In this episode of Business Lunch, we walk you through the ins and outs of managing business finances. We explain the potential pitfalls of keeping more than a month's worth of operating expenses in the account. We explain how that can lead to complacency and unnecessary spending. We also explain how business can cover unexpected events and tricky payroll situations, like those pesky months with three payroll cycles or prepaying for holidays. We go beyond the glamor of being an entrepreneur to the real details behind the scenes.Highlights:"We're very big on lifestyle and freedom and all those kinds of things. But it's also important to acknowledge that it's not a perfect situation very often.""There are times when things are absolutely amazing. And there's times when things could frankly be a hell of a lot better. And I think that's called life. I think that's called entrepreneurship""If we're buying a business, I hate the agreement part. I love negotiation and strategy. But when it comes to reading a 75-page document, I just absolutely can't stand it."Timestamps:00:00 - Operating Account Insight01:15 - Personal Calendar Reflection02:15 - Acknowledging Imperfections03:15 - Loving Strategy but Hating Legal Work06:52 - The Reality of Entrepreneurship07:39 - Cyclicality in Business08:54 - Handling Excess Profit10:20 - Minimum Operating Reserve10:37 - Importance of Operational Cash10:44 - Prepaying Payroll ChallengesConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube đ HereResources:⢠7 Steps to Scalable workbook⢠Get my book, Zero Down, FREEMentioned in this episode:Build Your CEO DashboardGet one report every week of the key metrics you need to know with the CEO Dashboard!CEO Dashboard
In this episode of Business Lunch, we dive into extreme leverageâhow solo founders are building multi-million dollar businesses with basically zero headcount. We break down the playbook: finding expensive problems, validating demand before writing code, and letting AI handle the execution. We also cover the risks, the new KPIs that matter, and the vision of one founder running a portfolio of micro businesses on a single AI-driven back office.ďťżChapters00:00 Building a Billion Dollar AI Company Alone13:18 Leveraging AI for Business Solutions13:45 Redefining Roles in the Age of AISpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube đ HereRESOURCES:⢠7 Steps to Scalable workbook⢠Get my book, Zero Down, FREEMentioned in this episode:The VaultSpecial Announcement After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultRetirement Vault
In this episode of Business Lunch, we dive into the critical 90 to 100-day period following a private equity acquisition, emphasizing the need for rapid, auditable value creation. It outlines a strategic framework for CFOs, detailing tactical moves to achieve immediate financial impact while integrating lean thinking principles to eliminate waste and enhance operational efficiency. The discussion also highlights the importance of human behavior in executing these strategies effectively.ďťżChapters00:00 The Critical 90-Day Sprint10:05 Strategic Framework for CFOs18:37 Tactical Moves for Immediate ImpactSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube đ HereRESOURCES:⢠7 Steps to Scalable workbook⢠Get my book, Zero Down, FREEMentioned in this episode:The VaultSpecial Announcement After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault.Retirement Vault
In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the evolving landscape of the customer journey, emphasizing the importance of trust in modern marketing. They explore how traditional stages of the buying process are being replaced by a more fluid approach, where trust becomes the key driver of transactions. Through case studies and examples, they highlight the significance of identity trust, authenticity, and the role of founders as trust agents in building strong connections with consumers. The conversation also touches on the challenges and strategies for effectively engaging audiences in both B2B and B2C contexts.Chapters00:00 The Death of the Traditional Customer Journey02:51 The Role of Trust in Modern Marketing06:09 Case Studies: Successful and Controversial Campaigns09:05 Identity Trust: Connecting with Consumers11:57 The Power of Authenticity in Advertising14:56 Building Trust in B2B vs B2C17:59 Actionable Strategies for Trust Building20:47 The Importance of Founders as Trust AgentsSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube đ HereRESOURCES:⢠7 Steps to Scalable workbook⢠Get my book, Zero Down, FREE
