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How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!
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🎙️ More Leads Won’t Fix Your Sales Problem: Stop Pouring Into a Leaky BucketThink you just need more leads to hit your sales goals? Think again. In this episode of The Build That Business Podcast, we’re tackling a common misconception in the wedding industry: that more leads automatically mean more bookings.I’m diving into the real issue—your sales process. If you’re losing leads after the consultation or being ghosted after great conversations, it’s time to patch the leaks in your sales buck...
Welcome to another episode of the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into a highly requested topic: using urgency and scarcity to persuade couples to take action at wedding shows, even if they think the timing isn’t quite right for your services yet.In this episode, we’ll cover:Understanding Urgency and Scarcity: Learn the difference between these two powerful strategies and how to use them effectively at wedding shows.Real-Life Scenarios: ...
Welcome to Episode 88 of The Build That Business Podcast! In this episode, your host Lindsay J. Williams challenges the belief that high-end clients don't attend wedding shows and shares expert strategies to help you attract your ideal customers at these events.Episode Highlights:Busting the myth: Why high-end clients do attend wedding showsUnderstanding the diverse reasons couples attend wedding showsCreating an immersive and engaging booth experienceThe importance of pre-show marketing and ...
Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker.In this episode, we’ll explore:Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage.Defining a Show Special: What a show special is (and isn’t), and why it’s more than just a discount.Creat...
Are wedding shows the right fit for your unique wedding business? Many niche vendors often feel out of place at these events, but the truth is, wedding shows can work for everyone with the right strategies! In this episode, we dive deep into how different types of wedding vendors can maximize their presence and success at wedding shows.Join us as we explore:Non-Traditional Wedding Vendors: Learn creative tactics to pique curiosity and draw in potential clients, even if your services aren’t th...
In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the wedding show scene with confidence and strategy.Here's what you'll learn:Fundamental Truths: Lindsay lays out thre...
In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off.Here's what you'll learn:Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares them ...
In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn:Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead ...
Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience…Top reasons to listen to the entire episode:Special needs moms chasing their dreams are not alone.A child with ASD is exactly who they are meant to be.Let's build our businesses around our live...
Do you put people before profit? Or have you been taught to focus on profits at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been very strategic for the growth of my business. I discussed this with Renée Sabo (who also has a big heart for service) on her podcast, The Confetti Hour. Take a listen to our conversation...Top reasons to listen to the entire episode:Learn how to self-promote gra...
What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and I discuss why you need warm leads in your business and how to get them, so keep listening!Top reasons to...
Have you ever worked with a dream couple and thought, "I wish all my clients were like them!”. Did that make you think about what you could do to attract more of the same type of clientele? My guest, Heidi Thompson, is the queen of cloning clients. Listen in to find out how to get your favorite clients to tell you exactly what it takes to attract more couples just like them!Top reasons to listen to the entire episode:It’s impossible to market to people unless you understand who they a...
How many social media posts have you seen about someone having their “highest grossing year yet”? You know the ones… They're typically on bright, colorful backgrounds, and it’s usually only the first week of January when they announce this is their million-dollar year! This might seem harmless or like just another post in the scroll. But my guest, Bevin Farrand, explains why they're actually harmful to your business...Top reasons to listen to the entire episode:Your big, bold statemen...
Are you ready for something a bit different to kick off 2023? In this episode, I share my podcast interview with Courtney Hopper and Dana Kadwell on the Hustle + Gather podcast. Usually, when you're a guest on someone's podcast, you get a list of questions ahead of time, so you can prepare… but not with these ladies! This episode was totally unscripted, so the conversation was completely natural and fun. Listen in for a real, raw look behind the scenes at how I built my business and t...
Welcome to part two of this two-part series. If you haven't listened to episode 76, I'd love for you to go back and catch the beginning of this conversation! In this episode, Nikisha King-Hidalgo and I continue our conversation about the book, A Happy Pocket Full of Money, and how you can apply it to your own life. If you want to reframe your mindset when it comes to your business, goal setting, and life, then be sure to tune in!Top reasons to listen to the entire episode:Discover why...
Have you ever read a book that radically changed your life? Is there a book you have to share with everyone you meet because you know it will change their lives as well? That's exactly what happened with me and my next guest, Nikisha, and I'm glad not only that she's here to discuss that book and how you can apply it to your own life, but that she introduced me to it. If you're someone who dreams of achieving your goals, but gets hung up wondering how to make them happen, then this ep...
How do you get through the slow months of your business? Do you get anxious because you aren't bringing in revenue during the holiday season? Maybe start trying to fill your time and grasp at small jobs just to keep your business afloat. Or maybe you're not totally sure what you should even be doing. Believe me, I've been there. But these slow months are now my secret weapons!! And they can be yours, too.Top reasons to listen to the entire episode:Find out why you need to be clear and...
Do you find yourself saying “Yes” to any and all potential clients just to pay the bills? Even when you know they’re not going to be a great fit for you? I get it! I’ve felt that pressure and I’ve been there. My guest, Chanda Daniels, has been there too and knows firsthand how limiting it can be for your career. While finding and sticking to a niche can be hard, it is one of the most important things that you can do for your business.Top reasons to listen to the entire episode:Learn h...
Have you ever been contacted by a couple only to get ghosted after your initial response? Or maybe you had a few promising conversations with them, but they backed out at the last minute. There's nothing worse than feeling rejected and having dry spells in your business. But when you understand the reasons behind why people aren't buying, it can change how you approach, well, everything. Ready to get to the bottom of this? Keep listening…Top reasons to listen to the entire episode:The...
When you look at other people's content, do you ever compare yours to theirs? You think, “hey, this is working for them, so it should work for me, too!” So many of us make this mistake (myself included!). The thing is, the more you compare yourself to others, the more you’ll fall back into the sea of sameness. The secret sauce to standing out is radically authentic messaging, strategy, and copywriting. My guest, Aleya Harris, is a StoryBrand-certified guide who helps entrepreneurs wit...
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