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What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
63 Episodes
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Listen in to learn about one key element you need in your digital marketing strategy if you are looking to use social media to grow you business.The difference between running an ad for brand visibility and lead generation is that An ad for brand visibility is created to reach more people for them to become followers or to engage and like your content. WhileAn ad for lead generation is created to share an offer for people to buy into and encourage them to share their information. They gi...
Listen in to this episode to learn about - How Tracy Mapfumo started the award winning brand Eny's Treats- What food innovation is - Issues (and pointers) surrounding navigating the Zimbabwean agribusiness industry____Tracy Vongai Mapfumo is a food innovator and founder of Eny's Treats. Eny's Treats manufactures wholesome snacks for urban health-conscious consumers. Through the brand, Tracy is working to transform Zimbabwean food into competitive products. Her work ...
This is part two of the Episode with Roland Byagaba founder of MuwadoListen to this episode to learn about:- Artificial Intelligence (AI) And content creation- How Muwado is usng AI as a platform for African writers_______________________ Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work ...
Listen to this episode to learn about:- the journey in building Muwado an African storytelling platform for content creators to monetize their content- The need for localized solutions tailored to the needs of Africans- How Muwado went from being a personal blog to platform_______________________ Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content ...
Listen in to this episode for:- The journey in building Dawa Health- How Dawa Health benefitted from being an AI (Artificial Intelligence) early adopter - When you may need to pivot in your startup- Using the needs of your target market to guide the growth of your brand. Progress Success Mahureva is Co Founder and Chief Operating Officer of Dhawa Health a a Zambian based health tech startup that integrates AI tools and community health workers, to enhance maternal and child health servi...
Have you been wanting to start building your personal brand online but aren't sure of what to share.Thinking about the kind of social media content to post can be daunting if you don't have a starting. Listen to this episode for three content types that you can start sharing on your social media platforms today to get started with building your personal brand.____________Did you know that I have a book? Have a look at it hereClick here to be a guest on this podcast.Let's Connect on LinkedIn L...
Have you been hesitant to start building your personal brand because you don't want to share aspects of your personal life?When it comes to building your personal brand, you control how much your audience knows about you by what you share and engage with.The first step is to decide on what you are willing to be vulnerable with and what you aren't willing to share about. It becomes easier to create the boundary when you are clear on this. Listen in to this episode if you have had questio...
Have you been considering building your personal brand?Your personal brand is who you are and how people perceive you. Personal branding is the ongoing process of (defining and) refining what you stand for; communicating this through verbal and non verbal channels.There are many advantages of building your personal brand and the pros outweigh the cons on this one. Listen to this episode for encouragement on building your personal brand.___________________Get my book 30 Days of Gratitude for E...
Listen to this episode for Tongayi Choto's journey in building AfriBlocks with a focus on :-Building Pan- African vs building for your African country- The need for relationships to grow in the startup space.- Community in the startup space.- Afriblocks in Tech Stars 2021Post a job on AfriBlocks: www.afriblocks.comBecome a freelancer on Afriblocks: Click here____________________________________Tongayi Choto is Co-founder & CEO of AfriBlocks, a Pan-African freelance talent mark...
Listen to this episode with Dan Odaka and Joshua Nsimbi for: - The importance of brand before scaling- How the mindset of the entrepreneur affects brand building- How to Nurture your customers- What brand nurturing is and who needs brand nurturing_________Dan and Josh are Ugandan business strategists, brand nurturers and marketers. Dan and Josh both offer digital marketing services and corporate training. They are also the video podcasters from Conversations with Dan and Josh, a platform for ...
It may be time for a change if you find yourselves explaining something more than once. You need to be conscious of how the people you want to serve experience your brand when you aren’t in the room to answer these questions.Not everyone will reach out to ask what you mean.You need to clarify information and preempt any questions they may have adding it to the information.And if it can’t be added — it may time for a change.Click here to be a guest on this podcast.Let's Connect on LinkedI...
Customer awareness refers to the extent to which your potential customers are aware of the problem you have a solution for.You can use this information to guide your content marketing strategy.Customer Awareness Journey includes these stages:- Problem unaware- Problem aware- Solution aware- Your specific solution awareListen in to the awareness for the kind of content you can create for each stage.Click here to be a guest on this podcast.Let's Connect on LinkedIn Let's Connect on Instagram
Consultants play a role in business and brand building. They act as an external objective team member that is there to help you solve a problem or grow your business to the next level.The time you spend with a consultant is invaluable but you need to know how to make the most out of your session. Listen in for some tips on how to prepare for it.The business clinic mention is being held in collaboration with Eight2Five Innovation hub. Details will be on their pages to register.Click...
How often do you take a step back from brand you are building?It can be helpful to have external parties help you with areas your team may not be strong in. This is in addition to having objective people to bounce ideas off, or help you create strategies that can help you move your business forward. Listen in to this episode to:- Understand the difference between working on and working in your business- How consultants can help- The need to be conscious of the sunk cost fallacyClick here...
Listen in to this conversation for:- The state of design in advertising in Zimbabwe- The need to have design backed by more than aesthetics (look and feel) - Consideration for brand recognition and perception This was part two of the conversation with Sherman Baloyi. Listen to the previous episode for part one:Selling Strategy in a developing country________________Sherman Baloyi is a Zimbabwean-born Creative Director and Brand Strategist whose work expertly marries the allure of A...
Listen to the episode for a conversation on:- Selling strategy and how to navigate clients that may not see the need for strategy as a stand alone service.- The impact of branding on the economy- How brand strategy foundations such as perception, consistency and confidence impact your business in the long run- Navigating client budgets, negotiations and scope of work conversations_____________Sherman Baloyi is a Zimbabwean-born experimental artist and innovative Creative Director and Br...
Do you use social media for business?Your content is an opportunity for two conversations.You need to pay attention to your comment section:What questions are your customers of potential customers asking?Is your target market complaining about anything in particular?How are your followers explaining things to each other if they answer each other’s questions, or add a comment on someone else’s comment on Instagram, Twitter, Facebook, LinkedIn and any other social media platforms you might be&n...
What is Public Relations and why is it important for your brand?Listen in to this episode. to:- Understand what PR is and how it differs from marketing- How to navigate working with a public relations specialist for media - Public relations, communications and how Kevin transitioned into corporate communications work from creative and showbiz.About Kevin:Kevin Mwenye is a Public Relations Specialist and brand manager. Kevin has worked with some notable personal and business brands...
Writing can help you build thought leadership. You can start writing on platforms like Medium, Wordpress and LinkedIn or you can go for the bigger goal of writing a book on your area of interest.Writing shows that you you have taken time to dig deeper into your area of interest and the thought leadership comes through in you also developing and sharing your opinion.This episode explores some of the lessons from the previous episode with Faith Chipangura who is a 12 time auth...
What does it take to build an African brand?To create for your home country, with your continent in mind. While competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services, And you compete because you want your efforts and your offering to be globally recognized . So, What does it take to build a brand that embodies where you com...
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