DiscoverBuilding African BrandsUsing customer awareness journey to guide your content marketing
Using customer awareness journey to guide your content marketing

Using customer awareness journey to guide your content marketing

Update: 2023-10-30
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Description

Customer awareness refers to the extent to which your potential customers are aware of the problem you have a solution for.

You can use this information to guide your content marketing strategy.

Customer Awareness Journey includes these stages:
- Problem unaware
- Problem aware
- Solution aware
- Your specific solution aware

Listen in to the awareness for the kind of content you can create for each stage.

Click here to be a guest on this podcast.

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Using customer awareness journey to guide your content marketing

Using customer awareness journey to guide your content marketing

Anesu-Tendesai Chikumba