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© 2024 Allison Lane Literary LLC
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Every week on the Author's Edge, you'll get practical tips to make your marketing journey exciting, straightforward, and effective! Allison Lane brings you ACTIONABLE marketing tips she learned through years of marketing big brands and books. Whether you’re a seasoned author or just starting your writing adventure, you’ll learn massive takeaways and hands-on advice that will elevate your marketing game.
24 Episodes
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Send me a text!In this episode of The Author's Edge, host Allison Lane dives into a common question from authors: how to arrange book events at bookstores and other venues without prior in-person connections. Allison answers Leslie's question about organizing book events while living abroad, emphasizing the importance of proactive communication and planning. She provides actionable steps including emailing, following up with phone calls, and preparing comprehensive event plans to ensure books...
Send me a text!In this special episode of The Author's Edge, host Allison Lane addresses the common question from aspiring authors: how to write a book when you're not quote/unquote "a writer." Allison talks with celebrated memoir coach and author Marion Roach Smith about the significance of personal storytelling in nonfiction, the differences between memoir and autobiography, and actionable steps for starting and structuring a memoir. Marion encourages emerging authors to embrace their stori...
Send me a text!Mastering Your Book Pitch: Insights from the Publishing WorldIn this episode of the Author's Edge, Allison Lane discusses how to position your book to make it appealing to publishers and agents. Allison addresses a question from Bill, an author who received positive feedback from editors but faced rejections based on market fit. She advises against citing declined editors' feedback and instead recommends using their positive comments to strengthen your query. Allison underscore...
Send me a text!In this episode of the Author's Edge, host Allison Lane encourages viewers to overcome fears and seek collaboration rather than competition. She highlights the significance of asking for help, reaching out for opportunities, and leveraging available resources like the free 'Compassionate Critique Events' and the 'Publishing Lane' Facebook community. Allison shares actionable steps to connect with others, elevate your visibility, and ultimately bring your book and your message t...
Send me a text!In this episode of the Author's Edge, host Allison Lane dives into the critical steps for aspiring authors to overcome self-doubt and peer approval barriers. Learn how to move forward with confidence by understanding the publishing process and creating a successful book proposal. Allison shares actionable steps for pitching your book, including crafting detailed tables of contents, chapter summaries, and sample chapters. For fiction and memoir authors, she stresses the importan...
Send me a text!In this episode of The Author's Edge, host Allison Lane delves into the importance of building a consistent and recognizable author brand. She emphasizes how your professional identity extends beyond your book to include articles, social platforms, and speaking engagements, making you stand out in the publishing market. From defining your themes to maintaining visibility, Allison shares vital steps for authors at any stage of their journey. Learn about the critical role of your...
Send me a text!In this episode, the speaker addresses common feelings of overwhelm among authors trying to launch a book or expand their digital footprint. They provide three key strategies to streamline efforts and ensure success: maintaining consistency across owned platforms, elevating and consolidating your message, and understanding your audience’s needs. The speaker also shares a bonus tip on efficient content management and highlights the importance of cleaning up outdated digital asse...
Send me a text!In this episode, Allison Lane sits down with editor and author Allison K Williams to discuss the four simple steps to writing a memoir that sells. Both Allisons dive into the nuances of memoir writing and offer actionable advice for authors who want to craft a memoir that resonates and connects with their audience.Key Takeaways:1. You Don’t Need a Massive Platform Allison K Williams dispels the myth that you need 100K followers to sell a memoir. Instead, focus on who your...
Send me a text!In this episode, we’re diving into the realities of hosting a book launch party. Spoiler alert: You don’t need a big, expensive event. I’ll walk you through simple strategies to make sure your book launch is a success—no matter where you hold it. What you’ll learn in this episode: - Why big, fancy parties are not necessary for a successful book launch - How to make your event an ongoing marketing tool - Simple ways to create signage and capture photos that...
Send me a text!In this episode, Allison Lane explains the crucial importance of planning your book launch well in advance. Discover the three key phases of a successful book launch: planning, establishing your digital presence, and implementing your campaign. Learn how to set clear goals, assemble your toolkit, and identify key opportunities. Get tips on creating your author bios, setting up automated emails, pitching to media, and running a pre-order campaign. Avoid last-minute panic and set...
