S3 E11: What Does Clean Beauty Actually Mean?
Description
Clean beauty isn’t just a trend, it’s a $39 billion industry in the making. But what does it actually mean? In this episode, we’re breaking it down in a way that makes sense for beauty pros.
We talk about:
- The different ways clients define “clean”
- Why your values matter when choosing brands
- What to look for in product lines (cruelty-free, recyclable, ethically sourced, etc.)
- Easy ways to make your treatment room more sustainable
- How to talk about clean beauty without being preachy
Whether you’re all-in on sustainability or just want to take the first step, this episode will help you understand what matters to your clients and how to show them you care.
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