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How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!
118 Episodes
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This episode wasn’t planned but it kept me up last night, and I knew I needed to sit down and record it today. It felt like the universe was telling me you needed to hear this. Here’s the truth: most people don’t actually go after the life they want. They talk about it. They plan for it. They get close, and then fear sneaks in and convinces them to pull back, to play it safe, to wait for “someday.” In this episode, I’m breaking down why that happens, the 4 common scenarios I see people get st...
What if the version of you you’ve been waiting for, the calm, confident, thriving woman you imagine in the future, didn’t have to wait for “someday”? What if she could be here now? In this episode of The Build That Business Podcast, I’m inviting you to stop waiting for permission and start living like she’s already here. Because the truth is, growth doesn’t come in one big leap, it comes in the small, everyday choices to romanticize your business and your life right where you are. We’ll talk ...
Ep: 116: 9 Business Systems That Saved Me in a Hard Season Entrepreneurship isn’t just about the glossy success stories, it’s about building something that can hold you when life feels heavy. In this episode, I’m opening up about the 9 business systems that gave me stability, structure, and breathing room in one of the hardest seasons I’ve walked through. We’re talking about the practical tools, workflows, and mindset shifts that kept my business running, and even growing, without requiring ...
Ep 115: What I’m No Longer Apologizing For in Business In this episode, I’m pulling back the curtain on some big shifts I’ve been making, both personally and professionally. We’re talking about the patterns I’ve uncovered through therapy (like the life trap of subjugation), the quiet ways people-pleasing has shaped my business, and why I’m no longer apologizing for things like taking up space, protecting my time, or changing my mind. This is a vulnerable one. But I have a feeling if I’ve been...
Ep 114: You Are Allowed to Outgrow the Person Your Business Once Needed Have you ever looked around at your business and thought… “I built this. I’m proud of it. But it just doesn’t feel like me anymore”? You’re not alone. In this episode, we’re talking about identity shifts in business. What happens when the version of you that built your business isn’t the same version who’s running it now. And how to evolve without burning it all down. I’m sharing my own journey, from wedding station...
113: How to Build a Business That Holds You, Not the Other Way Around If your business has started to feel… heavy, like it’s asking more of you than it’s giving, this episode is for you. Today on the Build That Business Podcast, I’m walking you through what it really looks like to create a business that supports your life, not one that drains it. We’re talking about the difference between hustle and sustainability, and what it means to build a business that can catch you when life throws a cu...
112: What to Prioritize in Overwhelming Seasons Feeling stretched thin lately? This episode is for you. Whether you’re deep in wedding season, juggling client work and family life, or just trying to stay afloat in a full season, this conversation will help you breathe a little easier and focus on what actually matters. In this episode, I’m sharing the 5 core areas to prioritize when your calendar is packed and your capacity is low. I call them The Full Season Five. We’ll talk through what to ...
111: Why I Believe in the Slow Rebuild After an unplanned pause, I’m back behind the mic and today, I’m sharing what’s been unfolding behind the scenes. This episode isn’t about a breakdown or a burnout. It’s about a quiet realignment. A shift in rhythm. A season of slowing down on purpose, not because I had to, but because I wanted to build something more grounded, intentional, and true. If you’ve ever found yourself in a season of transition, where the old pace no longer fits, but the new p...
In this episode, we’re diving into one of my favorite topics… sales. But not in a pushy, awkward, “convince them” kind of way. I’m walking you through the 9 psychological triggers that cause people to take action and say yes. These are the exact triggers I’ve used (and my students have used) to go from ghosted DMs and crickets after consults… to fully booked calendars with couples who are excited to work with you. We’re talking: What makes people feel urgency and act nowHow to confidently com...
Let’s talk about it, the kind of dreaming that gets you eye rolls, second guesses, and "be realistic" comments from the sidelines. In this episode, I’m pulling back the curtain on the mindset shift that’s changed everything in my business: giving myself full permission to dream bigger… and act from that belief. No new flashy strategy. No secret hack. Just a deeper vision and the willingness to trust it. We’ll unpack: Why dreaming big isn’t frivolous, it’s fuelHow drift sneaks into your ...
