Beauty and the Boss

In this powerful and deeply personal masterclass episode, Levarna shares the foundational principles behind creating a successful business and life by transforming your mindset. Through a mix of raw personal storytelling and actionable strategies, she explores how mindset shapes our financial realities, the importance of emotional awareness, and how to manifest the future you dream of.Levarna dives into her own journey of heartbreak, financial instability, and entrepreneurial rebirth, showing how moments of crisis can become catalysts for change. With a focus on manifestation, universal laws, and practical self-reflection tools, she empowers listeners to overcome self-limiting beliefs, define their "why," and step into the identity of the person they want to become.This is not just a lesson in business—it’s a deep reset of the stories you tell yourself.🧠 You'll Learn:How to think and act like your future successful self—even before you see resultsThe role of emotional awareness in shifting negative thought patternsThe truth about manifestation and why mindset is more than “thinking positively”How to uncover and rewrite your limiting beliefs, especially around moneyThe three key universal laws that govern your success: Attraction, Vibration, Cause and EffectWays to practically apply manifestation without spending moneyThe real impact of your circle, media, and habits on your energetic stateHow to align your pricing and business with confidence and self-worthWhy failure is essential for growth—and how to use fear as a compass💬 Notable Quotes “You aren’t expected to be this happy, high-vibe person 24/7. It’s okay to experience your full range of emotions. We're human.”“The universe is abundant and limitless. It acts as a mirror, bringing more of everything you think, feel, and act upon.”“You have to be a little delusional when manifesting. It’s imagining the thing before it’s real—that’s the whole point.”“Your mind cannot tell the difference between what is imagined and what is real. So imagine it. Trick it.”“If you're not growing, you're staying small. And if you're staying small, you're not serving anyone—not even yourself.”“Money doesn’t give you abundance—your thoughts do.”📚 Resources Mentioned:Book More Brides Artist Academy: https://levarnabusinesscoach.mykajabi.com/book-more-brides-artists-academyBook More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only) https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreenBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna:https://www.instagram.com/levarnabusinesscoach/✨ Start today. Not tomorrow.Write down your goals. Examine your thoughts. Ask yourself: What would the future, successful version of me do right now?

Episode Summary:In this inspiring episode, Levarna, your host and founder of the Book More Brides Artist Academy, welcomes the incredible Rosemary who goes by Rose the visionary behind Empress Makeup, Skin & Beauty, a thriving bridal beauty business based in Perth, Australia. Rose shares her powerful journey of transformation: from running a solo operation in her garage while juggling mom life, to building a luxurious commercial studio offering full-service bridal beauty experiences.With Levarna’s coaching and guidance, Rose went from overwhelmed and undercharging to confidently scaling her business, hiring a team, winning awards, and becoming a go-to name for bridal beauty in Perth. If you’ve ever felt stuck or unsure how to take your bridal business to the next level, this candid conversation is packed with real talk and real results.🧠 You'll Learn:How Rose transitioned from a home-based garage studio to a commercial luxury bridal spaceThe impact of strategic pricing, branding, and positioning in a competitive marketThe benefits of offering end-to-end bridal services from skin prep to spray tansHow coaching, systems, and structure helped Rose scale with confidenceWhy Dubsado became a non-negotiable in her client experience workflowHow hiring virtual assistants and social media support created more time and revenueThe difference Facebook ads made in filling her calendarThe financial mindset shift Rose made through Profit First coachingThe power of mindset, accountability, and believing failure isn’t an option💬 Notable Quotes “We want a bride to have an entire bridal beauty journey with us from start to finish… by the time the wedding day comes around, everyone's really good mates.”“If someone's face feels like a leather glove, their makeup's gonna make their face look like a leather handbag.”“You can't grow if your finances aren’t right. You can keep taking money in, but if it’s disappearing just as fast — you’re just a stressed wreck.”“Money doesn’t give you abundance—your thoughts do.”📚 Resources Mentioned:Waitlist for the next intake of Book More Brides Artist Academy:https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlistBook More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only) https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreenBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna:https://www.instagram.com/levarnabusinesscoach/Connect with Rose:https://www.instagram.com/empressmakeupskinbeauty/✨ If this episode inspired you, take a moment to leave a review and share it with a fellow bridal beauty artist. Your next breakthrough could be one episode away.

