Categories: Brand Marketing StrategyCharismatic Leadership Take a moment to think of the most effective and powerful leaders in history. Martin Luther King Jr. Abraham Lincoln. Nelson Mandela. What do all of these renowned leaders have in common? Charisma. In today’s podcast, we had the opportunity to speak with Bud Haney, co-author of Leadership Charisma, a step [...](Read more...)The post Brand Fast-Trackers #214 — Charisma. New Weapon for Success appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategySo Long and Farewell I hope everyone had a great holiday last week. Today is bittersweet. This will be my last blog post for Brand Fast-Trackers and Brand Connections. After 3.5 wonderful years I’ve found a new opportunity and will be transferring duties to two trusted and wonderful colleagues: Breanne Hiser & Wendy [...](Read more...)The post Brand Fast-Trackers #213 — Seize the Narrative appeared first on Brand Fast-Trackers.
Categories: Brand Marketing Strategy, Industry Trends, Marketing Start-ups, Starting a BusinessEmployees, Entrepreneurs & Intrapreneurs One of the key tenets of this podcast is entrepreneurship or how do I go from being an employee to an entrepreneur? We have certainly have had many entrepreneurs on this show, and have also recognized the growing trend of intrapreneurship. Today speaking with today’s guest made perfect sense. Julie Cottineau has [...](Read more...)The post Brand Fast-Trackers #212 – The Age of the Entrepreneur appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategySend to Kindle For today’s episode we return to Shopper marketing series with Chris Brace and discuss brand equity. The first thing that came to my mind when thinking about brand equity were things like Harris Interactive’s Brand Health Tracking and a few examples of the reputations of certain brands plummeting after poorly-handled PR crises. I also [...](Read more...)The post Brand Fast-Trackers #211 – The Stories of Brand Equity appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategyPicture Your Business Strategy In mid-April I attended the Ad Age Digital Conference and at some point found myself sitting next to a woman who was drawing the conference. We’ve all seen those fantastic business-doodles that represent the “big idea” or the most salient points of a presentation. But seeing one of these [...](Read more...)The post Brand Fast-Trackers #210 – Picture Your Business Strategy appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategyWhat is the Holy Marketing Grail? ROI, ROI, ROI Okay, brand marketers, ROI is the holy grail, so where have you assigned your best copywriters and content generators to achieve that ROI? If I had to guess, I would say it’s still in your TV/Broadcast advertising. Despite how TV is changing with an [...](Read more...)The post Brand Fast-Trackers #209 – The Holy Marketing Grail: ROI appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategyThe Perfect Storm We last spoke with Edelman‘s Steve Rubel way back in 2010. Today he’s back on the show and in a fairly new role at Edelman as their Chief Content Officer. Content, content, content. We’re hearing it everywhere, but what does it mean and especially, what does it mean for you as [...](Read more...)The post Brand Fast-Trackers #208 – Content Disruption appeared first on Brand Fast-Trackers.
Categories: Brand Marketing Strategy, Podcast DiscussionFor those of you that follow me on my other social accounts (Hey, connect why dontcha? Twitter, FB, LinkedIn), you know I am at minimal, very health conscious. I’m gluten free, mostly dairy free (cheese, must have it), and sugar free when I am really on my game. That being said, it was [...](Read more...)The post Brand Fast-Trackers #207 – So Delicious appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategyMitch Joel’s Ctrl+Alt+Delete On Friday, I posted my book review of Mitch Joel‘s new book, Ctrl+Alt+Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Today, I’m pleased to share the podcast discussion we had with Mitch about the book. As I discussed in the book review, for me, the greatest part [...](Read more...)The post Brand Fast-Trackers #206 – Mitch Joel’s Ctrl+Alt+Delete (Podcast) appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategySend to Kindle(A quick note – in delving into Brand Fast-Trackers archives, we actually have about 30 more episodes that were done before I joined the show as producer in 2010. To reflect this, I am slowing updating the show numbering. So today’s episode is actually #205. Please be patient as we get his all [...](Read more...)The post Brand Fast-Trackers #205 – Big Data & Beyond appeared first on Brand Fast-Trackers.
Categories: Brand Marketing Strategy, Marketing Start-ups, Marketing Strategy, Podcast DiscussionThere are certain iconic brands from my 80′s childhood that just stick in my mind. If I asked you to sing the jingle for DoubleMint or Big Red gum, could you? What about Zest? Do you still remember the packaging of V05 Hot Oil? Zestfully Clean . . . A Brand Refresh Today, [...](Read more...)The post Brand Fast-Trackers #204 – The Zestful Brand Refresh appeared first on Brand Fast-Trackers.
