Yes you're making a podcast or a blog. But WHY are you doing it and what do you want to achieve?

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Scribbled Shownotes

1. I listened to a great episode of Cliff Ravencraft’s podcast the other day where he spoke about making a podcast


2. He said a lot of people that come to him have got it the wrong way around


3. They made a podcast, but didn’t do it for a reason


4. There was nothing for a listener to then jump off to afterwards


5. This is fine for for-fun podcasts, but what about the marketing ones?


6. Why are you doing your content marketing? What are you ultimately trying to market?

1. You all know: I started my podcast in January as a challenge and “marketing experiment”


2. I didn’t have anything to sell though


3. I enjoy it and that’s one of the most important things


4. A new goal of mine is to freely share everything I learn


5. It helps me build an audience - 1000 Fans by Kevin Kelly

1. But let me turn the question to you: why are YOU doing these things?


2. Or why are you NOT doing?


3. A reason is important


4. For years, I didn’t have a reason, so I didn’t do it


5. Now I want to share, I have a reason

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