Episode Summary:In this empowering episode of Beauty and the Boss, Levarnaa tackles one of the most common fears among bridal makeup artists: raising your prices without scaring away clients. If you've ever felt stuck undercharging for your services or fearful that increasing your rates might drive away potential brides, this episode is your pep talk and strategy guide in one.Levarna walks you through a mindset shift and practical, high-level strategies to help you confidently raise your rates — without guilt, burnout, or losing bookings. She breaks down how to communicate your value effectively, position your brand to reflect premium pricing, and attract the kind of clients who want what you offer.🧠 You'll Learn:Why “you’re too expensive” usually isn’t about the price , it’s about perceived valueThe biggest undercharging red flags (even if you’re fully booked) How to create value-packed packages that brides will loveWhat to include in your offers and what to leave outWhy mindset is just as important as strategy when it comes to pricingWhat to expect when your pricing changes and why slower bookings might be a good thing💬 Notable Quotes 🗣️ “When a bride says you’re too expensive, she’s most often not talking about the price — she just doesn’t see the value.”🗣️ “Charging too little doesn’t just hurt your actual income. It drains your energy, it limits your ability to grow, and it attracts the wrong type of clients.”🗣️ “You’re not charging more just to make more money. You’re charging more because you’re delivering real results and running a real business.”🗣️ “If your brand looks like every other artist’s, price becomes the only thing brides can compare you on.”🧠 Mindset Shift to Take Away:You don’t need to apologize for charging what you’re worth. Brides aren’t just paying for makeup, they’re investing in a seamless, luxurious, stress-free experience. When your pricing reflects the transformation, not just the transaction, you attract the right clients.📚 Resources Mentioned:Waitlist for the next intake of Book More Brides Artist Academy:https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlistBook More Brides FREE 3-Day Masterclass Replays (Available for a Limited Time Only)https://levarnabusinesscoach.mykajabi.com/book-more-brides-masterclass-evergreenBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna:https://www.instagram.com/levarnabusinesscoach/✨If this episode resonated with you, screenshot and share it on Instagram. Don’t forget to tag @levarnabusinesscoach and send it to a bridal bestie who needs to hear this!

Episode Summary:In this episode, Levarna dives into a timely and common concern among bridal hair and makeup artists: the sudden quiet periods in client inquiries and bookings. Prompted by a DM from a coaching client, the episode explores the reality behind slow booking seasons and how artists can maintain a consistent flow of inquiries year-round even in traditionally slow months like winter.Instead of blaming the economy or wedding seasonality, Levarna urges artists to take control of their marketing. She shares how she booked multiple clients in June—New Zealand’s slowest month by using evergreen strategies like Facebook ads. With practical tips and mindset shifts, she encourages listeners to move beyond relying on trends and build systems that attract clients consistently and effortlessly.🧠 You'll Learn:Why it’s not the economy, wedding season, or inflation that’s killing your bookings—it's your marketing.The real reason relying solely on Instagram and organic social media posting doesn’t work long-term.How Facebook Ads can drive qualified leads consistently—even during quiet seasons.A practical analogy comparing your business to a shop:Your portfolio = window displayYour services = what’s inside the storeYour marketing strategy = foot trafficHow to evaluate your business through the lens of your dream client.💬 Notable Quotes “Your dream brides are always still getting married. If you have a rock solid marketing strategy, you will get the lion’s share of the work.”“Visibility equals bookings.”“Stop focusing on how trendy your reels are and start thinking about how good your actual marketing is.”🎯 Actionable Tips:Shift your mindset – Stop blaming the season or economy; evaluate your marketing instead.Use Facebook Ads – Invest time in a strategy that drives consistent leads from your ideal audience.Evaluate your shop window – Take a hard look at your website and socials. Would you book you?Simplify inquiries – Make it easy for brides to contact you; review your inquiry forms and process.Invest in education – Consider joining a program like Book More Brides Artist Academy to fast-track your success.📚 Resources Mentioned:Waitlist for the next intake of Book More Brides Artist Academy:https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlistBridal Ad Mastery https://levarnabusinesscoach.mykajabi.com/bridal-artist-collectiveBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna:https://www.instagram.com/levarnabusinesscoach/✨If this episode hit home, it’s time to upgrade your marketing. Stop relying on seasonal luck, create a system that works year-round. Subscribe, leave a review, and join the waitlist for the next round of Book More Brides Artist Academy!

