ARENI Global: In Conversation

How do successful luxury brands engage with the young(er) consumers? In this first episode of our latest series New Consumers, New Narratives host Pauline Vicard delves into the topic of Luxury strategies with Jean-Noël Kapferer  a world-renowned expert in luxury brand strategy. They discuss the levers of success for luxury and premium brands and explore how they manage to stay relevant and attractive to the new generations of consumers, whilst debating the unique position of wine in the global luxury segment. To pick up a copy of Jean-Nean-Noël Kapferer’s book Luxury Strategy just follow the link.  New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal

What does successful distribution mean for fine wine? And what does it take to be -and remain- successful in fine wine distribution? Are the keys and measure of success different whether you are releasing your wine en primeur, or en livrables (as deliverables), through exclusive importers, or direct to consumers? And what are the main advantages and limitations of each system?  Listen in as host Pauline Vicard discusses distribution -in conjunction with her deep dive into La Place de Bordeaux- with Mathieu Jullien Marketing and Sales Director at LVMH Vins d’Exception (comprising Yquem, Château Cheval Blanc, Domaine des Lambrays and Colgin Cellars). In this conversation they touch on why LVMH was created and what their objective is. Moreover, Pauline asks about the extra protection, curation and transmission of the wines afforded by the estates within LVMH. Jullien also touches on the global definition for a successful distribution system, and the metrics for a good commercial release, plus how estates are distributed and what can go wrong with a wine during a release.  Mathieu is certainly an authority on Marketing and distribution, he brings experience from previous roles at Wine Source Group, and Enotria Winecellars Ltd (T/A Enotria). He also holds a 1999 - 2002 Master in Business School from the NEOMA Business School. With a robust skill set that includes Wine Tasting, Sales Management, Marketing Strategy, and more. Tune in to learn more and of course do not forget to head over to the Inside La Place de Bordeaux series, where Pauline initially sought out Mathieu to delve into the fascinating world of La Place de Bordeaux, a wine system shrouded in mystery, even to many people who work in fine wine. Learn more about LVMH - Vins d’Exception unites the exceptional wine estates owned by the LVMH Group: Clos des Lambrays, Château d’Yquem, Château Cheval Blanc and Colgin Cellars. Vins d’Exception is not a distribution firm - it is a showcase for wines of exceptional character, a tireless champion of these unique estates. Within their organization, winemaking is not subject to commercial constraints; their business is only to promote the reputation of their estates. In Conversation is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? Be sure to visit our website Areni Global, to learn more about becoming a member and access all our reports, events and analysis. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal Thank you for joining us today!

How is the secondary market organized in Norway? And why are Fine Wines so much cheaper there? And how long do people have to queue to buy a bottle of Domaine de la Romanee-Conti?   In this episode, host Pauline Vicard sits down with Arnt Egil Nordlien, Product Manager of Fine Wine & Auctions at Vinmonopolet in Norway. Together they discuss the in’s and out’s of a very unique distribution system. How does Arnt choose what to buy at En Primeur week each year, and how are the wines imported? How does the Vinmonopolet system work? How are Fine Wines sold and what is the margin system?   Tune in to learn more and of course do not forget to head over to the Inside La Place de Bordeaux series, where Pauline initially sought out Arnt to delve into the fascinating world of La Place de Bordeaux, a wine system shrouded in mystery, even to many people who work in fine wine.   Vinmonopolet is Norway’s state control alcohol distribution platform, and Arnt Egil Nordlien personally selects Fine Wines to be distributed to 12 locations throughout Norway. If you want to learn more about Vinmonopolet in Norway, just head to their site. There you will be able to learn about what wines they sell, their mission and sustainability report and more.    In Conversation is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?   Be sure to visit our website Areni Global, to learn more about becoming a member and access all our reports, events and analysis.   Follow Areni on Twitter, Instagram and Linkedin: @areniglobal   Thank you for joining us today!

