AMA Marketing / And with Bennie F. Johnson

32 Episodes

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The early days of the internet, authenticity of audiences and showing up all the time, and why living in New York City is a gift

2024-10-0918:32

Marketing / And Live from New York City, Episode 3: Fernando Romero, SVP of Digital Ad Sales at TelevisaUnivision joins AMA's Bennie F. Johnson to talk about the early days of the internet, why digital is no longer just a concept but integrated into everything we do in marketing, the authenticity of audiences and the value in showing up all the time, and why living in New York City is a gift.

The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships

2024-10-0920:04

Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.

From campus to national radio, the culture of radio, and the relationship between social media and marketing

2024-10-0924:31

Marketing / And Live from New York City, Episode 1: LaFontaine E. Oliver, President & CEO of New York Public Radio, joins AMA's Bennie F. Johnson to talk about his start on a campus radio station and what it means to lead New York Public Radio today, the culture of radio, and the relationship between social media and marketing.

Career journey from consulting to in-house, sustainability, the capacity of caring, and why design has the power to transform.

2024-10-0920:19

Marketing / And Live from New York City, Episode 4: Forest Young, Executive Director of Design, FUNDAMENTAL.co joins AMA's Bennie F. Johnson to talk about his career journey from consulting to in-house design leader, the importance of sustainability as more than a discussion point, the capacity of caring, and why design has the power to transform.

Being a creator first community, entrepreneurial spaces, and the value of simplicity

2024-10-0237:06

Alex Morrison, Chief Marketing Officer of Pearpop, joins AMA's Bennie F. Johnson to talk about what it means to be a creator first community, why entrepreneurial spaces are important, and the value in simplicity.

On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value

2024-10-0245:57

Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.

Value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

2024-10-0239:18

Krenda Frushour, Senior Director International at Blistex Inc. joins AMA's Bennie F. Johnson to talk about the value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

Finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.

2024-10-0234:13

Clemence Sop, Head of Marketing Innovation at InterSystems, joins AMA's Bennie F. Johnson to talk about finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.

Finding connective threads, understanding perceptions, and how tourism can change lives.

2024-10-0241:21

Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, and AMA's 2024 National Nonprofit Marketer of the Year, joins AMA's Bennie F. Johnson to talk about why we need to find connective threads in our work, the value of understanding perceptions, and how tourism can change lives.

The strategy of brand, why brand is more than the logo, and understanding the company business.

2024-10-0233:25

Dan Csont, Chief Marketing Officer of Corpay, joins AMA's Bennie F. Johnson to talk about the strategy of branding, executive partnerships, and the importance of understanding the business of the company.

Why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.

2024-10-0233:22

Erin Levzow, innovative marketing leader and CMO and the Growth Advisor for Batch & Box , joins AMA's Bennie F. Johnson to talk about why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.

Enabling your team, the value of a thank you, and saying yes.

2024-10-0232:32

Radhika Duggal, Chief Marketing Officer of Major League Soccer, joins AMA's Bennie F. Johnson to talk about why you should enable your teams to do the important work, the value of a thank you, and figuring out how to say yes.

Career Breakthroughs, Leveraging the Power of Design, and Mentorship

2024-07-2434:17

Brian Rice, Senior Vice President, Global Chief Design and Brand Experience Officer at 3M Company joins AMA's Bennie F. Johnson to talk about career breakthroughs, why we should all be leveraging the power of design, and the value of mentorship.

Recognizing the Future and Connecting with Your Audience

2024-07-2436:21

Naomi Litowitz, SVP, Head of Strategy and Planning at Brainlabs, joins AMA's Bennie F. Johnson to talk about how we recognize the future, why you never want to pay the creepiness tax, and why you need to connect with your audience.

Getting It Right and Being Part of the Solution

2024-07-2431:43

Wes Michael, President of Rare Patient Voice, joins AMA's Bennie F. Johnson to talk about brand management, experimenting, listening to the voice of the consumer, and being part of the solution.

Value of Disruption and Future Proofing Skills

2024-07-2436:50

Dr. Jason Wingard, Visiting Professor at Harvard University, joins AMA's Bennie F. Johnson to talk about the future of work, the value of disruption, and the importance of future-proofing skills.

Promises and Perils of Tech and Ethical Frameworks

2024-07-2433:36

Clay Sharman, Founder and CEO of Krateo.ai, joins AMA's Bennie F. Johnson to talk about marketing and AI, machine learning, the promises and perils associated with technology, and why we need ethical frameworks.

Future Storytelling and Not Being the Hero

2024-07-2438:00

Rohit Bhagarva, Founder of the Non-Obvious Company, joins AMA's Bennie F. Johnson to talk about the future of storytelling, why it’s best to not be the hero, and how to see things that others don’t see.

Cultural Intelligence and Responsibility of Marketers

2024-07-2436:42

Dr. Anastasia Kārkliņa Gabriel, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA's Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers.

Shoes as Entertainment, Brand Personalities, and Being the CMO

2024-07-2435:57

John Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO.

#box-pro-ellipsis-172922999154388{-webkit-line-clamp:2;}AMA Marketing / And with Bennie F. Johnson

AMA Marketing / And with Bennie F. Johnson