NCNN Ep1: The Luxury Strategies: In Conversation with Jean-Noël Kapferer
Description
How do successful luxury brands engage with the young(er) consumers?
In this first episode of our latest series New Consumers, New Narratives host Pauline Vicard delves into the topic of Luxury strategies with Jean-Noël Kapferer
a world-renowned expert in luxury brand strategy. They discuss the levers of success for luxury and premium brands and explore how they manage to stay relevant and attractive to the new generations of consumers, whilst debating the unique position of wine in the global luxury segment.
To pick up a copy of Jean-Nean-Noël Kapferer’s book Luxury Strategy, just follow the link.
New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized.
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