All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

All About Capital Campaigns is your weekly source for nonprofit fundraising advice. Each week hosts Andrea Kihlstedt and Amy Eisenstein, co-founders of Capital Campaign Pro (capitalcampaignpro.com) and special guests, provide practical tips about raising more money for your nonprofit organization. Topics include capital campaigns, feasibility studies, working with your board, donors, major gifts, volunteers, and more. This is a great resource for nonprofit Executive Directors/CEOs, Development Directors, Board Members, or others looking to learn about nonprofit fundraising.

Mastering Capital Campaign Leadership: A CEO and Executive Director's Guide

In this episode of All About Capital Campaigns, co-hosts Amy Eisenstein and Andrea Kihlstedt dive deep into the critical role of CEOs and Executive Directors in leading successful capital campaigns. As the central figures, these leaders often feel overwhelmed by the complex, multi-faceted demands of a campaign, managing everything from program planning to board involvement, and campaign operations. Amy and Andrea break down the key challenges that arise when the heads of organizations try to juggle all these responsibilities, likening the experience to taming a multi-headed beast. They share insights on how to structure a campaign leadership team, ensuring that the board, development staff, and campaign chair collaborate seamlessly. The episode offers practical advice on how to unify these moving parts into a cohesive strategy, smoothing out communication gaps and empowering every stakeholder to play their role effectively. Listeners will learn how to create and sustain a "core committee" to drive campaign leadership, strategies for keeping all parties in lockstep, and how to prevent the typical pitfalls that occur when campaign leaders feel isolated or overburdened. Amy and Andrea also explore real-life examples from their CEO roundtable sessions, including stories of campaigns undergoing rapid organizational growth and the importance of clear communication during times of disruption. If you're an executive director or CEO navigating the complexities of a capital campaign, this episode provides expert guidance on how to lead with confidence, streamline operations, and build strong leadership teams. Plus, gain actionable tips on fostering productive relationships with your board and campaign volunteers, and discover the importance of regular leadership team meetings for addressing roadblocks before they derail your campaign. Tune in to learn how to transform your role as the campaign's chief communicator into one that promotes collaboration, engagement, and ultimately, campaign success! To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment. This guide will help you evaluate six aspects of your organization, including your leadership and your case for support.

10-15
19:51

Lessons from a Campaign Trail: Strategic Fundraising Insights with Courtney Leonard

In this episode, Amy Eisenstein of Capital Campaign Pro sits down with fundraising expert Courtney Leonard, who shares her experiences from an 18-year career in philanthropy. Currently serving as the Vice President for Institutional Advancement at Clark University, Courtney delves into the challenges and triumphs of leading a $40 million comprehensive campaign at a small university. Courtney shares how her team leveraged strategic restructuring and pre-campaign planning to ensure they stayed on track while balancing the demands of a swift timeline. She emphasizes the value of cultivating donor relationships during the quiet phase of the campaign and how maintaining open communication with constituents helped build momentum without compromising on strategy. This episode is packed with practical advice for nonprofit leaders, from how to approach capital campaigns in smaller institutions to the importance of following a structured plan. Tune in to hear Courtney's reflections on lessons learned, unexpected challenges, and how the right planning can set a campaign up for long-term success.

10-08
21:13

Extreme Gratitude: Recognizing Unsung Heroes of Campaigns

In this episode, Amy Eisenstein and Andrea Kihlstedt discuss the importance of recognizing the unsung heroes of fundraising campaigns. These individuals often work behind the scenes, making crucial contributions that drive campaigns to success. Amy and Andrea share stories of meaningful and creative ways to show gratitude. They talk about how personalized recognition, such as handwritten notes or thoughtful gifts, can have a lasting impact. Tailoring gratitude to fit each person's personality ensures the appreciation feels genuine. The hosts offer practical examples to inspire listeners to think outside the box. Finally, Amy and Andrea encourage listeners to share their own ideas for showing gratitude. They emphasize the value of recognizing the key players in campaigns in a way that feels sincere and special to them.

