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A new study from MIT reveals that a staggering 95% of companies investing billions in AI have seen absolutely no measurable return on those investments.  

This study, ‘The GenAI Divide: State of AI in Business 2025’,  is a reality check that’s raising questions about the so-called AI revolution: Are companies chasing hype instead of results? Why do so many flashy projects fail while just a handful quietly succeed?

This episode looks behind the headline to better understand the issues facing organisations investing in AI but not getting that promised return. 

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