AADA - Raw, direct and live chats about design and creativity

This is the last ever episode of AADA. Today I explain what's next, and how to find it. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Why this is the last ever episode What’s next Upper Limit Beliefs (The Big Leap book) I’m not just a designer The reason for a new name and new domain Different audience Different people will listen to it I want to talk about more stuff, but not delete this podcast Introducing GET DOING THINGS Mindset Marketing Design How all 3 connect together, and how 1 doesn’t work without the others I still haven’t recorded the first episode… Or made the website… Tomorrow is episode 1 of GET DOING THINGS You’ll have to resubscribe to a new podcast It’s called Get Doing Things New domain: getdoingthings.com Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

Batching your social media is a great tactic...but you have to be careful. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Automating and batching your social media can be a useful way to save lots of time Mostly, I recommend it The problem comes when it’s too automated Has to still seem relevant Not repeat itself: Rise of people using Meet Edgar to repeat content It means you see people’s Twitter timelines and they just say the same things over and over Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I'm going to be negative today and tell you why you shouldn't start a podcast. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Back in #227 I spoke about starting a podcast Today, this is 7 reasons NOT to start a podcast I’m going to be negative 7 Reasons LOTS of people do podcasts. Rather too many do: it’s a crowded market People still don’t get podcasting If you’re not a natural speaker, it might harm you It isn’t the easiest way to build an audience - it takes lots of time It’s hard to work out the size of your audience - no real stats means no real insights I can’t make people take action: linking to stuff is hard They take a lot of time and you have to be passionate about it Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

Yes, The Faceless Man is from Game of Thrones and it's nice to include it in my podcast title. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Lots of companies get content marketing wrong They get marketing wrong too They try to market their business And they try to get people to engage with their business The problem is: PEOPLE ENGAGE WITH PEOPLE Look at Apple: Steve Jobs, Jony Ive, Tim Cook Why do they put spokespeople out for a massive company? Because people don’t engage with brands, even ones as powerful as Apple I’m interested in Apple, but I don’t follow Apple on Twitter Stop trying to make your business into a thing people want to engage with Make your people the thing that people will engage with Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

Yes you're making a podcast or a blog. But WHY are you doing it and what do you want to achieve? Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes I listened to a great episode of Cliff Ravencraft’s podcast the other day where he spoke about making a podcast He said a lot of people that come to him have got it the wrong way around They made a podcast, but didn’t do it for a reason There was nothing for a listener to then jump off to afterwards This is fine for for-fun podcasts, but what about the marketing ones? Why are you doing your content marketing? What are you ultimately trying to market?   My personal reasons for doing a podcast You all know: I started my podcast in January as a challenge and “marketing experiment” I didn’t have anything to sell though I enjoy it and that’s one of the most important things A new goal of mine is to freely share everything I learn It helps me build an audience - 1000 Fans by Kevin Kelly   Let’s flip the question around But let me turn the question to you: why are YOU doing these things? Or why are you NOT doing? A reason is important For years, I didn’t have a reason, so I didn’t do it Now I want to share, I have a reason Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I believe in self-development, and today I explain why. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes The Miracle Morning by Hal Elrod You're can only become as good as your level of self development If you're not self aware or capable of being a leader you can't be a leader If you're not capable of taking on the attitudes of successful people you can't be successful Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

What is it that successful people do differently that you can do too? Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes I read a lot of books about successful people Both traditional success and weirder success The common denominator between them all is a persistence in their attitude They'll work longer and harder than everybody else And they'll carry on when everybody else has quit Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I explain why evergreen content is important for your marketing. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Content that you can use for years that doesn't go out of date Focused on long standing topics  Doesn't focus on technologies Focused on mindset or something else Important to make sure your articles aren't too topical But topical can also be good at the same time Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I've been wanting to talk about this for a while: what would I do differently if I started again if I knew what I know now? Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes The easy answer - nothing The real answer 100 Fans Article I'd would've created a product I would've created a useful blog and kept it up to date I would have paid more attention to the importance of marketing straight away I would have read a book a week I would have started with a niche agency instead of one that appeals to everybody I would have focused on clients that already made a lot of money through their website as it's easier to see the direct benefit that way   Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I share how I used to feel about marketing, and how many people still feel about marketing. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes The British attitude to advertising and marketing Promoting yourself is important Most people want to see you doing well The people that don't don't matter Marketing is the only way to differentiate yourself in the marketplace Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

