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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
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Today, Western fashion designer and Rodeo Quincy founder, Quincy Eldridge joins the podcast to share how she turned her unique, hand-painted rodeo style into a nationally recognized fashion brand. From designing boots with Ariat at 18 to running four sales channels, four NFR booths, and now her first Las Vegas fashion show, Quincy opens up about grit, growth, family, and building a business with heart. Now preparing for her biggest year yet with four NFR booths, three semi-loads of inventory, a full team, and her first-ever fashion show in Las Vegas, Quincy opens up about what it really takes to grow a purpose-driven brand that stands out. You'll learn: How Quincy went from hand-painting tack in high school to collaborating with Ariat How she manages four business models: online retail, wholesale, live selling, and NFR trade shows How rodeo, grit, and "getting back on the horse" shaped her leadership and resilience Her merchandising playbook for building a booth people can't walk past How she balances business growth, motherhood, and family Join The Boutique Hub Quincy Eldridge & Rodeo Quincy Website: rodeoquincy.com Instagram: @rodeoquincy ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Pink Friday Week is finally here — and Ashley is diving deep into how to make this the most profitable and peaceful kickoff to your holiday season. Ashley shares the heart behind Pink Friday, why it began, and how retailers all over the world can use this week to tell their story before big-box media announces theirs. You'll learn how to prepare your store, communicate with your local community, calculate your 7X local economic impact, and create a Pink Friday experience that brings in customers and strengthens loyalty. You'll learn: How Pink Friday started — and why it changed the industry Why community over competition matters more than ever The meaning and power of your economic impact number How to calculate your 7X local impact (simple formula inside) Strategies to keep profit and peace through holiday chaos Join The Boutique Hub ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Today Bekah Turner, owner of Pink Possum, joins Ashley to unpack her business journey— from growing up in a salvage-store family—and how that shaped a boutique brand that wins with relatable content, smart buying, and customer trust. We dive into her weekly content rhythm, live selling, email/SMS/app strategy, vendor red flags, how she handles photo theft/dupes, and the storefront decision she regretted (then fixed). You'll learn: A repeatable weekly content plan (markdowns → sneak peeks → launch → follow-up) How to segment email, SMS, and app notifications without spamming Vendor due diligence (manufacturer vs. distributor, reviews, model tells) How to address photo theft, educate customers, and avoid dupe/legal pitfalls Why "bigger isn't always better" and the storefront mistake Becca reversed fast Join The Boutique Hub Retail Bootcamp Bekah Turner & Pink Possum Boutique Website: Pinkpossumboutique.com Instagram: @shoppinkpossum @bekturner ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Pop-Ups, Mobile Boutique Life & Merchandising That Sells Today Brianna Williams, of Wildly Midwest, joins the podcast to share how she built a thriving mobile boutique business traveling to more than 45 markets a year across nine states. Brianna opens up about pivoting from handmaking baby clothes on Etsy to running a successful women's boutique on the road, what it really takes to make markets profitable, and the merchandising secrets that make customers stop, shop, and say, "I'll take the whole outfit." You'll learn: How Brianna pivoted from handmade baby clothes to a full-time women's boutique What 45+ markets a year really looks like — and how to plan them How to vet events, spot red flags, and find your perfect customer base Visual merchandising that sells: mannequins, layering, and storytelling through displays The tools, packing systems, and safety gear every mobile boutique owner needs Join The Boutique Hub Retail Bootcamp Brianna Williams & Wildly Midwest Website: wildlymidwest.com Instagram: @wildlymidwest Facebook: @wildlymidwest ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women. Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everything, and how she protects her confidence in public as a founder, mom, and creator. You'll learn: The origin of Skimpies Why no manufacturer wanted to touch her idea — until one woman said yes The 8-second TikTok about a "front wedgie" that hit 6 million views Live selling with 3 viewers… to making real daily revenue and community loyalty How she chose Marshalls/TJ Maxx as her first retail partner on purpose Join The Boutique Hub 2026 Retail Planner Bette Bentley & Skimpies Website:skimpies.com Instagram: @skimpiesbrand TikTok: @skimpiesbrand ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Today Ryley Wimer of Savannah 7s joins Ashley to share how she built a nationally recognized western-lifestyle brand—without a storefront. We cover her flatlay & hanging photo system, seasonal shoots, simple Pinterest strategy, smart collaborations, and the ops/delegation moves that gave her time back. Plus: branding that sticks, metrics that matter, and lessons learned while growing a business and a family. You'll learn: Website-first CX and automated ordering A repeatable photo workflow that drives conversions How to repurpose shoots across every channel Collabs that deepen brand (not just hype) Ops upgrades (barcodes/bins) and time-saving delegation Join The Boutique Hub 2026 Retail Planner Ryley Wimer & Savannah 7s Website: savannahsevens.com Instagram: @savannah7s --- Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch. 