Claim OwnershipBetter: The Brand Designer Podcast
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© 2025 Better: The Brand Designer Podcast
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Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
221 Episodes
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✨ **Grab my Creative Direction template for FREE** ✨ Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) This week, I chat with Bethany McCamish, a speaker, author, podcast host, and design agency owner, about her multifaceted career journey. Bethany shares invaluable insights into attracting and serving luxury clients, the importance of personal branding, and the impact of auth...
In this solo episode, I wanted to switch gears and just have a fun little chat with you about life and discuss some current wins and struggles running a business and being a mom currently to little kids. I also discuss a new educational offer I'm creating in partnership with the Minimind—designed to help fellow designers scale their businesses more effectively. 00:00: Intro 00:56: Personal Life and Business Updates 02:33: Client Wins and Business Growth 06:38: Team Dynamic...
✨ Get access to my Creative Direction Figma Template for FREE ✨ Episode Description: In this episode, I chat with Shannon Mattern, a web design business coach and founder of the Web Designer Academy, to discuss her journey from corporate marketing to running a successful web design coaching business. Shannon shares the key turning points in her career, including how she identified and overcame six common areas where design businesses leak time and money and shares with us what those are. Sh...
✨ **Grab my Creative Direction template for FREE** ✨ Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below! 👉🏼 Grab the template here! — Coming Sept 1st! Episode Description: As the first guest of season 12, I talk with Liz from Favorite Things Studio to discuss the integration of AI (Artificial Intelligence) in brand strategy and design. Liz shares her journey from casting ...
✨ **Grab my Creative Direction template for FREE** ✨ Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below! I'll send it out September 1, 2025 (or automatically after that date) - are you ready? 👀 👉🏼 Grab the template here! Episode Description: In this solo episode, Jen talks about the intricacies of naming your business or your client's business. She covers the emotional (y...
✨ **Grab my Creative Direction template for FREE** ✨ Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below! I'll send it out September 1, 2025 (or automatically after that date) - are you ready? 👀 👉🏼 Grab the template here! In this first episode of season 12, Jen is talking about something we've all experienced as business owners—slow seasons. But here's the thing: these qui...
Wrapping up season 11 with a fun one! I’m answering your questions straight from the inbox. Questions: 5:03: I’m a branding designer currently and I was wondering if you had an episode on pricing brand projects with and without websites? 6:55: How do you professionally incorporate Ai into your process? 12:05: If client "A" offers 10K for a project but you're a little iffy about some portion of the project vs client "B" offers 8K for approximately the same amount of time, whi...
In this solo episode, I’m talking about the tools and shortcuts I use every day in Adobe Illustrator (my favorite Adobe software!) while designing for my clients. Plus, I’m sharing exactly where to find them in Illustrator and how I use them. Follow along in more detail over on the blog post while you listen! - hellojunecreative.co/blog. 00:00: Intro 03:52: Pattern Brush Tool 05:31: Duplicate Shortcut 06:27: Smooth Tool 07:39 Pattern Tool 09:21: Width Tool 10:42: Join Tool 11:47: Pathfinder...
In this solo episode, I'm getting real about what five years of motherhood and business ownership looks like—and spoiler alert, it's nothing like I expected when my son was born back in 2020. With baby two now in the mix, I'm diving into how being a mom has completely shifted alongside my career. We're talking daily schedules (chaos included), managing client expectations, and Dylan (my husband) now being home full-time with the kids. Plus the financial pressures of variable income and my ong...
I’m back with another solo episode where I’m breaking down the complete Hello June offer suite and sharing why having flexible packages has been a total game-changer for the studio. I discuss my four main package tiers, from full service brand and web combos down to essential branding offerings, plus all the add-ons that support them and how I customize each to fit the client. Plus, I'm sharing how to get valuable feedback from leads (even the ones who don't book) and why your offer suite sho...