108: The Invisible Work That Builds an Unstoppable Business We all love the highlight reel: the booked-out calendar, the client wins, the big moments. But what actually builds a thriving business? It's not the shiny stuff. It's the work no one sees. In this episode, we’re talking about the invisible work… the behind-the-scenes habits, mindset shifts, and emotional reps that quietly build a business that’s not just successful, but unshakable. If you’ve ever felt like you’re doing all t...
If you’ve been hesitating to invest, market boldly, or finally go all-in on your business because it feels “safer” to wait — this episode is your wake-up call. We’re talking about the real cost of playing small. Not just emotionally, but financially. Because while staying quiet might feel comfortable in the moment, it’s secretly the most expensive move you can make. Inside this episode, I’m sharing: What playing small actually looks like (it’s sneakier than you think)The hidden opportunity co...
When "Good Enough" Isn’t Enough: Creating the Life You Really Want You didn’t start your business just to have a highlight reel that looks good to everyone else. You started it because you were chasing something more. Freedom. Flexibility. A life that actually feels true to you — not just one that checks traditional boxes. But what happens when, somewhere along the way, the thing you built looks great from the outside... but inside, something feels a little off? In this heartfelt ...
The Sweet Spot: Confident and Coachable. When You Know You’re Good… But You’re Not Done Yet There’s a sweet spot in business that doesn’t get talked about enough, where confidence and humility meet. In today’s episode, we’re diving deep into what happens when you know you’re good at what you do… but you’re still hungry to grow. I’ll break down the real roles that confidence and humility play in building trust, connecting with clients, and staying in momentum. Plus, I’ll share a behind-the-sce...
104: Quarterly Planning: What to Track and Why It Matters In this episode of The Build That Business Podcast, I’m taking you behind the scenes of one of my favorite CEO rituals, my quarterly planning session (with a cozy café and a spreadsheet in hand 🤓). I’m walking you through exactly what numbers to review at the end of each quarter and how that data can help you make strategic, confident decisions moving forward. We’ll cover: What metrics wedding pros should actually be trackingHow to sp...
Let’s be real, building a business is hard enough on its own. But what happens when life throws something big at you? A special needs diagnosis like autism, a chronic illness, caregiving responsibilities, financial strain, or just the everyday weight of motherhood? In this deeply personal episode, I’m sharing what it’s really like to navigate entrepreneurship when your life doesn’t look like the highlight reel. I’ll walk you through the mindset shifts, boundary-setting, and strategy changes t...
36 Truths I Know at 36 That I Wish I Knew at 26 This week, I’m celebrating my birthday in the most Lindsay way possible—with a mic, a notebook full of lessons, and a whole lot of honesty. In this episode, I’m sharing 36 truths I’ve learned over the past decade of life and business… truths I wish I could go back and tell my 26-year-old self. Some of these lessons came easy, and some were earned the hard way—but each one shaped who I’ve become. If you’re building a dream, chasing growth, navig...
Masculine vs. Feminine Energy in Business: Am I Losing My Drive or Finally Doing It Right? This episode was not the one I had planned for today. But after waking up with a nagging thought and hearing multiple signs pointing me toward feminine energy, I knew I needed to hit record and process this in real time. Lately, I’ve felt a shift in my business. The usual push, the chasing, the hustle, the drive, just hasn’t been there. And as an Enneagram 3, Aries fire sign, overachiever type… tha...
Have you ever felt like you’re so close to the next level, but something invisible is holding you back? Maybe you hit a big goal, only to find yourself cooling down instead of leveling up. Maybe you dream bigger but still hesitate to take the leap. Friend, that’s not a lack of skill or opportunity, it’s your personal glass ceiling. And in today’s episode, we’re shattering it for good. Here’s what we’re diving into: ✅ Why we subconsciously limit ourselves based on what we think we’re wor...
Wedding pros, if you’ve ever felt like you’re hustling non-stop but not seeing the results you want, this episode is for you! The secret isn’t to hustle harder—it’s to hustle smarter. Today, I’m breaking down why hustle isn’t the enemy (despite what the internet says) and how to shift from scrappy, throw-everything-at-the-wall hustle to calculated, results-driven hustle that actually moves the needle. Because success? No one’s handing it to you. But when you know where to put your energy, you...
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