Bar & Restaurant Breakthroughs Podcast

The number job of MARKETING is to GRAB attention! Miss this, and you waste your marketing dollars. Kicking your marketing off with a good story is one of the BEST ways to grab attention. In this video I talk about 3 different ways to use stories within your marketing and how you can start doing this today to get better results. Want me to join your marketing team? Visit www.Talk2Nick.com for more info or send me a message.   Free Resources From Nick: Free Book: How To Attract New Customers & Turn Them Into Raving Fans (just to cover shipping) : http://barrestaurantsuccess.com/book FREE Report: How To Attract New Customers At A Profit - https://barrestaurantsuccess.com/ 100-80-20-marketing-formula/ Connect With Nick: Website www.BarRestaurantSuccess.com Work With Nick: https://barrestaurantsuccess.com/dream/ Youtube: https://www.youtube.com/user/BarOwnerTV Facebook: https://www.facebook.com/barrestaurantsuccess/

In this episode Nick covers the importance of knowing your marketing numbers because when you know them and you're profiting from it, it can literally make you feel unstoppable in your business! www.Nick100.com Free Report mentioned in episode.    Free Resources From Nick:  Free Book: How To Attract New Customers & Turn Them Into Raving Fans (just to cover shipping) : http://barrestaurantsuccess.com/book FREE Report: How To Attract New Customers At A Profit - https://barrestaurantsuccess.com/100-80-20-marketing-formula/ Connect With Nick:  Website www.BarRestaurantSuccess.com  Work With Nick: https://barrestaurantsuccess.com/dream/ Work With Nick In Group Setting: https://barrestaurantsuccess.com/bars-inner-circle/ Youtube: https://www.youtube.com/user/BarOwnerTV Facebook: https://www.facebook.com/barrestaurantsuccess/

When it comes to online, lead generation marketing, this is the MOST important message of all. Why? Because when used right, it can literally double to triple the amount of customers who walk into your doors from your offers and promotions. The question is, are you applying this to your business?  Link Mentioned In Podcast - www.Nicks100.com    Free Resources From Nick:  Free Book: How To Attract New Customers & Turn Them Into Raving Fans (just to cover shipping) : http://barrestaurantsuccess.com/book FREE Report: How To Attract New Customers At A Profit - https://barrestaurantsuccess.com/100-80-20-marketing-formula/ Connect With Nick:  Website www.BarRestaurantSuccess.com  Work With Nick: https://barrestaurantsuccess.com/dream/ Work With Nick In Group Setting: https://barrestaurantsuccess.com/bars-inner-circle/ Youtube: https://www.youtube.com/user/BarOwnerTV Facebook: https://www.facebook.com/barrestaurantsuccess/

Today I want to tell you some simple ways to become a better marketer and how to easily win customers over. Before I dive into that. Let me ask you a serious question. What is your ultimate goal when you spend time or money marketing your business? To make a sale right? That's the end result with marketing. Whether you're trying to build awareness or get someone in the door or refer someone to you, the end goal is to get them to do business with you. So here's how to become a better marketer and win customers over. The next time you write an ad or social media post or email or whatever, I want you to say to yourself “what do I need to say within my marketing message that is going to persuade my audience to take action on what I'm offering vs choosing any other option they have available? What’s going to get them excited and get them to choose me over anything else?" When you do this little exercise, you’ll be much smarter about your marketing message because you'll be focused on your customers wants and desires. And when you do this, you'll be speaking their language and you’ll triple the amount of people who take action on your offers and specials. If you're about to run a new ad campaign or launch a new promotion and you need some help coming up with a great marketing message, shoot me a message over at www.Talk2Nick.com and I'll help you out. No charge.   Free Resources From Nick: Free Book: How To Attract New Customers & Turn Them Into Raving Fans (just to cover shipping): http://barrestaurantsuccess.com/book FREE Report: How To Attract New Customers At A Profit - https://barrestaurantsuccess.com/ 100-80-20-marketing-formula/ Connect With Nick: Website www.BarRestaurantSuccess.com Work With Nick: https://barrestaurantsuccess.com/dream/ Work With Nick In Group Setting: https://barrestaurantsuccess.com/bars-inner-circle/ Youtube: https://www.youtube.com/user/BarOwnerTV Facebook: https://www.facebook.com/barrestaurantsuccess/