Send me a text!In this episode, Allison Lane tackles a common question for authors: how to effectively handle podcast interviews. She emphasizes that interviews are not about promoting your book, but about serving the audience. Lane shares practical advice on preparing for interviews, understanding the audience's needs, and delivering value from the get-go. Learn how to make a lasting impact by addressing the audience's challenges and providing actionable insights. Plus, get a buzzworthy book...
Send me a text!In today’s episode, we’re diving deep into what it takes to craft memorable, attention-grabbing moments in your interviews. We’re talking about “mic drop moments”—those powerful statements that leave a lasting impression. If you’ve ever felt like your message gets lost or diluted, this episode is for you. Host Allison Lane walks us through the three biggest mistakes that camouflage your key message and provides actionable tips to ensure your statements are bold, clear, and...
Send me a text!In this video, learn how to show up as your best self with confidence. Host Allison Lane shares insider tips and tools for preparing for podcasts, Zoom interviews, digital appearances, and in-person events. Key advice covers camera readiness, audio equipment, lighting, and essential grooming tips that no one else will tell you. Also mentioned is the buzzworthy book recommendation for enhancing productivity: The 15-Minute Method: the Surprisingly Simple Act of Getting It Done by...
Send me a text!In this episode, learn about the six types of book reviews that can significantly impact your book's success. Discover why these reviews matter, how to obtain them, and strategies to effectively use them in your marketing efforts. Host Allison Lane debunks common myths, shares actionable tips, and explains how to request and gather reviews that truly matter. Whether you're pre-launch or post-launch, this guide will help fuel your book's success through strategic review acquisit...
Send me a text!In this episode of Author's Edge, host Allison Lane dives into the importance of an author website for building a professional brand. She provides detailed advice on creating and managing an effective website, focusing on elements such as clear branding, engaging design, a compelling 'About Me' page, showcasing work, and optimizing for mobile use. She highlights common pitfalls to avoid and offers practical action steps for auditing and enhancing your site. The episode also fea...
Send me a text!In this episode, we dive into the critical topic of marketing and publicity for authors, debunking common myths about what publishers do and outlining what responsibilities fall on you, the author. Whether you are self-publishing, hybrid publishing, or working with a traditional publisher, you'll learn why you are your book's best marketer. From understanding the roles of marketing and publicity to knowing when and how to hire a publicist, this episode provides actionable insig...
Send me a text!The Best Kept Secret in Book Promotion: Why You Need NetGalleyIn this episode of "Author's Edge," Allison Lane reveals the best-kept secret in the world of book promotion: NetGalley. If you're an author gearing up for a book launch or someone who loves discovering new reads before anyone else, this episode is for you. Learn how NetGalley can help you gather early reviews, connect with industry professionals, and strategically position your book for success! Allison walks you th...
Send me a text!Top 5 Reasons Your Nonfiction Book Keeps Getting RejectedIn this episode, we dive into common pitfalls that lead to nonfiction book rejections by agents and publishers. Learn the crucial differences between pitching nonfiction and fiction, why a book proposal is essential, the standards for query letters, the importance of appropriate word count, choosing realistic comparative titles, and how to treat your pitch as a business proposal. Discover how to market your book effective...
Send me a text!How to Get Booked as a Speaker: Tips and Tools for Building Your BrandIn this episode, we dive into essential strategies for getting booked as a speaker. Learn how to put yourself out there, craft a compelling personal brand, organize your key topics, and find the right venues. Discover the importance of having a streamlined bio package and gain insights on making a significant impact with your message. Don't miss these valuable tips to step up your speaking game and make a las...
Send me a text!How to Package Your Book for Success and Announce Your Books to Early ReadersAre you an author struggling to get your book into the hands of readers? You're not alone! In this episode, we dive into the art of book packaging with a real-life example. We'll break down how author Julie True Kingsley expertly crafted an advanced reader copy (ARC) package for her YA novel, "The Space Between You and Me."Get the book, click here 👉 https://bookshop.org/a/55773/9781952143663p.s. Julie ...
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