If you’ve ever felt like you’re doing everything right — full caseload, loyal clients, even referrals — but your income still doesn’t reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I’m walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell. This isn’t about manipulation, pressure, or performing. It’s about learning to articulate your value, attract aligned clients, and create a sustainable therapy or coaching business that’s rooted in ease, integrity, and impact. In this episode, you’ll learn: Why learning to sell is the new professional skill every therapist needs The identity shift from therapist to entrepreneur (and why it matters) How I made my first sale by learning to believe in myself Why selling with consent is a form of service — not self-promotion The 3 must-have skills for building income and safety in any economy How to grow therapy income without relying on referrals or directories Whether you're still in private practice or already dreaming of adding coaching to your work, this episode will help you make the mindset and strategy shifts needed to grow beyond the burnout model. 💻 Join the Free Live Training: Therapist to CEO Monday, October 27 @ 3PM PST How to Go From Therapist to CEO & Double Your Income With Integrity and Aligned Clients Inside this free webinar, I’ll teach you: How to raise your rates without guilt How to speak to your value (without sounding salesy) How to attract aligned, cash-paying clients consistently How to build a business that reflects your energy and ethics 📩 Can’t come live? Register anyway — I’ll send you the replay. 👉 Register now: thelizfernandez.com/webinar Enrollment Coming Soon: The Therapist to Coach Collective Doors open right after the free training! Get ready to join TCC On Monday October 27th!This is my 12-month group coaching program for therapists ready to create consistent, private-pay income and step into their full potential as CEO, coach, and business owner. 48Hr Bonus: Sign up for the training to get early access + an exclusive 1:1 “Double Your Income with Content” strategy call if you join the Collective within the first 48 hours. Work With Me 1:1 Private coaching enrollment is now open. If you're ready to grow a sustainable, profitable practice or coaching business — and reach $20K months — private coaching gives you the strategy, mindset, and accountability to get there. 👉 Book a free consult: lizfernandez.com/privatecoaching 💌 Join My Email Community Each week, I share therapist mindset shifts, private practice growth strategies, and behind-the-scenes coaching lessons to help you grow with ease — without burnout. You’ll be the first to know when trainings and private coaching spots open. 👉 Subscribe here: lizfernandez.com/email Stay Connected Come hang out with me on Instagram @thelizfernandez. I share daily insights, behind-the-scenes moments, and real talk about building a sustainable therapy or coaching business with integrity. therapist business coach, grow therapy income, scale private practice, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, private practice growth strategies, how to make more money as a therapist
In this episode, I’m breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You’ll learn what’s actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be. Why You Should Listen: • Shift from effort to alignment – Discover why “working harder” stops working once your caseload is full and how to design a business model that supports sustainable growth. • Release the “my community can’t afford me” belief – Learn how to communicate the transformation behind your work so you attract aligned clients who are ready to invest. • Replace time management with boundary management – Find out why you’re not disorganized—you’re over capacity—and how honoring your energy creates room for expansion. • Create sustainable $20K months without more hustle – Discover the mindset, pricing, and structure shifts that turn a full practice into a scalable business. If you’ve built a steady private practice but scaling still feels hard, this episode will help you understand why—and show you what needs to change to make $20K months feel simple, spacious, and sustainable. Work with Me 1:1 Enrollment for Private Coaching is now open. Learn how private coaching can help you build a profitable, sustainable income—reaching $20K months as a therapist through your private practice or coaching business. Book a free consult to Inquire 👉 thelizfernandez.com/privatecoaching Register for My New Free TrainingI’m hosting a brand new free training: Therapist to CEO — Double Your Therapy Income With Integrity (and Fewer Clients). Join me live on Monday, October 27th at 3 p.m. PST and come learn what grad school didn’t teach you about doubling your therapy income. I’ll share the exact process I used to go from earning $2,900 a month as a therapist to building a $750K business—with integrity, ease, and fewer clients. 