EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina

If you’ve been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you.

In today’s conversation, I’m sharing the raw story of how I started my coaching business during the height of global uncertainty, without a business degree, while still working a grant-funded job that could’ve disappeared at any moment.

This episode is especially for my first-gen Latinas, therapists, educators, and daughters of immigrants who are feeling the weight of instability but know they’re meant for more.

You’ll hear how I went from survival mode to building a 6-figure coaching business, and the exact mindset + identity shifts that helped me move forward—even when the world felt like it was falling apart.

What You’ll Learn in This Episode:

• How I made my first brave move as a brand new coach with no business background

• The identity work that helped me grow a sustainable 6-figure business

• What it really means to start showing up for your business in uncertain times

• 3 tangible steps you can take this week to create momentum

• How to stop outsourcing safety and build income on your own terms

• Why therapists and service providers don’t need to practice under their license to thrive

This episode is for you if:

• You’re a first-gen therapist, coach, or healer ready to start or grow your business

• You’ve been holding back because of fear, instability, or lack of clarity

• You’re craving financial freedom but want to do it in an aligned, strategic way

• You’ve told yourself “now’s not the right time”—but your gut says otherwise

• You’re ready to become the version of you who stops waiting for permission

 Resources & Support Mentioned:

•  Book a free consultation call to work with Liz 1:1 or with a VIP Day in Mexico City

•  Join my free email community for weekly identity, mindset + business tips

• Curious about what it’s like to work with me? Listen to past episodes featuring my private clients' transformation stories from Feb & March.

 Loved This Episode?

• Text it to a friend who needs this message right now

• Tag me on IG @thelizfernandez with your favorite takeaway

• Leave a review to help more first-gen entrepreneurs find this show and feel seen

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