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Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
- Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.
- Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.
- Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to:
- Learn how AI can streamline marketing tasks.
- Find tools that improve efficiency and creativity.
- Understand how to incorporate AI ethically and effectively.
- Stay informed about developments in AI for marketing.
186 Episodes
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Send us a text In a world where TikTok is king, Instagram prioritises Reels, YouTube has Shorts, LinkedIn and X have introduced video feeds on mobile, and even Google now features a dedicated "Short Videos" tab in search results, one thing is clear: short-form video isn't just trending—it's essential for digital survival. But who has time to create all this content? Today's episode is all about AI for video editing and why Opus Clips has become my secret weapon in the short-form video revolut...
Send us a text From journalism to policing comms and AI-powered social intelligence, this week's long-listen guest is Christine Townsend. From Kent in the UK, and now living in Texas, Christine has an impressive communications career. We've known each other for six years, and it just so happened that we were both in Vegas for the 3CMA conference. Enjoy this conversation and be inspired about how AI-powered insights can change how you deliver public sector comms. Need More Support?...
Send us a text A Letter to Listeners from Las Vegas. It's the city of bright lights and big bets. I've taken a bet on AI Playbook, spent two years writing and researching, practicing and teaching AI before committing to words on a page. This book is a gift to communications and marketing professionals across the world. If you read this book and put it into practice you will be in the top 5% of your peers globally. So, get your copy and join my army of AI for Good. Enjoy my s...
Send us a text I can now say 'I did Las Vegas!' It was a breathtaking experience taking to the stage in the Planet Hollywood Hotel in front of 820 government comms pros at the 37th Annual 3CMA conference. Delivering the conference keynote, I brought the audience through the teachings in AI Playbook and also sold out the copies I had taken to Vegas, for what I'm calling the 'soft launch'. As I type, I'm on my way home and am 35,000 feet in the air over the Atlantic Ocean having left Bost...
Send us a text This episode is coming to you from Las Vegas, where at 8:30 yesterday morning, 80 government communications professionals turned up to my workshop on Powering Your Social Media with AI. This morning I will present for a second time as the keynote speaker at the 3CMA annual conference attended by over 800 local government communications professionals. This is my biggest stage ever and I get to share the insights from my new book, AI Playbook. In this episode I share three takeaw...
Send us a text Fear, hope and what to do next In the final part of my conversation with Sally Murphy about my new book, AI Playbook, we discuss what plans I have and how the book will be a launchpad for even more important work. Get your copy of AI Playbook here. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get yo...
Send us a text Inside Joanne Sweeney’s Call to Arms for Communicators in her new book AI Playbook In conversation with storyteller, coach and founder of Welltold, Sally Murphy, author and AI educator Joanne Sweeney opens up about loss, grit, trust and why communicators must lead in the age of AI. In this episode we talk about the power of storytelling in the AI Age. The book leans on story because story builds trust. I tell Sally about my early years growing up in a house where the news...
Send us a text A Reuters investigation by investigative reporter Jeff Horwitz traces the story of a cognitively impaired man who was invited by a flirty AI chatbot to meet up in New York City. The investigation has raised critical questions about AI safety, loneliness, and who is responsible when technology crosses a very real, and sometimes deadly, line. Earlier this year, a 76-year-old retired chef from New Jersey, known as Bue to friends and family, struck up what he thought was a ro...
Send us a text A new study from MIT reveals that a staggering 95% of companies investing billions in AI have seen absolutely no measurable return on those investments. This study, ‘The GenAI Divide: State of AI in Business 2025’, is a reality check that’s raising questions about the so-called AI revolution: Are companies chasing hype instead of results? Why do so many flashy projects fail while just a handful quietly succeed? This episode looks behind the headline to better under...
Send us a text Perplexity made headlines last week by making an unsolicited, all-cash offer of $34.5 billion to acquire Google’s Chrome browser. It wasn’t even up for sale, but owning Chrome would supercharge Perplexity’s AI strategy. Keep listening to find out why. Chrome has more than three billion users. That’s about 68% of the global browser market. For comparison, Safari sits at around 20%. Everyone else, single digits. Google’s browser isn’t just a piece of software. It’s a distribution...