👉 Reserve your free spot here: thelizfernandez.com/webinar Join My Email Community Inside my email community, I share weekly mindset shifts, behind-the-scenes lessons, and strategies to help you grow a profitable, sustainable business—without burning out or abandoning your values. You’ll also be the first to know when new coaching spots and trainings open. 👉 Subscribe here: thelizfernandez.com/email Stay connected with me on Instagram @thelizfernandez, where I share daily insights, behind-the-scenes moments, and the realities of building a business with ease and integrity. therapist business coach, scale private practice, grow therapy income, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, how to make more money as a therapist, private practice growth strategies
Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You’re not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos. You’ll hear real case studies of private practice owners who cut their caseloads in half, simplified their systems, and even funded maternity leave while creating more freedom and income. What You'll Learn The Therapy Ceiling Trap: Why Private Practices Plateau at $12K Months Why “more clients = more income” is a myth that leads to burnout How the “fuller caseload = more success” mindset caps your growth The difference between building a job vs. building a business 3 Shifts to Scale Your Therapy Practice to $20K Months How to reverse-engineer your services from your income goals Why intentional business model structure matters more than hours worked The sustainable scaling approach that creates work-life balance Real Therapist Case Studies: Breaking the $12K Plateau The client who reduced from 40 clients to 20 while still earning $12K/month How one practice owner added coaching to fund maternity leave and reach $20K The systems that cut 70+ hour weeks into streamlined success Strategic Private Practice Design for Therapists How to align your services with your season of life Why sustainable offers and intentional pricing create freedom Building a practice that supports your life goals, not controls them Key Takeaways ✅ Working harder won’t get you past $12K months—you need a new structure ✅ Scaling therapists design offers and pricing around income goals ✅ You can maintain or increase income while dramatically reducing your caseload ✅ Strategic scaling supports life transitions like maternity leave or sabbaticals ✅ Financial liberation is possible without burning out or sacrificing values Episode Highlights “This is the hardest you’re ever going to have to work based on where you are right now” — Why your current overwhelm doesn’t have to be permanent “You’re not building a sustainable business with this approach—you’re building a job with a very real ceiling” — The therapy ceiling trap explained “We built the path to the dream practice she originally envisioned” — How strategic design creates income and freedom 🔗 Resources Mentioned Apply for 1:1 Coaching: Ready to scale your therapy practice to $20K months without 3x the clients, hours, or effort? [Schedule your complimentary consultation call] 💻 Connect with Liz Instagram: @thelizfernandez — Share your biggest takeaway and tag me! Explore Liz's Offerings on the Website: thelizfernandez.com Apply for 1:1 Coaching [HERE] Transcript Keywords private practice plateau, $12K months, therapy income, therapist burnout, sustainable scaling, reverse engineer services, therapy ceiling trap, clinical caseload, business model design, work-life balance, maternity leave planning, financial liberation, meaningful work, therapy coaching, strategic practice design This episode is part of the $20K Month Series on Beyond Private Practice. If this resonated with you, please rate and review the show so other practice owners can discover these strategies for sustainable growth.