Episode Summary:In this episode, Levarna shares her hard-earned wisdom on one of the most common questions she receives as a successful bridal business owner: Should I build a team?Whether you're a fully booked solo artist dreaming of freedom, more income, or scaling your brand, Levarna walks you through the real pros and cons of building a bridal team from hiring artists and admin support to stepping into a leadership role. With a candid, no-fluff approach, she details what worked, what didn’t, and what you should know to avoid common (and costly) mistakes.This episode is a must-listen if you're considering taking your bridal business to the next level by adding team members while maintaining your standards and profitability.🧠 You'll Learn:The benefits of building a team: freedom, scale, authority, and financial growth.The hidden challenges: letting go of control, managing artists, and building systems.When it’s the right time to start hiring.How to avoid the biggest financial mistake when paying contractors.Why building a team means becoming a leader, not just an artist.The importance of backend systems and streamlined operations before expansion.🛠 Key Takeaways & Advice:Find the right people: Reliability, passion, and personality fit are non-negotiables.You can’t do it all: Hiring admin support frees you to focus on marketing and strategy—what actually drives growth.Systems are essential: Contracts, clear communication, booking platforms, and client management tools will prevent chaos.Profit is not guaranteed: Don’t overpay contractors. Know your numbers.Start small: Begin with part-time or trial collaborations and grow from there.💬 Notable Quotes “Your team members have to be ultra passionate about the wedding industry… If they’re not, the cons will outweigh the pros.”“Letting go of control was the hardest thing for me. I’m a perfectionist.”“You’re responsible for how your team represents your brand. That requires leadership—not just artistry.”“Building a team can be the most freeing, profitable decision—but only when done right.”📚 Resources Mentioned:👉 Levarna recommends listening to her previous episode featuring Laura O’Hagan, an expert in Profit First.Waitlist for the next intake of Book More Brides Artist Academy:https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlistBridal Ad Mastery https://levarnabusinesscoach.mykajabi.com/bridal-artist-collectiveBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna:https://www.instagram.com/levarnabusinesscoach/✨Ready to scale with less stress and more support? Join the waitlist for my upcoming program. Let’s build your dream team together.

Episode Summary:In this intimate and inspiring episode, Levarna sits down with her long-time hairdresser and now powerhouse salon owner, Hannah Stechman. From humble beginnings as a teen looking for a way out of school, Hannah's journey is one of transformation, self-discovery, and strategic growth. Now the proud owner of Splendid Hair, a cutting-edge home salon, and a brand ambassador for international haircare brands, Hannah opens up about the realities of burnout, the perks and challenges of running a home salon, building a dream team, and evolving creatively as a hairstylist and businesswoman.Listeners will be treated to honest reflections, business-savvy insights, and empowering advice on how to build a thriving business rooted in authenticity, creativity, and freedom.🎧 You'll Learn:How Hannah went from uncertain teen to pro stylistWhat makes her home salon feel like a true sanctuaryBalancing personal and professional life at homeTips for boundaries and mindful salon designBuilding a creative, empowered team cultureUsing social media and aesthetics to attract clientsStepping into educator and ambassador rolesBehind the scenes of her wedding styling bizWhy supporting her team’s personal brands boosts the salon💬 Notable Quotes “If I was opening a salon on the main street, it would still look just like Splendid. This isn’t a garage with a chair in it—it’s a creative sanctuary.”“Everything in my space is intentional. If it’s photo-worthy from every angle, clients will post. That’s free marketing.”💡 Levarna’s Key Insights:When you help your team build their own personal brands, it builds your business too.Facing fear and discomfort is a sign you’re on the right track toward personal and professional expansion.📚 Resources Mentioned:Splendid hair website: https://splendidhair.gettimely.com/Hannah Stech Hair https://www.hannstechhair.co.nz/Splendid Hair Instagram https://www.instagram.com/splendidhairnz/?hl=enWaitlist for the next intake of Book More Brides Artist Academy:https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlistBridal Ad Mastery https://levarnabusinesscoach.mykajabi.com/bridal-artist-collectiveBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna:https://www.instagram.com/levarnabusinesscoach/Connect with Hannah:https://www.instagram.com/hannstech_hair/?hl=en💬 Loved this episode? Share it and tag us!

