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Michele Hansen (co-founder of Geocodio) is raising the alarm about Section 174. This legislation could dramatically increase your tax bill this year if you're a small software company in the USA. Michele is organizing a response through the Small Software Business Alliance.👉 ACT NOW:
Sign up for Michele's list
US citizens: tweet and call your Senators today. They need to know that this is a small business issue and that small businesses in their state are hurt by Section 174.
Share the ssballiance.org URL with your founder friends.
In this episode:
(01:37) - What is section 174?
(04:42) - What's the benefit to the government for this change?
(09:03) - Section 174 is bad for every company that builds software
(11:28) - Disclaimer: We're not tax accountants
(12:21) - What is the SSB Alliance?
(14:05) - Small businesses are the cute puppies of the policy world
(22:05) - A practical example
(25:30) - This is going to impact small software businesses
(28:36) - What can we do?
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Jon's back from his first real vacation in years. In this episode, we discuss how we've been removing inactive accounts on Transistor, SVB, Section 174, Revin is shutting down their Merchant of Record service, SaaS sales tax compliance:
(00:37) - Jon in vacation mode
(02:35) - Kicking off inactive accounts
(04:35) - Silicon Valley Bank
(06:11) - What is Mercury bank?
(13:21) - Section 174 in the USA
(19:24) - Sales tax compliance update
(26:15) - What could we do?
(32:32) - Patreon integration update
(35:16) - MyPodStudios
(36:52) - Patreon Thanks
Links:
Matt Levin's excellent summary of the Silicon Valley Bank run
Ian Landsman: "This is why I don't use startup-friendly banks (Mercury, etc)"
Section 174: join ssballiance.org
Revin has shut down its Merchant of Record service
Flurly (another Merchant of Record) was shut down by Stripe
From the Revin email:“The most relevant reason [we are closing] is that the Merchant of Record model is too risky for both sellers and the MOR operator. Sellers bear the risk of platform shutdown (as seen in the example of Flurly & Stripe), and the MOR operator could potentially become involved in illicit or illegal activities quickly, which could lead to all sorts of problems.Furthermore, it became increasingly clear that the Merchant of Record model primarily appeals to small-scale sellers or businesses with questionable and high-risk business models. This presents a significant challenge as we strive to move up the market.The recent change in Stripe's risk behavior has caused us to experience issues with keeping Stripe accounts live.”
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
"I don't get it: if that money is for the government, how come the pizza place put it in their cash register?!?"(Jon is on vacation - our next real episode is coming soon!)Listen to our past episodes on the headache that is SaaS sales tax compliance:
Part 1
Part 2
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
★ Support this podcast on Patreon ★
Last week's episode hit a nerve! "The idea that every small software company in the world will be able to be in perfect compliance will every foreign federal, provincial, state, and municipal government that imposes a sales tax is ridiculous. It's an impossible task.
(00:11) - Follow up to previous episode
(02:37) - Responses we got about sales tax
(06:25) - A brief history of sales tax
(09:01) - Many vendors aren't collecting sales tax
(10:46) - What about Stripe Tax?
(12:40) - It's new to North America
(16:17) - How it affects subscription based businesses
(19:35) - It's not clear who's liable
(24:47) - Make it easier and gov't make more money
(28:17) - What about Merchants of Record?
(30:47) - Where is Stripe going?
(35:36) - What are going to do now?
(45:04) - Patreon supporters
Broadly, there were a few different camps with the responses we received:
North American SaaS companies who have been using Stripe: "Yes! Sales tax compliance for SaaS is brutal."
European SaaS companies that have had to deal with VAT for a long time (many of whom use a Merchant of Record).
Smaller North American solopreneurs and companies who had no idea they needed to collect and remit sales tax internationally.
North American companies who have one-time sales and use Merchant of Record services.
Responses from indie hackers:
European: “Once again, I notice that the indie hacking community has a somewhat naïve approach to what running a business actually entails. As a European, not having a plan for sales tax is... mindboggling.”