It started in Bordeaux but has since become a major force in global fine wine. What’s next for La Place de Bordeaux? In this final episode of Inside La Place de Bordeaux, hosts Felicity Carter and Pauline Vicard consider where La Place came from — and where it’s going. They talk to some of the world’s most insightful experts, and look into their own crystal balls, to predict what’s likely to happen next. ·       Can En Primeur stay in its current form, or will it transform into something else? ·       Will the market polarise further between the producers at the top and everybody else? ·       As climate change and better viticulture drive ever more excellent vintages, how will that transform the fine wine economy? ·       How will La Place upend the world of wine investment? For everyone involved in the fine wine trade, this is an episode not to be missed. With: Mathieu Chadronnier, Max Lalondrelle, Elin McCoy, Jane Anson.   Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?    Visit us at Areni Global to learn more about becoming a member.   We are already working on our next series of podcasts, exploring how specific regions or wines changed the game for fine wine, and the lessons we can learn from it. To be the first to know about our next adventures, subscribe to our newsletter.   Additional resources are available for this episode. You can find an edited transcript of Elin McCoy’s interview.   Elin’s interview:   Elin’s book: The Emperor of Wine: The Rise of Robert M. Parker, Jr., and the Reign of American Taste, Ecco Press, 2006 Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5forests team: https://5forests.com/  Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux  Thank you for joining us today!

How old is La Place? How did the Bordelais create the most influential fine wine system in the world? Where did the 1855 Classification come from- and who decided? Did 1982 really change the fate of the Bordelais? In this sixth episode, hosts Felicity Carter and Pauline Vicard dive into the archives and talk to historians, to help them better understand the origins of La Place de Bordeaux. And what they find is unexpected. Whether it’s the hard-nosed commercial decisions, or the quest for tax deductions, or even the world of smuggling, they uncover the key moments that helped create the world of Bordeaux as we know it today. For everyone who loves wine and history, this is an episode not to be missed. With: Prof. Rod Phillips, Charles Leary PhD and Simon Tam. Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?    Visit us at Areni Global to learn more about becoming a member.   Additional resources are available for this episode. You can find an edited transcript of Rod Phillips’ interview.   Rod Philipps’ interview: https://areni.global/inside-la-place-de-bordeaux-episode-six/   Rod Phillips’ book: French Wine: A History, University of California Press, 2016. Additional recommended reading: 1855 Bordeaux: A History of the Bordeaux Classification, by Dewey Markham, John Wiley & Sons, December 1997 Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/  Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux  Thank you for joining us today!

What does it mean for a fine wine to be a brand? How do fine wine brands define and measure success? How much does it cost to be a successful brand? What’s the role of the secondary market in building successful brands? If you’ve been listening to the previous episodes of this series, you would have heard it: La Place doesn’t build brands. But then, who does? And how do they successfully do it? In this fifth episode, hosts Felicity Carter and Pauline Vicard explore the concept of branding in relationship to fine wine and review the steps to build successful, desirable and recognised fine wine brands, decoding cultural differences along the way. From iconic Bordeaux estates to award-winning marketing agencies, game-changing importers and leading auction houses, they all share their unfiltered opinions on how to build, manage and successfully grow a fine wine brand on La Place de Bordeaux and beyond. With: Polly Hammond, Mathieu Jullien, Guillaume Pouthier, Don St Pierre, Fiona Morrison MW, Amayès Aouli. Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?    Visit us at Areni Global to learn more about becoming a member.   Additional resources are available for this episode. You can find an edited transcript of Don St Pierre’s interview. Don heads AdaptEdge, a consulting firm providing strategic direction for building distribution channels. He is well-known in the wine world for co-founding ASC Fine Wine, one of China’s top importers, and for his interest in Vinfolio in the USA and Fine+Rare.    Don St Pierre’s interview: Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/  Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux  Thank you for joining us today!

Why do estates from around the world want to work with a historic institution in Bordeaux? What impact have these wines had on La Place and beyond? And should fine wine producers look to La Place for distribution?   In the small world of La Place, no other change has had as many impacts as the recent growth of the Beyond Bordeaux wines category. From Almaviva to Opus One, from Penfolds to Masseto, the international icons have transformed the way the Place works, and the way we understand the fine wine category. But in the last five years, the Place has also started to distribute what could be qualified as “anonymous brands” — wines with a surprisingly limited level of desirability, or international recognition. It’s a strategic move that left many actors in the fine wine supply chain quite puzzled. In this fourth episode, hosts Felicity Carter and Pauline Vicard explore the origins of the Beyond Bordeaux category and explore the impacts of this growing category on the future of the Place.   With many conflicting interests at play, they bring diverse and layered opinions from all part of the supply chain. From Beyond Bordeaux producers to négociants, courtiers, journalists, distributors and importers, and Bordeaux châteaux, they all share their unfiltered opinions on the impact of the Beyond Bordeaux wines. With: Philippe Newlin, Deidre Taylor, Tom Portet, Mathieu Jullien, Ronan Laborde, Jane Anson, Max Lalondrelle, Jeremy Stockman,  and Mathieu Chadronnier. Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?    Visit us at Areni Global to learn more about becoming a member.   Additional resources are available for this episode. You can find an edited transcript of Tom Portet’s interview. Tom is the co-founder of International First Growths, an Australian-based broker that introduces wines to La Place in Bordeaux. In this interview, Tom shares his experience of successfully bringing key Australian brands to the Place de Bordeaux, and the lessons he learned along the way.   Tom Portet’s interview: Jane Anson’s Beyond Bordeaux tasting reports: September release: https://janeanson.com/report/the-september-releases-2023 Mars release: https://janeanson.com/report/the-march-releases-2024 Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/  Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux  Thank you for joining us today!

