China has long been one of the most complex and fascinating markets for fine wine. Once driven by gifting and status, the market is now undergoing a dramatic reset — with consumers buying wine for themselves, new generations shaping demand, and logistics and e-commerce opening fresh possibilities. In this episode of Areni Live Sessions, Felicity Carter speaks with Don St Pierre Jr., a pioneer of the Chinese wine trade and co-founder of ASC Fine Wines, about his surprising return to the market. Together, they explore: Why the old gifting culture collapsed — and what’s replacing itHow consumer tastes are shifting, including the rise of white wineThe role of storytelling in connecting producers with Chinese drinkersThe impact of logistics and e-commerce on market accessWhat international producers need to know about pricing, brand integrity, and regulationWhy Don believes the Chinese fine wine market is poised for long-term growth Whether you’re already exporting to China or just curious about its future, this episode offers valuable insight into the opportunities — and the challenges — shaping the next chapter of fine wine in China. About the Series: From impactful panels and roundtables to winery visits centred around case studies, this podcast gives listeners the opportunity to engage with the high level conversations recorded live at Areni Live 2025 Burgundy Edition that took place between July 1st and July 3rd 2025. About Areni: Areni Global is a research organisation dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. To subscribe to our newsletter: https://bit.ly/AreniNewsletter
What does success really mean in today’s fine wine sector? In this episode, recorded live at Domaine des Lambrays in Burgundy in July 2025, host Pauline Vicard is joined by three leading voices: Mathieu Jullien, CEO of Vins d’Exception at LVMH, Steve Smith MW, Managing Director of AONZ Fine Wine in New Zealand, and Pierre Mansour, Head of Wine at The Wine Society in the UK. Together they explore how success can no longer be measured by profit and growth alone, but by the ability to create value, build reputation, and ensure wines are truly enjoyed. The conversation moves through five central themes: redefining what success looks like, reshaping fine wine strategies to meet changing demographics, the role of acquisitions in preserving heritage, how to create emotional connections with the next generation of wine lovers, the urgent need for sustainability, and the evolving challenges of distribution in Bordeaux and beyond. This episode offers rare insight from three senior leaders with very different perspectives—cooperative, corporate, and entrepreneurial. Their reflections reveal both the challenges and opportunities that will define the fine wine sector in the years ahead. An unmissable conversation for anyone who wants to understand where the future of fine wine is heading. About the Series: From impactful panels and roundtables to winery visits centred around case studies, this podcast gives listeners the opportunity to engage with the high level conversations recorded live at Areni Live 2025 Burgundy Edition that took place between July 1st and July 3rd 2025. About Areni: Areni Global is a research organisation dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. To subscribe to our newsletter: https://bit.ly/AreniNewsletter
The situation around wine, alcohol and health is complex, and a lot of important conversations are happening within the realm of public affairs, an area that most of the wine world doesn’t think much about. What is the social context in which these changes to public health policy are happening? How serious is the threat to the wine industry? Does the medical and scientific evidence support the “no safe level” claim? We asked three key personalities to help us understand what is happening, and what is at stake. With Felicity Carter, founder of Drinks Insider, Julian Braithwaite, CEO of the International Alliance for Responsible Drinking (IARD) and Dr Laura Catena, founder of In Defense of Wine and managing director, Catena Zapata. About the Series: From impactful panels and roundtables to winery visits centred around case studies, this podcast gives listeners the opportunity to engage with the high level conversations recorded live at Areni Live 2025 Burgundy Edition that took place between July 1st and July 3rd 2025. About Areni: Areni Global is a research organisation dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. To subscribe to our newsletter: https://bit.ly/AreniNewsletter
In 2021, 30y old Burgundian winemaker Charles Lachaux was crowned Best Rising Star at the inaugural Golden Vines Awards, and the wine world lost its mind. Prices for his bottles skyrocketed on the secondary market, he was endorsed by President Macron, and suddenly this sixth-generation Burgundian was being hailed as the successor to Lalou Bize-Leroy. But Lachaux’s rise didn’t begin with fame — and it hasn’t ended there either. In this unusually frank conversation, Charles Lachaux joins Pauline Vicard to explain the sweeping changes he’s made to viticulture at his family estate in Vosne-Romanée: no tilling, no trimming, organic and biodynamic practices, and a firm belief in letting the vine “be.” He details how becoming a father clarified his approach to stewardship, why he uses ceramics instead of oak, and how his commitment to regenerative agriculture meant choosing quality over yield — even in the face of disastrous vintages. We also go deep on the commercial fallout of success: why he pulled his wines from retail and changed his route to private clients, how NFTs are being used to track and reward consumption, and why he no longer submits his wines to wine critics. An unfiltered look at the price of integrity in Burgundy — and what it means to build a legacy in a region that’s both tradition-bound and in flux. Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE. Follow Areni on Instagram and Linkedin: @areniglobal
Pauline spent a few days in the Florida capital and sat down with key players. Here is what we learned about the incredibly dynamic, passionate, hungry and growing wine scene of a city that might change a thing or two for the future of fine wine.