In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the recent transition from Epic Network to a more focused approach with the Scalable Company. They explore the challenges of running a business that has taken on a life of its own, the importance of making changes when a business no longer serves its founders, and the evolving landscape of course creation in the age of AI. The conversation emphasizes the need for entrepreneurs to take action, embrace change, and focus on what truly brings them joy in their business endeavors.Chapters00:00 Introduction and Context of Change03:02 The Evolution of Epic Network05:58 The Decision to Pivot: Why Change is Necessary08:53 Understanding Business Ownership and Personal Happiness11:48 The Importance of Knowing What to Exit To14:56 The Future of Course and Information Businesses21:05 Lessons Learned from the Epic Network Experience30:35 The Reality of Course Consumption33:10 Reflections on 2020 and Business Decisions36:07 Navigating Change and Decision-Making40:06 What Would Need to Be True?43:12 Future Plans and New Directions46:24 Final Thoughts and Messages to the CommunitySpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube đ HereRESOURCES:⢠7 Steps to Scalable workbook⢠Get my book, Zero Down, FREE
In this episode of the Business Lunch Podcast: We discuss the recent SEC lawsuit against Tai Lopez and the implications of his business model involving the acquisition of defunct retail brands. We analyze the challenges faced by the business, including operational complexities, funding issues, and the importance of having a strong leadership team. We also delve into strategies for revitalizing brands and the lessons learned from this case, emphasizing the need for careful investment and operational planning.TakeawaysThe importance of testing business models before full commitment.Operational complexity requires a strong team with relevant experience.Raising capital should be done with a clear plan for deployment.Brand recognition does not guarantee brand equity.Investors should evaluate the management team's experience and track record.Avoid getting caught up in hype when considering investments.Successful brand revitalization requires strategic marketing and operational support.Understanding consumer preferences is crucial for brand success.Invest in what you know and understand to minimize risk.Be cautious about raising outside capital and its implications.Chapters00:00 Introduction and Book Launches03:06 Tai Lopez SEC Lawsuit Discussion06:04 Business Model Analysis of Acquired Brands08:54 Operational Challenges and Funding Issues12:03 Strategic Recommendations for Brand Revitalization15:08 Lessons Learned from Investment Failures18:10 Final Thoughts and TakeawaysSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube đ HereRESOURCES:⢠7 Steps to Scalable workbook⢠Get my book, Zero Down, FREEMentioned in this episode:The VaultSpecial Announcement After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work,...
In this episode of Business Lunch(Snack Time): This conversation delves into the significant impact of the federal shutdown on small business financing, particularly focusing on the halt of SBA loans. It explores the resulting liquidity shock, the opportunities it presents for buyers, and the alternative financing strategies that can be employed during this period. The discussion also emphasizes the importance of preparation for sellers and outlines a rapid 10-day strategy for buyers to navigate the current market dynamics effectively.TakeawaysThe federal shutdown has halted SBA loans, impacting small business transactions.A liquidity shock creates temporary opportunities for buyers.Waiting for the SBA to reopen may lead to missed opportunities.Sellers should be flexible and ready to negotiate terms for certainty.Alternative financing options include seller financing and CVRs.Buyers need to prepare a clean deal package to be competitive post-shutdown.The urgency to act now is critical to avoid chaos when the SBA reopens.Understanding geographical concentrations of SBA loan blockages can inform strategy.A proactive approach is essential for both buyers and sellers in this market.The negotiation strategy should align incentives between buyers and sellers.Chapters00:00 Impact of Federal Shutdown on Small Business Transactions04:30 Navigating the Liquidity Shock: Opportunities for Buyers07:27 Alternative Financing Strategies During the Shutdown10:32 Preparing Sellers for a Quick Exit13:38 Aggressive Strategies for Buyers in a Tight Market16:13 snackable introI'm Retiringhttps://epicnetwork.com/epic-retirement-program-vault/Connect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube đ HereRESOURCES:I'm Retiring, See What Is Going In The Vault7 Steps to Scalable workbookGet my book, Zero Down, FREE