If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead. In this episode, you'll discover why the "therapy ceiling trap" keeps you stuck, how to reverse-engineer your services from your income goals, and real client examples of therapists who broke through to $20K months without working more hours. What You'll Learn The Therapy Ceiling Trap That Keeps You Stuck Why more clients doesn't equal more sustainable income How the "fuller caseload = more success" mindset limits your growth The difference between building a job vs. building a business What Scaling Practice Owners Do Instead How to reverse-engineer your services from your income goals Why business model structure matters more than hours worked The sustainable scaling approach that creates work-life balance Real Client Case Studies How one client went from 70+ hour weeks to streamlined success The practice owner who reduced from 40 clients to 20 while maintaining $12K months How to create $20K months while preparing for major life transitions like maternity leave Strategic Practice Design How to align your services with your season of life Creating meaningful work that lights you up instead of running on autopilot Building a practice that supports your life goals, not controls them Key Takeaways ✅ Working harder in therapy isn't getting you further—you need a different structure ✅ Scaling practice owners design their business model around their income goals ✅ You can maintain or increase income while dramatically reducing your workload ✅ Financial liberation is possible without sacrificing your values or burning out ✅ Strategic scaling supports major life transitions instead of creating stress around them Episode Highlights "This is the hardest you're ever gonna have to work based on where you're at right now" - Why your current overwhelm doesn't have to be permanent "You're not building a sustainable business with this approach. You're building a job that has a very real ceiling" - The difference between scaling strategically vs. working harder "We build a path for her the dream practice that she really wanted when she started" - How strategic scaling creates the practice you originally envisioned Resources Mentioned 1:1 Coaching Application: Ready to create $20K months without 3x the effort, time, or clients? Schedule your complimentary consultation call to see if we're a good fit to work together for 2025. Connect with Liz Instagram: @thelizfernandez - Share your biggest takeaway and tag me! Website: thelizfernandez.com Apply for 1:1 Coaching HERE. Transcript Keywords private practice plateau, $12K months, therapy income, practice owner burnout, sustainable scaling, reverse engineer services, therapy trap, clinical hours, business model structure, work-life balance, maternity leave planning, financial liberation, meaningful work, strategic practice design This episode is part of the $20K Month Series on Beyond Private Practice. If you found this valuable, please rate and review the show to help other practice owners discover these strategies for sustainable growth.
In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment. Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to see how much closer you are to 20K months than you think. You’ll learn: Why the strategy that got you to $10k won’t take you to $20k—and what will The biggest misconception therapists believe about growth and income How to break the “more clients = more income” mindset for good The truth about audience size—and why you don’t need a bigger one What scaling with simplicity actually looks like (real examples included) If you’re ready to stop trading time for money and start designing a business that gives you more freedom, more peace, and more income—this episode will meet you right where you are. Ready to grow to 20k months with more ease? I help therapists, healers, and practitioners double their therapy income with fewer clients—through aligned strategy and identity-led coaching. You don’t need a new credential or to work more hours. Just a simpler, smarter path. Book a free consultation call to apply for 1:1 coaching with me. 📱 Let’s connect: Instagram: @thelizfernandez TikTok: @thelizfernandez 💌 Join my email community for weekly insights + updates on The Next Enrollment for the Therapist Collective Group Program.
In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You’ll learn: Why you don’t need another credential to be “legitimate” How adding coaching can create more income with fewer clients Three lessons I wish I knew before building my business Client success stories that prove this is possible now, not years from now Why therapists are perfectly positioned to thrive in coaching and private practice expansion If you’re ready to move beyond survival mode and design a business that actually holds you—while giving you more income, more freedom, and more peace—you’ll walk away from this episode inspired and equipped to take your next step. Details to Work with Liz 1:1: I help therapists, healers, and practitioners double their therapy income with fewer clients, through private practice or coaching. You don’t need another credential or to start over. Together, we’ll design a business that honors your capacity and creates sustainable income freedom. Book A Free Consultation Call & Apply for 1:1 coaching here. Connect & Learn More 📱 Instagram: @thelizfernandez 📱 TikTok: @thelizfernandez 💌 Join my email list for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email
