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How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!
130 Episodes
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130: Your Standards Shape Your Life, Not Your Goals This one’s a little different, and it’s personal. Over the last six months, I’ve walked through one of the hardest seasons of my life. I haven’t shared it publicly until now, but I’ve been navigating my divorce. And while it’s been painful, it’s also brought more clarity than I’ve ever had before. This season has taught me something I’ll never forget: Our standards shape our life, not our goals. Your goals are what you want. But your ...
Episode 129: Hustle? Rest? Or Risk? Here’s How You Know… I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in the middle of a messy, beautiful season of business. After a conversation with my coach (and a few late-night thoughts from my mentorship students), I realized something big: so many of us are getting discouraged not because we’re doing it wrong… but because we’re following advice meant for a different season than the one we’re ...
Episode 128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business Ever feel like you’re working nonstop in your business but still not seeing the growth you want? Most wedding pros spend 90% of their time serving clients and squeezing sales and marketing into that last 10%... usually running on bottom-of-the-barrel energy. But what if the secret to scaling isn’t more time… it’s better strategy? In this episode, I’m sharing how to focus your limited hours on high-levera...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 6: Scarcity Sells: How to Create Urgency Without Feeling Pushy Tired of hearing couples say “we’re just browsing”? In this episode, I’ll show you how to guide those on-the-fence couples toward action using scarcity strategies that feel natural, not pushy. When you apply these simple shifts, you’ll spark momentum and fill your consultation calendar faster than ever. Here’s what...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 5: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows Yes, wedding shows have freebie-seekers, but they also have your dream clients. In this episode, I’ll show you how to stand out from the crowd, speak directly to your ideal buyers, and walk away with high-end bookings (even in a room full of budget shoppers). Here’s what you’ll learn: The strategi...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 4: The Psychology Behind a Great Show Special (Without Discounting Your Services) Couples love the thrill of a deal, but that doesn’t mean you have to slash your prices to get their attention. In this episode, I’ll walk you through how to craft a show special that motivates couples to take action—while protecting your profit and elevating your brand. Here’s what you’ll learn: ...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 3: How to Make Wedding Shows Work, No Matter Your Niche Whether you’re a travel agent, high-end planner, venue, or offer something totally unique... wedding shows can work for you. In this episode, I’ll show you how to tailor your show strategy to your business, timeline, and ideal client so you can walk away with real bookings. Here’s what you’ll learn: How to shift your mess...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 2: What’s Not Working: 5 Mistakes That Tank Your Wedding Show Results You’ve been told to collect leads, hand out brochures, and hope couples follow up later. The truth? That outdated advice is costing you real bookings. In this episode, I’ll break down the five biggest mistakes wedding pros make at shows, and exactly how to fix them. Here’s what you’ll learn: Why giveaways, r...
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026 Training 1: ROI Revealed - 4 Metrics That Predict Your Wedding Show Results Think wedding shows are a gamble? Not when you know what to track. In this training, I’ll walk you through the exact four ROI metrics that will show you if a wedding show is truly worth your time and money. Here’s what you’ll learn: The four key ROI metrics that separate “guesswork” from real strategy.The time-...
The economy has shifted. It’s no longer enough to sell services or even experiences. Today’s clients want to walk away changed. In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel & Tourism) about Pine & Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Economy. We’ll explore: The evolution of economies: from commodities → goods → services → experiences ...
120: Meet the Friend Who Changed My Money Story, Erinn Bridgman For years, I avoided really looking at my numbers. I told myself I’d “clean everything up first,” or that once I made more money, the stress would go away. Spoiler: it didn’t. That’s where today’s guest, and dear friend, Erinn Bridgman comes in. Erinn isn’t your typical money coach. She went from hustling weekends as a wedding photographer to building a $7M real estate portfolio, all by learning how to make her business actu...
Ever stepped into a season where everything just clicks? The emails, the referrals, the opportunities... it feels like the universe is conspiring for you. But here’s the truth: it’s not luck. It’s what happens when clarity, standards, and action finally intersect. In this episode of the Build That Business Podcast, I’m sharing how to recognize those magnetic seasons when they show up, why they often follow your hardest stretches, and the science (hello, Reticular Activating System (or RAS) 👋)...
This episode wasn’t planned but it kept me up last night, and I knew I needed to sit down and record it today. It felt like the universe was telling me you needed to hear this. Here’s the truth: most people don’t actually go after the life they want. They talk about it. They plan for it. They get close, and then fear sneaks in and convinces them to pull back, to play it safe, to wait for “someday.” In this episode, I’m breaking down why that happens, the 4 common scenarios I see people get st...
What if the version of you you’ve been waiting for, the calm, confident, thriving woman you imagine in the future, didn’t have to wait for “someday”? What if she could be here now? In this episode of The Build That Business Podcast, I’m inviting you to stop waiting for permission and start living like she’s already here. Because the truth is, growth doesn’t come in one big leap, it comes in the small, everyday choices to romanticize your business and your life right where you are. We’ll talk ...
Ep: 116: 9 Business Systems That Saved Me in a Hard Season Entrepreneurship isn’t just about the glossy success stories, it’s about building something that can hold you when life feels heavy. In this episode, I’m opening up about the 9 business systems that gave me stability, structure, and breathing room in one of the hardest seasons I’ve walked through. We’re talking about the practical tools, workflows, and mindset shifts that kept my business running, and even growing, without requiring ...
Ep 115: What I’m No Longer Apologizing For in Business In this episode, I’m pulling back the curtain on some big shifts I’ve been making, both personally and professionally. We’re talking about the patterns I’ve uncovered through therapy (like the life trap of subjugation), the quiet ways people-pleasing has shaped my business, and why I’m no longer apologizing for things like taking up space, protecting my time, or changing my mind. This is a vulnerable one. But I have a feeling if I’ve been...
Ep 114: You Are Allowed to Outgrow the Person Your Business Once Needed Have you ever looked around at your business and thought… “I built this. I’m proud of it. But it just doesn’t feel like me anymore”? You’re not alone. In this episode, we’re talking about identity shifts in business. What happens when the version of you that built your business isn’t the same version who’s running it now. And how to evolve without burning it all down. I’m sharing my own journey, from wedding station...
113: How to Build a Business That Holds You, Not the Other Way Around If your business has started to feel… heavy, like it’s asking more of you than it’s giving, this episode is for you. Today on the Build That Business Podcast, I’m walking you through what it really looks like to create a business that supports your life, not one that drains it. We’re talking about the difference between hustle and sustainability, and what it means to build a business that can catch you when life throws a cu...
112: What to Prioritize in Overwhelming Seasons Feeling stretched thin lately? This episode is for you. Whether you’re deep in wedding season, juggling client work and family life, or just trying to stay afloat in a full season, this conversation will help you breathe a little easier and focus on what actually matters. In this episode, I’m sharing the 5 core areas to prioritize when your calendar is packed and your capacity is low. I call them The Full Season Five. We’ll talk through what to ...
111: Why I Believe in the Slow Rebuild After an unplanned pause, I’m back behind the mic and today, I’m sharing what’s been unfolding behind the scenes. This episode isn’t about a breakdown or a burnout. It’s about a quiet realignment. A shift in rhythm. A season of slowing down on purpose, not because I had to, but because I wanted to build something more grounded, intentional, and true. If you’ve ever found yourself in a season of transition, where the old pace no longer fits, but the new p...
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