Episode Summary:In this impactful episode of Beauty and the Boss, Levarna uncovers the often-overlooked secret to a thriving bridal beauty business: the client journey. While flawless artistry matters, she explains that what truly sets top artists apart is how they make clients feel before, during, and after the service.From inquiry to post-wedding follow-ups, Levarna breaks down a luxury client experience system you can implement right away. Learn how to automate and personalize every touchpoint, build brand loyalty, and stand out even in a saturated market.She also shares practical tips on email automation, welcome kits, booking workflows, and adding warmth to your systems. If you’re ready to work smarter and stop losing clients to less talented but more organized artists, this episode is for you.🎧 You'll Learn:How to build automation systems that still feel personal and warmHow to structure post-wedding follow-ups for reviews and referralsWhy branding consistency builds trust and authorityHow to handle constructive feedback and avoid negative reviewsReal-world examples of luxury service touches (like thank-you cards and gifts)🧭 The Five-Star Client Journey Framework:1. The Inquiry Stage2. The Onboarding Process3. Pre-Wedding Communication4. Wedding Day Experience5. Post-Wedding Follow-Up6. Systematizing It All💬 Notable Quotes “The client journey is what builds loyalty, trust, and referrals not just the makeup.”“You can be the best artist in town, but if you ghost a bride after the inquiry, she won’t remember you.”“Luxury service is how you make her feel—not just what you apply to her face.”“Brides love knowing what’s next. That’s the real magic behind professional systems.”📚 Resources & Tools Mentioned:Dubsado HoneyBook ManychatMUA Ideal Client workbookhttps://drive.google.com/file/d/1emb4LQt3pGmQDn2BflQMHPISvtUHS0ZM/view?usp=sharingWaitlist for the next intake of Book More Brides Artist Academy:https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlistBridal Ad Mastery https://levarnabusinesscoach.mykajabi.com/bridal-artist-collectiveBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/Loved this episode? Share it and join the Book More Brides waitlist!✨

Episode Summary:In this episode of Beauty and the Boss, Levarna sits down with relationship expert Beck Thompson from The Relationship Circle to explore how your romantic life can directly impact your business success. Beck shares insights on navigating love as a female entrepreneur, setting healthy boundaries, and recognizing when a relationship is supporting or sabotaging your goals. They dive into attachment styles, why successful women often fall into unhealthy dating patterns, and how to trust your gut when it comes to love and business. Whether you're single, dating, or in a long-term relationship, this conversation offers practical advice and real talk about balancing your personal and professional life without losing yourself in the process.🎧 You'll Learn:How to tell if your relationship is draining your business energyWhy successful women often fall into unhealthy dating patternsEssential relationship boundaries every female entrepreneur needsHow attachment styles affect your dating life and business focusThe importance of not dimming your light or downplaying your success when dating💬 Notable Quotes “As women, I think a lot of us blame ourselves—that’s the fine line, isn’t it? Being able to self-reflect but realizing when you are actually doing enough.”“I feel like I almost have to hide myself when I’m dating... But owning it is really important.”“The dating scene is such a blind spot for myself and for a lot of women because I’m so big on manifestation in business, but I forget it applies to love too.”📚 Resources & Tools Mentioned:Waitlist for the next intake of Book More Brides Artist Academy:https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlistBridal Ad Mastery https://levarnabusinesscoach.mykajabi.com/bridal-artist-collectiveBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/Connect with Beck: https://www.instagram.com/the_relationship_circle/?hl=enIf you enjoyed this episode, follow, rate, and share Beauty and the Boss Podcast. Your support helps reach more bridal artists building a freedom-filled business with real, relatable advice.

Episode Summary:In this special solo episode, Levarna shares a powerful behind-the-scenes training pulled directly from her signature course, Bridal Ads Mastery. Although a guest interview was postponed, listeners are treated to one of Levarna’s favorite topics: how to get more YESes from bridal clients.Levarna dives into five proven strategies to help bridal beauty pros double their bookings without adding more work. She breaks down how personalizing your communication, tracking your leads, and refining your follow-up process can make all the difference in closing deals. She also addresses how energy and excitement can transform client interactions and why systematizing your process will set you up for consistent success.Whether you're new to the bridal industry or refining your booking process, this is an actionable masterclass on improving conversions.🎧 You'll Learn:How to personalize your quote process to stand outWhy phone calls can convert better than emailsTools to track, follow up, and manage bridal leadsHow to communicate like a true expertWhy excitement and energy matter more than you think💬 Notable Quotes “If you put yourself in their shoes… and only one of the artists actually picks up the phone and speaks to them—that could be all it takes to win that booking.”“Your bride doesn’t want to feel like another number. Ask questions, show interest—make her feel seen.”“Nobody reads emails properly, stop assuming they do. Share your value everywhere you can.”“If you’re not where you want to be in your business… then what you're doing right now isn’t working as well as it could. That change has to come from within you.”📚 Resources & Tools Mentioned:Waitlist for the next intake of Book More Brides Artist Academy:https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlistBridal Ad Mastery https://levarnabusinesscoach.mykajabi.com/bridal-artist-collectiveBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/💖 If this episode sparked a lightbulb moment, share it! Screenshot and tag @levarnabusinesscoach on instagram or DM Levarna with your favorite takeaway.

