Beauty Babble

If you’re a solo esthetician who dreads content, this one’s for you. We sit down with Christian Ochoa (Digital Content Manager, Tuel Skincare & Berodin Wax) and Chrissy Roberts (Community Manager, Tuel & Berodin) to break down what actually moves the needle on Instagram, without a content team. We cover where to start (pick one platform), how to post when you “hate being on camera,” simple formats that convert (BTS, progress pics, voiceovers, carousels), and why engaging like a human beats chasing every trend. We also talk comfort zones, imposter syndrome, and the mantra: done is better than perfect. This is Part 1—Part 2 drops in two weeks.What we cover:The one-platform rule (and how to repurpose later)Non-face content ideas: hands-only demos, client progress, voiceoversEngagement that attracts local clients (comments > heart emojis)Showing your space & vibe so clients feel safe bookingEasy posting cadence you can keep up withChristian Ochoa is the Digital Content Manager at Tuel Skincare and Berodin Wax, where he helps bring the brands to life through social media, education, and events. He’s also a licensed esthetician with a passion for empowering pros to grow their businesses and clients to love their skin.Chrissy Roberts is a Community Manager at Tuel Skincare and Berodin Wax. She runs the socials, source and schedule content, and make sure their esthie community, from OG clients to new pros, is always connected and supported. You can find us on Instagram at @tuelskincare and @berodinwax_!Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

Ever feel like there's an unspoken expectation that estheticians should have “perfect” skin? What do you do when yours doesn’t cooperate? We dig into why breakouts happen (stress, hormones, sleep, gut health), how to treat your own skin like a client (intake, plan, consistency), and when to tag in another pro or a derm. We share simple ways to talk about texture with clients, document your journey as content (without showing your face if you’re not ready), and use honesty to build trust... not hide. If you’ve ever worried clients won’t take you seriously because of a cystic flare-up, this one’s for you.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

We're breaking down how to get discovered by the right clients, without becoming a full-time marketer. We cover why “visibility” isn’t enough anymore and how hyper-targeted content (written like it’s for one person in one place) wins.We talk Instagram’s new Google indexing, service & location pages, writing captions that match real searches, and simple ways to answer client questions with carousels, Reels, blogs, or FAQs.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

Retinoids get all the hype and all the confusion. In this episode, we break down exactly what estheticians need to know: the difference between retinoids, retinol, retinal (retinaldehyde), adapalene, and tretinoin, how they work in the skin, and when to reach for each one. We cover real-world use cases for acne, hyperpigmentation, and aging, how to start clients slow and steady without triggering irritation, SPF non-negotiables, Fitzpatrick considerations, and smart pairing (what to alternate, what to avoid, and how to “sandwich” for sensitive clients). If your clients are hearing TikTok takes and asking you for “the strongest one,” this gives you a clear, professional roadmap without overcomplicating their routines.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

We've all been there - that one client who's consistently late and makes your whole day stressful. In this episode, we're breaking down a real Reddit thread where an esthetician finally put her foot down with a chronically late client, and honestly, it's a masterclass in boundary setting.We share the actual text exchange between the esthetician and her client (yes, we read the whole cringey conversation), talk about why setting policies is crucial for your sanity and business, and share practical tips for handling these situations without feeling guilty about it.Whether you're dealing with late clients, struggling to enforce your cancellation policy, or just need validation that it's okay to say no: this episode is for you. We also cover why having clear policies from day one can save you so much drama down the road.Let us know in the comments if this has happened to you and how you handled it.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTABeauty Babble is powered by Beauty Cult Canada: https://beautycult.ca/pages/podcast-beauty-babble Hosted by Suzanne Dias and Darine Moukhaiber-Krysko. Suzanne Dias brings over 30 years of professional skincare expertise. As Director of Education for Beauty Cult Canada, she’s helped hundreds of beauty pros feel more confident with training, product knowledge, application techniques, and real-world tips to grow their business. For more on classes by Suzanne, visit: https://beautycult.ca/pages/education-classes Or connect with her here: educator@beautycult.ca Darine Moukhaiber-Krysko is a communications strategist and founder of Quip Creative, a boutique communications agency in Edmonton, AB. She believes effective communications begins with alignment, both with your mission and your community. Through a holistic approach, she helps your business connect in a way that is genuine, mindful and energizing. Additionally, her background as an esthetician and educator adds depth to her understanding of the spa and salon industry. For more info on Darine, check out https://www.quipcreative.ca/ or reach out to her here: darine@quipcreative.ca