10-01
14:46

Unsticking Your Campaign: Proven Strategies for Overcoming Fundraising Challenges

In this episode, Amy Eisenstein and Sarah Plimpton tackle a common issue in the world of fundraising—campaigns getting "stuck." Every fundraising campaign experiences ebbs and flows, but the key to success is knowing how to navigate the valleys. Together, Amy and Sarah share actionable strategies to help you get your campaign back on track. From revisiting current donors for potential second gifts to leveraging project developments for renewed excitement, this episode is packed with insights. They also dive into the value of asking for donor advice, engaging your community foundation, and deploying targeted challenge gifts. Whether you're in the early stages of a campaign or facing a mid-point slowdown, these tips will give you the tools to reenergize your efforts. Join Amy and Sarah as they offer practical advice and success stories from real campaigns. Learn how to turn a stalled campaign into a momentum-building success, all while maintaining strong donor relationships and inspiring your community to achieve your fundraising goals.

09-24
27:41

Managing Donor Expectations: How to Handle "Out-of-the-Box" Funding Offers During Your Capital Campaign

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt dive into the delicate art of managing donor expectations when their funding ideas don’t align with your organization’s mission. Drawing from a real-life scenario, they explore what to do when a wealthy donor offers a significant contribution—but with a catch. The donor’s vision, in this case, starting a goat farm in Africa, doesn't match the organization’s strategic goals or mission. How do you navigate this complex situation without alienating the donor? Amy and Andrea share practical advice from a discussion with their CEO Roundtable, emphasizing the importance of sticking to your organization’s strategic plan while tactfully engaging donors in meaningful conversations. Discover strategies for redirecting donor interests, avoiding mission creep, and preserving relationships—even when the proposed project doesn’t fit. Learn how to buy time, leverage your board, and maintain transparency with donors, all while upholding your organization’s long-term goals. Key takeaways include: Tactful ways to decline donor proposals that don't align with your mission. How to use your board and strategic priorities as tools to guide conversations. The benefits of redirecting donors to other organizations when their passion projects don’t fit. Why generosity and collaboration with donors can lead to stronger, long-term relationships. Andrea and Amy also highlight one of Capital Campaign Pro’s innovative services: the monthly CEO Roundtable, where nonprofit leaders from around the globe come together to discuss challenges and solutions related to capital campaigns. This episode is packed with wisdom for nonprofit leaders on how to handle tricky donor situations with grace and strategic foresight. Tune in to learn how to keep your campaign on track, preserve donor relationships, and confidently steer your organization toward success. Visit CapitalCampaignPro.com to learn more about how Capital Campaign Pro can help you manage your capital campaign and navigate these vital donor conversations. Don't miss this insightful episode on managing donor expectations during your capital campaign!

09-17
15:26

Transforming Fund Management: Key Insights on Accountability and Impact Reporting for Nonprofits

In this comprehensive episode, Andrea Kihlstedt and Chelsea Lamego dive deep into the critical aspects of managing and reporting on donor funds. Chelsea, co-founder and CEO of FundMiner, shares her expertise on overcoming the complexities of fund management, particularly in large institutions and small nonprofits alike. The discussion highlights common challenges such as tracking funds, managing restricted gifts, and creating effective impact reports. Chelsea provides practical advice on where responsibility for impact reporting should lie within an organization, emphasizing the importance of allocating resources wisely and engaging board members. The conversation also addresses the catch-22 of fundraising—how to ensure that the effort to raise funds translates into effective and transparent management that meets donor expectations. Listeners will gain valuable insights into: Accountability: Ensuring transparency and delivering on promises made to donors. Impact Reporting: Moving beyond basic acknowledgments to provide meaningful updates on how donor contributions make a difference. Scaling Efforts: Starting with manageable reporting practices and evolving them as the organization grows. Chelsea also shares her personal experiences and practical tips for making impact reporting a fundamental part of fundraising strategy. This episode is essential for anyone involved in development or financial management, offering actionable strategies to enhance donor relations and organizational success.

09-10
29:41

Are You Ready for a Capital Campaign? Indicators of Success and Common Pitfalls

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt dive deep into one of the most critical questions facing nonprofit leaders: "How do you know if your organization is ready for a capital campaign?" As seasoned campaign experts, Amy and Andrea walk you through the essential indicators that signal whether your nonprofit is prepared to embark on this significant fundraising journey. They start by debunking a common myth: an anniversary or milestone year does not automatically qualify your organization for a capital campaign. Instead, they emphasize the importance of having a compelling, transformational idea that truly elevates your mission to the next level. Learn why a strategic plan and a well-vetted big idea are crucial before even considering launching a campaign. Andrea and Amy also discuss the critical role of board engagement. Is your board fully committed and excited about the campaign? Do they understand the project’s implications and are they willing to step up their involvement? Without a solid and supportive board, your campaign is unlikely to succeed. Another vital point covered in this episode is the necessity of having a history of effective fundraising. The hosts explain why having a track record of securing major gifts and maintaining robust donor relationships is key to campaign readiness. They offer practical advice for organizations that may not yet have asked for million-dollar gifts but have the potential to do so with the right preparation and approach. Throughout the conversation, Amy and Andrea share real-life examples, including the story of a small arts organization that secured a million-dollar gift despite never having raised such an amount before. This example illustrates that with a compelling vision and the right approach, even smaller nonprofits can achieve big results. For those who feel their organization might not be ready just yet, don’t worry—Amy and Andrea explain how the pre-campaign planning phase can be a powerful process in itself. By taking the time to prepare, you can build the necessary relationships, strengthen your board, and set the foundation for a successful campaign. Whether you're on the brink of starting a capital campaign or just exploring the idea, this episode provides actionable insights and expert guidance to help you assess and enhance your readiness. To ensure your campaign ends in a celebration, download our free Capital Campaign Step-by-Step Guide & Checklist. This intuitive guide breaks down each step of your campaign, and the timeline allows you to visualize your whole campaign, from start to finish!

09-03
21:44

Mastering Campaign Meetings: How to Make Every Moment Count

In this episode of All About Capital Campaigns, Andrea Kihlstedt and Amy Eisenstein dive into the art of transforming your capital campaign meetings from boring and unproductive to engaging and effective. Whether you're tired of meetings where attendance dwindles or you’re just looking to inject more energy into your sessions, this episode is packed with practical tips and strategies. Andrea and Amy begin by discussing the critical role that meetings play in the success of a capital campaign. Campaigns often span several years and involve numerous committees and workgroups, making well-run meetings essential to maintaining momentum and engagement. They highlight the importance of designing meetings with clear objectives and meaningful participation, ensuring that every attendee feels valued and involved. The hosts then break down the elements of a "bad meeting"—those sessions where participants check out mentally, engage in other activities like checking emails, or simply don't show up at all. They contrast this with the features of a successful meeting, where participants are eager to attend, actively contribute, and leave feeling accomplished. Andrea and Amy provide actionable advice on how to design meetings that resonate with your team. They suggest starting every meeting with a clear purpose, engaging participants right from the beginning, and ensuring that everyone has a role to play. They also share their insights on how to handle different personalities in meetings, such as the overly talkative or the silent observer, ensuring a balanced and inclusive discussion. The episode includes real-life examples and anecdotes that bring their tips to life, illustrating how effective meetings can propel your campaign forward. They also discuss how to use meetings as opportunities for brainstorming, decision-making, and progress reporting, making sure that every session is a step toward your campaign goals. Whether you're meeting in person or virtually, the principles discussed in this episode apply across the board. Andrea and Amy emphasize that good meeting design is crucial, no matter the format, and they share their experiences in both in-person and virtual settings. From the importance of clear agendas to the necessity of follow-up tasks, this episode covers it all. By the end of the episode, you’ll have a toolkit of ideas to ensure your meetings are productive, engaging, and pivotal to your campaign’s success. If you’re involved in leading or organizing meetings for a capital campaign, this episode is a must-listen. Don’t let another meeting pass by without putting these expert strategies into practice! Join Andrea and Amy as they turn the mundane into the motivational and show you how to make every campaign meeting count. Tune in now and start transforming your meetings today! For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

08-27
20:54

The Power of Women in Philanthropy (with special guest Kathleen Loehr)

In this episode of "All About Capital Campaigns," hosts Amy Eisenstein and Andrea Kihlstedt dive into the transformative power of women in philanthropy with their special guest, Kathleen Loehr. Kathleen, a leading expert on women's giving and author of "Gender Matters: A Guide to Growing Women's Philanthropy," shares her deep insights on the unique ways women approach charitable giving and why they are often the unseen yet significant donors in capital campaigns. Kathleen discusses the rising wealth among women and how they are becoming key decision-makers in philanthropy, often giving more and in different ways compared to their male counterparts. She highlights the importance of curiosity in fundraising, encouraging organizations to ask insightful questions and truly understand the motivations and values of women donors. Kathleen also challenges the traditional fundraising practices that were established with male donors in mind, emphasizing the need to adapt these strategies to better resonate with women and other unseen donors. Throughout the episode, Kathleen offers practical advice on how to engage women donors effectively, from data mining and asking the right questions to understanding the complexities of women's relationships with money. She also touches on the growing trend of collective giving among women and how role models like MacKenzie Scott and Melinda Gates are inspiring more women to make significant contributions. Whether you're a seasoned fundraiser or new to the world of capital campaigns, this episode is packed with valuable insights that will help you better engage with women donors and unlock their full philanthropic potential. Don’t miss out on this enlightening conversation that could transform your approach to fundraising. Tune in to learn how you can start seeing and valuing the unseen donors in your campaigns! For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

