Google Analytics: A Free and Powerful Marketing Tool Length: 32m 33s The internet can be a puzzling place. It’s hard to pin down why visitors go to a certain website or understand what they do while they are there. As a leader of a private school, your school website is one of your key marketing tools. You want to know how people are using it so you can continually make improvements. Google Analytics is a tool that enables you to get the information you need about traffic and behavior on your website. In this blog post, I’m going to share ... Read More The post #34 – Google Analytics appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
How to Use Facebook Lists to Ensure Proper Sharing As more teachers are friended by parents and students on Facebook it has become critical that you control what is shared. Length: 9m 47s Today, we’re talking about Facebook lists. The basic point of lists is that you can segment who gets a personal post. You can also do this with business pages. The fact is that you can actually have some of your students like your page while still controlling who sees what. In today’s social media age, this has become vitally important, because teachers are now being liked both ... Read More The post #33 – Facebook Lists appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
Thinking of your private school like a business Length: 7m 14s ***Warning- This article may infuriate some of you*** I’m going to touch on a dangerous subject today, but I feel the risk is worth it. I also know that some of you will quit following this blog, unsubscribe from Facebook, YouTube and my email list. But those who leave are the ones I would never be able to help anyways, so I’m okay seeing you leave if you feel you need to. YOUR PRIVATE SCHOOL IS A BUSINESS I know you want to think of your school as an ... Read More The post #32 – You Need to Think of Your School as a Business appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
As a private school leader, you need to working smarter and not harder to get the productivity you need. You don’t need to work 80 hour weeks to get all your work done. You can use blocking and batching. Learn more in this podcast. Lenght: 12m 5s Blocking and Batching The key to getting more done is not to work harder or work more hours. The key is to work smarter and work in congruency with how the mind is designed to operate. Take it from me; you can get a lot more done by working efficiently, time management. ... Read More The post #31 – Blocking and Batching appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
Masterclass: How to Build a Private School Marketing Plan that ensures your success and enrollment growth Length: 1h 37m 4s In this podcast, I will talk about how to build a marketing system that allows you to get more customers and get more referrals. The steps are pretty simple. You will need to: traffic traffic capture nurture convert retain and analyze. Each one leads to the next, and if one step is skipped, there will be problems. Each step feeds into the next and allows it to grow. None of those can stand alone. Private School Marketing Plan Circle of ... Read More The post #30 – Private School Marketing Plan Circle of Success appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
Success Principle – Taking 100% Responsibility Length: 11m 45s Hello again. This is Devin Murray with attractmorefamilies.com, your source for independent and private school marketing ideas and help. Today, I want to talk to you about actually one of The Success Principles. As some of you know, not all of you know, that I’m a Jack Canfield certified trainer of his Success Principles, and Jack Canfield, the gentleman who wrote or co-wrote a lot of the Chicken Soup for the Soul. He also wrote the book The Success Principles and a bunch of other books out there. You’ll be able ... Read More The post #29 – Success Principle – Taking 100% Responsibility appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
Laws of Learning You Can Use as a Part of Your Private School Marketing Plan Length: 7m 54s Well hello again, this is Devin Murray with AttractMoreFamilies.com, your source for private and independent school marketing ideas. Today I want to talk to you about two laws of learning and how those actually apply to marketing, of all things. As many of you know, I actually was a professional airline pilot for about 20 years, flying all over the world. I also did a stint as a test pilot for a bit there. One of the things about being a captain, ... Read More The post #28 – Laws of Learning and Private School Marketing appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
Discover how to get more done by focusing on what gets you the best results. Private School Marketing Made Easy! Length: 6m 56s Well, hello. This is Devin Murray with Attract More Families, your source for private and independent school marketing ideas and help. Today I want to talk to you about a principle that guides so much of what I do and enables me to get the results that I get, for both myself, and for my clients. This is Pareto principle, otherwise known as the 80/20 principle. Essentially what this law states, or this principle states, is that ... Read More The post #27 – 80/20 Principle appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
Are You Underestimating the Power of Social Media? Three solutions that help you use social media to benefit your school Google Plus, Yelp, Twitter, Instagram, Foursquare, Facebook. These sites all have something in common—they are social media outlets. Why do these sites matter? If you think they don’t, you’re wrong. That might sound blunt, but with over one billion monthly users on Facebook, it is important that you recognize the potential of social media and how it can help your school. In this post, I’m going to explain three common social media mistakes and three solutions to help you use ... Read More The post The 3 Big Social Media Mistakes Private Schools Are Making appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
Are you using the word “because” in the marketing material for your school? If not, you should be. In this post, I am going to explain why. In 2006, Robert Cialdini published the book Influence: The Psychology of Persuasion. In the book, Cialdini explains that the human mind wants a reason to act. The brain needs to know why it is doing what it is doing. That is why when it comes to marketing, the word because is one of the most powerful tools you can use. To show people why they should buy a certain product or service—in your ... Read More The post The Power of Because appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
What is lifetime customer value? Sometimes, it is also called the customer lifetime value. This is the prediction of the net profit attributed to the entire future relationship of a customer. It means what an enrollment or family is worth to you over the time that the student is enrolled. Because of fixed costs, the majority of the tuition flows to the bottom line. Whether you have 10 or 12 students in a classroom, you still have to pay the same salary to the teacher, you still have to keep the lights on, and you still have to have the ... Read More The post Lifetime Customer Value appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
This is a new set of articles that I have decided to add to the Attract More Families blog, podcast and YouTube channel. I have come to realize there is a regular issue with all these associate and that is a concern about, at best, maintaining membership. I occurred to me today that I should start adding a section dedicated to helping associations grow. You now will regularly see articles devoted to membership growth showing up here. Use the Marketing Ideas I Have Already Provided Many of the private school marketing ideas I have been providing in this blog will ... Read More The post How to Grow Your Association Membership appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
We are adults. It has been a long time since we learned how to tie our shoes. At one point, we all struggled with the shoelaces, fumbled while we made our first knot, and retied the laces until our shoes were securely in place. Now, that skill is easy for us, and we assume that it is a skill that most people know. What we forget is that it was not always easy, nd that it is not a skill that everyone knows. In “The Curse of Knowledge: Part I” I shared with you the difference between the novice and ... Read More The post The Curse of Knowledge: Part 2 appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
How do you react when you learn something new? What do you do with your newfound knowledge? These questions are important. Their answers determine whether you stay in the novice stage or advance to the master stage. In this post, I am going to share the difference between a novice and a master, the first part of what I call The Curse of Knowledge. The Novice vs. The Master The difference between a novice and a master is the reaction to new knowledge. The Novice tends to take over in our day-to-day lives. When we learn about a new marketing ... Read More The post The Curse of Knowledge: Part I appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.
Discover a Simple Way to Stay Up-to-Date On What People Are Saying About Your School and Industry How do you keep up with the conversations that people are having about your private school online? Do you know what people are saying about you and your school? It is important that you know what is out there, whether the comments are positive or negative. You could spend hours scavenging the internet for this information. Or you could use Google Alerts. In this post, I’m going to share how you can use Google Alerts to stay up-to-date on important conversations happening online. What is ... Read More The post Google Alerts appeared first on Independent School Marketing - Attract More Families - Private School Marketing | Parochial School Marketing \ Charter School Marketing.