Faced with declining consumption and a threatening regulatory environment, are we good enough at talking or writing about wine? Why? What could be the levers of a new narrative for wine? And what could be the risks of not improving our game? In this episode, hosts Pauline Vicard goes to Napa to meet author, speaker, consultant and all-round wine communicator Karen MacNeil. Karen has won every major wine communication award in the English language, including the James Beard award for Wine and Spirits Professional of the Year, and the Louis Roederer award for Best Consumer Wine Writing, among many others. TIME Magazine called her ‘America’s Missionary of the Vine’. She is the author of The Wine Bible, now in its third edition, which has sold more than one million copies. What does one of the world’s greatest wine communicators think about the state of winecommunication today? Tune in to listen to Karen’s recommendations and the many ingredients needed for a successful, impactful and relevant wine communication. And if you want to engage more with Karen’s great content, have a look at WineSpeed, the first fast wine e-letter—with great info and advice, all from Karen, and use the code for a 20% discount on standard annual WineSpeed subscription. In Conversation is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? Be sure to visit our website Areni Global, to learn more about becoming a member and access all our reports, events and analysis. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal Thank you for joining us today!

How does a bottle of Bordeaux end up on a collector's table? What will its journey be, from the châteaux to the world? Who decides who gets access to highly allocated wines? And the most fascinating question of all: who is currently making money (or not) in the fine wine supply chain? Are current margins enough to sustain a complex system? In this third episode, hosts Felicity Carter and Pauline Vicard look at the behind the scenes of La Place de Bordeaux and consider the opportunities and challenges of this distribution system. Get ready for an in-depth exploration of how the system really works, bringing in diverse and layered opinions from all part of the supply chain, from producers to fine wine merchants, all operating in crucial markets. With: Max Lalondrelle, Thomas Parker MW, Jeremy Stockman, Philippe Newlin, Vianney Gravereaux and Mathieu Chadronnier.   Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?  Visit us at Areni Global to learn more about becoming a member.   Additional resources are available for this episode. You can find an edited transcript of Max Lalondrelle’s interview. Max is fine wine purchasing director for UK based merchant Berry Bros & Rudd. Founded in 1698, BBR has accompanied and shaped Bordeaux fine wine trade over centuries and retains a large influence on the Place de Bordeaux. Max himself has been buying Bordeaux wines for almost 25years. What are the major changes that he has witnessed, or led? How does he ensure BBR’s access to in-demand wines? What are the main challenges and opportunities of working with La Place?   Max Lalondrelle’s interview: https://areni.global/inside-la-place-de-bordeaux-episode-three/ Areni members can also access 5 Things to Know About Bordeaux’s Fine Wine Distribution, an analysis summarizing all the main takeaways from this episode, a perfect tool for wine students and wineries looking to work with la Place de Bordeaux: https://areni.global/five-things-to-know-about-bordeauxs-fine-wine-distribution/   Follow Areni on Twitter, Instagram and Linkedin: @areniglobal   This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/    Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG:   Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux    Thank you for joining us today!

What does an En-Primeur campaign look like? How is it organized? The on-going campaign is supposed to be a crucial one for the survival of the whole ecosystem. How much of that is true? What would la Place be without En Primeur? In this second episode, hosts Felicity Carter and Pauline Vicard tell the tale of the En Primeur campaign, through speaking to producers, négociants, courtiers, buyers and critics. Get ready for an in-depth exploration, bringing in diverse and layered opinions from Jane Anson, Ronan Laborde, James Miles, Max Lalondrelle, Thomas Parker MW, Valentin Lillet, Axel Heinz,  Jeremy Stockman and Mathieu Chadronnier. With them, we examine the fundamentals of the modern day en primeur system, analyse its strengths and weaknesses and its capacity to continue in the near future. Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?  Visit us at Areni Global to learn more about becoming a member. Additional resources are available for this episode. You can find an edited transcript of Ronan Laborde’s interview. As the Président of the Union des Grands Crus, Ronan is responsible for organizing most of the En-Primeur week and setting together the collective representation of the vintage. Ronan explains the origin of the modern-day en primeur system, and reveals his views for the future. Ronan Laborde’s interview:   Areni members can also access 5 Things to Know About En Primeur, an analysis summarizing all the main takeaways from this episode, a perfect tool for wine students and wineries looking to work with la Place de Bordeaux:   Follow Areni on Twitter, Instagram and Linkedin: @areniglobal   This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/    Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG:   Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux    Thank you for joining us today!