08-20
25:46

Maximizing Board Member Roles for Capital Campaign Success

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt dive deep into the critical roles that board members play in a successful capital campaign. With decades of experience, Amy and Andrea share practical insights and actionable advice on how to fully engage your board members, ensuring everyone is aligned and contributing effectively to the campaign’s success. The episode kicks off with a discussion on the importance of evaluating and possibly restructuring your board before launching a campaign. Andrea emphasizes the need to ensure all board members are not just present, but also fully engaged and excited about the campaign. They discuss how to identify and politely transition those who may not be a good fit for the campaign’s demands. Amy and Andrea then explore several key roles that board members should take on during the campaign. From selecting the right consultant and making a stretch gift, to serving as advocates and solicitors, the hosts provide a comprehensive overview of how each role can contribute to the overall success of the campaign. They also discuss the significance of board members making meaningful gifts that are significant to them, regardless of the amount. The hosts highlight the importance of involving board members early in the process, particularly in the selection of a campaign consultant. Andrea points out that this not only aids in selecting the right partner but also serves as a valuable educational experience for the board members. A key takeaway from this episode is the idea that not every board member needs to be comfortable with asking for donations, but all should support the fundraising efforts in their own way. Amy and Andrea offer tips on how to identify board members who are natural askers and how to train them for success. Throughout the episode, Amy and Andrea share practical tips on how to keep board members motivated and engaged, such as involving them in prospect brainstorming sessions and leveraging social media to expand their networks. If you're preparing for a capital campaign or are in the midst of one, this episode is packed with valuable strategies to help you maximize your board’s potential. Don’t miss the chance to download the free Board Member’s Guide to Capital Campaigns available on the Capital Campaign Pro website under the Resources tab. This guide provides even more detailed insights into board members’ roles and responsibilities during a campaign. Tune in to learn how to turn your board members into your campaign’s biggest champions, and be sure to share this episode with your fellow board members and fundraising team. For more board engagement tips, be sure to download our free Board Member’s Guide to Capital Campaign Fundraising. It answers the questions board members most frequently ask, or wish they could ask.

08-13
20:50

Guarding Against Fraud: A Public Service Announcement

In this eye-opening episode, Amy Eisenstein and Andrea Kihlstedt address the critical issue of rampant fraud that can impact anyone, including nonprofits and individuals. Andrea shares her personal experience of check fraud and offers practical advice on how to prevent it. From using indelible ink pens to the importance of regularly monitoring bank accounts, they cover essential tips to safeguard your finances. Tune in for a vital public service announcement that aims to protect your personal and organizational funds from fraudulent activities.

08-06
13:50

Will Your Campaign Cannibalize Your Annual Fund?

Are you worried that a capital campaign might cannibalize your annual fund? If so, you’re not alone! And in this podcast, campaign experts Amy Eisenstein and Andrea Kihlstedt will tell you what to do to make sure that doesn’t happen.

07-30
13:05

How to Get Your Board Members Ready for a Capital Campaign

Amy and Andrea are joined by campaign expert, Xan Blake, in a lively conversation about boards and capital campaigns. Xan suggests that for the early planning phases of a campaign, board members should be in learning mode. Once the campaign plan takes shape, your board will move into a more active role that falls into three buckets: organizing, advocating and participating.

07-23
34:30

How to Ask Donors for Advice – There’s More to It Than You Think

Fundraising is part art, part science. In this episode, Amy Eisenstein and Andrea Kihlstedt discuss the fine art of asking donors for advice.

07-16
13:13

Getting a Capital Gift, an Annual Gift and a Planned Gift Simultaneously

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt have some fun role-playing examples of asking donors for complex gifts that combine campaign, annual and planned giving.

07-09
17:06

Your Campaign Plan: What’s in it and How to Prepare It

If you’re curious about what goes into a campaign plan, this episode is for you. Amy Eisenstein and Andrea Kihlstedt go through each of the 10 elements of a campaign plan one at a time.