🔑 What you'll learn - How Morgan grew online sales from 5–10% to 50% of revenue in a year - Why catalog ads are a top-of-funnel workhorse—and how to feed them - The "website first, floor second" workflow that prevents stock conflicts - Photography that converts: camera picks, natural light setup, and Lightroom basics - Building trust online: clean brand, curated new arrivals, and onsite collections - Inventory planning when eComm ramps (wider vs. deeper, cash-flow realities) - Local love: simple Google traffic ads to lift foot traffic Join The Boutique Hub Learn more about Boutique Hub Black Morgan Lancaster & Ivy House Boutique Website: ivyhouseboutique.com Facebook: facebook.com/shopivyhouseboutique Instagram: @ivyhouseboutique --- Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Are you planning like a CEO or just staying busy? In this solo episode, Ashley digs into how to plan like a CEO, not a busy entrepreneur. She breaks down the time vs. money mindset shift, her 4-part to-do list, and the weekly habits that make consistency inevitable. Ashley wraps things up with a guided tour through the 2026 Retail Planner (formerly the Boutique Boss Planner): sales and social tracking, checklists, monthly reviews, and how to use it with your manager or team. You'll Learn The CEO mindset that frees up time and scales revenue The 4 lists that remove overwhelm and increase focus How to pair paper + Trello + Google Calendar Time-blocking/theme days that stick What's inside the 2026 Retail Planner and why the monthly review pages drive smarter decisions 👉 Check out the 2026 Retail Planner for youself: 2026 Retail Planner Bundles & Member Pricing Members receive $10 off the planner and access to member pricing across Hub products and events. Check your member emails/Facebook groups for the code. Join The Boutique Hub ------ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Want revenue you can count on—every month? In this episode, Ashley interviews Sarah Williams, the "queen of subscription boxes," on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers! What else we talk about: Pricing first: use AOV to set price; back products into margin Margins that work: start ~45%, scale to 60–67% with buying power Retention: why community + live video drove 94% lifetime retention Upsell math: "ultimate" tiers and high-margin add-ons that subscribers love Join The Boutique Hub Sarah Williams & Launch Your Box with Sarah Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox Additional resources for you! ➡️ Sarah's packaging cheat sheet ➡️ Curating a box experience --- Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
What if running your own Facebook ads could be the key to finally going full-time in your boutique? In this episode, I'm joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a full-time attorney to building her boutique into a thriving career. She opens up about the challenges of balancing work, family, and a side hustle, the importance of batching and knowing your numbers, and why learning ads transformed her business. Whitney also breaks down the myths about Facebook ads, explains why licensed products matter, and shows how ads fuel everything from inventory planning to social media. Whether you're still side-hustling or ready to take the leap, this episode is full of practical strategies and encouragement for boutique owners. Join The Boutique Hub Learn more about Boutique Hub Black Whitney Pope & Lolo Viv Website: loloviv.com Facebook: facebook.com/lolovivboutique Instagram: @shoploloviv --- Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
What does it take to turn a creative outlet into a thriving brand? Today I'm joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children's apparel, and the lessons she's learned about growth, marketing, and legacy along the way. Resources: Saltwater Boys: Website | TikTok | Instagram | Facebook Laci Hewett: LinkedIn Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Are you struggling to keep up with marketing while running your boutique? What if you didn't have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical strategies to build strong customer connections and drive sales. Resources: Boutique Bestie Solutions: Website | Pinterest | Instagram | Facebook Kinsey Harris: LinkedIn Content Machine Sign Up Promo Sign Up Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
This time of year is special for so many reasons. It's a wonderful opportunity to spend time with loved ones, and experience the joys of the holidays and it is the perfect time to reflect and plan for the year ahead. In last week's episode, we went over some reflections for 2022. Today, I want to share 3 predictions and takeaways for 2023 as you start to map out your year ahead. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Ashley Alderson: Instagram Boutique Summit 2023 Best Year Yet 2023
Great visual merchandising doesn't just look pretty — it sells. In today's episode, Director of Partnerships & Education, Sara Burks shares how great merchandising goes far beyond pretty displays. It creates emotion, inspires discovery, increases average order value, and helps customers see themselves in your products. She breaks down how to design purpose-driven zones in your store, use lighting and height to influence buying behavior, and create an environment that keeps customers coming back again and again. You'll learn: How storytelling transforms the merchandising experience Simple in-store mistakes that lower your product's perceived value How to design purpose-driven zones that guide customers naturally Why lighting, height, textures & mirrors dramatically increase engagement How to create a store layout that reduces confusion and increases confidence 🛍️ Join thousands of retailers who've transformed their business with The Boutique Hub. Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Why is live selling exploding — and why does every retailer need to be doing it? In this Five Minute Friday, Sara Burks dives into one of the biggest shifts happening in retail right now — live selling. Live selling is becoming one of the most powerful ways to build trust, increase conversions, and reach more customers without adding more hours to your day. So, whether you're nervous to be on camera, unsure where to start, or convinced no one will watch — this episode will show you why going live is no longer optional for small retailers who want to grow. You'll learn: Common fears (camera, time, confidence) and how to get past them A simple, no-fuss Live Selling Starter Plan How to create themes customers actually care about How platforms like TikTok, Facebook, Instagram, and CommentSold prioritize live content The long-term benefits: authority, loyalty, engagement, and repeat buyers 🛍️ If today's episode sparked something in you—your next step is membership. Join thousands of retailers who've transformed their business with The Boutique Hub. Click the link below and join today! 🩷 Join The Boutique Hub
On this Five Minute Friday, Amanda Fairley and Nikki Bogardus of PrismXI join us to unpack one of the most transformative tools in personal style: color analysis. Nikki has spent sixteen years studying the science of color, and together, Amanda and Nikki break down how the right colors impact confidence, first impressions, shopping habits, and the way you show up in life and business. They explain why traditional four-season color analysis often falls short — and how the 12-season method creates a more accurate, inclusive, and empowering approach for every individual. You'll learn: Why color creates the very first impression before anything else The three dimensions of color you must understand for an accurate result How knowing your colors saves money and simplifies your wardrobe The science behind why some colors flatter us and others distract How PrismXII's 12-season method is 3x more precise than traditional color analysis 💬 Connect with Prism Twelve Website: prismxii.com Instagram: @prismxii.color_style Facebook: PrismXII Join The Boutique Hub
Today Ashley dives into one of her favorite phrases — "Only a tracked number grows." If you've ever felt like you're posting on social media without seeing results, this episode breaks down exactly what numbers to track, how to measure them, and how to get your team on the same page heading into the new year. Ashley shares how The Boutique Hub tracks every post, follower, engagement, and conversion across all channels, and how you can do the same using your Retail Planner's tracking sheets. Whether you're managing your own social media or leading a team, you'll learn how to stop guessing and start growing. You'll learn: The key social media numbers that drive growth How to use your planner to track engagement, traffic, and sales Why "posting" isn't a goal — but conversions are How tracking leads to smarter marketing and stronger sales 🛍️ Grab your planner today! 2026 Retail Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Do you love the satisfaction of checking things off a list? (Same!) Today, Ashley dives into how checklists can completely transform the way you plan and lead your boutique. From annual business audits to monthly website cleanups, she shares the key systems that keep your business running smoothly—without letting the small stuff slip. You'll learn: Use annual, quarterly, and monthly checklists to stay on track Avoid burnout with intentional time-off planning Protect your digital assets and stop paying for unused subscriptions Create simple systems your team can actually follow Whether you're using the Boutique Boss Planner or your own notebook, you'll walk away ready to build a business that runs like clockwork. 🛍️ Grab your planner today! 2026 Retail Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Today, Ashley Alderson dives into her favorite tool inside the 2026 Retail Planner — the Month-in-Review feature — and why it's the single most powerful habit for boutique owners who want to plan smarter and grow faster. Whether you use the Retail Planner or your own notebook, this simple system helps you turn last month's lessons into next month's wins. You'll learn: How to use the Month-in-Review to plan smarter, not harder What numbers and notes to track every single month How to analyze sales, inventory, and marketing performance The 3 pages that help you see what's really working Why reflection is the key to future growth ✨Grab your planner today! 2026 Retail Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
If social media went quiet tomorrow, would your boutique keep selling? In this Five Minute Friday, we're joined by Bri and RP from Bloomly Digital, the boutique marketing pros behind countless high-performing email and SMS campaigns. They share the exact strategy to keep your sales flowing no matter what happens on social. Social media algorithms change every day, but your email list is yours. Learn how to set up automated flows, segment smartly, and finally build a marketing system that sells — even when you're off the clock. Key Takeaways: - The "3 Rs" of great emails: right reader, right reason, right now - The six must-have automated flows that drive passive revenue - How to segment smarter, not wider — and protect your deliverability - Design and timing tips that increase open rates and conversions Whether you're just starting your email list or optimizing for better results, this episode is a crash course in selling beyond social. ➡️ Learn more about Bloomly Digital at https://bloomlydigital.com/ 📲 Let's stay connected: 👉 Join the Community: https://tbhub.co/joinpodcast 👉 DM us on Instagram: @theboutiquehub
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Best episode yet! He had great information and wonderful stories!
Omg this is soo amazing thank you soo much for what you do
Ashley is amazing and full of knowledge! I am so excited for this podcast and can't wait to listen!