In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You’ll discover: Why you don’t need another credential to be “legitimate” How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn’t make you less of a therapist) Key mindset shifts to start getting paid now for the skills you already have Why this is the best time to expand your income streams as a therapist If you’re ready to design a business that reflects who you’re becoming—not just what you were trained to do—you’ll walk away from this episode with clarity, confidence, and the next steps to make it happen now. Work with Liz: If you’re a therapist, healer, or practitioner who wants to double your income without starting over, I’d love to support you inside 1:1 coaching. Together we’ll create a business that matches your vision, honors your values, and gives you the freedom you’ve been craving. 📅 Book your consultation here Connect & Learn More: 📱 Instagram: @thelizfernandez 📱 TikTok: @thelizfernandez 💌 Join the Email List for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email
What if your private practice didn’t have to slow down in the summer? In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services — without being online 24/7. This episode is for the therapist who: Feels anxious about seasonal income dips Struggles with showing up when energy is low or inconsistent Wants to make more income without compromising their capacity Is curious about adding coaching, but scared to start during the “slow season” Here’s What You’ll Learn: Why expecting a slowdown creates one — and how to shift that narrative The 3 foundational marketing rhythms that keep your income consistent How to speak to your ideal client’s needs in summer without hustling Real client stories of booking private pay clients, launching coaching offers, and making bank — in July Why belief and intention matter more than constant content when it comes to staying visible and paid If you're a therapist who wants to feel grounded in your business, confident in your income, and secure in the sustainability of what you’re building — all while creating a business that’s highly profitable year-round — this episode is your reminder that summer can be your most peaceful and profitable season yet. Work with Liz: Private 1:1 Coaching — August spots are open now If you’re ready to build a business that supports your income and your energy — I’d love to support you. Inside private coaching, we co-create a business model that reflects your values, season of life, and goals. Whether you're building private pay, launching your first coaching offer, or refining your current work — we’ll clarify your offer, simplify your marketing, and create a sustainable path to consistent income so you can double or triple your income as a therapist. You’ll learn how to sell ethically, market with confidence, and grow your business without sacrificing your peace. Apply here to work together. 📱 Connect on Instagram: @thelizfernandez or Tik Tok: https://www.tiktok.com/@thelizfernandez 💌 Join the email list for exclusive weekly content and updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email
In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch. You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again. I also share my personal story of building a half-a-million-dollar business with nothing but a stimulus check and a whole lot of belief — even when it was borrowed — and how safety shaped every step of my growth. This episode is for the therapist who: Feels scared to pivot or expand their work Thinks they have to “start over” to add coaching Worries about visibility, judgment, or doing it wrong Needs to feel seen, supported, and safe enough to take the first step Here’s What You’ll Learn: Why belief — even when it’s borrowed — is a valid and powerful strategy How emotional safety makes it possible to show up, dream bigger, and take aligned action The truth about adding coaching: you’re not starting over, you’re expanding A real-life client story of what happens when you let yourself be seen, even imperfectly — and how she booked a consult in less than 24 hours Why so many of us feel like we have to crack a code — and how to stop playing the game of trying to prove yourself If you’re a first-gen therapist who wants to feel safer being seen, excited about what you’re building, and grounded in a business that reflects your story and your values — this episode is your reminder that you're not behind. You're just waiting for the support, belief, and permission to do it your way. How to Work with Liz: Private 1:1 Coaching — Now enrolling If you’re ready to build your coaching business with strategy, belief, and safety — I’d love to support you. 👉🏽 Apply here. Connect on Instagram: @thelizfernandez Explore my offerings: https://thelizfernandez.com Join my email list for weekly coaching insights: https://thelizfernandez.com/email
In this episode of Beyond Private Practice, I’m pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident. You’ll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — and why I now believe selling is an act of service, honesty, and sacred leadership. This episode is for the therapist who: Feels uncomfortable or guilty about selling coaching services Worries about being “too self-promotional” or pushy Questions whether her community can or will pay for her services Wants to understand how to invite clients in without sacrificing integrity Here’s What You’ll Learn: Why therapist training teaches us to fear self-promotion, marketing, and sales How the narrative that “our community can’t afford our work” is something to unlearn The three core belief shifts I teach clients so they can sell coaching ethically: A real-life example of a client who overcame fear of being seen, shared vulnerably, and booked her first dream coaching client — without proving or pushing If you’re a therapist, helper, or first-gen Latina who’s craving a business that reflects your values and allows you to work with aligned clients confidently, this episode will give you the mindset tools to stop hiding and start selling coaching with integrity. How to Work with Liz: Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching Here Follow Liz on Instagram: @thelizfernandez Learn about Liz’s offerings: https://thelizfernandez.com Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email