Cooper: “I think it might be a European perspective; we are dealing with VAT from day 1, so it's just one of the parts of running a business from the start, it can't really be neglected.”
Edwin Saraccini: “To clarify, [for Canadians] this is absolutely new territory (Debated in parliament for years) and recently put to legislation in 2021.”
Daniel Vassallo: “It's impossible to be compliant everywhere. The Kingdom of Tonga could tomorrow come up with an internet tax and require you to remit 25% of your sales to the tax office in person in their local currency. And they won't tell you about it. It's just a cost/benefit analysis.”
Derrick Grigg: “How can they enforce tax collection on a business they have no jurisdiction over? Governments are shaking businesses down. I’m all for collecting and paying properly where you physically operate but collecting and remitting outside your province never mind nation is a stretch.”
Derrick Reimer: “Dear Stripe: We SaaS founders are desperate for a full-stack global tax compliance solution without having to leave you for a merchant-of-record. Are you planning to solve this?”
Did you know..."There are actually several different types of sales tax systems in use throughout the United States. The biggest difference is whether the seller or the purchaser is the main taxpayer. In some states, the tax is imposed on sellers, who then have the option of passing the tax along to their purchasers. In other states, the tax is imposed on the purchaser, with the seller being responsible for collecting the tax and remitting it to the state. And then there are other states where the liability for the tax is shared by sellers and purchasers." (Source)New thoughts on Sales tax compliance
I still haven’t heard from anyone who has successfully migrated a “mature” SaaS from Stripe to Paddle or LemonSqueezy. These are no-gos:
Can’t cause more churn.
Can’t require customers to re-enter information.
Can’t change our checkout experience.
We might consider Paddle / LemonSqueezy if:
Their fees were more affordable (compared to our existing fees it would be ~$63K year more, $5,250 per month more)
Their dev experience had a better rating from the folks we know.
I had heard from anybody who was at our stage and had actually migrated successfully.
A few folks suggested Revin, which promises “simple global sales tax compliance for Stripe for only $499/month,” but:
They have to “create a new Stripe account for your brand.”
Do they own your Stripe account?
You’ll lose your historical stats and revenue analytics
The current solution we’re considering is Stripe Tax + TaxJar (and start with US and Canadian tax remittance)
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Sales tax compliance: nobody in SaaS wants to talk about it. Jon and Justin tried to do something about it and it turned into a nightmare. According to Stripe Tax, there are about 90 different regions that software companies may have to register in, and then calculate, collect, and remit sales tax on their behalf. But in North America, many SaaS companies don't seem to care: many that we looked at weren't collecting sales tax at all, while a few had just started collecting in the US states.
(00:13) - Welcome
(01:54) - Benefits of podcasting for a small business
(03:44) - New Year's update
(05:59) - Patreon integration feature
(10:23) - Dear listener... a request!
(10:50) - Exciting! Sales Tax! Discussion!
(29:01) - What have we tried
(40:12) - A new issue that we can't make progress on
(47:00) - Thanks to our Patreon supporters
If you've been wondering about how sales tax applies to SaaS, listen to this episode.Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
The whole Transistor team got together for a retreat in Montréal. Jon, Justin, Helen, and Jason chat about the experience. What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: support@transistor.fm
Thanks to our monthly supporters:
Jason Charnes
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Alex Payne
Bill Condo
Anton Zorin from ProdCamp.com
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Ethan Gunderson
Ward Sandler, Memberspace
Russell Brown, Photivo.com
Noah Prail
Colin Gray
Austin Loveless
Michael Sitver
Paul Jarvis and Jack Ellis, Fathom
Dan Buda
Darby Frey
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Check out Simon and Volkan’s new bootstrappers podcast: https://shipsaasfaster.com/
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
It's the fourth anniversary of Transistor's public launch! This is part 2 of "Jon and Justin answer your questions."
(00:37) - When did you start paying yourself how much you wanted to make?
(01:39) - Any broad advice for startups?