It's a title that's a bit clickbaity today, but it's true. Let me explain. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes It's taken me a lot of years to realise this.  Before I took marketing seriously After I took marketing seriously Your level of marketing dictates your quality of clients No marketing: anybody Some marketing: some people you want Lots of marketing done properly: pick and choose the ones you want to work with Marketing is more important than your clients because eventually marketing becomes the way you choose your clients  Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I do a lot of stuff. Because I do a lot of stuff people always ask me "How do you find the time?".  Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Lots of people ask me this question. I usually just answer "I just do", or shrug my shoulders Today I decided to try and get to the bottom of it a bit more. Passion Having a plan and a vision Enjoying what a do Being the kind of person that wants to be the hardest worker in the room all the time Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

Design inspiration isn't about copying other people, no matter what other designers do. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Design inspiration doesn't mean finding similar stuff and copying it Design inspiration means getting into the mood of a piece, looking st similar things to what you'd like to achieve Think about what you want to achieve first and come up with idea first Don't rush to looking for inspiration Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I get a bit serious today, and talk about why I think the creative industry needs a governing body. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes No standardisation No barrier to entry No expectation of professionalism No way of a new employee knowing what to expect No way for a client to know what to expect It makes us look like a bunch of con artists Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I'm talking about a topic I touch upon a lot: how to become a better designer. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Read Listen Read Do a LOT of design work Don’t just do work in work time, and don’t just do it for clients Do work that you hate The tools are the least important thing The ideas are the most important Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I talk about Quora, and share a recent case study where I managed to achieve 1000 views a day for 1 piece of content. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Today I’m rounding off my content series to talk about Quora What is Quora? Let’s talk about some real life stats of Quora  Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I talk about a thing a lot of people don't think about: how to design your content. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Designing your content isn’t something many people think about They think of content as writing, or blogs, or audio files. The design of your content is probably more important than your actual content If it’s boring, people won’t consume If it’s too long, people won’t consume If it doesn’t work or looks rubbish, people won’t consume it Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I talk about an interesting idea today: the idea that you might be able to sell your content. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes If your content is really special, or super helpful, you might be able to sell it There’s lots of ways to do that: Guest blog for other websites/publications Setup a subscription website Sell access to articles or research Do you know things that others don’t know? OR, do you know things that SOME people don’t know and would like to know? Everything is on the internet, but it’s hard to decipher which is good Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

I'm not talking about sleazy tactics. I mean: why should you be giving away all your content for free? Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes I don’t like talking about making money on the internet, because it feels dirty to say it Some people will get the wrong impression, and think I’m talking about dodgy methods But that’s not what I’m talking about today I’m talking about creating content I’ve spoken about this this week a lot, as it’s what I’m focusing on this week The simplest and most effective tactic is this Give away all your secrets and content for free, and charge to implement it It works for nearly every business And if it doesn’t work for your business, a BIT of it will Give away SOME of your content and secrets Give away insane amounts of value Make people WANT to come back to your website for more free stuff Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes

Today I bang the content drum (again), and try to inspire you to write some. Subscribe: ITUNES | ANDROID | STITCHER | RSS FEED Scribbled Shownotes Everybody has got an interest, a hobby or a passion. Sometimes they cross over and you get paid for them. Whatever your hobby is, they’ll be a website for it. If there’s not a website for it, you could create it. When you start producing content, people start to know you for that content. Creating regular content keeps you active in people’s minds.  They’ll remember you when they need the thing you’re promoting. You could make a job from your hobby! Support Ask a Designer Anything Ask a Designer Anything Website Twitter (@craigburgess) Ask a Designer Anything on Facebook Leave me a review on iTunes