In this episode, I’m pulling back the curtain on what coaching can really do for you — especially if you’re a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work. This conversation is for the woman who feels boxed in by the traditional therapy career path, who has built a “successful” life that no longer fits, and who is craving a business that honors her values, culture, creativity, and desire for a simpler and more spacious schedule of aligned dream clients. I share my own journey of walking away from traditional therapy work to reclaim freedom in my calendar, income, nervous system, and self-expression — building a coaching business that allows me to work on my terms. Here’s What You’ll Learn: Why coaching is a powerful path to freedom for therapists, healers, and service providers How therapy’s limits around ethics, state limits, emotional labor, and neutrality keep first generation therapists boxed in — and why coaching offers a liberating alternative A real-life client story of a private practice therapist who added coaching to her work, reduced her workweek to three days, prioritized wellness and creativity, and attracted her first dream coaching client by sharing her story. The exact framework I use to help my clients transition from therapist to CEO of a sustainable, freedom-based coaching business: Identity Activation: Shedding therapist conditioning and stepping into your CEO identity Offer Clarity & Simplicity: Designing an aligned coaching offer that helps you feel proud and that you actually want to market Selling with Safety: Learning to sell in a way that honors your nervous system and your values I also share three simple steps you can take right now to start moving toward freedom. If you are a therapist, first-gen Latina, or woman of color feeling the call to create more freedom in your life by leveraging your skills as a therapist to add coaching to your work, this episode will help you see what’s possible — and show you how to start creating a business and life that feels free and liberating. How to Work with Liz: Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching HereFollow Liz on Instagram: @thelizfernandez Learn about Liz’s offerings: https://thelizfernandez.comLet’s stay connected: Join my email community for grounded, identity-led coaching insights I do not share anywhere else:https://thelizfernandez.com/email
In this episode, I’m pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who’ve been told to play it safe, it’s never just about the strategy. It’s about identity. This episode is for the woman who knows she’s meant for more — the one who’s been circling the decision to start her coaching business, wondering if she’s “ready” or “allowed” to want more freedom, more alignment, and more ownership of her life and her work. I’ll share my personal story of how building my coaching business started with an identity shift — not a strategy — and how you can start seeing yourself as the CEO of your life now, even before you have it all figured out. Here’s What You’ll Learn: 1. Why Starting Your Coaching Business is an Identity Shift, Not Just a Strategy How your next level doesn’t come from certifications or overthinking — it comes from braver decisions, clarity, and belief. 2. The Real Reason You Feel Stuck — And How to Move Through It We’ll unpack the generational conditioning, survival strategies, and doubt that keep women of color circling the decision to start — and how to finally break through. 3. How to Borrow Belief and Redefine Readiness The exact process I used (and still use) to build belief, move before I felt fully ready, and grow a coaching business that funds my dream life. 4. Simple Steps to Start Embodying Your CEO Identity Now Three tangible things you can do today to lead yourself with confidence and move toward building your sustainable, freedom-based coaching business. If you’ve ever doubted if you’re “ready” or felt the tension of growing into your next level while honoring where you come from, this episode is your permission slip to claim more — on your terms. How to Work with Liz: Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching Here Follow Liz on Instagram: @thelizfernandez Learn about Liz’s Offerings: https://thelizfernandez.com Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email
In this episode, I’m celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I’ve ever made. I’m pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who’s been told to just be grateful, but who knows in her heart that she’s meant for more. You’ll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing yourself isn’t selfish, it’s sacred. Here’s What You’ll Learn: The Power of One Brave Decision: Why relocating wasn’t just about geography—it was about reclaiming my voice, my freedom, and my life on my terms. Unlearning Generational Programming: What I had to release—from the guilt of wanting more to the fear of being misunderstood—and how that opened up space for alignment. Redefining Success as a First-Gen Latina: How I stopped measuring worth by what I could endure and started defining success by what felt like home. The Ripple Effect of Alignment: From building a freedom-based business to meeting my now-husband, hear how one decision reshaped every area of my life. If you’ve ever felt torn between honoring your roots and choosing your dreams, this episode will remind you that it’s not either/or—it’s both/and. How to Work with Liz: Details to Apply for private 1:1 coaching — June and July spots now open: Book a Consult Here. Follow Liz on Instagram to connect: @thelizfernandez Learn about Liz's Offerings: https://thelizfernandez.com Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email