(11:43) - How did you decide on your tech stack?
(14:21) - How did you prioritize features?
(15:54) - Were you embarrased by the first version you shipped?
(17:53) - How did you decide on pricing?
(21:12) - How would you have found employees without your network?
(27:30) - Do you have more or less freedom or stress in your lives?
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: support@transistor.fm
Thanks to our monthly supporters:
Jason Charnes
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Alex Payne
Bill Condo
Anton Zorin from ProdCamp.com
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Ethan Gunderson
Ward Sandler, Memberspace
Russell Brown, Photivo.com
Noah Prail
Colin Gray
Austin Loveless
Michael Sitver
Paul Jarvis and Jack Ellis, Fathom
Dan Buda
Darby Frey
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
It's the fourth anniversary of Transistor's public launch! In this two-part series, Jon and Justin answer your questions.
01:22 - Our history
14:51 - What is the secret to running Transistor as a company? See our values here.
21:19 - What was the most challenging aspect of the past 4 years?
22:14 - Where do you see Transistor at 5 or 10 year?
26:19 - Do you ever feel like you're not doing enough? Book: Running the Dream.
32:09 - Have we reached peak podcast?
34:36 - What's something you've gotten better at over the past 4 years?
38:23 - What was the lowest point in Transistor's history?
40:09 - What have you learned about partnership?
43:17 - What has been the most fun memory of your journey?
47:04 - What is the definition of enough for Transistor?
50:49 - What are your thoughts on open startups vs private?
52:25 - What are the most impactful decisions you've made?
56:34 - How has your job changed year to year?
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: support@transistor.fm
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Baptiste Jamin co-founded Crisp with a friend he met in high school. Highlights (go straight to 🔥 for the best stuff):
1:42 – Crisp competes with massive companies: Zendesk, HelpScout, Intercom
2:52 – How did Crisp get started? (they started young!)
4:40 – The key insight that lead them to start Crisp 🔥
7:03 – "Being young and in France, how much did you know about the startup ecosystem?"
9:39 – How they bootstrapped Crisp in their twenties 🔥
12:52 – Market insights and how they found their first customers 🔥
16:02 – How they got a surge of new customers 🔥
22:39 – Why Crisp charges LESS than their competitors 🔥
30:14 – What it's like to have a customer base that is comprised of many niches 🔥
32:30 – How does a small team ship such high-quality software? 🔥
35:06 – Marketing strategy and tactics for small SaaS companies 🔥
40:36 – Key insight on Crisp's "job to be done." 🔥
45:52 – Crisp's simple sales trick for closing more deals 🔥
50:58 – Why some EU countries have an advantage in product differentiation 🔥
1:01:54 – Emerging global SaaS markets you might not have heard about
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: support@transistor.fm
Thanks to our monthly supporters:
Jason Charnes
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Alex Payne
Bill Condo
Anton Zorin from ProdCamp.com
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Ethan Gunderson
Ward Sandler, Memberspace
Russell Brown, Photivo.com
Noah Prail
Colin Gray
Austin Loveless
Michael Sitver
Paul Jarvis and Jack Ellis, Fathom
Dan Buda
Darby Frey
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Dave Zohrob is the co-founder of Chartable (a podcast analytics startup), talks about selling his company to Spotify in February 2022. Highlights (go straight to 🔥 for the best stuff):
1:00 – What's the Spotify office in New York like?
5:24 – Dave's first startup: he started an indie record label (Tellall Records)
7:12 – Founding in Chartable in 2017
8:00 – Behind the scenes: talking to Chris Enns (our editor at Lemon Productions)
9:50 – Dave's first business as a kid: publishing programming tutorials on the internet (Qbasic.com)
12:25 – What made you want to make money on the internet?