If you want to get better results from your marketing message then you need to be using what I call "Reason Why" copy. I didn't invent this term. I learned about it from the copywriting world. Most bar and restaurant owners, when writing an ad for a special offer or promotion typically just shout out their prices and specials. And that's it. Very basic, simple messaging that just doesn't work. I know it doesn't work because the first 8 months I was in the bar business that's all I did and got zero results. Reason why copy is used to tell people exactly WHY you're making them this incredible offer or WHY you're running a specific promotion. Let me give you a quick example. Let's say you're running a buy one, get one offer to pick up a slow day of the week. Instead of coming out saying just "BOGO" and potentially hurt your brand by people thinking you're desperate for business, you could say "I've got a goal this week to get another 50 new customers in my doors and I thought that if I ran this incredible offer to my customers, they'd possibly bring in a friend or family member that's never been here before! But not only that, I just thought this was a friendly gesture to also reward loyal customers like you for being so loyal to us. With that said, you don't have to bring a new customer with you, but if you do, that would be amazing." Now thinking of the 2 ways to get your message out there, which do you think is going to have a greater impact in the mind of the customer? Which do you think would get more people in the door? If you want a free resource for creating better marketing messages that attract new customers at a profit, check out www.Nicks100.com and download my free report, the 100-80-20 MArketing Formula. And if you felt you got some value from what I shared with you today, please like this video and share it with those who could benefit from it.   Free Resources From Nick: Free Book: How To Attract New Customers & Turn Them Into Raving Fans (just to cover shipping) : http://barrestaurantsuccess.com/book FREE Report: How To Attract New Customers At A Profit - https://barrestaurantsuccess.com/ 100-80-20-marketing-formula/ Connect With Nick: Website www.BarRestaurantSuccess.com Work With Nick: https://barrestaurantsuccess.com/dream/ Work With Nick In Group Setting: https://barrestaurantsuccess.com/bars-inner-circle/ Youtube: https://www.youtube.com/user/BarOwnerTV Facebook: https://www.facebook.com/barrestaurantsuccess/

In this episode Nick reveals how to get more women in your bar and his strategy probably isn't what you think it is. You never start trying to attract a certain demographic of people into your bar or restaurant without understanding this....  In parts of this episode Nick shows how to set up the form to create this promotion. To watch the episode go to - https://youtu.be/U9GK0u3MkR8 to see it.  Free Resources From Nick:  Free Book: How To Attract New Customers & Turn Them Into Raving Fans (just to cover shipping) : http://barrestaurantsuccess.com/book FREE Report: How To Attract New Customers At A Profit - https://barrestaurantsuccess.com/100-80-20-marketing-formula/ Connect With Nick:  Website www.BarRestaurantSuccess.com  Work With Nick: https://barrestaurantsuccess.com/dream/ Work With Nick In Group Setting: https://barrestaurantsuccess.com/bars-inner-circle/ Youtube: https://www.youtube.com/user/BarOwnerTV Facebook: https://www.facebook.com/barrestaurantsuccess/  

Facebook marketing is by far the most profitable paid advertising marketing strategy for bars and restaurants because it gives you targeting options that newspaper, direct mail, radio, and other common medias can't give you. However, if you were to ask most bar and restaurant owners, they'd have no clue if there advertising is actually bringing them a profit or a loss. They calculate their success based on likes, comments, engagement, and assumptions. Today I'm going to tell you the most profitable way to run Facebook ads so you know exactly what it costs to get a new customer in your doors and how to have Facebook's ad platform do all the hard work for you.   Free Resources From Nick:  Free Book: How To Attract New Customers & Turn Them Into Raving Fans (just to cover shipping) : http://barrestaurantsuccess.com/book FREE Report: How To Attract New Customers At A Profit - https://barrestaurantsuccess.com/100-80-20-marketing-formula/ Connect With Nick:  Website www.BarRestaurantSuccess.com  Work With Nick: https://barrestaurantsuccess.com/dream/ Work With Nick In Group Setting: https://barrestaurantsuccess.com/bars-inner-circle/ Youtube: https://www.youtube.com/user/BarOwnerTV Facebook: https://www.facebook.com/barrestaurantsuccess/  

Description:  In this episode, Nick Fosberg & Dave Allred share the 5 top reasons why bar and restaurants fail. You may think this is common sense, but we're sure you'll find some new insight that will get you re-thinking your day to day business.   Free Resources From Nick:  #1 Selling Book To Attract New Customers: http://barrestaurantsuccess.com/book Report: How To Attract New Customers At A Profit - https://barrestaurantsuccess.com/100-80-20-marketing-formula/ Connect With Nick:  Website www.BarRestaurantSuccess.com  Work With Nick: https://barrestaurantsuccess.com/dream/ Youtube: https://www.youtube.com/user/BarOwnerTV Facebook: https://www.facebook.com/barrestaurantsuccess/  