Send us a text Just as global debates rage about the power of AI and social media, TikTok is rewriting the rulebook: launching new Community Guidelines designed to curb misinformation, crack down on AI abuse, and make sure creators know exactly where the boundaries are drawn. The new standards, coming into effect September 13, 2025, mark one of TikTok’s strongest pushes yet for trust, transparency, and safety. Misinformation & Automation: TikTok now strictly prohibits the use of aut...
Send us a text Geoffrey Hinton’s Warning: AI Needs “Maternal Instincts” to Protect Humanity At the Ai4 conference in Las Vegas on August 12, 2025, Geoffrey Hinton, known as the “godfather of AI,” delivered a stark warning about the future of artificial intelligence and proposed a radical solution for humanity’s survival. The AI pioneer criticised the “tech bro” approach of trying to maintain dominance over AI systems, calling it fundamentally flawed. He explained that AI will quickly de...
Send us a text Some big corporations are already making AI mandatory at work. Are you ready if this comes into your organisation? In today’s long-listen, I’m answering the question: ‘What if using AI at work wasn’t optional, but required?’ My new book, AI Playbook, is a great place for you to start. I wrote it to help you progress your communications or marketing career. It’s now available to pre-order. https://aimarketingplaybook.ie/. I’m sharing a recent Digital Download segment...
Send us a text In just 90 minutes, you can go from knowing AI is important… to actually using it with confidence. My new AI Masterclass takes the most actionable ideas from my book and turns them into live, practical steps you can apply to your work immediately. In this special episode because we’re talking about something I’ve been working on behind the scenes for months: my AI Masterclass. It’s inspired by my new book, AI for Marketing and Communications Professionals, and it’s designed for...
Send us a text In this episode I’m talking about something every leader, manager, and team member should care about: how to get AI skills into your organisation in a way that sticks. The pace of AI change is relentless, new tools, new rules, new use cases almost daily. And the risk is, if you wait until you “have time” to train, you’ll never start. So I’m going to break down a four-step approach I use with my own clients to help them move from AI-curious to AI-capable. Most teams don’t resist...
Send us a text Multiple industry surveys and authoritative reports indicate that between 60% and 80% of the total time in AI and machine learning projects is spent on data-related tasks, particularly cleaning, organising, and preparing data, rather than on model training. A CrowdFlower (Figure Eight) survey found data professionals spend about 60% of their time on these preparatory activities, compared to only 3% on model training. Similar figures are echoed in Forbes and Gartner repo...
Send us a text I’ve just finished delivering and grading the Certificate in AI for Radio in collaboration with the Learning Waves Skillnet, responsible for delivering training to Ireland’s commercial radio sector. I had journalists, presenters, production staff, sales pros, marketing teams, programming managers, and station managers all in the same room, and here’s the thing… many came in with zero AI knowledge. Eight weeks later? They were leaving with personalised AI use cases for the...
Send us a text Do you know how much AI knowledge, competency or skill you actually have? Most people don’t. They either underestimate themselves – or they’ve played around with a few tools and overrate their ability to actually use AI in meaningful ways. Hello and welcome back to AI SIX. The podcast that teaches you AI in just six minutes a day, helping you keep up when you already feel left behind! One of the reasons I went to Harvard Kennedy School this summer to study AI and Public P...
Send us a text Why are professionals silencing themselves in the AI game? Today on AI SIX, I want to talk about something I’m hearing more and more from clients, students, and peers. It’s not a technical problem. It’s not about capability. It’s about fear. And, strangely, it’s about shame. I think one of the biggest barriers to AI adoption in the workplace isn’t the technology at all, it is AI shame! I’m seeing shame take hold and preventing professionals from fully embracing AI. They hide th...
Send us a text OpenAI recently made headlines by announcing a groundbreaking deal to offer its ChatGPT Enterprise platform to U.S. federal agencies for just $1 per agency for the next year. The regular price for ChatGPT Enterprise is around $60 per user per month, meaning government agencies are getting the same package for drastically less. This move is part of a partnership with the U.S. General Services Administration (GSA) under the "OneGov" initiative, which aims to centralise tech...
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