Aesthetically Speaking

How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seeking to be different and stand out in today’s competitive landscape. As a brand strategist, I draw on my experiences to highlight the strategic depth required in rebranding, distinguishing it from initial branding efforts. I discuss the historical evolution of branding, using examples like Walmart, while sharing a recent case study that emphasizes the importance of aligning visual identity with a business's mission. Find out how you can evaluate your own brand to determine if a rebrand or refresh are what you need. Key takeaways from this episode: Difference between a rebrand or a refresh Importance of rebranding When you should do a rebrand or a refresh Evaluating your brand   Free Offer: Make Your Brand a Big Deal (In Just 17 Days)   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.   Key takeaways from this episode: Importance of Brand Touch Points Elevating Sales Touch Points Overlooked Brand Touch Points Surprise and Delight Strategies Exit Touch Points   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and visualization exercise aimed at brand development. I want you to slow down to reflect on your desires amidst the fast pace of life. By envisioning a successful future, we clarify our roles and the emotions tied to them, reinforcing our brand's identity. I guide you to visualize your brand's aesthetics, aligning them with your personality to create a compelling visual presence. We explore the emotional connections with your ideal audience and the exchange of value through your services. The goal is to inspire actionable steps toward realizing your brand vision and ensuring alignment with your audience.  Key takeaways from this episode: I take you through a visualization exercise Exploring brand aesthetics Identifying your audience Integrating your identity Bridging the gap   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a powerful branding strategy. I argue that infusing your brand with a playful, unexpected essence can set you apart in a crowded market. Quirkiness goes beyond surface-level traits; it represents a brand's essence, tone, and connection to the audience, making brands more relatable. There is a striking balance between quirkiness and professionalism, and I want to stress the importance of authenticity in branding. Reflect on your brand's identity and emotional connections to develop a distinctive, impactful presence. Key takeaways from this episode: Defining Quirky in Branding Examples of Quirky Brands Pros and Cons of Quirkiness Cultivating Your Brand's Quirkiness   Episode Mentioned: Ep. 45 | How to Stand Out Online Through AUTHENTIC Disruptive Branding   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time. I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the three tiers of content marketing—audience growth, sales, and brand building—and using relatable content to connect with followers. I introduce the idea of content anchors to streamline creation while maintaining authenticity. Ultimately, I highlight the importance of balancing inspirational and sales-driven content to foster a loyal audience. Key takeaways from this episode: Overcoming Content Creation Anxiety Establishing Your Brand Vision Direct Selling in Content Marketing Building a Brand Through Content Creating Content that Inspires Signature Series for Brand Values   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing ROI and business relationships. After listening to this episode, I hope you realize how important branding is for your business and marketing.   Key takeaways from this episode: Where is Abby? Business Lessons for 2024 Strategy is Key Branding is Marketing Support   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work with Rebecca Peterson Studio. From the initial outreach, to the steps I will take you through. It is more than just rebranding … it’s an experience and a transformation that will really make a difference in you and your business!   Key takeaways from this episode: Understanding What's Working Defining Your Brand's Future Personal Growth and Business Elevating Your Self-Perception The Branding Process The Design Phase   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.   Key takeaways from this episode: Defining Luxury in Branding Seven Elements of Luxury Experience The Significance of Brand Values The Impact of Pricing   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which stemmed from my audit of various branding and web design sites I recently did. I categorize these sites into three types: those with critical functionality issues, adequate but forgettable designs, and visually appealing sites that lack originality. These days it is a necessity to showcase authenticity and your unique voice to resonate with clients. I encourage you to evaluate your own websites to make sure everything is functional and differentiated. It’s so important to clearly communicate your unique value to attract business effectively.   Key takeaways from this episode: Understanding Website Importance Categories of Websites Authentic Branding How to Test Your Own Website   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to pivot, whether due to market shifts or personal growth, and the balance between consistency and integrity in business. We break down internal and external factors that are necessary for a pivot and examine strategic processes to evaluate the current business landscape. The role of clear communication during this transition is so important to enhance trust with clients. Rebranding is a crucial tool for aligning perceptions with business evolution. Throughout this episode, I encourage you to reconnect with your passion, and give you practical steps to ensure that pivoting and rebranding serves as a strategy for growth and alignment within your business.   Key takeaways from this episode: understanding the fear of change reasons to pivot your business market trends and evolution how to effectively pivot differentiation and targeting new audiences   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illustrating how aligning your brand with your true self can elevate your business and personal life in unison.    Key takeaways from this episode: Personal Reflections on Life Changes Concept of how brand development = personal development Elements of a strong personal brand Practical steps to identify and communicate personal brand   Visit the show notes for this episode: Ep. 59 | Why I Believe Brand Development = Personal Development   Episodes Mentioned: Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common   Work with Rebecca: The Rebrand Experience Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions.    Key takeaways from this episode: Importance of Having a Brand When to Invest in Professional Branding Example of Optimal Timing When DIY Branding is Suitable How to DIY Your Brand Successfully   Visit the show notes for this episode: Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand   Episode Mentioned:  Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand   Work with Rebecca: Brand in a Day The Rebrand Experience Brand + Website Design Personal Brand Mastery Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compelling narrative, we cover it all. We’ll explore case studies like Google’s 2015 logo change and discuss key considerations for timing your announcement, engaging your audience, and conveying the importance of your rebrand. Plus, I’ll share my foolproof 5-day brand announcement schedule to help you maximize excitement and attention.    