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© 2025 Banter with Billy
Description
Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.
Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.
Zero buzzwords, fluff, or corporate non-sense, guaranteed.
25 Episodes
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Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue. In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline. From creating full-funnel campaigns with HeyGen avatars and Clay automations, to using real buying signals instead of overpriced intent data, Danit shows what AI can look like when you use it for more than (bad) content creation. You’ll hear: How AI helps small teams...
In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the new currency, The shift from playbooks to personalization: no more 7-step templates. Why cold call...
Convincing a CEO that marketing matters (without perfect attribution data) can feel impossible. In this conversation, I asked Rand Fishkin, co-founder of SparkToro, why most attribution models mislead, what to measure instead, and how to reframe the conversation so leadership actually listens. You’ll learn: Why “proving” marketing through attribution is often a trap How to shift from attribution to lift-based measurement The one conversation to have before investing in brand, PR, or events H...
We all love our customers. OK most customers. And we definitely all want more customers. We all understand that keeping and growing current customers is far more cost effective than acquiring new ones. So why oh why do most B2B tech companies invest so little in customer marketing? Billy Cina and Gaby Young banter this out and also cover what effective customer marketing looks like. Wadda you think?
What do data scientists actually do... and how is AI already reshaping their role? In this episode of Banter with Billy, we sit down with Rotem Pinchover, Senior Data Scientist at Intuit, to pull back the curtain on what data scientists really do, why it’s different from analysts, and how their work is transforming marketing, product, and personalization at scale. What you'll learn: The real difference between a data scientist and a data analyst (finally, some clarity). How Intuit is using ...
Nowadays, everyone talks about ABM as a methodology that solves all your problems. We get it. We recommend ABM ourselves – but ABM motions aren't anything new, and they're not one solution to all your marketing problems. Tune in to hear from Billy Cina, Managing Partner of Envy, and Pe'era Feldman, Startegic Startup Advisor, on what you should do instead.
There's A LOT of talk around brand right now, but it's for good reason, because... No one will click on your demo ads if they don’t know your brand. No one will give you their email address just to view an ebook. And no one will remember your brand without strong brand awareness. 👉 This means that all campaigns, leadgen or not, will need to include more brand awareness. But what if you don't have a budget for brand awareness like Nike or monday.com? Then Shiri Katalan from Global Dots ...
Is AI stepping up to take over the art of public speaking? The "traditional" coaching world is facing a new challenger: AI tools that promise to improve your speaking skills from your laptop. With apps like Yoodli, Pronounce or Orai gaining traction, more people are turning to AI for feedback and practice. But here’s the big question: Can these tools really match the magic of a seasoned coach? In this episode of candid marketing chats, Billy Cina spoke with Helen Gottstein to break down t...
Think creativity is just a talent you’re born with? Think again. Building a creative team isn’t just about hiring “naturally creative” people—it’s about fostering a culture that sparks new ideas across the board. In this episode of candid chats with other B2B marketers, Dani Peterman from Appsflyer joins Billy Cina to explore how to unlock creativity within your team, regardless of their job title or experience. We dig into questions like: How can you cultivate creativity across your entir...
Billy Cina has been talking about Wynter for ages. And now she gets to talk to the brains behind the platform. Why aren't all marketers testing their messaging? Are we saving time & money, or on the contrary? How do we introduce message testing as unnegotiable part when releasing new products or building new campaings? Billy discussed these and many more with Wynter's CEO, Peep Laja.
Can’t you just WhatsApp TechCrunch??? Well... No, you cannot. In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and stealth-mode startup co-founder Dafna Presler to discuss the real state of PR in 2025. Here’s what they covered: Why getting into TechCrunch is harder than getting your CEO to show up for a podcast What makes a story actually newsworthy When a startup should actually invest in PR, and when it’s a...
Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔 For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often frustrating relationship between sales and marketing teams. Spoiler: complete harmony might not be the goal, and that’s okay! Here’s what you’ll learn: ✅ Why some tension between sales and marketing can actually be healthy. ✅ How understanding sales KPIs and p...
Join Envy's Billa Cina in her chat with Meital Ashbel, Global Marketing Director of Afimilk and learn everything you need to know about transforming traditional companies - 45-years-old dairy management in Meital's case - into a digital-first, customer-focused business. In this talk, you’ll learn: 1️⃣ How Meital introduced CRM (hello, HubSpot and Salesforce!) and marketing automation to streamline lead management. 2️⃣ The uphill battle of getting a reluctant sales team on board and ho...
Demand gen isn’t dead—but going solo won’t cut it anymore. Ronen Shetelboim, SVP of Marketing at Cycode, joins Billy to talk about the marketing budget shifts every B2B tech company needs to know before 2025 hits. Here’s the deal: 🔸 AI-fueled content is everywhere (and mostly forgettable). 🔸 Creative, messaging, and brand are now mission-critical—no more skipping the hard stuff. 🔸 Demand gen still matters—but only when paired with killer content and smart distribution. Stop sounding like ev...
🎯 Feeling marketing FOMO? You’re not alone. So many startups struggle to decide what to prioritize when there are endless marketing channels, tools, and strategies screaming for attention. Good thing Maya Melamed is here! She's the go-to fractional CMO for startups, and she joins Envy's Billy Cina to break down how to cut through the noise and build a marketing strategy that sticks — even when you’re the only marketer on the team. 💪 We cover: ✅ Where to actually start on Day 1 (hint: it’s n...
Yoel Knoll from Cybord join Billy Cina to debate whether marketers are losing their edge in the age of AI. Are we sacrificing creativity for convenience? Are bland, repetitive strategies the fault of generative AI, or something deeper? We dive into: ✅ How over-reliance on AI risks diluting marketing skills. ✅ The long-standing issue of generic, uninspired content. ✅ Why marketers struggle to connect with ICPs and influence risk-averse CEOs. ✅ How to reclaim creativity, push back on sameness...
Two of the things 2025 will bring are more videos and more personalisation. But who has time for those?! Well, with AI avatars, you don't need that much time. That's why Billy Cina invited D-ID's Tomer Zuker to discuss all things AI: How AI avatars are transforming video content creation, Real-world examples, including PepsiCo’s interactive booth and AI-powered newsletters, and The ethical challenges of synthetic media and D-ID’s approach to transparency. If you’re curious about the f...
In this episode of Banter with Billy, Billy Cina sits down with Michael Yehoshua, CMO of WiseStamp, to tear apart the myths, realities, and outright frustrations of the Gartner Magic Quadrant. They cover: Why Gartner still holds weight with CISOs and enterprise buyers (even if they hate it) Whether peer review sites and influencers have replaced the need for analysts The pay-to-play debate—do you really have to keep paying to stay in the top right? When it makes sense to create your own cate...
With over 3,000 cybersecurity companies vying for the same budget, how do you stand out in an industry drowning in blue screens and generic messaging? In this episode of Banter with Billy, Maayan Sella, VP of Demand Gen at Pentera, joins Billy for a candid conversation about the challenges (and opportunities) of marketing in cybersecurity. 🔥 Topics covered: Cutting through the noise in a crowded cybersecurity market; Why meeting your ICP is non-negotiable (and why ChatGPT won’t replace re...
Martech FOMO vs. Martech Fatigue, where do you stand? For this conversation, Envy's Billy Cina invited Shahar Heimann, Sr Director of Demand Gen at BridgeWise to deep into the marketing tech stack—what’s essential, what’s overrated, and how to avoid tech overload. Here's what's been discussed: ✅ Must-have tools for post-Series A startups & scaling companies ✅ Why HubSpot is non-negotiable for CRM & automation ✅ The real value of ABM platforms like 6sense (and when they’re NOT worth ...
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