In this episode of Business Lunch: Roland Frasier and Ryan Deiss discuss the evolving landscape of personal branding and the necessity of becoming an embedded influencer in today's marketing environment. They explore the importance of having a unique point of view, the challenges of building a personal brand, and the strategies for creating engaging content across various platforms. The conversation emphasizes the need for authenticity and connection in branding, as well as actionable steps for listeners to develop their own personal brands effectively.Takeaways:Personal branding is essential in today's marketing landscape.Embedded influencers are more effective than traditional spokespeople.AI has made personal branding more accessible and manageable.Creating content is a necessary part of being a brand ambassador.A unique point of view is crucial for standing out.Character development is key in personal branding.Reluctance to be a public figure can be overcome with practice.Choosing the right content channels is vital for success.Engaging content formats can enhance audience connection.Brands should focus on building a community around their unique perspectives.Chapters:00:00 The Rise of Personal Branding05:56 The Necessity of Embedded Influencers12:02 Building Your Personal Brand18:06 Navigating Reluctance in Personal Branding24:06 The Three Pillars of Personal Branding29:53 Creating Content That Resonates35:56 Final Thoughts on Unique Points of ViewConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube đ HereRESOURCES:⢠7 Steps to Scalable workbook⢠Get my book, Zero Down, FREE
AI isnât just speeding up your workâitâs collapsing the market price of your time. In this urgent episode, we trace how the hourly model took over (from artisans to Taylorism to the FLSA), why it systematically funnels surplus value to owners, and why AI is about to accelerate that transfer for consultants, coders, strategists, and creators.Drawing on insights from Roland Frasier, we outline a practical pivot: Consulting for Equity (CFE). Trade your peak-leverage assets (judgment, access, strategic vision) for ownership stakes in businesses AI will amplify. The window to negotiate from strength is shortâthink 2â5 years. This is how you reconnect pay to outcomes and own a slice of the future you help create.đ Key TakeawaysTime vs. Value: The hourly system decoupled pay from outcomesâAI will finish the job by commoditizing execution.Urgency Window (2â5 Years): Use todayâs credibility to negotiate equity before AI depresses fees and perceived human premium.CFE in Practice: Swap cash fees for equity when your expertise is decisive to growth (governance + vesting + KPIs).Trade What AI Canât Replace:Judgment: High-stakes decisions under uncertainty.Access: Trust-based relationships and deal flow.Strategic Vision: Category design, non-obvious bets, sequencing.Outcome Math > Hourly Math: A single well-chosen 3â5% stake can outpace years of billable hours.Episode Highlights00:00 â Cold open: âDonât outrun AIâtrade expertise for equity while your bargaining power is highest.â00:24 â The coming value crash for knowledge workers in the AI era.01:21 â Roland Frasierâs thesis: AI destroys the perceived value of time-to-output.01:50 â Our mission: connect the history of hourly pay to todayâs AI shift.02:24 â From artisans to factories: how ownership/control shifted from makers to capital.03:41 â Taylorism & the split: managers think, workers executeâreplaceability rises.04:44 â FLSA codifies the hour; protections + unintended incentives for time-based pay.05:24 â Surplus value 101: why productivity gains accrue to owners, not labor.07:18 â The âgreat decouplingâ and why AI accelerates it for knowledge work.08:40 â Market perception shift: âgood enoughâ AI collapses premium rates.09:05 â The window: 2â5 years to convert expertise into equity.10:33 â CFE example: swap a $50k fee for 5% in a $2M SaaS that scales to $20M.11:47 â What to trade: judgment, access, vision (and how each compounds outcomes).13:32 â Action plan: identify your first CFE target this week.đŹ Memorable QuotesâIf youâre just selling time, AI will set your price.ââThe play isnât to outrun AIâitâs to own what AI will multiply.ââEquity reconnects your pay to the value you actually create.ââTrade judgment, access, and visionâbecause AI canât.âMentioned in This EpisodeRoland Frasier on the urgency of Consulting for Equity (CFE)Historical anchors: Putting-out system, Taylorism, FLSA (1938), surplus value & the productivity/pay decouplingCFE Mechanics: Equity-for-fee swaps, vesting tied to KPIs, governance basicsTry This This WeekList 3 businesses where your judgment, access, or vision could create step-change...