What does the global wine world need to understand about modern China and what will China’s role be in the future of fine wine? About Simon Tam: Simon Tam grew up in Australia. He worked in his parents' restaurant which is how he first came into contact with fine wines. After studying at a wine college, Tam worked as a wine consultant for the South Australian government and he even worked as a winemaker for a few years. He eventually moved to Hong Kong, where he opened the first wine school in the early 1990s. As the Chinese market grew, Simon became a bridge between the two worlds, working with winegrowers’ associations around the globe to promote the sale of wines in China. Simon Tam would eventually be appointed head of the wine department at Christie's, initially for China and then for the entire Asian region. Ten years later, Simon founded his own fine wine auction house, AEOS Auctions, and a year ago, he also launched a new project: Flavour Colours - a comprehensive wine and food pairing tool. Follow Simon Tam https://www.linkedin.com/in/simon-tam-5845504/ https://www.instagram.com/simontamwine/?hl=en https://www.facebook.com/aeosauctions/ https://twitter.com/aeosauctions?lang=en This episode of the Areni Global in Conversation podcast is titled “Catching up with China – In Conversation with Simon Tam”. Host Pauline Vicard talks with the charismatic Simon Tam about his life in the fine wine auction world and his perspective on China’s intricate wine market. They touch on so many interesting points including symbolism in the Asian wine market as well as Simon’s very own definition of fine wine.  We also provide the cliff notes for this episode.  Visit us at Areni Global to learn more about becoming a member. Follow me, Pauline Vicard on Twitter & Instagram: @areniglobal Thank you for joining us today!  If you are interested in the global conversation around fine wine, head over to our website www.areni.global and become a member. This is not only a great way to support us, but the best way to unlock all our analysis, reports and articles. Because whether you are producing, selling or pouring fine wine, you need reliable, specific data to make informed decisions. And we have just that in store for you.

What is La Place de Bordeaux? Does la Place only deal with fine wines? What’s the relationship between la Place and the En-Primeur system? How transparent is the Place? In this first episode of Inside La Place de Bordeaux, hosts Felicity Carter and Pauline Vicard sit down to discuss their understanding of La Place and challenge their own preconceptions of the system. We speak to leading experts to understand their perspectives on La Place: Jane Anson, Mathieu Chadronnier, Tom Portet, Valentin Lillet, Axel Heinz, Christopher Lynch, Christian Wylie, and Philippe Newlin. With them, we examine the important fundamentals needed to understand this very unique distribution system, and discuss some of the most common clichés about la Place de Bordeaux. Inside la Place de Bordeaux is a seven episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?  Visit us at Areni Global to learn more about becoming a member. Additional resources are available for this episode. You can find an edited transcript of Mathieu Chadronier’s interview, going in depth about the origins of la Place and what it is today: Mathieu’s Chadronier’s interview: https://bit.ly/ILPB-EpOne Areni members can also access 5 Things to Know About La Place de Bordeaux, an analysis summarizing all the main takeaways from this episode, a perfect tool for wine students and wineries looking to work with la Place de Bordeaux: https://bit.ly/5thingsLaPlace Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/  Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux  Thank you for joining us today!

If you've ever wonder what La Place de Bordeaux is all about, how it works, and maybe most importantly why - and for whom- it works, then this podcast is for you. In this seven episodes series, Areni Global top duo Pauline Vicard and Felicity Carter tackle all the hard questions, meet key players -many of them going public for the first time - and analyze the role and place of the Place de Bordeaux in the future of fine wine distribution. Follow them as they enter the Place, and discover what happens behind what appears to be closed doors.