A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you’ve ever felt like you’re just “getting by” or that you’re stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you’ll discover how to reclaim your identity as someone who creates new opportunities, not just for yourself, but for generations to come. Why You Should Listen: Shift from Survival to Self-Trust: Learn why your nervous system defaults to survival—and how to interrupt that pattern with intentional creation. Reframe Your Story: Understand why survival mode is proof that you’ve been a creator all along. Own Your Identity as a Creator: Discover the SHIFT framework to help you take aligned action from a place of empowerment, not burnout. Real Client Wins: Hear how Liz’s clients reframed their survival skills into six-figure businesses, international moves, and dream life pivots. Step Into Possibility: Walk away with practical prompts to rewire your creator identity and stop disqualifying yourself from the life you truly want. Whether you’re dreaming of starting a coaching business, pivoting careers, or simply craving more from your current season—this episode is your reminder that it’s not just a dream. It’s your next reality. How to Work with Liz: Apply for private 1:1 coaching — June spots now open: Book a Consult Here. Follow Liz on Instagram to connect: @thelizfernandezLearn about Liz's Offerings: https://thelizfernandez.com Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email
If choosing yourself still feels selfish or unsafe, it’s not a mindset issue—it’s an identity one. In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they’re unconsciously disqualifying themselves from the life they deeply desire. If you’ve ever felt resistance toward making big, aligned decisions, this episode is the permission slip and reframe you’ve been craving. Why you should listen: • Shift from Survival to Self-Trust: Understand why your nervous system resists ease and joy—and how to move from self-sacrifice to self-leadership. • Heal Identity Conflicts: Learn how internalized roles (like the “good daughter” or “the strong one”) sabotage your next-level decisions and growth. • Normalize Your Evolution: Discover why choosing alignment may look like rebellion in your family or culture—and why that’s part of your healing. • Implement Practical Identity Anchoring: Walk away with 3 powerful tools to help you embody your future self in real time. If you're stuck between the life you have and the one you can't stop dreaming about, this episode will help you see that your vision isn’t just possible—it’s already yours. You just need to start identifying as her. How to work with Liz: Apply for private 1:1 coaching (June spots open now) 💌 Join my email community for grounded, identity-led coaching insights, behind-the-scenes shares, and aligned business lessons I don’t post anywhere else: [https://thelizfernandez.com/email] Want more in-the-moment support and reminders that you’re not alone on this path? Stay close on Instagram: [www.instagram.com/thelizfernandez]
Episode Summary: In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business. From moving abroad to Mexico City, leaving a long-term relationship, and investing in her first coach, Liz reflects on the pivotal decisions that shaped her journey as a first-gen Latina entrepreneur. She shares practical steps to help you make aligned decisions, even when they feel scary or uncertain. If you’re tired of waiting for the perfect moment and want to start making choices from a place of trust rather than fear, this episode is for you. What You’ll Learn: How to move from survival mode to making aligned decisions Why waiting for certainty often means waiting forever The ripple effect of small, consistent choices that transform your life How to embrace your identity as a decision-maker and creator Real-life stories of brave decisions that shaped Liz’s life Practical steps to start making decisions that align with your dream life today Favorite Quotes: “Waiting for safety often means waiting forever. You can create your own safety by trusting your desires.” “The most powerful decisions aren’t always loud or dramatic—they’re the quiet, aligned ones that shape your future.” “Your dream life isn’t built from one massive decision, but from small, brave choices that stack up over time.” This Episode Is For You If: You're a first-gen, high-achieving mujer ready to make bold, aligned choices You often delay decisions until they feel 100% safe or planned You’re navigating big life changes and want to trust your instincts You’re ready to break free from overthinking and step into your power You want to learn how small, intentional decisions can create lasting impact How to Work with Liz Currently: Work with me privately in 1:1 Coaching – Ready for personalized support to build your dream coaching business and make aligned choices? Apply here Join the Therapist to Coach Collective – My signature 12-month group program for therapists transitioning into coaching. Subscribe to my Email Community – Get exclusive insights and behind-the-scenes content straight to your inbox. Subscribe here Visit my Website – Explore coaching programs, free resources, and more. Visit here Follow me on Instagram – Daily inspiration, slow living in Mexico City, and behind-the-scenes insights: @TheLizFernandez Loved This Episode? Please Share it/Review it: If this episode spoke to you, text it to a friend or share it on Instagram and tag @TheLizFernandez. Your support helps other Latinas and first-gen women find the inspiration and strategy to build a life and business they love.