Episode Summary:In this value-packed episode of Beauty and the Boss,Levarna sits down with the incredibly inspiring Kellsie Bain an internationally recognized makeup artist, educator, and mentor with over 149,000 followers on Instagram. From doing $40 makeup gigs in her small country town in Australia to building a luxury bridal business that takes her across the globe, Kellsie shares her raw, real journey to success.Levarna dives into how Kellsie went from a corporate insurance job to a global beauty entrepreneur. Kellsie shares how showing up online transformed her career, the mindset shifts that helped her raise her rates, and how one TikTok post sparked an industry-wide conversation around pricing and value.Whether you’re a freelance artist or creative entrepreneur, this episode will inspire you to stop undercharging and start owning your worth.💡 You'll Learn:How to grow from a hobbyist to a high-end artistWhy showing your face online builds brand trustThe power of content, education, and consistencyHow Kelsey booked her first destination jobThe mindset shift from being busy to being profitablePractical advice for raising your rates confidentlyWhy your location doesn’t limit your worth💬 Notable Quotes “Success doesn’t mean being booked and busy. It’s charging more and working less.”“You don’t have to chase your best clients they’ll find you.”“Don’t let your location hold you back.”“Authenticity builds trust. That’s when everything changed for me.”📚 Resources & Tools Mentioned:Booked and Profitable - The Bridal Business Reset Workshop Waitlisthttps://levarnabusinesscoach.mykajabi.com/booked-profitable-waitlistBridal Ad Mastery https://levarnabusinesscoach.mykajabi.com/bridal-artist-collectiveBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/Connect with Kellsie: https://www.instagram.com/kellsiebainmakeup/Tag us on Instagram with your favorite takeaway and don’t forget to leave a review. Every share helps inspire more beauty bosses like you. 💄

Episode Summary:In this transformative solo episode, Levarna dives deep into the “how” of building a business that doesn’t just pay the bills but funds your dream life, supports your family, and gives you total freedom.Inspired by the incredible response to last week’s episode with Kellsie Bain, Levarna takes it a step further by walking you through the 3 powerful shifts every creative entrepreneur needs to build a truly aligned, profitable business.Levarna shares her own personal journey, how she turned a bridal side hustle into a six-figure, freedom-based business as a single mom, and how she built a team and structure that allows her to work on her terms.This is more than just business advice. It’s a wake-up call for artists and entrepreneurs who are done playing small, done guessing their prices, and ready to step into profitable, purposeful entrepreneurship.💡 You'll Learn:How to design your business around your dream life instead of burning out in a business that doesn't serve you.The key financial numbers every makeup artist must know to stop undercharging and start earning real profit.Why most artists unknowingly sabotage their income goals and how to fix your money mindset.How to confidently price your packages so you're not just working more weddings, but working smarter.What it really takes to go from side hustle to full-time success as a bridal beauty business owner.💬 Notable Quotes "If you don't know what you want, it's really hard to create it.""It's not about what you charge, it's about what you keep. Profit is the real measure.""You can't out-strategize a limited money mindset."📚 Resources & Tools Mentioned:Booked and Profitable - The Bridal Business Reset Workshop Waitlist https://levarnabusinesscoach.mykajabi.com/booked-profitable-waitlistBridal Ad Mastery https://levarnabusinesscoach.mykajabi.com/bridal-artist-collectiveBook More Brides Facebook Grouphttps://www.facebook.com/share/g/16M6XuHnY1/Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/Learn how to price for profit, define your niche, and build irresistible packages. → DM “workshop” on Instagram to get all the details and join the training!💖 Loved this episode?Don’t forget to follow or subscribe to the podcast, leave a ⭐⭐⭐⭐⭐ rating, and share it with a fellow makeup artist who needs this! Tag @levarnabusinesscoach on Instagram so we can say thank you!