Roland Frasier and Ryan Deiss crack open the 2025 Forbes 400 and spot a seismic shift: 71% are now self-made, the cutoff is a record $3.8B, and the newest entrants arenât entertainers or app celebritiesâtheyâre infrastructure builders (data labeling, energy export, freight platforms, drive-thru formats). The guys lay out a practical frameworkâB.O.T. (Bottlenecks, Order Flow, Tools)âto find, buy, and scale the âunsexyâ choke points where outsized wealth is created. Expect candid takes on ethics and regulation, tax advantages vs. complexity, and why tech alone isnât a moat in the AI era.Key TakeawaysQuiet wealth > spotlight wealth: New billionaires control choke points (permits, labeled data, logistics, power access) instead of chasing virality.Tech isnât the moatâdistribution is: If youâre just a feature, the platform will build you tomorrow. Own users, data, or order flow.B.O.T. framework:Bottlenecks â Find scarce inputs (power near substations, HIPAA-grade data, specialized trades), professionalize small operators, exit to strategics.Order Flow â Aggregate fragmented brokers (freight, dirt hauling, niche staffing), add AI matching, monetize spread & float.Tools â Bundle niche AI/DevOps tools (monitoring, RLHF QA, rights mgmt.) into suites; sell shovels for the gold rush.Ethics & risk: Bottlenecks â monopolies; add real value or get routed around. Order-flow plays invite regulatory heatâdesign accordingly.Luck favors the paranoid: Nvidiaâs rise = timing + category choice. Choose your competitor carefully; it defines your playing field.Episode Highlights00:00 â Cold open: dentists, numb faces, and a record-breaking Forbes 400.03:10 â The stat no oneâs talking about: 71% self-made, $6.6T total wealth, $3.8B cutoff.08:20 â Why opportunity has more leverage than ever (AI + democratized tools), but tech alone wonât save you.12:45 â B is for Bottlenecks: picks & shovels thinking; mini-moats in permits, medical transcripts, underground tank installers for data centers.22:10 â Ethics check: bottlenecks vs. monopolies; how to add value without getting regulated to death.27:05 â O is for Order Flow: Robinhoodâs play, freight/dirt broker roll-ups, AI pricing/matching, monetizing spread & float.36:40 â The toll-booth trap: if you donât add value, the sides will route around you.41:30 â T is for Tools: why toolmakers outlive trends; bundling niche AI devtools; the Nvidia, Intel, AMD cautionary tales.53:10 â Choosing competitors = choosing categories; luck + timing still matter.57:45 â Operator wrap: how to map your business to B.O.T. this quarter.Memorable QuotesâIf all you are is a feature, you donât have a businessâyou have a countdown clock.ââQuiet wealth lives in the choke points everyone else ignores.ââBottlenecks arenât monopoliesâcreate value or the market will route around you.ââTech isnât a moat. Users, data, and distribution are.âMentioned in This EpisodeForbes 400 (2025): $6.6T total; $3.8B entry; 71% self-madeCategories: Data labeling (Surge AI), LNG export...