2025 belongs to post‑biotic ferments, copper peptides, and adaptogenic botanicals. In this episode, we break down why each ingredient matters, how they work and where you’ll actually find them (think barrier‑repair toners, post‑treatment serums, overnight masks). You’ll leave knowing:Post‑biotic ferments – rebuild the microbiome, calm inflammation, and lock in hydration.Copper peptides – trigger collagen and elastin minus the redness acids can cause; perfect after dermaplaning or microneedling.Adaptogenic botanicals – mushrooms, ashwagandha, and friends that help stressed skin bounce back and glow.We also share pro‑tips on layering (spoiler: skip vitamin C with copper) and simple talking points for educating clients who saw the latest “miracle” on TikTok. If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

If you’re looking to add something special to your facials, this one’s for you. In this episode, we explore advanced techniques and treatments that can help you upgrade your services without feeling like you have to do it all.We’ll talk about facial massage methods like buccal and gua sha, devices like LED and high frequency, and treatments like microneedling and dermaplaning—plus how to incorporate them in a way that fits your style, clients, and comfort level.Whether you’re a seasoned esthetician or just getting started, you’ll walk away with ideas to elevate your client experience and stand out in the beauty industry.Have a go-to treatment you love? DM us or tag us, we’d love to hear what’s working for you!Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow us: Instagram: @beautycultcanada YouTube: Beauty Cult Canada Website: beautycult.ca

What does your Instagram bio say about you? If a potential client landed on your profile right now, would they know what you offer, where you're located, or how to book with you?In this episode, we're breaking down exactly how to write a bio that reflects your brand, highlights your services, and makes it easy for people to book. Including:✔ What to put in your name field (hint: don’t repeat your handle) ✔ How to write a clear and simple “who you help and how” statement ✔ What not to include (like hashtags or tagging brands) ✔ How to use your bio strategically when you offer more than one servicePlus, I share examples for lash techs, skincare specialists, nail techs, and holistic beauty pros—so you’ll walk away with something you can copy and tweak for your own biz.And if you update your bio after this episode, tag us @beautycultcanada—we’d love to see it and share it.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

Clean beauty isn’t just a trend, it’s a $39 billion industry in the making. But what does it actually mean? In this episode, we’re breaking it down in a way that makes sense for beauty pros.We talk about:The different ways clients define “clean”Why your values matter when choosing brandsWhat to look for in product lines (cruelty-free, recyclable, ethically sourced, etc.)Easy ways to make your treatment room more sustainableHow to talk about clean beauty without being preachyWhether you’re all-in on sustainability or just want to take the first step, this episode will help you understand what matters to your clients and how to show them you care.Got questions or topic ideas? Tell us: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA.

Tera from Beauty Cult Canada joins us to talk about something that’s affecting every beauty professional right now: rising prices. We break down what’s really happening with tariffs, how it’s impacting beauty product costs in Canada, and what that means for your bottom line.Tera’s shares what triggered her recent decision to raise prices, what the hidden costs of importing are, and how it’s not just about profit, it’s about survival. We also get into how estheticians and spa owners can talk to clients about their own price increases, and ways to manage the shift without losing trust or sales.This episode is a must-listen if you're wondering why your supplier prices are changing, and what you can do to protect your business.What’s one thing you can do to prep your clients for a price increase?Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

If you're struggling to keep clients coming back, this episode is for you! We break down the exact client journey beauty pros need to understand if they want to build lasting relationships and grow a steady, loyal clientele. From that first Instagram post to the post-treatment follow-up, we cover the five stages that impact client retention: 1. Awareness – How people discover you 2. Research – Why your online presence matters 3. Decision – Making booking simple and seamless 4. Experience – The service isn't just the treatment, it's the vibe 5. Advocacy – Turning happy clients into your best promoters Whether you're an esthetician, lash artist, or solo beauty pro, this episode is packed with real talk, relatable stories, and simple tips you can start applying today. Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTABeauty Babble is powered by Beauty Cult Canada: https://beautycult.ca/pages/podcast-beauty-babble

