DiscoverAMA Marketing / And with Bennie F. JohnsonShoes as Entertainment, Brand Personalities, and Being the CMO
Shoes as Entertainment, Brand Personalities, and Being the CMO

Shoes as Entertainment, Brand Personalities, and Being the CMO

Update: 2024-07-24
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John Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO. 

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Shoes as Entertainment, Brand Personalities, and Being the CMO

Shoes as Entertainment, Brand Personalities, and Being the CMO

ama, marketing, business, boston college, product marketing, branding, personalities, CMO