In this weekâs episode of Business Lunch, Roland Frasier and Ryan Deiss continue breaking down the âBottlenecksâ frameworkâthe 11 proven playbooks that billionaires use to grow, protect, and multiply wealth.From AI-driven acquisitions to tax-optimized exits, this conversation dives into the strategies that separate ordinary entrepreneurs from long-term empire builders. Youâll hear how the worldâs wealthiest think about capital allocation, scaling âboringâ businesses, and structuring companies for massive, tax-efficient exits.Whether youâre scaling your first venture or managing a growing portfolio, this episode is a tactical deep dive into how to thinkâand actâlike a billionaire.Key Takeaways ⢠Tech Is Not a Moat: With AI making innovation easy to copy, your real advantage is distribution and users. ⢠The QSBS Advantage: How the Qualified Small Business Stock exemption can eliminate up to $10M (or more) in capital gains per shareholder. ⢠DAFs & Charitable Strategy: Donor Advised Funds can combine tax savings with long-term impactâif structured correctly. ⢠Boring Businesses, Billionaire Results: Logistics, energy, and real estate can quietly create generational wealth when value is added and scaled. ⢠Capital Cycling: Why the worldâs best investors (like Blackstone and Berkshire) act like banksârecycling capital and compounding returns.Episode Highlights [00:02:00] â Why tech is easy to copyâand why users, not code, create real enterprise value. [00:10:00] â The billionaire tax play: how QSBS and DAFs legally minimize or eliminate capital gains. [00:18:00] â When to start thinking about tax strategy (hint: usually not before $10M net worth). [00:25:00] â Logistics, land, and âboringâ businesses that create quiet fortunes. [00:33:00] â The ESG arbitrage: adding sustainability to raise valuations. [00:40:00] â Network effects and marketplace rollups: creating compounding flywheels. [00:55:00] â The rise of âedge retailâ: micro-brands, coffee chains, and inversion models that scale fast. [01:05:00] â Capital cycling and other peopleâs money (OPM): how billionaires play the funding game.Memorable QuotesâIf all you are is a feature that someone else could build, you donât have a businessâyou have a countdown clock.ââBoring businesses arenât boring when they compound quietly into billions.ââItâs not what you makeâitâs what you keep.ââBillionaires donât think like operators; they think like capital allocators.âMentioned in This EpisodeQualified Small Business Stock (QSBS) â U.S. tax exemption strategyDonor Advised Funds (DAFs) â Philanthropic and tax planning vehiclesRoss Perot Jr. â Logistics real estateDutch Bros â Scalable retail model exampleBlackstone & Berkshire Hathaway â Capital cycling and compounding modelsListen If YouâreA founder or investor learning to structure smarter deals.A CEO or operator ready to scale beyond execution into capital allocation.A strategic thinker who wants to play the long game in business and wealth creation.ConnectHosts: Roland Frasier & Ryan DeissPodcast: Business Lunch with Roland FrasierMore at: businesslunchpodcast.com
In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one momentâand why trust is the lid that keeps prospects âpoppingâ in your pot. They unpack three forms of trustâIdentity, Competence, and Proximityâwith sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). Youâll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.HighlightsâItâs not a funnel anymoreâitâs a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.ââCompetence trust means the brand âgets meââoften better than I can describe myself.ââEmployees outperform celebrities for reach and credibilityâbecause most buyers are employees.ââFrictionless is forgettable. Add desirable friction that helps buyers name their pain and act.ââIf you canât pivot your model, bolt trust into your media: mirror-micro-media, why-what-where, people-place-proof.âMentioned in This EpisodeThree Trust Types (MAP mnemonic):M â Identity trust: Mirror â Micro â MediaA â Competence trust: âAnswerâ with Why â What â WhereP â Proximity trust: People â Place â ProofCompetence wins & misses: Nikeâs âWhy do it?â repositioning; Sephora tutorials lifting AOV; Pelotonâs 2019 holiday ad backlash.Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary taleâUnited Airlines viral incidents.Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.Timestamps00:00 â The collapsed customer journey: from funnel to popcorn popper (trust as the lid)04:00 â Recap: Identity trust (mirror, micro, media)âand why episodes stand alone but compound07:30 â Competence trust: the brand that âgets meâ (Nike shift, Sephora demos) + Peloton misread14:20 â Framework for competence: Why â What â Where (myth-bust, demo, direct CTA)17:30 â Example: 30-sec tax advisory myth-buster â LinkedIn/Reels â consult link â track AOV20:10 â Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple)24:10 â Employee content > celebrity polish; make it authentic, even shot on phone26:00 â 14-day Trust Sprint and MAP recap; why proximity is overlooked yet most scalableTakeaways for OperatorsStop chasing linear funnels; engineer trust in-channel so action can happen immediately.Use Why â What â Where to collapse steps: name the pain, show the fix, drop the link.Turn staff into a media network: People â Place â Proof with incentives and simple tracking.Localize by currency, domains, visuals, accents, micro-influencersâit quietly multiplies conversion.Run a 14-day sprint: baseline CAC/AOV â recruit 3 customers + 3 insiders â record shorts â...