What does one of the world’s top Bordeaux expert think about La Place? As one of the world's top wine critic, how does she prepare for the upcoming En-Primeur week? And how is it likely to be influenced by the current social and economical context in Bordeaux? To answer these questions and more we sat down with Jane Anson, wine critic, writer and journalist. About Jane Anson: Jane is without a doubt one of the most influential fine wine critics globally, respected and praised around the world for her work ethos, dedication and talent. Her extensive works includes the magnum opus Bordeaux Legends, a history of the 1855 First Growth published in 2013 and released as an NFT book in 2022, Wine Revolution in 2017 and of course Inside Bordeaux published in 2020; a book called a ‘category buster’ by Wine Anorak and ‘the Bordeaux bible’ by Le Figaro.  In 2021, She launched janeanson.com, a site dedicated to Bordeaux – one of the world’s greatest wine regions and, as we see in this episode, the center of so much of the global wine trade. In Episode Offer: We can’t recommend Jane’s website www.janeanson.com enough: it’s a gold mine of insights, reports, and data on Bordeaux wines and beyond. On top of all this content, subscribers get first access to the Connoisseur Week and the Mentor Week, two of the greatest initiatives in the world of fine wine at the moment, both currently open for registration and application. To enjoy 15% off the first year's subscription, use the code use the code ARGL15OFF during the signup process . This code is valid through to the end of 2024. Follow Jane Anson linkedin.com/in/janeanson https://www.instagram.com/jane.anson/ https://twitter.com/janeansonwine https://www.facebook.com/JaneAnsonInsideBordeaux This episode of the Areni Global in Conversation podcast is titled “Inside Bordeaux With One of the World's Top Wine Critics: In Conversation with Jane Anson”. Host Pauline Vicard sits down with Felicity Carter, editor of Areni Global, for a discussion about their upcoming trip to Bordeaux for the En Primeur campaign. The questions they want answered include, What will happen this year during the En Primeur campaign? What's at stake in this particular week? And How does it all fit within the larger context of the Place de Bordeaux? Excited to explore Bordeaux's role in the future of fine wine, they're joined by renowned wine critic and Bordeaux expert Jane Anson. The episode promises insider secrets delving into Bordeaux's current state of affairs, the marketplace, and the preparations for this unique week ahead! We also provide the cliff notes for this episode.  Visit us at Areni Global to learn more about becoming a member. Follow me, Pauline Vicard on Twitter & Instagram: @areniglobal Follow Felicity Carter on Linkedin or Twitter Thank you for joining us today!  If you are interested in the global conversation around fine wine, head over to our website www.areni.global and become a member. This is not only a great way to support us, but the best way to unlock all our analysis, reports and articles. Because whether you are producing or selling fine wine, you need reliable, specific data to make informed decisions. And we have just that in store for you.

What role can wine investment play in the future of fine wine? Host Pauline Vicard delves into the intriguing world of wine investment with guests Rosti Petrov and Matthew Small, of Cru Wine. Together they discuss the different opinions about investing in wine, from concerns about rising prices, to assertions that it's a safe investment with steady returns and tax benefits. Pauline also highlights the question about whether there really are people who simply invest just to invest rather than because they are fine wine lovers, as well as how fine wine collectors affect the market. Let’s explore what makes a wine worth investing in, how to assess risks, and what the future might hold for wine investments. Join us as we unravel the myths surrounding wine investment and its importance within finance. Rosti Petrov is the Associate Director. Rostislav joined Cru Wine in 2019 having worked in the wine trade for over 10 years. Luxury wine retail, fine wine brokerage as well as a wine start up, Rosti experienced different parts of the wine industry before joining the investment arm of Cru Wine. His focus is very much helping to build Cru clients perfect cellars as well as drive expansion of the company’s wine selection. Matthew Small is the Senior Portfolio Manager at Cru Wine. After seven years in investment banking, Matt entered the fine wine market following a lock-down which encouraged wine tasting and WSET studying. Matt’s focus is to work alongside investors, helping them to build robust, diversified portfolios with long-term earnings potential. If you want to learn more about the report mentioned in the episode ‘Understanding the Fine Wine Consumer – Country Profile: Singapore’ follow this link.  The research delves into the Singapore fine wine market, answering questions such as: How big is the fine wine segment in Singapore? What – and who – defines it? Who are the fine wine consumers? What are their purchasing behaviours and how is their perception of fine wine evolving? What are the main market risks and opportunities?  If you prefer, you can also find today’s conversation here in transcript form where we highlight the most important points of the conversation. Visit us at Areni Global to learn more about becoming a member. Follow Pauline Vicard on Twitter & Instagram: @areniglobal Thank you for joining us today!  Areni Global is an independent think tank dedicated to the future of fine wine. We exist to answer the big questions of our time and to address our industry’s major threats, including regulatory, environmental, and societal changes. We do this by creating an international platform where experts and thought leaders can come together and share ideas, and by publishing key research and insights.