Episode Summary:After a short break, Levarna is back with one of the most important topics in the bridal beauty industry—pricing. In this episode, she shares a snippet from her live workshop revealing why so many MUAs undercharge despite being fully booked or popular online.You’ll hear Levarna break down the top reasons MUAs undervalue themselves and struggle financially, plus what to do about it. She also introduces her brand-new program Booked and Profitable: The Bridal Business Reset Workshop a step-by-step workshop designed to help you:Clarify your niche so you attract the right clients.Build irresistible bridal packages that sell themselves.Finally price for profit with confidence.Use her interactive profit calculator to know exactly what you’re making on every single service.This episode is a wake-up call for bridal artists who are ready to stop scraping by and finally build a profitable, sustainable business.💡 You'll Learn:Why most bridal artists undercharge and the five hidden reasons behind it.The difference between revenue and profit and why profit is the real measure of success.How fear, judgment, and comparison stop artists from confidently raising prices.What true success looks like in business (profitability + lifestyle, not just bookings or followers).💬 Notable Quotes “We are undercharging. We are extremely undervaluing ourselves compared to other vendors on a bride’s wedding day.”“Profit is what you’re left with after all expenses and paying yourself properly not just revenue.”“Copying other artists’ pricing is dangerous. Busy doesn’t always mean profitable.”“Success in business is profitability. That is success, and it's profitability without being completely burned out.”📚 Resources & Tools Mentioned:Link to free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroupLink to the new Booked & Profitable - Bridal Business Rest workshop https://levarnabusinesscoach.mykajabi.com/booked-and-profitableLink to the Book More Brides - Artist Academy waitlist https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlistLevarna’s Instagram to follow for more tips:https://www.instagram.com/levarnabusinesscoachWant the full Bridal Pricing Workshop replay plus the chance to ask Levarna your questions directly? 🎉You can access the complete training (and so much more) inside her free Facebook group for bridal artists.

Episode Summary:In this inspiring episode of Beauty and the Boss, Levarna sits down with Selena Marchand a powerhouse bridal makeup artist, educator, and industry influencer. Selena has grown from earning $100K a year to over $430K annually while building a combined social media following of more than 1 million across TikTok and Instagram.Selena shares her journey from starting out in bridal makeup 20 years ago to becoming a global educator and content creator. You’ll hear how she built passive income streams, why she believes delusional self-confidence is essential, and her unfiltered thoughts on pricing in the bridal industry.If you’ve ever wondered how to grow your business beyond services and into true financial freedom, this episode is packed with strategies and real talk you won’t want to miss.💡 You'll Learn:The exact shifts that took Selena from $100K to $430K in annual income.Why showing your face on camera is the secret to explosive social media growth.The truth about bridal pricing and why content creation is key to charging premium rates.How to diversify your income with passive streams like online courses, memberships, and brand collaborations.Why “being delusional” and backing yourself is a business superpower.bookings or followers).💬 Notable Quotes “You have to get comfortable being uncomfortable if you want to grow.”“Followers do matter, if no one knows you exist, how are you going to get the opportunities you want?”“I never struggled raising my prices because I have the demand and the social media to back it up.”“I love makeup, but I also love money. And I want to make money while I sleep.”“You don’t need to be perfect. You just need to back yourself and keep showing up.”📚 Resources & Tools Mentioned:Link to free facebook group for bridal artists: https://www.facebook.com/groups/bookmorebridesfreegroupLink to The Ultimate Bridal Makeup Artist Costs and Time Checklisthttps://levarnabusinesscoach.mykajabi.com/cost-time-checklistLevarna’s Instagram to follow for more tips https://www.instagram.com/levarnabusinesscoachSelena’s Instagram and Tiktok accounthttps://www.instagram.com/selenamup?igsh=MTg2ajZ4dWZzaTRpNQ==https://www.tiktok.com/@selenamup?_t=ZS-9073iyxohsn&_r=1✨Enjoyed this episode? Follow Selena on Instagram and TikTok, subscribe and review the podcast, and share your takeaways by tagging us, we’d love to celebrate with you!🥂