In this episode, Alex of Arcoiris Design Studio is back on the pod to talk all things semi-custom websites, and why it might just be the best thing for small boutique studios looking to scale without the stress. They talk through how starting with a solid template can still lead to a high-end, unique result for clients, why not every business needs (or benefits from) a custom build, and how setting boundaries around scope and timelines can protect your time and profitability. This episode is ...
In this solo episode, Jen’s chatting all about how she’s refined and streamlined her brand and web design process to better serve both her clients and her business. She emphasizes customizing workflows to fit different client needs, cutting unnecessary steps, and focusing on high-value tasks. Key changes include reducing client calls, minimizing lengthy brand strategy, and relying on simple, effective communication tools with her clients. Jen also shares practical tips such as liv...
In this episode, I’m chatting with Katie Higginbotham, previous minimind student of mine, designer, studio owner, creative director, and mom of three. We talk all about what it really looked like to make the leap from her established agency job to running her own studio. With Mother’s Day just behind us, this convo feels especially timely. Katie shares how she knew it was time for a change, how she prepped for the transition, and what it’s been like balancing client work, a part-time role, an...
Branding Bestie Chit Chat is back and in this episode Lauren and Jen share honest examples of when things didn’t go quite as planned in their client projects from unclear direction to challenging feedback and how they navigated those moments. It’s a candid supportive conversation full of lessons learned growth moments and a few laughs as well. Guest Information: Guest Name: Lauren Braier Guest Business Name: Elby Creative Guest Website: elbycreative.com Guest Instagram: @elbycreative Conn...
In this episode of Better: The Brand Designer Podcast, we sit down with Joy Warren, the creative force behind Joy Warren Creative — a full-service brand and web design studio known for its playful simplicity, vibrant use of color, and custom illustrations. Based just outside Raleigh, NC, Joy shares how she launched her business after relocating from Indiana and built a studio that celebrates and supports small, female-owned businesses. We kick things off with a quick story time about how Joy’...
In this episode of Better the Brand Designer Podcast, we’re diving into the ways design influences every part of our lives—far beyond our work as brand designers. Lauren shares how her love for interior design, wedding planning, and beautifully packaged products fuels her creativity, along with how house hunting has sharpened her ability to see potential in unexpected places. Jen talks about infusing creativity into everyday life, from crafting and needlepoint with her kids to designing her d...
In this episode of Better: The Brand Designer Podcast, we’re diving into the legal side of branding with special guest Alli Elmunzer from Influencer Legal! As brand designers, we create visual identities that help businesses stand out—but how do we ensure those identities are legally protected? Alli breaks down the key differences between a registered trademark (®), a trademark (™), and copyright (©), and explains when and why brand designers should start thinking about trademarking business ...
In this week’s episode, I sit down with my good friend Morgan Morris, the talented designer and founder behind Thuro Design. Morgan opens up about her powerful testimony — from life before Christ to how her faith journey has transformed not only her personal life but also her business. Morgan shares why she made the bold decision to integrate her faith openly into her business, despite the fear of judgment or losing clients. She offers thoughtful advice for other designers of faith who want t...
In this episode of Better: The Brand Designer Podcast, we’re back with another Branding Bestie Chit Chat featuring Lauren Braier from Elby Creative! We’re diving into the past as we dust off our old goals, reflect on what we’ve accomplished (and what we haven’t), and chat about how we’ve grown both personally and professionally over the years. Join us for an honest and inspiring conversation about evolving as designers, learning from our experiences, and setting new intentions for the f...
In this week’s episode, I share about our refinement, QA, pre-launch, and launch phases of our web design projects! Steal my process or adjust for your own needs—it’s all laid out in this episode! Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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I used the top brand designers blog article https://clay.global/blog/top-branding-agencies to improve my business. This material helped me better understand current trends in brand design and identify the key elements of successful design solutions. Inspired by ideas, I was able to modernize the logos and visual elements of my projects, which had a positive impact on clients' perception of the brand. As a result, the updated design attracted more attention, increased trust and increased loyalty to my products and services.