What are the processes, resources, the wine knowledge and skills needed to equip a vast team like Southern Glazers? Tune in and hear Eric Hemer MS, MW give his insights on what it takes. Eric Hemer, MS MW is Senior Vice President, Product Education overseeing wine, spirits and related production education and certification in 45 US markets, Canada, and the Caribbean for Southern Glazer’s Wine & Spirits. Eric has been with the company for 35 years; prior to his current role he held various sales,management, and educational positions in Florida before being promoted to his current role in 2013.Eric is a Certified Wine Educator, Master Sommelier and Master of Wine, and works closely with these organizations as well as others as a lecturer, examiner, and mentor. He is also an advisor to the Beverage Academy at Florida International University. Follow Eric Hemer MS, MW: https://www.instagram.com/sgwinespirits/ https://twitter.com/SGWineSpirits This episode of the Areni in Conversation podcast is called “How to Scale Up Trade Education”. Host Pauline Vicard sits down with Eric Hemer, Senior Vice President Director of Wine Education at Southern Glazers Wine and Spirits. Eric is a distinguished figure holding both the titles of Master of Wine and Master Sommelier and he talks to us about the strategies and resources required to scale wine education for over 23,000 employees, exploring how such a large company prioritizes education as a competitive advantage and the most effective methods for delivery. We also provide the cliff notes for this episode.  Visit us at Areni Global to learn more about becoming a member. Follow me, Pauline Vicard on Twitter & Instagram: @areniglobal Thank you for joining us today!  “Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”

Can you scale up fine wine? What are the practicalities of scaling up and the main obstacle and challenge that wineries face along the way? Join our panel discussion to hear more... Vianney Gravereaux, Sales & Marketing Director, Ornellaia & Masseto, Italy After starting his career at Arthur Andersen, Vianney Gravereaux has gained a vast international experience in fine wine while working for globally renowned estates such as Champagne Philipponnat and Champagne Salon. He studied Economics, English, Political Philosophy and Geopolitics, is French by birth and multilingual by vocation.  Follow Vianney Gravereaux: https://www.instagram.com/ornellaiawinery/ Dan Petroski Winemaker, Massican, USA: Dan Petroski was born in Brooklyn, NY. After attending Columbia University, he went to work for TIME magazine before the Wall Street Journal tried to poach him. Dan took a moment to reflect. He jettisoned to Sicily for a year, where he interned at Valle dell’Acate. Later, a harvest brought him to California. After harvest, Petroski was hired as Larkmead’s cellarmaster, ultimately claiming the winemaker title in 2012. Petroski spent nearly 15 years at Larkmead, but during that period he launched a white wine only brand called Massican, an ode to the Mediterranean and Petroski’s time spent living in Italy.  Follow Dan Petroski: https://www.instagram.com/massicanwinery/ About Joao Gomes da Silva, Chief Commercial Officer, Sogrape: João Gomes da Silva has a degree in Economics and a PhD in Agricultural Economics from the University of Reading (United Kingdom). He made an international career in Europe and Latin America in the Food Distribution and Textile sectors. Since 2014, João Gomes da Silva is the Sogrape Director, leading the Global Marketing and Sales functions for the group’s Portuguese wine portfolio, which is present in the Douro, Vinho Verde, Dão, Lisbon and Alentejo regions, including compelling names, such as Mateus, Sandeman, Casa Ferreirinha and Porto Ferreira, among others. Follow Joao Silva: https://www.instagram.com/sogrape/ Welcome to the Areni Global in Conversation Podcast. ​​Today’s episode is part 2 of Can You Scale Up Fine Wine? Part of Areni's Insight Series. This time host Pauline Vicard is in Conversation with Vianney Gravereaux, Dan Petroski & Joao Gomes da Silva. What groundbreaking insights will our returning panelists share as they delve deeper into strategies for achieving financial sustainability and growth within the fine wine industry in this unprecedented follow-up episode of "Can You Scallop Fine Wine?" We also provide the cliff notes for this episode.  Visit us at Areni Global to learn more about becoming a member. Follow me, Pauline Vicard on Twitter & Instagram: @areniglobal Thank you for joining us today!  “Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.

