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How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!
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Have you ever heard “I love your work, but I just can’t afford it” and immediately felt like the sale was lost? You’re not alone, but here’s the truth: price isn’t always the real issue. More often than not, there’s a price gap - a disconnect between what you charge and what the client believes your service is worth. And when that gap exists, potential clients hesitate, look for cheaper alternatives, or walk away altogether. But the good news? You have the power to close that gap, and I’m goi...
Think you don’t need sales skills because you get all your business from word-of-mouth? It might be time to think again. In this episode of the Build That Business podcast, we’re unpacking why referrals alone aren’t enough to sustain and grow your business—and how mastering your sales process can change everything. Here’s what we’ll cover: Why relying solely on referrals is a risky strategy that can leave your business vulnerable.How failing to convert referrals could harm your reputation wit...
1When Compliments Turn Into Clients: The Power of Sales Skills Do you ever feel like your work should speak for itself? That your beautiful designs, stunning florals, or flawless events should naturally bring in the bookings? You’re not alone, many wedding pros feel the same way. But here’s the truth: while your work might get you noticed, it’s your sales skills that get you booked. In this episode, we’re breaking down how to turn those “Your work is amazing!” compliments into actual paying cl...
Do you ever feel like sales just isn’t your thing? Maybe you’ve convinced yourself you’re not outgoing enough, not persuasive enough, or just not a “natural salesperson.” If so, you’re not alone—but I’m here to tell you that sales isn’t about having a certain personality or being born with a gift. It’s a skill anyone can learn. In this episode, I’m sharing my personal journey—from struggling with a stutter to achieving a 96% close rate in my wedding business—and how I discovered that sales is...
Have you ever thought, “If I could just be a little smoother during consultations, I’d book more clients”? The truth is, sales success isn’t just about being charismatic or nailing the pitch—it’s about mastering your entire sales cycle. From getting noticed in the discovery phase to closing with confidence, every step matters. In this episode, we’re breaking down the six phases of the sales cycle and showing you how small improvements at each stage can lead to big results. You’ll learn: ✅ Ho...
🎙️ More Leads Won’t Fix Your Sales Problem: Stop Pouring Into a Leaky Bucket Think you just need more leads to hit your sales goals? Think again. In this episode of The Build That Business Podcast, we’re tackling a common misconception in the wedding industry: that more leads automatically mean more bookings. I’m diving into the real issue—your sales process. If you’re losing leads after the consultation or being ghosted after great conversations, it’s time to patch the leaks in your sales bu...
Welcome to another episode of the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into a highly requested topic: using urgency and scarcity to persuade couples to take action at wedding shows, even if they think the timing isn’t quite right for your services yet. In this episode, we’ll cover: Understanding Urgency and Scarcity: Learn the difference between these two powerful strategies and how to use them effectively at wedding shows.Real-Life Scenarios...
Welcome to Episode 88 of The Build That Business Podcast! In this episode, your host Lindsay J. Williams challenges the belief that high-end clients don't attend wedding shows and shares expert strategies to help you attract your ideal customers at these events. Episode Highlights: Busting the myth: Why high-end clients do attend wedding showsUnderstanding the diverse reasons couples attend wedding showsCreating an immersive and engaging booth experienceThe importance of pre-show marketing an...
Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker. In this episode, we’ll explore: Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage.Defining a Show Special: What a show special is (and isn’t), and why it’s more than just a discount.Cre...
Are wedding shows the right fit for your unique wedding business? Many niche vendors often feel out of place at these events, but the truth is, wedding shows can work for everyone with the right strategies! In this episode, we dive deep into how different types of wedding vendors can maximize their presence and success at wedding shows. Join us as we explore: Non-Traditional Wedding Vendors: Learn creative tactics to pique curiosity and draw in potential clients, even if your services aren’t ...
In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the wedding show scene with confidence and strategy. Here's what you'll learn: Fundamental Truths: Lindsay lays out th...
In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off. Here's what you'll learn: Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares the...
In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn: Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead...
Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience… Top reasons to listen to the entire episode: Special needs moms chasing their dreams are not alone.A child with ASD is exactly who they are meant to be.Let's build our businesses around our li...
Do you put people before profit? Or have you been taught to focus on profits at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been very strategic for the growth of my business. I discussed this with Renée Sabo (who also has a big heart for service) on her podcast, The Confetti Hour. Take a listen to our conversation... Top reasons to listen to the entire episode: Learn how to self-promote g...
What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and I discuss why you need warm leads in your business and how to get them, so keep listening! Top reasons t...
Have you ever worked with a dream couple and thought, "I wish all my clients were like them!”. Did that make you think about what you could do to attract more of the same type of clientele? My guest, Heidi Thompson, is the queen of cloning clients. Listen in to find out how to get your favorite clients to tell you exactly what it takes to attract more couples just like them! Top reasons to listen to the entire episode: It’s impossible to market to people unless you understand who they...
How many social media posts have you seen about someone having their “highest grossing year yet”? You know the ones… They're typically on bright, colorful backgrounds, and it’s usually only the first week of January when they announce this is their million-dollar year! This might seem harmless or like just another post in the scroll. But my guest, Bevin Farrand, explains why they're actually harmful to your business... Top reasons to listen to the entire episode: Your big, bold statem...
Are you ready for something a bit different to kick off 2023? In this episode, I share my podcast interview with Courtney Hopper and Dana Kadwell on the Hustle + Gather podcast. Usually, when you're a guest on someone's podcast, you get a list of questions ahead of time, so you can prepare… but not with these ladies! This episode was totally unscripted, so the conversation was completely natural and fun. Listen in for a real, raw look behind the scenes at how I built my business and t...
Welcome to part two of this two-part series. If you haven't listened to episode 76, I'd love for you to go back and catch the beginning of this conversation! In this episode, Nikisha King-Hidalgo and I continue our conversation about the book, A Happy Pocket Full of Money, and how you can apply it to your own life. If you want to reframe your mindset when it comes to your business, goal setting, and life, then be sure to tune in! Top reasons to listen to the entire episode: Discover w...
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