NCNN Ep4: Breaking the (Young) Collector Code: in Conversation with Hamish Greening
Update: 2025-02-27
Description
How do you create a new generation of life-long wine collectors and enthusiasts?
Hamish Greening knows how to find them and nurture them. Hamish is Private Client Specialist of Chelsea Vintners in London.
And he’s built a clientele of under-40 wine drinkers who are happy to spend £400+ on a single bottle of wine.
In this fourth episode of New Consumers, New Narratives, Hamish reveals:
- What turns someone from a wine drinker into a wine collector;
- How there are plenty of women who want to be included — but who need to be invited in;
- The role of social media in the buying decisions of the young, cashed-up and curious;
- Why trust needs to be earned in new ways; and
- Why dogs should be welcome at tastings
Hamish has all the insights into what the under-40 fine wine drinker is looking for, whether they’re based in London, the USA or Singapore.
This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter
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