Welcome to the Areni Global podcast. Today’s episode is called “Teaching for Tomorrow: In Conversation with Pascaline Lepeltier”. In this engaging conversation your host, Pauline Vicard delves into the importance of learning wine facts, despite the ubiquity of Google. Together they emphasize the need to contextualize factual knowledge for those building careers in the wine industry. The discussion also touches on Pascaline's unique approach to wine tasting, challenging conventional methods. Join us for a geeky yet insightful exploration with real-life implications for redefining wine education and building successful careers in the Fine Wine sector.  More about today’s guest Pascaline Lepeltier: Growing up in the Loire Valley and detouring from a master’s in philosophy and a career as a university teacher, Pascaline began her obsession with wine at the two star Michelin-rated L’Auberge Bretonne under celebrated Chef Jacques THOREL. Within a year, she was named both Best Loire Valley Young Sommelier and Best Brittany Sommelier. While working as Beverage Director at Rouge Tomate in Brussels, she interned at the George V in Paris under the direction of Best European Sommelier and Best World Sommelier runner-up Eric BEAUMARD. Promoted to the position of Beverage Director for the Rouge Tomate flagship in New York, she moved to Manhattan in 2009. Within months, she was named one of the five best new US sommeliers of 2011 by Wine & Spirits, one of the “New Wine Prophets” by Time Out NY, one of the “40 under 40” beverage influencers by Wine Enthusiast and called the “Natural Wine Evangelist” by Ray ISLE in Food & Wine. In 2018, she became a partner in Racines NY, one of the top wine destinations in the USA. In 2022, alongside Chef Jonathan Karis, General Manager Jared David and wine guru David Lillie, she opened Chambers, a farm-to-table wine-focused restaurant in TriBeCa. She overlooks with sommelier Ellis Srubas-Giammanco a 2000+ wine list focusing on “vins de vignerons”, mostly organic, biodynamic and natural. In 2014, Pascaline passed the Master Sommelier Diploma, and in 2018, she won 2 more major titles in her homeland: she is now a laureate of “Un des Meilleurs Ouvriers de France - Sommellerie” and Best French Sommelier 2018. In January 2019, the famous French magazine La Revue du Vin de France awarded her “Personality of the Year 2019”, the first woman to be given this prestigious recognition. In 2023, she represented France in the ASI Best Sommelier in the World held in Paris. She finished 4th. To continue reading more on Pascaline and all her professional accomplishments, we invite you to view her bio here.  Learn more: https://www.instagram.com/pascalinelepeltier/ https://twitter.com/plepeltier https://www.linkedin.com/in/pascaline-lepeltier-2a319184/ More about today’s host:  Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee. Learn more about Areni Global: Website: https://areni.global/ Facebook: @FM4FW Twitter: @areniglobal Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/   Thank you for joining us today! 

Welcome to the Areni Global podcast and today’s episode, Our Trends For The Year. From the AI boom to shaky international politics to the banking crisis, there are domino effects that could create consequences for this industry we know and love. Tune in as Pauline Vicard, Felicity Carter, Polly Hammond and Sarah Phillips McCartan discuss their thoughts, fears and hopes for 2024. About Pauline Vicard:  Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Learn more about Areni Global: Website: https://areni.global/ Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ About Polly Hammond: Polly Hammond, the Founder and CEO of 5forests, leads an award-winning global digital marketing agency specializing in the wine industry. Known for her forward-thinking approach and insightful perspectives, Polly is well known for her willingness to tackle challenging questions to keep the wine industry competitive in a dynamic market. Her leadership at 5forests reflects a commitment to advancing the wine industry through strategic digital marketing and a deep understanding of global market trends. This expertise makes Polly a valued member of the Areni Global board. Catch Polly online each Sunday as she hosts Headtraining, a free video series dedicated to the needs of the wine industry. Learn more about Polly Hammond: Website: 5forests.com Instagram: @pollyhammond_ https://www.instagram.com/head_training/?hl=en https://www.youtube.com/@5forests About Felicity Carter: Felicity Carter is a well-known journalist and editor based in Europe. She is the Editorial Director of ARENI Global in London, International Editor of Star Wine List in Sweden, co-founder of Business of Drinks podcast, and also works as a contributing editor to The New Wine Review. Formerly, she was founding Executive Editor for The Drop at Pix. Wine, and Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She has consulted to the Dutch government and to Liv-ex, and been the keynote speaker at the wine industry’s biggest conferences and events, from New York and Sydney to Hong Kong.  To learn more about Felicity Carter: https://twitter.com/felicitycarter https://www.linkedin.com/in/felicity-carter-a5754380/ https://www.instagram.com/carter.felicity/ About Sarah Phillips McCartan: Sarah is Head of Membership at Areni Global and resides in Miami, Florida.   After studying at universities in Scotland and New Zealand, Sarah joined the wine trade in 2014 to work for Liv-ex in London. She spent seven years in a range of communications roles, covering areas such as market analysis, PR, and product development. She relocated to Miami in 2019. Later that year, she won Jancis Robinson’s wine writing competition for her article, Miami for Wine Lovers. Sarah’s role for Areni Global involves developing the membership program, so you’re welcome to contact her with any questions.  To learn more about Sarah Phillips McCartan: https://www.linkedin.com/in/sarahjanephillips/ instagram.com/whatsarahdrinks/  twitter.com/sarahtacp  If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/ 