Based in London, Laurence Whyatt is Head of European Beverages Research for Barclays Investment Bank, meaning that his job is to predict the future of alcohol consumption globally, so that companies can invest accordingly. Drawing from his latest multi-year analysis, How Demographics and Economics Shape Global Alcohol Consumption, we answer some of the world of wine's burning questions on Gen Z, the role of women in premiumisation and the impact of cannabis and Ozempic on alcohol sales. And if you want to know which markets represent the biggest opportunities for premium wine companies and why, stay tuned until the end of the episode. This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter
How should leaders prepare to succeed in an impossible-to-predict world? Elizabeth (Lizzy) Rudd is the Chair of Berry Bros. & Rudd, Britain’s oldest wine merchant. Founded in 1698 at number 3 St James street in London, the company still occupies the same address 327 years later. But today, it offers more than 1,500 SKUs and stores more than 1.5 million cases of wine in a state-of-the-art warehouse in Hampshire. They also have offices in Tokyo, Hong Kong and Singapore, and sell to customers in more than 100 countries. After more than three centuries, there aren’t many changesthat Berry Bros & Rudd haven’t seen. The company has survived wars, riots,geopolitical turmoil, the Great Depression and more minor recessions. From their investment in regenerativeviticulture to the huge budget they allocate to digital transformation, Lizzy Rudd, the Chair, explains how the company is planning to thrive through yet another challenging time. Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE. Follow Areni on Instagram and Linkedin: @areniglobal
What does the wine trade need to become more profitable? At the very moment that everything is changing, it is important to take some time to evaluate professional wine education. Is it fit for purpose? How could a revised professional wine education answer some of our industry’s crucial issues? Pauline Vicard and Felicity Carter present Areni's latest whitepaper key findings, based on 18 months of research. They discuss: What needs to be on the curriculum to make the wine trade more profitableWhat remains core knowledge, but also what set of skills are missing from the curriculumThe gap between what wine professionals love learning about and what they need to know, and how can this gap be bridgedWho should offer this training Get access to the full publication HERE. Subscribe to our newsletter to get access to our articles and publications. About your hosts: Pauline Vicard is the co-founder and executive director of Areni Global, the leading organization dedicated to addressing the critical challenges facing fine wine. Felicity Carter is Editorial Director of Areni Global, and also writes for numerous wine publications. We highly recommend her podcast Drinks Insider.