14:25 – Do all geeks have the intuition to start a business? (Justin's tweet) 🔥
19:23 – What's your real motivation for building a startup? 🔥
24:28 – Side-projects vs Bootstrapping vs Venture Funding (VC) 🔥
30:12 – Once you choose the VC-funded path, what's it like? 🔥
32:00 – The huge risk/cost for founders with families 🔥
34:30 – Public health insurance is the best way to boost entrepreneurship
36:30 – Bootstrappers and VC-funded founders have this same anxiety 🔥
40:00 – What it's like joining a massive company as a small 11-person company? 🔥
48:10 – What's next in podcast ad tech, analytics, and attribution 🔥
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: support@transistor.fm
Thanks to our monthly supporters:
Jason Charnes
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Alex Payne
Bill Condo
Anton Zorin from ProdCamp.com
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Ethan Gunderson
Ward Sandler, Memberspace
Russell Brown, Photivo.com
Noah Prail
Colin Gray
Austin Loveless
Michael Sitver
Paul Jarvis and Jack Ellis, Fathom
Dan Buda
Darby Frey
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Patrick Campbell just sold his startup, ProfitWell, to Paddle for $200 million.Highlights (go straight to 🔥 for the best stuff):
0:00 – "My problem is I'm always curious if other people are living a better dream than me."
1:30 – The major downside to bootstrapping is the lack of network
2:20 – Selling ProfitWell to Paddle, and integrating the two teams.
4:15 – How ProfitWell got started (2012)
6:00 – Initially three co-founders (Crunchbase)
7:20 – Patrick's background (what he did before ProfitWell)
10:10 – What did bootstrapping ProfitWell look like? (How much did each founder invest?)
14:15 – Do you want to be a lifestyle company or a "big ass company?" 🔥
15:55 – What salary did Patrick pay himself? (Tweet) 🔥
18:25 – Differences between Patrick (ProfitWell) and Josh Pigford (Baremetrics) 🔥
21:45 – Should bootstrapped companies go freemium and try to "win the market?" 🔥
26:40 – The characteristics of your market determine most of your outcomes 🔥🔥
29:24 – "Don't underestimate the velocity and size of your market." 🔥
34:35 – What doe the average SaaS company spend on sales and marketing? 🔥
37:39 – Pricing your SaaS discussion 🔥
42:45 – Why competitors entering a new market can be better for your company. 🔥
47:10 – Should bootstrapped companies try to "own the market?" 🔥
52:10 – "We're in the second phase of SaaS: here's what's coming next." 🔥
61:53 – Did ProfitWell employees have equity?
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Email us: support@transistor.fm
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Philippe Lehoux and his two co-founders started working on Missive around 2015, and just passed $2 million in annual recurring revenue.
0:00 – Getting to know Philippe, and what it's like living in Quebec
3:09 – How Missive got started: "how can we quickly collaborate on an email as a team?"
8:15 – How they get most of their customers
10:30 – How their first product (Conference Badge), funded the development of Missive
13:55 – How the market dictates most of your success
16:30 – How they deal with competitors
28:00 – Another example: Crisp is competing head-to-head with Intercom
30:25 – Why indie startups should compete on price
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: support@transistor.fm
Thanks to our monthly supporters:
Jason Charnes
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Alex Payne
Bill Condo
Anton Zorin from ProdCamp.com
Mitch
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Ethan Gunderson
Chris Willow
Ward Sandler, Memberspace
Russell Brown, Photivo.com
Noah Prail
Colin Gray
Austin Loveless
Michael Sitver
Paul Jarvis and Jack Ellis, Fathom
Dan Buda
Darby Frey
Brad from Canada
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Taylor Otwell, is the founder of Laravel, a programming framework for PHP. But he's also one of the most successful indie SaaS operators I know. In this episode we discuss:
0:30 – Taylor is changing how he hires and manages people at Laravel
6:01 – How Taylor is finding new employees to work on Forge, Vapor, and his other products
7:34 – The Laravel ecosystem has incubated incredible talent: Miguel Piedrafita, Caleb Porzio, Adam Wathan, Aaron Francis, Jack Ellis...
10:03 – More and more indie SaaS apps are being built in Laravel
10:48 – When is the next Laracon conference?