Welcome to the Areni Global podcast. Today’s episode is part of our Insight Series, and it is called, “Can You Scale Up Fine Wine? In Conversation with Vianney Gravereaux, Ivan Massonnat, Dan Petroski & Joao Silva”. This discussion tackles how to drive profitability and achieve financial sustainability within the realm of fine wine. Let’s talk about the problems and reasons behind the necessity to scale up in the fine wine industry, and secondly, determine the ideal scale for fine wine production while addressing the challenges, obstacles, and steps to reach that optimal size. Fine wine has always relied on rarity and scarcity to establish its appeal. Fine wine thrives on the idea (real or perceived) of small scale, artisanal, never-changing production. But are these models still viable in today’s economy?  About Vianney Gravereaux, Sales & Marketing Director, Ornellaia & Masseto, Italy After starting his career at Arthur Andersen, Vianney Gravereaux has gained a vast international experience in fine wine while working for globally renowned estates such as Champagne Philipponnat and Champagne Salon. He studied Economics, English, Political Philosophy and Geopolitics, is French by birth and multilingual by vocation.  Learn more about Vianney Gravereaux: linkedin.com/in/vianneygravereaux https://www.facebook.com/OrnellaiaWinery https://www.instagram.com/ornellaiawinery/ About Ivan Massonnat, Owner, Belargus, France Ivan’s wine lover journey was built on his passion for Burgundy wines, capable of expressing an infinite variety of expressions from a single grape variety. By rooting his family in Chinon in 2006, Ivan discovered the great terroirs of the Loire Valley and started to dream of changing his life to become a vigneron. After years of looking for “diamonds in the rough”, Ivan fell in love with Anjou in 2018, the historical home of Chenin Blanc.  Learn more about Ivan Massonnat: https://www.instagram.com/domainebelargus https://www.facebook.com/domainebelargus/ https://www.linkedin.com/company/domaine-belargus About Dan Petroski Winemaker, Massican, USA: Dan Petroski was born in Brooklyn, NY. After attending Columbia University, he went to work for TIME magazine before the Wall Street Journal tried to poach him. Dan took a moment to reflect. He jettisoned to Sicily for a year, where he interned at Valle dell’Acate. Later, a harvest brought him to California. After harvest, Petroski was hired as Larkmead’s cellarmaster, ultimately claiming the winemaker title in 2012. Petroski spent nearly 15 years at Larkmead, but during that period he launched a white wine only brand called Massican, an ode to the Mediterranean and Petroski’s time spent living in Italy.  Learn more about Dan Petroski: https://www.linkedin.com/in/danpetroski/ https://www.instagram.com/massicanwinery/ https://twitter.com/massicanwinery massican.com About Joao Gomes da Silva, Chief Commercial Officer, Sogrape: João Gomes da Silva has a degree in Economics and a PhD in Agricultural Economics from the University of Reading (United Kingdom). He made an international career in Europe and Latin America in the Food Distribution and Textile sectors. Since 2014, João Gomes da Silva is the Sogrape Director, leading the Global Marketing and Sales functions for the group’s Portuguese wine portfolio, which is present in the Douro, Vinho Verde, Dão, Lisbon and Alentejo regions, including compelling names, such as Mateus, Sandeman, Casa Ferreirinha and Porto Ferreira, among others. Learn more about Joao Silva: https://www.linkedin.com/company/sogrape-com/ https://sogrape.com/ https://www.instagram.com/sogrape/ Learn more about Areni Global: Website: https://areni.global/ Facebook: @FM4FW Twitter: @areniglobal Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/