If you've ever dreamed of opening your own med spa, this one's for you. We're joined by Alicia Yap, founder of Clara Derma Academy and Clara Derma Medical Aesthetics & Laser Clinic. Alicia shares her journey into medical aesthetics, what to look for in a legit training program and the key differences between traditional aesthetics and medical aesthetics.We talk about what it really takes to open a med spa, how to build trust with a medical director & why hands-on experience matters. Alicia also shares her advice for picking the right equipment, protecting yourself legally and avoiding those "I wish I knew" moments.Whether you're an esthetician thinking about the next step or someone already diving into medical aesthetics, there's so much gold in this episode. Connect with Alicia here:https://claraderma-academy.thinkific.com/courses/MasterMedicalAestheticianEssentialsinstagram: @claraderma.academyFacebook groups:https://www.facebook.com/share/g/16Ev2UbxL8/https://www.facebook.com/share/g/163XY3wkq4/https://www.facebook.com/share/g/16aX86rqP7/https://www.facebook.com/share/g/15qTZq6XZH/https://www.facebook.com/share/g/1FqucJGUkH/https://www.facebook.com/share/g/19CtYxRJSH/https://www.facebook.com/share/g/1fMhqydht2/Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

.Gen Alpha is making waves, and their impact on the beauty industry (and their parents' wallets!) is growing fast. This week, we're unpacking everything you need to know about this young generation. We discuss their unique approach to beauty, the importance of gentle skincare routines, how to leverage social media to reach them (and their parents!), and ideas for creating teen-friendly services and product kits using what you likely already have. From SPF essentials to making treatments an experience, we cover practical ways to engage with Gen Alpha and build relationships for the future of your business.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

Struggling to figure out which treatments to offer and how to price them? You’re not alone! In this episode, we’re answering listener questions about structuring your service menu, setting your prices, and making sure your business stays profitable. Whether you're just starting out or refining your offerings, we break down practical strategies to help you simplify your services and charge what you’re worth.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey.Follow Us:📷 Instagram 📘 Facebook 💼 LinkedIn ▶️ YouTube

It fights bacteria, soothes irritation, and supports wound healing—but is hypochlorous acid really that good? We’re breaking down what it is, how it works, and where it fits into your skincare routine (or your treatment room). From acne to post-waxing care and even microneedling recovery, this ingredient is making waves in the beauty industry. But is it worth the hype? Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights..Follow Us:📷 Instagram 📘 Facebook 💼 LinkedIn ▶️ YouTube

Social media changes constantly, but that doesn’t mean you have to chase every new trend. In this episode, we’re talking about what actually matters in 2025—without the overwhelm.We’re covering: ✔️ The importance of social listening (without fancy tools) ✔️ How to embrace AI without feeling lost ✔️ Showing off your personality in a way that attracts clients ✔️ What “engagement” really means (hint: it’s not just likes) ✔️ How to track what’s working for your business ✔️ Creating your own buzz instead of chasing trendsIf you’re tired of trying to keep up with social media but still want to grow your business, this episode is for you.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

We're going beyond the trends and into the nitty gritty of microneedling. We’re breaking down the benefits, the science behind how it works, and the do’s and don’ts for estheticians. This treatment can transform skin texture, boost collagen, and improve overall skin health. But before offering it as a service, there’s a lot to consider.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

Loyalty programs can help you retain clients and stand out. But what are they really all about? In this episode, we’re chatting about loyalty programs, their pros and cons, tips for setting up a program that works for your beauty biz, and real-life examples to get you inspired. Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

Let’s kick off 2025 by saying goodbye to some tired beauty trends. We’re breaking down three trends we think need to go this year: dangerous DIY skincare hacks, overdone enhancements, and the fear-mongering and overhyping of skincare ingredients. If you’ve been wondering how to talk to your clients about certain trends, this episode is for you.Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

It's the last Beauty Babble of 2024! We reflect on the year, share our top 3 episodes, and dive into how to recharge and refocus your beauty business (and yourself!) for 2025. We're talking goal setting, streamlining your services, and prioritizing self-care so you can head into the new year with confidence. Plus, we've got a little announcement about our publishing schedule for next year! Check out the Beauty Cult blog here: https://beautycult.ca/blogs/beauty-culture-blog/wrapping-up-2024-reflect-recharge-and-refocusHave an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community!Follow Us:https://www.instagram.com/beautycultcanada/https://www.facebook.com/BeautyCultCanadahttps://www.linkedin.com/company/beauty-cult-canadahttps://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA