Claim OwnershipBook Marketing Mentors
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© 2025 Book Marketing Mentors
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Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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Think you’re not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You’ll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal to your book. You’ll pick up simple techniques to spot everyday comedy, use surprise for impact, and layer in humor that feels natural. You’ll also learn how to test your jokes, avoid cultural missteps, and develop your funny side—even if it doesn’t come easy. In...
Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two. This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix heart with AI to build campaigns that connect and convert. Cheryl has over 20 years of experienc...
Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works. You’ll get the inside track on today’s publishing options: traditional, self, and hybrid. More important, you’ll learn how to pick the path that fits your goals, and how to turn your book into something bigger. Find out why the smartest authors start marketing long before launch, how a clear target...
Think AI can’t sound like you? Think again. Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice. She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative workflow without turning robotic. In this episode, you'll discover how to... Turn chapters into scroll...
What if the title you love, the story you’ve lived, or the brand you’re building could land you in legal trouble? This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. From book titles to memoir minefields, she breaks down the must-know legal moves every author should make before publishing. In this episode, you’ll discover: Why skipping copyright could cost you more than your bookThe truth about titles—and what you can’t prot...
Is your website actually helping you sell books—or just taking up space online? This week’s guest, Sandra Beatty, turns websites into lead machines. She’s a conversion copywriter, strategist, and children’s author who helps authors and service pros transform casual visitors into loyal buyers. If your site looks good but doesn’t bring results, Sandra shows you why—and how to fix it. From layout to landing pages, she breaks down what actually works for authors who want more than just clicks. In...
Thinking about hiring help for your author business—but not sure where to start? If you're feeling stretched thin, stuck in the weeds, or simply unsure how to grow beyond “just you,” this episode is for you. Jamie Van Cuyk, CEO of Growing Your Team, knows how overwhelming hiring can feel—especially when your business is personal. She’s helped countless creative entrepreneurs like you find the right first hire without the stress or second-guessing. What if hiring didn’t have to feel risky? Thi...
Are you looking for national media attention to fuel your book sales? Mary O’Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without industry contacts. In this episode, Mary walks you through the exact steps producers look for when choosing guests. You’ll discover how to pitch with purpose, avoid rookie mistakes, and show up as the expert media teams want on-air. If you’re ready to turn interviews into ...
Think publishing your book is enough? Think again. If your launch fizzled or your powerful message isn’t reaching readers, you're not the only one asking why. In this episode, Debby Kevin, Founder of Highlander Press and champion for women’s voices, reveals the real reasons your book isn’t selling, and what to do about it. Get ready for myth-busting insights and smart, practical marketing moves that actually work. What you’ll discover: Why “publish and pray” fails: With thousands of books hit...
Is your book launch leaving money on the table? What if your book launch could do more than get you on Amazon—it could bring you clients, visibility, and real revenue? This week, launch strategist and bestselling author Robbie Samuels is back to expose the most common launch mistakes nonfiction authors make—and how to flip your book into a powerful business asset. With 650+ Amazon reviews and three bestsellers under his belt, Robbie pulls back the curtain on how to rally your network, s...
Want real readers—and real results—for your book? If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you. This week, bestselling author and digital marketing pro Alex Strathdee (founder of GetShelfLife.com) shares how to turn your book into a powerful tool for bulk sales and long-term impact. With over $10M in ad campaigns and 1,000+ titles under his belt, Alex breaks down what actually works and what’s wasting your time. You’ll le...
Think social media is enough to sell your book? Think again. This week’s guest, Patricia Viscount, is here to shake things up. She’s a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts. Patricia pulls back the curtain on why authors who only focus on social are leaving money (and readers) on the table. She’ll show you how a smart, personal email strategy builds real connections, loyal fans, and steady book sales. Don’t let algorithms limit your rea...
Think your book title is brilliant? Think again. In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books. After decades behind the scenes helping authors shine, she’s revealing why some titles flop and others spark instant curiosity (even from across a crowded shelf). Whether you’re stuck on a working title, torn between clever and clear, or wondering if you should trademark your sig...
You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand? This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast. Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber. Y...
Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book? This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-driven approach to help you reframe your sales mindset and learn how to sell your books with intention and authenticity. From overcoming childhood programming that sabotages sales efforts to mastering the art of question-based selling, Benjamin shares hard-hi...
Do you know how strategic sponsorships can boost your book sales and author platform? This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships. From identifying the “grassroots” meaning of sponsorship to creative collaboration ideas, Charmai...
Feeling like your small email list isn’t enough to move the needle? Think again. This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book. If you’re tired of chasing social media trends and want a proven way to nurture readers and sell more books, Kathy’s down-to-earth advice will help you make email work - no huge list ...
Are you ready to transform your LinkedIn presence and make your book promotion unforgettable? This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn. Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity. From busting imposter syndrome to creating engaging content and converting followers into loyal readers, Miranda reveals powerful media strategies authors can use on LinkedIn...
Are you struggling to cut through the digital noise and make real connections to promote your book? This week’s guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital. He's an authority on brand building and AI-powered marketing. In this episode, Cahill shares transformative strategies for leveraging podcasts to authentically boost your book’s visibility in an AI-dominated content land...
Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets? This week’s guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Power of PR Parenting. Marjie reveals the insider secrets every nonfiction author needs to attract media attention, establish expertise, and build lasting relationships with journalists. Key Takeaways: The number one way to capture a journalist's attention tha...
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