13:11 – Taylor Otwell has the classic bootstrap success story
14:28 – Laravel has been running too lean
17:00 – What's it like to work as a developer at Laravel? (pair programming)
18:33 – How Taylor does product development
22:08 – "I haven't told anyone this yet, but I actually considered selling Laravel this past year." Here's why Taylor decided not to sell.
26:30 – How do you deal with internet fame, and being a "known person?"
28:59 – Dealing with haters on Twitter
31:50 – What is the future of web development, and the full-stack developer? What is the future of Ruby on Rails and Laravel?
35:53 – Building excitement around PHP and Laravel with young people.
42:13 – What inspires kids to get into programming? When it's fun, easy, accessible. This is why so many people started with Hypercard, Microsoft Access, PHP, Adobe Flash...
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Email us: support@transistor.fm
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a programming podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Helen and Justin talk about the importance of customer support for indie SaaS companies.
1:08 The hardest part about podcasting is doing it every week
1:38 We just launched the new podcast website themes feature.
2:24 Getting feedback, or seeing people use your product, is fuel for indie makers
6:08 Helen's experience doing Customer Success for other companies: education, ConvertKit, MakerPad.
8:53 Justin's tweet: "Customer Support is the most under-appreciated role in SaaS."
10:00 The different forms of customer support: pre-sales, in-depth bug fixing, answering questions.
12:45 How does the Transistor team differ when we do support?
14:39 What Justin's learned from Helen in terms of giving better customer service
17:25 People expect us to be bots
17:45 The number of tickets we get each week: it's about ~100 conversations per week:
60-70% of those are new conversations,
30-40% is us responding to existing threads.
18:55 How we manage live chat so we can answer people fairly quickly
29:10 More tips for indie hackers who are doing customer support
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: support@transistor.fm
Thanks to our monthly supporters:
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Alex Payne
Bill Condo
Anton Zorin from ProdCamp.com
Mitch
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Ethan Gunderson
Chris Willow
Ward Sandler, Memberspace
Russell Brown, Photivo.com
Noah Prail
Colin Gray
Austin Loveless
Michael Sitver
Paul Jarvis and Jack Ellis, Fathom
Dan Buda
Darby Frey
Brad from Canada
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Helen, Jason, Jon, Justin, all squeezed into the podcasting closet to make an episode
0:55 Jason's first podcast ever
1:12 Helen's been on other podcasts: Startups for the Rest of Us, Indie Bites, Indie Worldwide
3:06 Should we invest in the "auto publish to YouTube" feature?Tom Webster: why would people listen to podcasts on YouTube?
13:32 The best features the ones that feel like "magic" when a customer uses them
18:46 The "wait and see" product development philosophy
20:15 A new podcast website builder CMS and website designs
23:34 Writing a new templating language in Liquid (Shopify)
26:23 Our new CLI tool: receiver (built with Go)
31:30 Making a few new podcast website themes
31:57 Adding language localization for podcast websites (English, French, Spanish)
34:30 How we run our weekly team meetings
35:44 New podcast website themes are out! (YouTube demo)
40:39 For next week: what questions do you have for @jsonpearl and @helenryles?
42:16 Patreon shout outs
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: support@transistor.fm
Thanks to our monthly supporters:
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Alex Payne
Bill Condo
Anton Zorin from ProdCamp.com
Mitch
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Ethan Gunderson
Chris Willow
Ward Sandler, Memberspace
Russell Brown, Photivo.com
Noah Prail
Colin Gray
Austin Loveless
Michael Sitver
Paul Jarvis and Jack Ellis, Fathom
Dan Buda
Darby Frey
Brad from Canada
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Jon and Justin recorded this episode sitting on the same couch!
Photo of the Coeur de Boeuf
The last time we were together in person: April 30, 2019 [Photo]
2022 roadmap planning. We're exploring what we'd like to accomplish this year.