In this episode, we cover 4 profitable promotions you can run in February to attract and retain new paying customers. 1. The Superbowl promotion that always entices customers to choose your bar over your competition. 2. A promotion that could bring 50 or more for an after-work party.3. The perfect e-mail promotion to build a relationship with your customers, while also creating a mini sales surge with ZERO marketing costs.4. Pizza promotions that gets new and existing customers taking action on your offers! Receive 25 profitable & unique bar and restaurant promotions at https://barrestaurantsuccess.com/25-bar-restaurant-promotions-for-february-2/Work With Nick One on One - https://barrestaurantsuccess.com/bars-inner-circle/

In this episode Nick and Dave reveal what it takes to take your bar or restaurant business to the next level and overcome any obstacles that may be in your way. Nick lays out 3 steps to achieve in big goal you have for the year and how to accomplish it with baby steps week by week. If you feel you have a problem with taking action and implementing, this episode is for you.    If you'd like to work with Nick to have him help you increase your revenue and reach your goals, check out https://barrestaurantsuccess.com/bars-inner-circle/

In this episode, Nick interviews Marc Madsen, brand strategist from Buzztime on 5 bar promotions he’s seen work time and time again around the world. The key to successful promotions is making sure everyone has an amazing experience because if they don’t, it’s not likely they’ll be back for it again and again. Listen in on how you can apply these 5 promotions to your bar with very little marketing dollars. Links Mentioned In This Podcast: To Learn More About Buzztime’s Interactive Games, Click here Free Download Of Nick's 100/80/20 LRVO Marketing Formula - Attract New Customers At A Profit  

In this episode, Nick covers the biggest myths about whether you should or shouldn’t discount. From what some of us are to believe could be killing our profits by NOT discounting!    In This Episode You’ll Learn: When you should discount and why it’s the FASTEST strategy to increasing your monthly revenues. What “Maffia” offer is and how it’s 100% different then what your competition is doing. When it’s best to give discounts to your most loyal customers and how to do it without them searching for the next handout. Links Mentioned In This Podcast: Get Nick’s #1 Selling Book For Free By Going To www.BrsBookFree.com Free Download Of Nick's 100/80/20 LRVO Marketing Formula - Attract New Customers At A Profit

In this episode Nick interviews Andrew Carlson on the 4 steps he’s mastered to get staff to hook your customers with a great experience, even for those staff members you think it’s impossible for! Andrew Carlson is on a mission to change customer service in restaurants and bars across America. His work includes programs to ensure exceptional customer service to creating unforgettable experiences. He is a speaker, coach, the author of Customer Service is the Bottom Line and host of the podcast Beyond the Restaurant.  n This Episode You’ll Learn:    The first thing your staff should do BEFORE they walk over to the table.  A fun and easy way to instantly get customers to “like” the staff member that is serving them.  The easiest way to increase your check average by your server adding in a few extra sentences when taking their order  An idea Nick had with employee business cards that Andrew thought could be a big game changer to build a servers loyal following - which means YOUR loyal following too!  Plus much much more.  Links Mentioned In This Podcast:    4 Walls Marketing Handout  www.andrew-carlson.com www.carlsonhospitality.com Free Download Of Nick's 100/80/20 LRVO Marketing Formula - Attract New Customers At A Profit   

Receive A Free Copy Of The 100/80/20 LRVO Formula - https://barrestaurantsuccess.com/100-80-20-marketing-formula/ Description: Nick interviews Brendan, owner of Tropics, on how he increased his sales by between $12,000 and $13,000 in just 10 days using zero ad spend. Brendan reveals how he used to advertise in the business, what he does now, and how it’s made a big impact to his bottom line. Brendan is on what Nick calls his “Success Team” Nick’s highest level of coaching and done for you services were he helps bar and restaurant owners increase revenue while doing most of the heavy lifting for them. If you'd like more information about Nick's Success Team - click here  

In this episode Nick interviews Dave Allred from Bar Patrol. A veteran in the bar and restaurant industry who says he can pretty much guarantee any owner he can save them at least $67,875 per year in liquor sales per year!   Links Mentioned In This Podcast:  For more information about Dave and his free content go to www.barpatrol.net