How do you create a new generation of life-long wine collectors and enthusiasts? Hamish Greening knows how to find them and nurture them. Hamish is Private Client Specialist of Chelsea Vintners in London. And he’s built a clientele of under-40 wine drinkers who are happy to spend £400+ on a single bottle of wine. In this fourth episode of New Consumers, New Narratives, Hamish reveals: What turns someone from a wine drinker into a wine collector;How there are plenty of women who want to be included — but who need to be invited in;The role of social media in the buying decisions of the young, cashed-up and curious; Why trust needs to be earned in new ways; andWhy dogs should be welcome at tastings Hamish has all the insights into what the under-40 fine wine drinker is looking for, whether they’re based in London, the USA or Singapore. This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter
What do zillenials want? What do they seek? How do they think about wine and what can the industry do about this? In this third episode of New Consumers, New Narratives, we meet Honore Comfort, the vice president of international marketing at the Wine institute, the collective body representing the Californian wine trade. In 2024, the wine institute commissioned a big study aiming to understand the minds of the zillenials – the clever contraction of Gen Z-at least the ones that are old enough to legally drink +millennials. While acknowledging that this cohort is diverse, the study focused on understanding the key points making this demographic so different from other age groups and how these differences impact the way they see – and think about wine. This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter Consistent with its Code of Advertising Standards, Wine Institute is committed to ensuring wine is promoted responsibly to those adults who choose to consume it. Wine Insitute offers insights and tools to help our members promote their wines to consumers of legal drinking age. Their members are required to market wine to adults in a responsible and appropriate manner. This commitment includes the responsible content and placement of all communications concerning wine. All research, insights, and strategies have been developed for an adult audience above the age of 25 who are self-described consumers and purchasers of alcohol beverages.
Western societies are currently re-examining their relationship with wine and alcohol. For the last couple of years, the “no-safe level of alcohol” narrative has come to the forefront, with headlines highlighting new studies leading to the conclusion that there is no alcohol consumption without health risks, deeply challenging our established understanding of moderation. So, has the science really changed, or is moderation still a valid concept? Jennifer Tujague is Chief Scientist at the International Alliance for Responsible Drinking (IARD), a position she has occupied since 2013. IARD is a membership organization gathering 13 of the world's largest producers of beers, wines and spirits coming together under around their shared objective of reducing harmful use of alcohol. She talked to Areni about the current research on alcohol, wine and health. Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal
What does 2025 have in store for the fine wine world? How are key players planning for this new year and where will they invest their time, and money? Felicity and Pauline caught up with six major wine personalities, to ask them what they see ahead in 2025. Here is what they discussed: · China: The impact of the country’s slow recovery and how the wine market has drastically changed in five years (with some very positive trends, we promise!) · Global: The geopolitical turmoil and taxes and tariffs, both in the USA and in the UK, and how companies are adapting · Consumption: The rapid decline of wine consumption — notably away from home — in major Western markets and the impact on the fine wine trade. Our experts also discuss the different steps they are taking to overcome these challenges. · Markets: How major players are investing in Brazil, South East Asia and new African markets, and what it takes to be successful in these fast-growing markets. · Styles: The “Burgundification” of fine wine and what it means for the fine wine market generally. Many thanks to Polly Hammond, Founder and Executive Director, 5forests; Joao Gomes Da Silva, the Chief Comercial Officer, Sogrape, Portugal; Natalie Wang, the Founder and Editor, Vinojoy, China; Matt Deller MW, Managing Director, Wirra Wirra, Australia; Pierre Mansour, Wine Director, The Wine Society, UK; Edouard Baijot MW, Director Luxury-International, Gallo, USA. Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal
He's one of the advertising world's living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine. What would it take for wine companies to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way? New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal
How do successful luxury brands engage with the young(er) consumers? In this first episode of our latest series New Consumers, New Narratives host Pauline Vicard delves into the topic of Luxury strategies with Jean-Noël Kapferer a world-renowned expert in luxury brand strategy. They discuss the levers of success for luxury and premium brands and explore how they manage to stay relevant and attractive to the new generations of consumers, whilst debating the unique position of wine in the global luxury segment. To pick up a copy of Jean-Nean-Noël Kapferer’s book Luxury Strategy, just follow the link. New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal
What does successful distribution mean for fine wine? And what does it take to be -and remain- successful in fine wine distribution? Are the keys and measure of success different whether you are releasing your wine en primeur, or en livrables (as deliverables), through exclusive importers, or direct to consumers? And what are the main advantages and limitations of each system? Listen in as host Pauline Vicard discusses distribution -in conjunction with her deep dive into La Place de Bordeaux- with Mathieu Jullien Marketing and Sales Director at LVMH Vins d’Exception (comprising Yquem, Château Cheval Blanc, Domaine des Lambrays and Colgin Cellars). In this conversation they touch on why LVMH was created and what their objective is. Moreover, Pauline asks about the extra protection, curation and transmission of the wines afforded by the estates within LVMH. Jullien also touches on the global definition for a successful distribution system, and the metrics for a good commercial release, plus how estates are distributed and what can go wrong with a wine during a release. Mathieu is certainly an authority on Marketing and distribution, he brings experience from previous roles at Wine Source Group, and Enotria Winecellars Ltd (T/A Enotria). He also holds a 1999 - 2002 Master in Business School from the NEOMA Business School. With a robust skill set that includes Wine Tasting, Sales Management, Marketing Strategy, and more. Tune in to learn more and of course do not forget to head over to the Inside La Place de Bordeaux series, where Pauline initially sought out Mathieu to delve into the fascinating world of La Place de Bordeaux, a wine system shrouded in mystery, even to many people who work in fine wine. Learn more about LVMH - Vins d’Exception unites the exceptional wine estates owned by the LVMH Group: Clos des Lambrays, Château d’Yquem, Château Cheval Blanc and Colgin Cellars. Vins d’Exception is not a distribution firm - it is a showcase for wines of exceptional character, a tireless champion of these unique estates. Within their organization, winemaking is not subject to commercial constraints; their business is only to promote the reputation of their estates. In Conversation is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? Be sure to visit our website Areni Global, to learn more about becoming a member and access all our reports, events and analysis. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal Thank you for joining us today!
How is the secondary market organized in Norway? And why are Fine Wines so much cheaper there? And how long do people have to queue to buy a bottle of Domaine de la Romanee-Conti? In this episode, host Pauline Vicard sits down with Arnt Egil Nordlien, Product Manager of Fine Wine & Auctions at Vinmonopolet in Norway. Together they discuss the in’s and out’s of a very unique distribution system. How does Arnt choose what to buy at En Primeur week each year, and how are the wines imported? How does the Vinmonopolet system work? How are Fine Wines sold and what is the margin system? Tune in to learn more and of course do not forget to head over to the Inside La Place de Bordeaux series, where Pauline initially sought out Arnt to delve into the fascinating world of La Place de Bordeaux, a wine system shrouded in mystery, even to many people who work in fine wine. Vinmonopolet is Norway’s state control alcohol distribution platform, and Arnt Egil Nordlien personally selects Fine Wines to be distributed to 12 locations throughout Norway. If you want to learn more about Vinmonopolet in Norway, just head to their site. There you will be able to learn about what wines they sell, their mission and sustainability report and more. In Conversation is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? Be sure to visit our website Areni Global, to learn more about becoming a member and access all our reports, events and analysis. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal Thank you for joining us today!
It started in Bordeaux but has since become a major force in global fine wine. What’s next for La Place de Bordeaux? In this final episode of Inside La Place de Bordeaux, hosts Felicity Carter and Pauline Vicard consider where La Place came from — and where it’s going. They talk to some of the world’s most insightful experts, and look into their own crystal balls, to predict what’s likely to happen next. · Can En Primeur stay in its current form, or will it transform into something else? · Will the market polarise further between the producers at the top and everybody else? · As climate change and better viticulture drive ever more excellent vintages, how will that transform the fine wine economy? · How will La Place upend the world of wine investment? For everyone involved in the fine wine trade, this is an episode not to be missed. With: Mathieu Chadronnier, Max Lalondrelle, Elin McCoy, Jane Anson. Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? Visit us at Areni Global to learn more about becoming a member. We are already working on our next series of podcasts, exploring how specific regions or wines changed the game for fine wine, and the lessons we can learn from it. To be the first to know about our next adventures, subscribe to our newsletter. Additional resources are available for this episode. You can find an edited transcript of Elin McCoy’s interview. Elin’s interview: Elin’s book: The Emperor of Wine: The Rise of Robert M. Parker, Jr., and the Reign of American Taste, Ecco Press, 2006 Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5forests team: https://5forests.com/ Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux Thank you for joining us today!