Update and improve the podcast website builder
Build new podcast website templates based on Liquid
Add tools that help podcasters promote their show
Continue to improve our Dynamic Audio Insertion features
Create new features that help podcasters monetize their show
Sales/marketing planning:
Reaching out to major affiliates to see how we can better partner with them
Looking at ways of rewarding our customers for referring through Rewardful
Freemium?
Employees/company stuff
Options: Carta
Benefits
Possible hiring
Future:Long-term, we’re looking at an acquisition: what do we need to do to build up to that?
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: mail@transistor.fm
Thanks to our monthly supporters:
Marcel Fahle, wearebold.af
Alex Payne
Bill Condo
Anton Zorin from ProdCamp.com
Mitch
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Ethan Gunderson
Chris Willow
Ward Sandler, Memberspace
Russell Brown, Photivo.com
Noah Prail
Colin Gray
Austin Loveless
Michael Sitver
Paul Jarvis and Jack Ellis, Fathom
Dan Buda
Darby Frey
Brad from Canada
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Jon and Justin reflect on 2021 and get excited about 2022:
Rework podcast episode: the word "startup"
Should we rename the show "Maintain your SaaS"? ;)
Biggest highlights: hiring Helen and Jason
Giving employees generous bonuses
Justin's list of non-alcoholic drinks
Captivate (one of our competitors) was just acquired
Different types of founder stress
Should we sell our company? Our friends at Rewardful were just acquired
Plans and features for 2022
What happened in 2021?
January: Clubhouse got popular
March 2021: send private podcast episodes by email
April 2021: we hired Helen
April-May: new API updates (analytics)
July: new podcast analytics charts + compare episodes
July: add transcripts to episodes
August 2021: we hired Jason
Sept: first release of DAI
Oct: Descript integration
Nov: DAI mid-rolls
Black Friday. Worth it?
Riverside integration
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: mail@transistor.fm
Thanks to our monthly supporters:
Marcel Fahle, wearebold.af
Anton Zorin from ProdCamp.com
Mitch
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Violette Du Geneville
Take It EV podcast
Ethan Gunderson
Diogo
Chris Willow
Borja Soler
Ward Sandler, Memberspace
Eric Lima
James Sowers (like Flowers)
Travis Fischer
Matt Buckley
Russell Brown
Evandro Sasse
Pradyumna Shembekar (PD)
Noah Prail
Colin Gray
Josh Smith
Ivan Curkovic
Shane Smith
Austin Loveless
Simon Bennett
Michael Sitver
Paul Jarvis and Jack Ellis,
Dan Buda
Darby Frey
Samori Augusto
Dave Young
Brad from Canada
Sammy Schuckert
Mike Walker
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
★ Support this podcast on Patreon ★
In this guest episode, Justin chats with Brian Casel.
Bootstrapped Web podcast
ZipMessage
Brian's other projects
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: mail@transistor.fm
Thanks to our monthly supporters:
Anton Zorin from ProdCamp.com
Mitch
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Violette Du Geneville
Take It EV podcast
Ethan Gunderson
Diogo
Chris Willow
Borja Soler
Ward Sandler, Memberspace
Eric Lima
James Sowers (like Flowers)
Travis Fischer
Matt Buckley
Russell Brown
Evandro Sasse
Pradyumna Shembekar (PD)
Noah Prail
Colin Gray
Josh Smith
Ivan Curkovic
Shane Smith
Austin Loveless
Simon Bennett
Michael Sitver
Paul Jarvis and Jack Ellis,
Dan Buda
Darby Frey
Samori Augusto
Dave Young
Brad from Canada
Sammy Schuckert
Mike Walker
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
In this bonus episode, Justin interviews his 18-year-old daughter, Sadie, about:
A Gen Z perspective on podcasting
Why women are the future of podcasting: Edison Research
"Now, look at the rookies – 47% are men, but the majority, 53% are women."
"Most women get their podcast recommendations from Spotify, social media, or their friends."