Categories: Brand Marketing Strategy, Industry Trends, Marketing Strategy, Podcast DiscussionSay What? Social Listening Consumers are having conversations every day; about the brands they are engaging with, the products they love, their interests, their ideas and their lifestyle. But how are we as marketers engaging in these conversations with them? Making our presence known and responding relevantly? Today we connected with Zena Weist, VP of [...](Read more...)The post Brand Fast-Trackers #203 – Social Listening appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategyEvery day we as marketers are working to represent a specific brand or company. We are creating brand awareness, attracting new consumers, provoking interest, and telling stories. But what about our individual brands? We all have personal branding, so what are we doing to proactively market ourselves? We were joined by Erik Deckers [...](Read more...)The post Brand Fast-Trackers #202 – Personal Branding appeared first on Brand Fast-Trackers.
Categories: Marketing Start-ups, Marketing Strategy, Podcast Discussion, Starting a BusinessTags: DeveloperTown, Frank Dale, venture developmentIn a lot of ways, today’s podcast completes the venture capital trifecta. In episode #137 with Dave Knox, we spoke about his work with the Cincinnati-based start-up accelerator The Brandery and why budding entrepreneurs have to act on their ideas. In episode #143 with Ed Zimmerman, a venture lawyer, we spoke about how he helps start-ups [...](Read more...)The post Brand Fast-Trackers #201 – Venture Development appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategySend to Kindle The Power of Unpopular Today’s show really resonated with me. We were lucky to be joined by Erika Napoletano, author of The Power of Unpopular. So what is exactly the power of unpopular? When we spoke recently with Peter Shankman talking how critical it is that businesses are nice, that struck me too and [...](Read more...)The post Brand Fast-Trackers #200 – The Power of Unpopular appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategyBorn to Blog We talk a lot about inbound and content marketing here on this blog. Of course the center of an inbound strategy often revolves around a blog. Many of us read popular blogs every day from Mashable to Gini Dietrich’s Spin Sucks to HuffPo to Mark Schaefer’s {Grow} blog. The question [...](Read more...)The post Brand Fast-Trackers #199 – Born to Blog appeared first on Brand Fast-Trackers.
Categories: Brand Marketing StrategyTags: Alfredo Gangotena, MasterCard, PricelessPriceless I first reached out to Alfrédo Gangotena shortly after he took over as Global CMO of MasterCard in 2010 when I read his Ad Age interview with Beth Snyder Bulik. At the time, he told me he would love to do the podcast at a later date. To be honest, I largely [...](Read more...)The post Brand Fast-Trackers #198 – Marketing and Mathematics appeared first on Brand Fast-Trackers.
Categories: Brand Marketing Strategy, Industry Trends, Podcast DiscussionTags: Brand Fast Trackers, Joey Bergstein, Kat Krieger, Responsibility, Seventh Generation, sustainabilityAs readers of this blog know, I have a particularly fondness for purposeful brands, that is, brands who are sustainable and socially responsible. This can come from many things from how they source their ingredients/materials to how they treat their employees and customers to causes they authentically align themselves and beyond. Think Patagonia and [...](Read more...)The post Brand Fast-Trackers #197 – Brand Managers Are Universal Soldiers appeared first on Brand Fast-Trackers.
Categories: Brand Marketing Strategy, Content Marketing, Podcast DiscussionTags: AdWords, Andrew Dumont, content marketing, SEO, SEOMozWe spoken here before about content marketing and most recently about using your content to make more lovable marketing. It seems that content goes hand in hand with SEO or search engine optimization. As I think about SEO, I think there are two big misnomers or things that are misunderstood about SEO by [...](Read more...)The post Brand Fast-Trackers #196 – SEO’s Long-term Game appeared first on Brand Fast-Trackers.
Categories: Creativity, Marketing Strategy, Podcast DiscussionTags: Brand Fast Trackers, creativity, Debra Kaye, innovation, Insights, Red Thread ThinkingSend to Kindle Contrary to the cartoon above, you don’t always have to face the maze of destruction when bringing an innovative idea to market. Today we speak with global innovation & trends expert Debra Kaye. Debra is an author of the brand new book Red Thread Thinking. We have covered innovation in the past before with [...](Read more...)The post Brand Fast-Trackers #195 – Innovation Comes from Practice appeared first on Brand Fast-Trackers.