Billy Cina talks to Dani Peterman about CREATIVITY in the workplace
Description
Think creativity is just a talent you’re born with? Think again. Building a creative team isn’t just about hiring “naturally creative” people—it’s about fostering a culture that sparks new ideas across the board.
In this episode of candid chats with other B2B marketers, Dani Peterman from Appsflyer joins Billy Cina to explore how to unlock creativity within your team, regardless of their job title or experience. We dig into questions like:
How can you cultivate creativity across your entire organization?
Should your CTO jump into brainstorming sessions with the marketing team?
And, the big one: Can creativity thrive under pressure?
If you’re ready to go beyond “talent” and build a creative culture that drives results—even when time’s tight—grab a notebook and hit play.
👉 Tune in and get inspired to bring creativity to every corner of your team!
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