How old is La Place? How did the Bordelais create the most influential fine wine system in the world? Where did the 1855 Classification come from- and who decided? Did 1982 really change the fate of the Bordelais? In this sixth episode, hosts Felicity Carter and Pauline Vicard dive into the archives and talk to historians, to help them better understand the origins of La Place de Bordeaux. And what they find is unexpected. Whether it’s the hard-nosed commercial decisions, or the quest for tax deductions, or even the world of smuggling, they uncover the key moments that helped create the world of Bordeaux as we know it today. For everyone who loves wine and history, this is an episode not to be missed. With: Prof. Rod Phillips, Charles Leary PhD and Simon Tam. Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? Visit us at Areni Global to learn more about becoming a member. Additional resources are available for this episode. You can find an edited transcript of Rod Phillips’ interview. Rod Philipps’ interview: https://areni.global/inside-la-place-de-bordeaux-episode-six/ Rod Phillips’ book: French Wine: A History, University of California Press, 2016. Additional recommended reading: 1855 Bordeaux: A History of the Bordeaux Classification, by Dewey Markham, John Wiley & Sons, December 1997 Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/ Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux Thank you for joining us today!
What does it mean for a fine wine to be a brand? How do fine wine brands define and measure success? How much does it cost to be a successful brand? What’s the role of the secondary market in building successful brands? If you’ve been listening to the previous episodes of this series, you would have heard it: La Place doesn’t build brands. But then, who does? And how do they successfully do it? In this fifth episode, hosts Felicity Carter and Pauline Vicard explore the concept of branding in relationship to fine wine and review the steps to build successful, desirable and recognised fine wine brands, decoding cultural differences along the way. From iconic Bordeaux estates to award-winning marketing agencies, game-changing importers and leading auction houses, they all share their unfiltered opinions on how to build, manage and successfully grow a fine wine brand on La Place de Bordeaux and beyond. With: Polly Hammond, Mathieu Jullien, Guillaume Pouthier, Don St Pierre, Fiona Morrison MW, Amayès Aouli. Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? Visit us at Areni Global to learn more about becoming a member. Additional resources are available for this episode. You can find an edited transcript of Don St Pierre’s interview. Don heads AdaptEdge, a consulting firm providing strategic direction for building distribution channels. He is well-known in the wine world for co-founding ASC Fine Wine, one of China’s top importers, and for his interest in Vinfolio in the USA and Fine+Rare. Don St Pierre’s interview: Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/ Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux Thank you for joining us today!
Why do estates from around the world want to work with a historic institution in Bordeaux? What impact have these wines had on La Place and beyond? And should fine wine producers look to La Place for distribution? In the small world of La Place, no other change has had as many impacts as the recent growth of the Beyond Bordeaux wines category. From Almaviva to Opus One, from Penfolds to Masseto, the international icons have transformed the way the Place works, and the way we understand the fine wine category. But in the last five years, the Place has also started to distribute what could be qualified as “anonymous brands” — wines with a surprisingly limited level of desirability, or international recognition. It’s a strategic move that left many actors in the fine wine supply chain quite puzzled. In this fourth episode, hosts Felicity Carter and Pauline Vicard explore the origins of the Beyond Bordeaux category and explore the impacts of this growing category on the future of the Place. With many conflicting interests at play, they bring diverse and layered opinions from all part of the supply chain. From Beyond Bordeaux producers to négociants, courtiers, journalists, distributors and importers, and Bordeaux châteaux, they all share their unfiltered opinions on the impact of the Beyond Bordeaux wines. With: Philippe Newlin, Deidre Taylor, Tom Portet, Mathieu Jullien, Ronan Laborde, Jane Anson, Max Lalondrelle, Jeremy Stockman, and Mathieu Chadronnier. Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? Visit us at Areni Global to learn more about becoming a member. Additional resources are available for this episode. You can find an edited transcript of Tom Portet’s interview. Tom is the co-founder of International First Growths, an Australian-based broker that introduces wines to La Place in Bordeaux. In this interview, Tom shares his experience of successfully bringing key Australian brands to the Place de Bordeaux, and the lessons he learned along the way. Tom Portet’s interview: Jane Anson’s Beyond Bordeaux tasting reports: September release: https://janeanson.com/report/the-september-releases-2023 Mars release: https://janeanson.com/report/the-march-releases-2024 Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/ Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux Thank you for joining us today!