In this episode of "All About Capital Campaigns," hosts Amy Eisenstein and Andrea Kihlstedt dive into the transformative power of women in philanthropy with their special guest, Kathleen Loehr. Kathleen, a leading expert on women's giving and author of "Gender Matters: A Guide to Growing Women's Philanthropy," shares her deep insights on the unique ways women approach charitable giving and why they are often the unseen yet significant donors in capital campaigns.

Kathleen discusses the rising wealth among women and how they are becoming key decision-makers in philanthropy, often giving more and in different ways compared to their male counterparts. She highlights the importance of curiosity in fundraising, encouraging organizations to ask insightful questions and truly understand the motivations and values of women donors. Kathleen also challenges the traditional fundraising practices that were established with male donors in mind, emphasizing the need to adapt these strategies to better resonate with women and other unseen donors.

Throughout the episode, Kathleen offers practical advice on how to engage women donors effectively, from data mining and asking the right questions to understanding the complexities of women's relationships with money. She also touches on the growing trend of collective giving among women and how role models like MacKenzie Scott and Melinda Gates are inspiring more women to make significant contributions.

Whether you're a seasoned fundraiser or new to the world of capital campaigns, this episode is packed with valuable insights that will help you better engage with women donors and unlock their full philanthropic potential. Don’t miss out on this enlightening conversation that could transform your approach to fundraising.

Tune in to learn how you can start seeing and valuing the unseen donors in your campaigns!

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