Aesthetic Pulse

Do you want to learn how to use your Instagram feed into a powerful marketing tool that attracts and engages your ideal clients?In today’s episode, Andrea and Taleesa are chatting about the importance of using Instagram for your esthetic practice including why it’s so important to have professional posts on your feed and how you can uplevel your content by using the right mix of posts, captions, and content planning.Listen to this first episode of the Social Success Series to learn how to professionally optimize your Instagram feed to attract and engage your ideal clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of making your Instagram look professional and cohesive 3:10Captions for SEO and how they can help with Google search results 20:40Strategies for boosting posts 28:11Why you always need a pinned post & what it should be 35:58Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been looking for ways you can gain support for your business and in your personal life so you can transform your practice without overwhelm? Today, Andrea and Taleesa are talking about the importance of support in business and your personal life, including why it’s so important to delegate certain tasks to improve both efficiency and mental health.Listen to this episode to learn practical strategies for getting essential support in your esthetic practice and your home, so you can prioritize your own well-being while growing your business at the same time. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Marketing support for your business 10:07Why you should consider hiring an esthetician 17:41 The importance of in-home support 21:15Making sure you have an emotional support system 35:15Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you curious about which marketing strategies are truly beneficial and which ones might be holding your business back?Today, Andrea and Taleesa are chatting about recognizing and avoiding common pitfalls and “tricks” when marketing your medspa and the “treats” or effective marketing strategies you can use to make a difference in your practice. Listen to this episode to get actionable advice on how to identify and move away from common marketing “tricks” that don’t deliver real results and how you can grow a stronger, more professional brand. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Some of the most common marketing “tricks” 4:50Effective marketing strategies 24:35How you can build a strong brand 31:30Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking for new ways to make your esthetic practice stand out while building lasting connections with your clients this holiday season?In today's part 3 of the holiday survival series, Andrea and Taleesa are talking about the importance of building deeper connections with your clients beyond social media and email. They're giving you creative and actionable marketing strategies to help your practice stand out during the holidays.Join Andrea and Taleesa to hear practical tips for boosting client loyalty, increasing reviews, and making the holiday season enjoyable and successful for both your staff and clients.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Google reviews and thank you cards 7:10Implementing fun and creative ideas into your clinic this holiday season 16:47Local collaborations and community involvement 27:13Engaging clients with gift ideas 32:55Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been overwhelmed with the idea of marketing your esthetic practice during Black Friday and the holiday season?In today's part 2 of the holiday survival series, Andrea and Taleesa are giving you a detailed step-by-step blueprint on how to market your medspa this Q4 so you can plan, batch and execute your marketing without overwhelm.    Listen to this episode to get an inside look at how you can organize and balance different types of content for maximum impact and reduced stress during Black Friday and December. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of planning and batch creating content 3:11Types of content and their importance 4:33Black Friday promo and content strategy 17:20Content strategy for December 24:37Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Do you need proven strategies to make your esthetic practice’s Black Friday and Christmas promotions more successful this holiday season?Today, Andrea and Taleesa are giving you their most effective marketing strategies for Black Friday and Christmas, so you can plan ahead and avoid a stressful holiday season. Join Andrea and Taleesa in this episode to learn proven ideas, common pitfalls, and practical tips to help you plan and execute a successful Q4.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: The importance of staying focused and planning ahead 4:51Black Friday gift card sale strategy 5:50Challenges and missteps for Black Friday 12:49Holiday promotion strategies 21:59Challenges and missteps for Christmas 31:21Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking for fun and effective ways to make your esthetic practice stand out and attract more clients this October?In today’s episode, Andrea and Taleesa are giving you strategies for leveraging the spooky season to boost your bookings and bring in more business during October.Listen to this episode before the Halloween season to get actionable tips you can do to make your medspa stand out so you can increase bookings and create a memorable experience for your clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Engaging your clients with fun employee contests 9:44 Special offers and incentives 11:12Sponsoring a local haunted attraction in your community 24:17Breast cancer awareness month 27:32Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking for ways to make your email marketing stand out and drive results during the busiest season of the year?Today, Andrea and Taleesa are discussing how you can create a consistent and effective email marketing strategy for your esthetic practice during Q4, including how to plan content and prepare for Black Friday.Join Andrea and Taleesa to learn common pitfalls to avoid and practical tips for maximizing engagement and profitability when it comes to email marketing in Q4. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why consistency is key 5:16Strategies and practical tips for your email marketing 12:43What pitfalls to avoid 21:55Promotional strategies for Q4 22:08Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Having a well-structured consultation process for your medspa can transform both your client experience and the success of your esthetic practice.In today's episode, Andrea and Taleesa are chatting about the importance of having a consistent process for consultations and sharing how you can create a seamless and client-focused consultation process for your own esthetic practice. Listen to this episode to get practical tips for how you can improve client satisfaction and build trust with your client base through consultations. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why the consultation process is so important 2:50Check-in process and the client experience 12:24The consultation warm up 15:25The importance of creating a physical treatment plan for clients and the follow up 23:59Closing the consultation and aftercare 33:02Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4?Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4.Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice’s marketing strategy across social media, email, your website, and your Google Business Profile so you can have a successful year end.  If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Your social media profiles 3:32Making sure your email marketing is consistent and professional 22:03Updating your website and utilizing seasonal content 33:36Optimizing your Google Business profile 41:13Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you ever wondered how the strategies and positions in football could help you win the game of marketing for your esthetic practice?In today’s episode, Andrea and Taleesa are comparing football positions to marketing tactics and sharing how you can improve your overall growth and client loyalty through better marketing.Listen to this fun episode to get tips on setting up a clear and practical marketing strategy for your business. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Offensive marketing strategies 7:20Defensive marketing strategies 23:20Marketing strategy and client loyalty 34:18Understanding your market and staying competitive 38:42Links:Free Blog Guide: https://smithandcrawford.com/killer-blogShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Have you been stuck in a rut when it comes to hosting fun and successful events at your medspa? Today, Andrea and Taleesa are talking about the importance of hosting events in Q4 and sharing some of their favorite event themes for October, November, and December. Join Andrea and Taleesa to learn tips for planning, promoting, and executing successful events including how you can leverage these opportunities for client retention so you can end 2025 with a bang.  If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why you should host events in Q4 2:29Client retention and relationship building through events 6:26Easy and fun event themes for the fall 9:26Links:Free Blog Guide: https://smithandcrawford.com/killer-blogShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you curious how you can effectively—and safely—use ChatGPT and AI tools to enhance your marketing and business operations within your practice?In today’s episode, Andrea and Taleesa are diving into some of the best ways you can use AI in your esthetic practice to enhance your marketing and content. Listen to this helpful episode to get tips on how you can use AI for your business without becoming overly reliant and replacing your creativity. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Using AI and ChatGPT for your personal life 5:33Using AI for your esthetic practice 15:35How you can make sure you don’t become too reliant on AI for your marketing 26:53What you should avoid using AI for in your business 30:05Links:Free Blog Guide: https://smithandcrawford.com/killer-blogShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you looking for a game-changing way to organize, connect, and boost productivity in your esthetic practice each week?Today, Andrea and Taleesa are discussing the benefits of their weekly executive meetings, which have significantly improved their business productivity and organization, emphasizing consistent scheduling and a comprehensive agenda. Join both Andrea and Taleesa as they give you the inside scoop to hosting your own executive meetings, including actionable steps and organizational tools to improve productivity and communication in your medspa. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Setting up consistent meetings with your team and sharing resources 9:10Reviewing finances, distribution, and savings 11:32Strategies for client follow-ups and maintaining team accountability. 17:03Continuously refining your meeting processes for better results 27:14Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Is the thought of owning a medspa during the holiday season stressing you out already?Today, Andrea and Taleesa are sharing practical strategies for esthetic practice owners to prepare for the holiday season so you can have stress-free Q4 that maximizes your business potential while preserving your peace of mind.Listen to this episode to get a roadmap for a lucrative Q4 holiday season that you can still enjoy without being overstressed and overwhelmed. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why it’s so important to plan ahead for the holiday season 3:25Why early photo shoots matter 15:20How your past successful promotions can help you for the holidays 30:05Getting a head start on planning Q4 events now 37:50Links:Picture Perfect Photography Guide:https://smithandcrawfordstore.com/products/picture-perfect-photography-guideShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/