Key takeaways from this episode: The excitement and significance of rebranding Choice between a soft rebrand and a significant, noticeable rebrand Google's example of rebranding for strategic purposes despite initial resistance Differences between large and small business rebranding timelines Treating rebrand announcement as a significant event My 5-Day announcement schedule   Visit the show notes for this episode: Ep. 57 | How to Announce Your New Brand Strategically   Previous Episodes Mentioned: Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own business? You'll find out as we journey through my personal experiences moving to Texas, unravel the myths and truths about the Lone Star State, and look at how iconic brands like Texas and Dr Pepper create unshakeable connections with their audiences. I'll share key insights and actionable tips on visual recognition and powerful messaging, all designed to help you create an identity for your business that goes beyond what you sell.    Key takeaways from this episode: Elements contributing to Texas’s strong identity Importance of taglines Execution of branding principles Identity associated with Dr Pepper   Visit the show notes for this episode: Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common   Why I Love the Dr Pepper Brand   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how she is navigating this new health journey. We know this episode might be a little longer than usual, but Abby wants to provide as much information as she can in hopes that she can help others not feel like they are alone, and potentially bring awareness to life with cancer.   Visit the show notes for this episode: Ep. 53 | A Personal Update from Abby & Rebecca   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and more—but the key to true success isn't in these technical details. The magic happens when your website aligns perfectly with your brand's vision, values, and aesthetic.  In this episode, we'll cover the fundamental reasons you need a solid website and delve into strategic ways to make it an integral, functioning part of your marketing ecosystem.  Key takeaways from this episode: setting objectives for each page ensuring a cohesive customer journey creating a standout, immersive online experience importance of a unique experience versus social media   Visit the show notes for this episode: Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

How do you know when it is time to rebrand your business? In this episode, Rebecca shares her expert insights on recognizing when it's time for a major brand overhaul. Throughout this episode, she uncovers the five telltale signs that signal a need for rebranding, from personal dissatisfaction with your current brand to significant changes in your business or ambitions. She emphasizes the profound impact that a thoughtful, professionally crafted brand can have not only on company perception but directly on your revenue and client engagement. So, whether you're looking to attract higher caliber clients, reflect big changes in your service offerings, or establish a brand that truly embodies your business ethos, this episode will guide you through recognizing when it's time for change and how to approach rebranding to achieve optimal success.    Key takeaways from this episode: Importance of consistency, vision, messaging, and design in branding The link between professional branding and attracting high-quality clients The role of branding in conveying transformative ideas and values Studies showcasing the importance of attractive logos and brand consistency   Visit the show notes for this episode: Ep. 54 | 5 Signs It's Time to Rebrand Your Business   Work with Rebecca: The Rebrand Experience Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply transformative. Courtney’s advocacy work, focusing on improving access to special education and building inclusive opportunities, has reshaped countless lives. From revamping her business model to a robust 306% growth after introducing her new branding and rates, to launching an ebook that guides parents through the special education maze. Courtney embodies the spirit of determined and compassionate entrepreneurship. Join us as she unfolds the story of her brand’s evolution, driven by personal challenges and a commitment to fill the gaps in a system in dire need of reform.    In this episode we share: Courtney's motivation stemming from personal experiences with her daughter The initial lack of cohesive branding and professional website design The importance of having a clear marketing strategy to accompany business promotion Insights into taking strategic risks and investing in business growth   Visit the show notes for this episode: Ep. 52 | Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett   Connect with Courtney:  Instagram - @courtneyburnettadvocate Website - courtneyburnett.com   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Welcome back to Aesthetically Speaking. Today, we're joined by Sara Brewer, a courageous coach tackling the often misunderstood world of anti-pornography. Sara's personal journey inspired a remarkable transformation, taking her from a recreational therapist to the forefront of a movement that is reshaping the conversation around pornography. Her experience, backed by business sense and a strategic rebrand, has culminated in the creation of the Center For Overcoming Pornography. With a focus on research-based, sex-positive approaches, Sara is fighting the stigma and shame tied to porn use. From one-on-one coaching to launching her podcast and a seven-figure program, her work has reached new heights. In our chat today, we'll uncover the behind-the-scenes of Sara's brand evolution and the pivotal role authenticity and professional support have played in spreading her transformative message. In this episode we share: Sara's personal journey and transition into coaching Shift towards creating a movement Importance of professional branding and outsourcing Challenges of social media for deep content   Visit the show notes for this episode: Ep. 51 | Behind the Brand: Starting a Movement in the World of Anti-Pornography with Sara Brewer   Connect with Sara:  Instagram - @sarabrewercoaching Website - www.centerforovercomingpornography.com Podcast - Overcome Pornography for Good FREE Masterclass   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Welcome to Aesthetically Speaking. In today's episode, we have another client of Rebecca’s, Amber Smith, who shares her transition from potential therapist to six-figure business coach, and how she reimagined her brand with the help of Rebecca to truly mirror her aspirations. We explore the balance between personal integrity and industry perception, discussing how intrinsic values and a strong sense of self carry a brand forward. Listen in as Amber talks about the evolution of her branding, the significance behind her favorite design elements, and the importance of consistency as her business expands.  In this episode we share: Amber’s decision to hire Rebecca for rebranding to align with business growth Contrast between Amber's experience with Rebecca and previous designers The balance between concern for perception and authenticity Amber's initial apprehension about investing in a brand that may not resonate long-term The internal coaching experience and alignment with Amber's future self through branding   Visit the show notes for this episode: Ep. 50 | Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith   Connect with Amber:  Instagram - @itsambersmith Website - itsambersmith.com The Conscious Coach Academy The Matrix (join the waitlist) The Conscious Coach Podcast   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast