In this episode of Bliss to Abundance, Kelli Hayes Smith and Cyndi Williams dive into one of the biggest cultural moments of the year—Taylor Swift’s engagement—and what it teaches us about marketing in the travel industry.We talk about why authenticity is everything when weaving trends into your brand, and how understanding your ideal client shapes the way you show up in the market. From the power of SEO and local marketing strategies to building trust as a travel advisor, this conversation is packed with insights to help you grow your travel business.You’ll also hear our take on why “travel agent” still matters for SEO, how Disney continues to be a niche with staying power, and why training the next generation of advisors is critical for the industry’s future.Whether you’re dreaming up your next big marketing move or looking for clarity in your branding, this episode will inspire you to lean into what’s real for you and to rise with confidence in your business.✨ Takeaways:Pop culture moments like Taylor Swift’s engagement can fuel your marketing strategy.Authenticity and brand voice matter more than trends.Knowing your ideal client changes everything.Travel agents should embrace the word “agent” for SEO visibility.Local marketing is a game-changer for trust and growth.Disney is still a powerful niche opportunity.Training and certification keep our industry strong.
Join Kelli Hayes Smith and Cyndi Williams as they share fresh insights from two major travel industry events—the Star of the Seas preview and Sandals St. Vincent. This episode dives into why industry events are more than just beautiful destinations; they’re opportunities to learn, create powerful content, and connect with clients on a deeper level.From confidence in content creation to understanding your ideal client, we’ll break down the strategies travel advisors need to market with clarity and impact. Plus, hear about a new Royal Caribbean scholarship opportunity that can open doors for aspiring travel professionals.If you’ve ever wondered how to turn your travel experiences into a thriving business strategy, this episode is your roadmap.
Episode Summary:In this honest and inspiring episode, Cyndi Williams and Kelli Hayes Smith open up about the why and how behind their latest rebrand. From the early days of hot pink logos and "Cartoon Cyndi" to a full brand glow-up for Wanderlust Campus™ and Tripsy, they share real behind-the-scenes moments, mindset shifts, and what it means to build a brand that evolves with you.Whether you’re in the early stages of building your business or feeling like your branding no longer reflects your growth, this conversation is packed with advice, encouragement, and a few good laughs (plus a cameo by... coffee creamer?).In This Episode:How the Wanderlust brand began—and why it had to changeWhy branding is more than just logos and fontsWhat to do when your business (or you!) outgrow your brandThe connection between branding, ideal clients, and aligned growthPersonal stories of courage, pivoting, and stepping into your next seasonResources Mentioned:Free Wanderlust Campus™ Account → wanderlust-ceo.comWander Beyond Retreat – Almost Sold Out!Follow on IG: @wanderlustceo, @careersonvacation
Host agencies are hiring, but can’t find qualified travel advisors. In this eye-opening episode, Kelli and Cyndi dive into the Travel Weekly article that sparked a deeper conversation about burnout, barriers to entry, and the disconnect between advisor expectations and host agency realities.We’re sharing:Why over 60% of agencies report hiring strugglesHow undertrained ICs are slowing growth and causing burnoutThe difference between hobbyists and business ownersReal stats from our vetted host partners about graduate successHow boutique agencies can protect their growth (and their sanity)Why now is the time to invest in real training and certificationThis episode is a must-listen for travel advisors, host agency leaders, and anyone passionate about the future of the travel industry.🔗 Book your FREE goal mapping session🎟️ Grab your seat for the Wander Beyond Retreat
Episode Description:In this bonus episode of the Bliss to Abundance Podcast, Kelli Hayes Smith chats with Royal Caribbean’s Anthony Meloro about the Ovation of the Seas — one of Royal’s most versatile and elegant ships.They explore:What makes Ovation stand out in the fleetWhy it’s perfect for Alaska and short Mexico itinerariesIdeal client profiles and how to qualify effectivelyGroup travel opportunities, including Royal CelebrationsHow to increase commissions through strategic bookingsThis is a must-listen for advisors looking to elevate their cruise game and deliver unforgettable experiences for their clients.🎧 Listen in and start dreaming about whales, glass walls, and Tiki bars at sea.🔗 Learn more at wanderlustcampus.com
In this episode, Kelli Hayes Smith and Cyndi Williams unpack one of the biggest questions in the travel business today: Where should you invest to grow sustainably? Whether you're just getting started or scaling your agency, this conversation dives into how to make smart, strategic investments—from education to tech to marketing. You'll hear real talk about financial awareness, red flags in the industry, and how to evaluate opportunities that actually move the needle. They also share how Wander Beyond Retreat was built to offer real ROI—not just hype.💡 Key TakeawaysYou don’t need to invest in everything—but you do need a plan.Knowing your numbers helps you make better decisions.The right education can shortcut years of trial and error.Not all conferences or trainings are worth the hype—evaluate ROI carefully.Marketing is evolving—organic alone isn’t enough anymore.Watch out for flashy marketing with no substance.Prioritize mentorship and strategy before scaling with tech.Tech should support your systems—not overwhelm them.Paid marketing isn’t optional if you want to grow.Mistakes are part of the journey—but so is learning from them.🎧 Sound Bites“You don’t have to buy everything to be successful.”“Organic reach isn’t dead—but it’s not enough.”“We don’t just want you to feel good—we want you to grow.”“Strategy comes before automation.”“Wander Beyond was designed to give you real ROI, not just inspiration.”⏱️ Episode Chapters00:00 – Kicking off the conversation on smart investments03:03 – What new agents really need to spend on first05:53 – How knowing your financials builds confidence08:40 – What to look for in courses, programs, and events11:39 – Red flags in industry marketing14:26 – Building an intentional investment strategy21:55 – Why so many agents get stuck in the marketing phase24:48 – How to avoid wasted spend on paid advertising28:06 – Lessons learned from marketing mistakes30:45 – Tech tools vs. tech overwhelm: finding the balance32:53 – The power of mentorship and coaching at the right time35:34 – Vetting tools, tech, and marketing partners36:26 – What makes Wander Beyond Retreat a strategic investment
🎧 New Podcast Description This week’s episode is inspired by a powerful leadership conversation inside Wanderlust Campus — and it’s one travel professionals can’t afford to miss.Kelli is joined by Cyndi Williams and the brilliant Jamie Santillo of Adventures by Jamie (and Wanderlust Campus coaching team!), who shares how her travel agency is seeing over 60% year-over-year growth.Think travel sales are down? Think again. We’re pulling back the curtain on real sales data, industry shifts, and the exact strategies that are helping top-performing travel advisors not just survive — but scale.We cover:📈 Why some advisors are growing while others are struggling💡 The marketing mistakes costing you clients🌍 The rise of international and rail travel🔄 The secret to creating repeat business🤝 Why training in silos is holding the industry back💬 The difference between traffic and conversion — and why you are the productPlus, we’re inviting you to a free Wanderlust Campus Open House where you can ask your biggest questions and see what it’s really like behind the curtain.🎟️ Register for the Open House: https://wanderlust-ceo.com/open-houses/🧭 Get Your Free Wanderlust Campus Account: www.wanderlust-ceo.com📲 Follow Jamie: www.instagram.com/adventuresbyjamie
Episode Description:This week’s travel headlines are big—and we’re unpacking them all. Kelli Hayes Smith and Cyndi Williams dive into the stories making waves in the travel advisor world, from a real overboard incident on Disney Dream to the busiest travel week in 15 years, AI trip planning tools, and shocking Facebook account deletions.In this episode:[00:01] Disney Dream incident: how to handle tough conversations with clients[06:43] TSA & AAA numbers confirm the biggest travel surge in 15 years[08:47] Niching, flexibility, and riding the travel trend waves[10:43] Loyalty marketing strategies to increase repeat clients[14:52] Flight cancellations, crisis management & advisor visibility[18:40] Why training programs matter (and most are falling short)[26:58] Google’s AI Trip Planner: threat or opportunity?[33:56] Using AI as a tool—not a replacement—for real service[37:11] “We Called It”: Facebook accounts being deleted for mass content[46:00] The exact policies Meta is cracking down on[52:26] Final reminders for Wander Beyond and our July 3rd payment plan deadline🎟️ Get your Wander Beyond ticket: Join us October 2–3 at the Contemporary Resort in Walt Disney World. Four-payment plans end July 3rd!🎓 Access our free trainings + global calendar: Sign up for your free account at Wanderlust Campus.💬 Have questions? DM us on Instagram or Facebook!Follow Cyndi on Instagram Follow Kelli on Instagram
In this episode of the Bliss to Abundance podcast, join Kelli Hayes Smith as she chats with Stephanie Gries from Travefy to explore the art of crafting impactful travel itineraries for clients. From avoiding common mistakes to using technology and visual storytelling, Stephanie provides actionable tips to elevate client engagement and make your itineraries shine. Together, they dive into: The must-have components of an itinerary that wows. How personalization enhances the client experience. Why dripping information prevents overwhelm. The role of mobile apps in modern travel planning. Visual elements that create a lasting impression. Whether you’re a seasoned travel agent or just starting, this episode is packed with insights to help you deliver standout travel experiences that keep clients coming back for more. Resources Mentioned: Travefy Website Learn more about Wanderlust Campus: Link to Website Connect with Us: Follow Wanderlust Campus on Instagram: @CareersOnVacation Join our global training calendar: Sign Up Here
In this episode of Bliss to Abundance, Kelli Hayes Smith and Jen Haslacker dive deep into the world of travel insurance. They discuss why clients are often hesitant to purchase travel insurance and how travel advisors can address these concerns with confidence. From debunking common misconceptions to sharing real-life testimonials, they explore practical ways to integrate insurance into the client journey. Whether it’s protecting your clients, your commission, or your reputation, this episode offers everything you need to position insurance as an essential part of travel planning. What You’ll Learn: The psychology behind travel insurance objections. How to educate clients on the limitations of credit card and domestic insurance coverage. Strategies for addressing cost concerns and presenting insurance as essential. How sharing real-life testimonials can change client perspectives. The importance of offering insurance to safeguard your commission and reduce liability. Resources Mentioned: Create your free Wanderlust Campus Account Get Social with Us: Let’s keep the conversation going! Instagram: @careersonvacation Facebook: @WanderlustCEO Website: Wanderlust Campus
Summary:In this inspiring episode of Bliss to Abundance, Kelli Hayes Smith welcomes Justin Hinkel, CEO of Suitcase Designs, to dive into the world of website design for travel agents. Together, they explore how a well-designed website can transform your business by building trust with your clients. From harnessing the power of testimonials and reviews to showcasing certifications and creating an on-brand user experience, this episode is packed with practical advice to help you stand out online and grow your travel business. What You’ll Learn: Why testimonials and reviews are essential for trust-building. How to automate collecting client feedback for testimonials. The difference between reviews and testimonials—and why both matter. How to effectively display certifications to boost credibility. Design tips for a clean and professional online presence. The importance of engaging with reviews and maintaining your online reputation. Sound Bites: "Websites make you feel like a legit business." "Your response matters to reviews." "A clean, professional design avoids clutter." Resources Mentioned: Connect with Justin Hinkel at Suitcase Designs Create a FREE Wanderlust Campus Account Get Social with Us:Let’s keep the conversation going! Follow us on social media:Instagram: @careersonvacationFacebook: @WanderlustCEOWebsite: Wanderlust Campus If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review! 🌟
Summary Welcome to an inspiring conversation between Kelli Hayes Smith and industry experts Molly Johnson and Brad Turner from TERN. We’re diving deep into the world of workflows and how they can transform the way travel agents work. If you're looking to save time, boost efficiency, and create unforgettable client experiences, this episode is for you. Learn about the must-have workflows that every travel agent needs, from managing new leads to keeping client touchpoints on track. We’ll also explore how technology, including AI, can take your business to the next level. Discover how TERN’s CRM and project management platform is designed to help you streamline your operations and achieve your goals with confidence. VISIT TERN IN THE WLC PARTNER PORTAL
Show Notes : Join us on the Bliss to Abundance podcast as Wanderlust’s George Flynn and Kelli Hayes Smith explore the spine-chilling world of haunted travel! Discover eerie destinations across the U.S. and beyond, from the mystical streets of New Orleans to the historic charm of Salem, the ghostly fields of Gettysburg, and Charleston's haunted tales. We’ll also venture into iconic sites like The Stanley Hotel and Dracula’s castle in Romania. In this episode, George and Kelli delve into the fascinating world of spooky travel and its pop culture connections. From haunted bus tours and the Tower of London to the eerie Annabelle doll and gripping crime museums, they explore how these places blend entertainment with a deep connection to history. Tune in for insights on approaching these haunted sites with respect and understanding.
Summary Join us for a conversation between Kelli Hayes Smith and Justin Hinkle as they dive into the essential role of a website for travel professionals. Discover why a polished online presence is non-negotiable and how a compelling homepage can captivate potential clients. Learn about the power of a Google Business Page in establishing credibility and legitimacy. We explore the incredible benefits of websites in boosting SEO, driving content marketing, and generating leads. Plus, find out why a mobile-friendly, responsive website is key to a seamless user experience. Our discussion wraps up with invaluable insights on tracking website metrics and leveraging data to enhance your online effectiveness. Takeaways Professional Online Presence: Establishing a website is crucial for travel professionals to attract and connect with potential clients. Persuasive Homepage: Your homepage should showcase your expertise, solve client problems, and motivate visitors to book consultations. Google Business Page: This tool validates your business, providing reviews and essential information to boost client trust. SEO & Lead Generation: Websites enhance your SEO efforts, fuel content marketing, and generate valuable leads. Mobile-Friendly Design: Ensure your website is responsive and offers a flawless user experience, especially on mobile devices. Website Metrics: Tracking and analyzing data is vital to gauge your website's effectiveness and identify areas for improvement. Chapters 00:00 - Introduction and Background 04:07 - The Necessity of a Website for Travel Professionals 08:19 - Creating a Persuasive Homepage 11:36 - The Role of a Google Business Page 19:19 - The Significance of Mobile-Friendly Websites 26:09 - Websites for Education, Content Marketing, and Lead Generation 35:00 - Tracking Website Metrics and Analyzing Data LINKS : Wanderlust Campus Wanderlust Campus's Instagram Wanderlust Campus Facebook Group Suitcase Designs
Join Kelli Hayes Smith and Jonathan Morris of Legato host as they explore the exciting possibilities of becoming a travel agent in today's vibrant market. Together, they dispel the myth that succeeding as a travel agent is a thing of the past and affirm that it's absolutely achievable. Discover the immense value that travel agents bring, especially to millennials who appreciate their expertise and personalized service. They dive into the challenges new agents face, such as industry fragmentation and the importance of finding a niche. They also emphasize the power of community over competition and the necessity for agents to embrace technology and deliver exceptional service. Travel agent, becoming an agent, market potential, value of travel agents, specialization, industry fragmentation, community over competition, technology, exceptional service Becoming a travel agent is still a viable and rewarding career choice. Millennials highly value the expertise and personalized service travel agents provide. Specializing in a niche can help agents distinguish themselves and deliver superior service. While the industry is fragmented, leveraging technology and systems can help navigate this complexity. Embracing collaboration and fostering community over competition is key to success. Providing excellent service and staying adaptable to new technologies is essential to meet the needs of modern travelers. Chapters 00:00 - Introduction and Background 01:20 - Is it Still Possible to Become a Travel Agent? 03:10 - The Value of Using a Travel Agent in Today's Market 09:48 - Navigating the Fragmented Travel Industry 13:09 - Specializing in a Niche to Stand Out as an Agent 19:21 - The Importance of Collaboration and Community in the Travel Industry 28:22 - Avoiding MLM Agencies and Ensuring Data Security 34:01 - Choosing the Right Host Agency and Training
Episode Highlight Join Kelli Hayes Smith as she sits down with Jen Haslacker, the dynamic Sales Director for Host Agency Partnerships at Arch Roam Right, to delve into the crucial role travel insurance plays for both travelers and travel advisors. Listen to Kelli and Jen as they explore the numerous benefits of travel insurance, from post-departure coverage and medical benefits to protection against trip cancellations and delays. Jen emphasizes why recommending travel insurance is essential for travel advisors to safeguard their clients and their own businesses. She also shares insightful tips on selecting the right insurance company, presenting insurance options to clients, and effectively handling claims. Additionally, the episode touches on the importance of commission protection and showcases some fascinating stories of unexpected claims. Travel Insurance Post-Departure Benefits Medical Coverage Trip Cancellation Travel Advisor Commission Protection Comprehensive Protection: Travel insurance offers vital post-departure benefits, including medical coverage, trip delay assistance, lost baggage recovery, and political and security evacuation. Advisor's Responsibility: It's imperative for travel advisors to recommend travel insurance to shield their clients and themselves from potential legal issues. Choosing Wisely: When selecting a travel insurance company, seek referrals, consider their claims turnaround time, and opt for companies rated A+ or higher by AM Best. Referral Policy: Travel advisors should direct insurance-related queries to the insurance company and avoid guaranteeing coverage themselves. Annual Plans Insight: Annual travel insurance plans might be more cost-effective but often come with reduced coverage limits. Commission Protection: Some insurance policies include commission protection, ensuring travel advisors receive their commission even if a client cancels their trip. 00:00 - Introduction and Background 03:14 - Understanding the Benefits of Travel Insurance 07:27 - Tips for Choosing the Right Travel Insurance Company 09:29 - Presenting Travel Insurance Options to Clients 20:33 - Unexpected Stories of Covered Claims Tune in for an inspiring and informative episode that highlights the indispensable value of travel insurance, ensuring you and your clients are well-protected and prepared for any journey!
Summary At the Path Symposium, we delved into cybersecurity and the evolving landscape of education in the travel industry. Key insights highlighted the critical need to safeguard against fraud and scams, underscored the importance of robust education and training for travel advisors, and shed light on the intricate tech stack new agents must navigate. Our industry is dedicated to nurturing and empowering the next generation of travel advisors, ensuring they bring professionalism and value to their clients. Wanderlust Campus stands at the forefront, offering comprehensive training and education to tackle these challenges head-on. Path Symposium, cybersecurity, education, travel industry, fraud, scams, training, tech stack, professionalism, value Safeguard against fraud and scams in the travel industry Robust education and training are vital for travel advisors Navigating the tech stack can be challenging for new agents Support and nurture the next generation of travel advisors Ensure professionalism and value for clients
Episode Highlights: Come along for an eye-opening chat as Kelli Hayes Smith sits down with Angela Hughes, the mastermind behind Trips and Ships Luxury Travel. They dive deep into Angela's journey, from a greenhorn in the travel biz to dominating the luxury travel game. Key Points Covered: Coaching & Mentoring: Angela stresses how crucial it is to guide and support new agents through their career path. Coaching isn’t just about giving advice; it's about nurturing growth and overcoming obstacles. The Luxury Conundrum: What screams luxury to you might not resonate with someone else. Angela breaks down this subjective concept, urging agents to understand their clients' unique definitions of luxury. High-End Sales & Profitability: Angela spills the beans on her secret recipe: selling top-notch products to boost your bank balance. Knowing your ideal client is the key to success. Navigating Mistakes: From choosing the wrong host agency to battling confidence issues, Angela and Kelli dish out advice on steering clear of common pitfalls. Key Takeaways: Coaching Counts: For aspiring agents, having a mentor can make all the difference in the world. Define Luxury: It's not just about fancy hotels and first-class flights; it's about understanding what luxury means to your clients. Money Talks: Selling premium experiences isn't just a treat for clients; it's a savvy move for your wallet too. Choose Wisely: Your choice of host agency can make or break your career. Invest wisely in your business for long-term success. Believe & Achieve: Confidence isn't just nice to have; it's a must-have for success in travel. Community & Connections: To attract clients, get out there! Build bridges, forge connections, and watch your client base grow. Stay Sharp: The travel industry is always changing. Keep learning, adapting, and thriving. Tune in for an enlightening conversation, sprinkled with invaluable insights for both budding and seasoned travel agents alike. LINKS Trips and Ships Luxury Travel
Today, Cyndi sits down with experts in Run Disney to help you understand how to sell Run Disney in your travel business.
Summary: Hey there, welcome to the latest episode where Kelli Hayes Smith and Jonathan Morris from Legato Host are kicking back and dishing out some real talk about the travel advisor game. They're diving deep into the nitty-gritty of what it takes to become a travel advisor and why having one in your corner is still the way to go. Forget the hype about AI taking over and the ease of booking online – they're here to remind us that human connections and relationships are the real magic in travel. Plus, they're spilling the beans on why it's crucial for travel advisors to see themselves as pros, just like those rockstar real estate agents. Oh, and they're not holding back on the hot topic of fees and whether to hitch your wagon to a consortia. So grab a cup of coffee, kick back, and let's dive into this laid-back chat about all things travel! Takeaways: Bringing those consortia functions in-house? It's like unlocking a whole new level of flexibility and top-notch service for your clients. Building up that big ol' network of suppliers? That's your secret weapon for giving your clients the VIP treatment they deserve. Consortia relationships? Sure, they've got their perks, but sometimes they're like that clingy friend who just won't let you spread your wings and fly. Agent-centric marketing? It's like the missing puzzle piece in the travel industry, with most of the focus on pushing suppliers' stuff. Let's flip the script and put the spotlight back on us! It's time to shake things up and do it our own way. So let's challenge that status quo and build our businesses on our own terms – who's with us? LINKS Legato Host