In this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel stuck in a cycle of overproving. Liz shares how she went from burnout and "maybe one day" energy to building a soul-aligned business, relocating to Mexico City, finding love, and helping other Latinas do the same. If you've ever questioned whether you're “ready enough,” “qualified enough,” or worthy of more ease, freedom, and fulfillment—this episode is your sign. It’s time to lead from who you already are, not from what you think you need to prove. What You’ll Learn: How to break the cycle of “earning” your worth through degrees and credentials The 3 steps to start living your dream life now—plus a bonus mindset shift Why your fear isn’t about starting, it’s about being seen The powerful truth behind “you’re not new to helping people” What it looks like to live and lead from alignment, not survival Why permission is more powerful than another program or piece of paper Favorite Quotes: “I didn’t need more proof. I needed more trust—in myself, in my desires, in my voice.” “You’re not new to coaching—you’re just new to being seen in your full power.” “I stopped chasing degrees and finally started chasing a life that looked and felt like me.” This Episode Is For You If: You're a first-gen therapist, coach, or service provider stuck in over-achievement mode You’re an eldest daughter navigating deep identity shifts You’ve told yourself “maybe later” for years—and you’re ready to go all in You want to build a business and life that reflects your current season and values You’re done with burnout and want to create more space, choice, and freedom How to work with Liz: Work with me privately 1:1 – Ready for personalized support to build your dream coaching business as a high-achieving Latina leader? Apply here Join the Therapist to Coach Collective – My signature 12-month group program for therapists ready to launch or grow their coaching business with aligned strategy and soul. Learn more Join my email community – Get behind-the-scenes insights, voice notes, and exclusive podcast extras delivered straight to your inbox. Subscribe here Visit my website – Explore coaching programs, free resources, and more support to grow your brand and business. Visit here Follow me on Instagram – For daily coaching insights, slow living in Mexico City, and behind-the-scenes moments:@thelizfernandez 📲 Loved this episode? Share it: If this episode spoke to you, text it to a friend or share it on IG and tag@thelizfernandez! Your shares help other Latinas and first-gen women find the support and strategy they need to build a life and business they love.
Are you feeling stuck—like something has to change, but you don’t know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you’ve internalized might be the very thing holding you back from the next chapter of your life. Especially for therapists, first-gen women, and purpose-driven professionals, this conversation is about honoring who you’ve been while expanding into who you’re becoming. You’ll learn how to: Get unstuck by releasing old identities that no longer fit Find your purpose without starting over from scratch Work through fear of judgment and cultural conditioning (especially if you're first-gen) Use your existing skills and lived experience to build something aligned Understand why what feels “too easy” is often your biggest gift Take aligned action with the Simple Start to Freedom™ method Whether you’re a therapist, healer, coach, or just someone craving a deeper life transition, this episode will help you move through grief, find clarity, and finally take that next aligned step. This episode is for you if you're searching for: first-gen Latina business coaching, why strategy isn’t working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color, how to find your purpose, feeling stuck in your career, personal development for therapists, burnout recovery, identity work in entrepreneurship Quotes from the Episode: “You’re not stuck because you’re lost. You’re stuck because you’re grieving a past version of yourself.” “What’s holding you back is what you’re holding on to—and it’s okay to let it go.” “You’re not starting over. You’re starting deeper.” Work with Liz: If you’re ready to move through this season with clarity, purpose, and real support—I would love to guide you. I have one spot left for May inside my 1:1 coaching container. Schedule your free consultation call here: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule?fbclid=PAZXh0bgNhZW0CMTEAAafEQG1rrVJDHhUW496JyvvlvG9iy1GEhw-oSVusX5l7Vg0aOUg5P-kEAC0vKg_aem_UIb-zxz3qiBGiD74hdgHiA (Don’t wait—these spots fill fast and this could be the clarity you’ve been needing.) Let’s stay connected: Join my email community for exclusive content, tips, wisdom + future offers DM me on Instagram @thelizfernandez and share what part of this episode moved you Share this episode with someone who’s standing at the edge of something new—they don’t have to do it alone either. Visit My Website: https://thelizfernandez.com/