We talk a lot about podcast advertising, podcast ads, and how the adtech industry should think differently about how they target women."Most podcast ads are just men talking to men."
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: mail@transistor.fm
Thanks to our monthly supporters:
Anton Zorin from ProdCamp.com
Mitch
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Violette Du Geneville
Take It EV podcast
Ethan Gunderson
Diogo
Chris Willow
Borja Soler
Ward Sandler, Memberspace
Eric Lima
James Sowers (like Flowers)
Travis Fischer
Matt Buckley
Russell Brown
Evandro Sasse
Pradyumna Shembekar (PD)
Noah Prail
Colin Gray
Josh Smith
Ivan Curkovic
Shane Smith
Austin Loveless
Simon Bennett
Michael Sitver
Paul Jarvis and Jack Ellis,
Dan Buda
Darby Frey
Samori Augusto
Dave Young
Brad from Canada
Sammy Schuckert
Mike Walker
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
This week Jon and Justin discussed:
Tweet: what should we talk about?
Justin's daughter wrote an article for the Transistor blog: https://transistor.fm/gen-z/
Customer case studies
Dynamic audio insertion
Integration with Descript
Book: Range by David Epstein
What should we talk about next?
Twitter: @buildyoursaas, @mijustin, @jonbuda
Leave a review/comment on Podchaser; it's like Reddit, but for podcasts.
Email us: mail@transistor.fm
Thanks to our monthly supporters:
Anton Zorin from ProdCamp.com
Mitch
Harris Kenny, Intro CRM podcast
Oleg Kulyk
Violette Du Geneville
Take It EV podcast
Ethan Gunderson
Diogo
Chris Willow
Borja Soler
Ward Sandler, Memberspace
Eric Lima
James Sowers (like Flowers)
Travis Fischer
Matt Buckley
Russell Brown
Evandro Sasse
Pradyumna Shembekar (PD)
Noah Prail
Colin Gray
Josh Smith
Ivan Curkovic
Shane Smith
Austin Loveless
Simon Bennett
Michael Sitver
Paul Jarvis and Jack Ellis,
Dan Buda
Darby Frey
Samori Augusto
Dave Young
Brad from Canada
Sammy Schuckert
Mike Walker
Adam DuVander
Dave Giunta (JOOnta)
Kyle Fox GetRewardful.com
Thanks to our monthly supporters
Pascal from sharpen.page
Rewardful.com
Greg Park
Mitchell Davis from RecruitKit.com.au
Marcel Fahle, wearebold.af
Ethan Gunderson
Anton Zorin from ProdCamp.com
Bill Condo (@mavrck)
Ward from MemberSpace.com
Russell Brown from Photivo.com
Evandro Sasse
Austin Loveless
Michael Sitver
Fathom Analytics
Dan Buda
Colin Gray
Darby Frey
Dave Giunta
Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
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There's enough politics in this world - this show doesn't need it.
I was very impressed by this website. It was very appreciable one, keep posting more on this. Thank you for sharing this beautiful project.
I was very impressed by this website. It was very appreciable one, keep posting more on this. Thank you for sharing this beautiful project.\
I was very impressed by this website. It was very appreciable one, keep posting more on this. Thank you for sharing this beautiful project.
You mentioned Castbox in this episode, so I thought I'd try it.
Some folks have responded to this episode, wanting us to talk more about the total size of the market. We'll get into that in the future!
Of you've ever wondered about conversion rates, this one's for you!
"The money is bored" - this still gets me!
Most folks underestimate the importance of building anticipation *before* a launch!
Agreed! Paul Graham (from YC) has riffed on this a bunch too.
I think the founder of Airbnb said that you have to start with something that doesn't scale to perfect the customer experience, before scaling. I think you're on the right track there!
Love the show, love the candid insights and journey! For all of us out here burning our midnight oil and building our dreams.
A great story with play-by-play updates as founders build a SaaS business. It’s honest and candid, with real insights. As a founder myself I’d certainly recommend it.
If you’re building a web startup in 2018, this show is for you!