comwww.hubermethod.comwww.x.com/sweatystartupwww.instagram.com/sweatystartupwww.linkedin.com/in/sweatystartupwww.youtube.com/sweatystartupwww.tiktok.com/sweatystartupwww.threads.net/@sweatystartup.comhttps://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221Link to buy the book on Amazon: https://amzn.to/4bLazjWLink to buy the book in the UK: https://bit.ly/422njPW

Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there’s a strategy behind it.In this episode, I’m breaking down how I’m connecting content, clients, and community into a long-term creator flywheel—and why I wouldn’t recommend this approach if you're just starting out.I’ll share what’s working, what I’d do differently, and how I’m shifting from client-heavy work to a more sustainable, creator-led business.If you’re building your own thing and want to see how the pieces can fit together, this one’s for you.00:00 Introduction: The Chaos Behind My Business 00:35 The Flywheel Strategy: Connecting Content, Community, and Clients 01:11 YouTube Channel: The Top of the Funnel 01:58 Hey Creator Community: Behind the Scenes Access04:25 Client Work: Funding the Future06:22 High Ticket Services: A Sustainable Revenue Model09:13 Long-Term Vision: Building a Sustainable Business10:36 Conclusion: How It All Fits Together