Episode 131: Why Traditional Business Strategy Doesn’t Work for First-Gen Latinas — And What Actually Helps This episode is for the first-gen Latina entrepreneur who’s been following all the business strategies — downloading freebies, investing in courses, hiring coaches — and still feels stuck. This isn’t an anti-strategy episode. It’s a real conversation about why the strategies you’ve been taught might not feel aligned — especially if you’re navigating survival mode, self-doubt, and systems that weren’t built with your lived experience in mind. It’s not that strategy is wrong — it’s that strategy without identity doesn’t land for many of us. And that’s exactly what I’m breaking down in this solo episode. Whether you're a Latina coach, a therapist becoming a coach, or you're just starting to build your own service-based business, this episode will help you understand what’s really going on beneath the surface — and what to do instead. In this episode, I cover: Why traditional business strategy often fails first-gen business owners How cultural and generational narratives affect your success The role of identity in business growth How to grow a coaching business without burnout Three mindset shifts to build a business that honors your energy, story, and nervous system This is an invitation to stop questioning your worth and start reclaiming your power. You’re not broken — the tools you were handed just weren’t designed for where you’re going. But that doesn’t mean you can’t build a powerful, sustainable business that aligns with who you are. Ready to work together? → Book a 1:1 consult call to explore if private coaching is the next step: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule → Want to turn your skills into a thriving coaching business? Learn more about my signature group program, The Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective#therapisttocoachcollective Stay Connected! → Follow me on Instagram for weekly mindset shifts and behind-the-scenes coaching content: https://www.instagram.com/thelizfernandez/ → Visit my website & Join my Email Community for more resources: https://thelizfernandez.com/ This episode is for you if you're searching for: first-gen Latina business coaching, why strategy isn’t working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color
EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina If you’ve been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you. In today’s conversation, I’m sharing the raw story of how I started my coaching business during the height of global uncertainty, without a business degree, while still working a grant-funded job that could’ve disappeared at any moment. This episode is especially for my first-gen Latinas, therapists, educators, and daughters of immigrants who are feeling the weight of instability but know they’re meant for more. You’ll hear how I went from survival mode to building a 6-figure coaching business, and the exact mindset + identity shifts that helped me move forward—even when the world felt like it was falling apart. What You’ll Learn in This Episode: How I made my first brave move as a brand new coach with no business background The identity work that helped me grow a sustainable 6-figure business What it really means to start showing up for your business in uncertain times 3 tangible steps you can take this week to create momentum How to stop outsourcing safety and build income on your own terms Why therapists and service providers don’t need to practice under their license to thrive This episode is for you if: You’re a first-gen therapist, coach, or healer ready to start or grow your business You’ve been holding back because of fear, instability, or lack of clarity You’re craving financial freedom but want to do it in an aligned, strategic way You’ve told yourself “now’s not the right time”—but your gut says otherwise You’re ready to become the version of you who stops waiting for permission Resources & Support Mentioned: Book a free consultation call to work with Liz 1:1 or with a VIP Day in Mexico City Join my free email community for weekly identity, mindset + business tips Curious about what it’s like to work with me? Listen to past episodes featuring my private clients' transformation stories from Feb & March. Loved This Episode? Text it to a friend who needs this message right now Tag me on IG @thelizfernandez with your favorite takeaway Leave a review to help more first-gen entrepreneurs find this show and feel seen SEO Keywords Targeted: how to start a coaching business 6-figure coaching business success story building a business during uncertain times business coaching for first-gen entrepreneurs how therapists can start a coaching business coaching business for Latinas income streams for women of color business coaching for daughters of immigrants