07-02
20:02

Embracing a Growth Mindset for Capital Campaign Success with Dedee Wilner-Nugent

In this insightful episode, Andrea Kihlstedt and Dedee Wilner-Nugent dive into the transformative power of adopting a growth mindset, particularly in the context of capital campaigns. As fundraising professionals know, embarking on a capital campaign can be daunting, fraught with challenges and uncertainties. Dedee, a senior advisor at Capital Campaign Pro, shares her deep understanding of mindsets and explains how a growth mindset—characterized by resilience, adaptability, and positivity—can be the key to overcoming the inherent stresses of fundraising. Throughout the conversation, Andrea and Dedee explore practical strategies for cultivating a growth mindset, from harnessing optimism and engaging in positive self-talk to thinking like a scientist when faced with setbacks. Dedee offers compelling anecdotes from her experience with various organizations, illustrating how shifting from a fixed to a growth mindset not only mitigates anxiety but also opens the door to greater opportunities and successes in capital campaigns. Whether you're a seasoned fundraiser or new to the field, this episode provides valuable insights into how a growth mindset can enhance both your personal and professional life.

06-25
21:00

Unlocking Donor Motivation: The Key to Successful Capital Campaigns

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt delve into the essential, yet often overlooked, aspect of fundraising: understanding why donors choose to give. Andrea starts by challenging the conventional focus on donors' financial capacities and emphasizes the importance of uncovering the underlying motivations behind their generosity. She points out that while organizations invest heavily in researching donors' financial backgrounds, they often neglect to explore the personal reasons that drive major gifts. They discuss several tactics to better understand donor motivations, such as analyzing previous donations, recognizing patterns in their philanthropy, and identifying personal connections to specific causes. Andrea likens this process to being a "Sherlock Holmes of fundraising," where every detail about a donor's interests and behaviors can provide valuable clues. Join Amy and Andrea in this engaging episode to gain valuable insights and practical strategies for unlocking the motivations of your major donors and transforming your fundraising efforts. Visit capitalcampaignpro.com for more free resources and to explore how our expert campaign advisors can assist in strategizing and executing effective capital campaigns.

06-18
21:34

Apply Capital Campaign Principles to Your Annual Fund

Join Andrea Kihlstedt, co-founder of Capital Campaign Pro, and her colleague, senior campaign advisor Richard Quinn, as they unravel the secrets behind successful capital campaigns and effective fundraising strategies. In each episode, Andrea and Richard delve into core principles of capital campaign fundraising, offering practical insights and real-world applications. Discover how to set ambitious goals, prioritize big donations, engage key donors, and create a timeline that ensures success. Through engaging discussions, Andrea and Richard reveal how these principles can transform annual fundraising efforts, turning conventional strategies on their head and injecting new life into your campaigns. Whether you're a seasoned fundraiser or new to the field, "Campaign Chronicles" provides the tools and inspiration you need to achieve your fundraising goals and elevate your organization's mission. Tune in to learn from the experts and revolutionize your approach to fundraising.

06-11
16:52

Prioritizing Major Gift Fundraising: Strategies for Development Directors

In this episode of "All About Capital Campaigns," Amy Eisenstein and Andrea Kihlstedt dive into the essentials of prioritizing major gift fundraising. If you are a development director feeling overwhelmed by urgent tasks, this episode is for you. . Amy and Andrea discuss how to shift your focus to the important work of cultivating and soliciting major gifts, which are crucial for successful fundraising and capital campaigns. Key Highlights: The importance of major gift fundraising in moving the needle for nonprofit organizations. Practical strategies for freeing up time in your schedule to focus on major donors. The three key activities for engaging major donors: cultivation, solicitation, and stewardship. How to identify and prioritize potential major donors. Tips for delegating tasks and eliminating less productive fundraising activities. Real-life examples and actionable advice on building strong donor relationships. The significance of involving your board and leveraging their support for major gift fundraising. This episode is packed with valuable insights for nonprofit leaders, executive directors, and development directors who are looking to enhance their fundraising efforts. Amy and Andrea offer clear and practical advice on how to manage your time better and focus on activities that will significantly boost your fundraising outcomes. Whether you're in the middle of a capital campaign or planning for one, these strategies will help you cultivate major donors effectively and ensure your organization's long-term success. Tune in to learn how to balance your urgent tasks with the crucial work of engaging major donors, and discover the steps you can take to double your fundraising revenue by prioritizing the right activities. Listen to the full episode for more tips and strategies on major gift fundraising!For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

06-04
17:45

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