In this episode of the Business Lunch podcast, Host Roland Frasier and guest Richard Lindner break down the subscription trap and why recurring revenue isnât always the ultimate solution itâs made out to be.From the outside, subscription models look like a dream: predictable cash flow, higher valuations, and a business that doesnât start at zero each month. But as Roland and Richard reveal, the reality can be far more complicated.They dive into real stories from their portfolio companies, showing how recurring revenue can backfire through hidden churn, customer support debt, and endless innovation demands. Youâll hear how even big players like Netflix constantly battle to keep customers engaged, and why smaller businesses often underestimate the true cost of service.This episode is a must-listen if youâre considering shifting to a subscription modelâor if youâve already launched one and want to make sure itâs sustainable.HIGHLIGHTSâRecurring revenue is great⌠until youâre losing more members each month than you know how to gain.ââThereâs voluntary churn, where people cancel. But the killer is involuntary churnâdeclined payments, expired cardsâthat can quietly eat your business alive.ââIf youâre creating content subscriptions, pair them with community. Access is the real value that keeps people sticking around.ââDonât fall in love with the model. Define your business by who you serve, not just how you charge.âMentioned in this EpisodeThe difference between breakage vs. consumption models (think Netflix vs. gym memberships)Why AI in customer support is changing the economics of subscription businessesHow to tell if your business should pursue a bolt-on subscription or avoid it altogetherđ§ Whether youâre launching your first subscription offer or scaling an existing one, this episode will help you see beyond the hype and make smarter decisions for long-term growth.Timestamps:00:00 â Intro & The Subscription Trap02:10 â Should Every Business Go Subscription?04:58 â Understanding Churn & Retention07:52 â The Innovation Challenge10:23 â Cost of Service & Support Debt13:35 â Smarter Models: Community + Content19:31 â Key Questions Before You LaunchCONNECT ⢠Ask Roland a question HERE.RESOURCES:⢠7 Steps to Scalable workbook⢠Get my book, Zero Down, FREETo learn more about Roland Frasier đ https://msha.ke/rolandfrasier/Connect with me on social:đľ TikTok: https://www.tiktok.com/@rolandfrasier đ¸ Instagram: https://www.instagram.com/rolandfrasier/đą Facebook: https://www.facebook.com/RolandFrasierPage/đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.Event Link: https://business-lunch.captivate.fm/gslđ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.Get Scalable Live
Roland Frasier and Ryan Deiss break down the âloyalty illusionââwhy points and perks often backfire, how spreadsheet thinking killed customer love, and a practical framework to audit or rebuild a program that actually increases retention, spend, and referrals.What youâll learnWhy âloyalty penaltiesâ drive your best customers awayThe airline/credit-card miles economicsâand how devaluation erodes $25B in perceived valueThe 5-Question Loyalty Audit (value, simplicity, frequency of wins, emotion vs. switching cost, financial sanity)What great looks like: status, access, and convenience (not discounts)A 7-step roadmap to design (or reset) your programTimestamps00:00 Cold open: foundersâ meeting recap, wine cellar banter02:05 The hook: the âloyalty illusionâ and why consumers feel trapped05:20 Consumer POV: when complexity makes customers give up08:10 Finance-driven devaluation: how âpencil-whippingâ kills goodwill09:45 Airlines > miles > credit cards: the $25B machine and breakage12:40 From distance flown to dollars spent: fallout and backlash15:05 âLoyalty penaltyâ: new-customer offers vs. existing customers16:50 The 5-Question Loyalty Audit (red flags & benchmarks)19:30 Simplicity wins: JetBlue/Southwest lessons (and where they slipped)22:15 Frequency of wins: Starbucks habit loop vs. margin compression25:20 Luxury model: status & access (Hermès, Four Seasons, 100 Acre)28:40 Access > discounts: Wynn Private Access, line-skip convenience31:10 Choosing your currency: points, status, experiences (Sephora case)34:35 Setting earn ratios: 2â5% cost with outsized perceived value37:10 Tiering for aspiration: Prime renewals, why Amazon is an outlier39:20 7-Step Roadmap: objective â currency â earn ratio â tiers â early wins â daily integration â quarterly audits43:30 Operator action items; consumer playbook (negotiate, switch, diversify)46:10 Ultimate test: does your program create loveâor hostages?47:40 Closing thoughts & invitations to share experiencesTakeawaysDiscounts train delay; access creates desire.If <30% of points are redeemed, your program likely isnât driving behavior.Measure outcomes (retention, AOV, referrals) as symptoms of real loyaltyânot substitutes for it.Make it explainable in 60 seconds.CONNECT ⢠Ask Roland a question HERE.RESOURCES: ⢠7 Steps to Scalable workbook ⢠Get my book, Zero Down, FREETo learn more about Roland Frasier đ https://msha.ke/rolandfrasier/Connect with me on social:đľ TikTok: https://www.tiktok.com/@rolandfrasier đ¸Â Instagram:
In this episode of the Business Lunch podcast, host Roland Frasier sits down with Lucy Guo, a remarkable entrepreneur who made her mark in a short amount of time. Lucy takes us through her inspiring journey, starting from her early days as a kindergartener selling Pokemon cards and colored pencils to her groundbreaking roles as an intern at Facebook and the first female designer at Snap.Lucy's shares how she leveraged platforms like PayPal and eBay to turn her skills into financial opportunities. Lucy and Roland delve into the topic of coding and its importance in today's landscape. While Lucy acknowledges the rise of no-code tools, she emphasizes the value of understanding coding fundamentals, particularly when it comes to managing engineering teams and making informed decisions about app development.This podcast episode offers a captivating glimpse into Lucy Guo's entrepreneurial journey, filled with valuable insights and lessons for aspiring entrepreneurs.HIGHLIGHTS"I was always an entrepreneur growing up... I was selling Pokemon cards and colored pencils for money." "Knowing how to code is important... the best sites today and the best apps today, you still need a team of engineers."âIf you are just a business person and you are hiring a team of engineers, you're gonna get ripped off."
Join us as we delve into the dynamic world of executive leadership and pivotal moments of transition in this engaging episode of the Business Lunch podcast. Hosts Roland Frasier and Ryan Diess kick off with a lively banter, setting the stage for a deep dive into the complexities of being a CEO. The episode features a detailed discussion on the stepping down of Bumble's CEO, exploring the nuanced reasons behind such significant career decisions.Throughout the conversation, Ryan and Roland offer insights into the multifaceted nature of executive roles, particularly focusing on the differences and responsibilities of CEOs and COOs. They bring their own experiences into the discussion, providing listeners with real-world examples and practical advice.This episode is a treasure trove for anyone interested in the intricacies of business leadership, whether you're an aspiring entrepreneur, a seasoned executive, or simply curious about the dynamics of high-level management.It's an insightful journey into what it means to lead, adapt, and grow in today's fast-paced business environment.Highlights:"I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."âI want to know all the people I'm working with by name and you know, see how they're doing and know about their families and do barbecue.ââNo one can run your business like you do.Highlights: "I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."âI want to know all the people I'm working with by name and you know, see how they're doing and know about their families..."âNo one can run your business like you do.âTimestamps: (0:00:00) - Considering Leadership Transitions(0:14:17) - Consider Hiring CEO or COO(0:23:07) - CEO vs COO and Hiring Specialists(0:33:02) - Acquiring Successful Businesses Is More EffectiveCONNECT ⢠Ask Roland a question HERE.RESOURCES: ⢠7 Steps to Scalable workbook ⢠Get my book, Zero Down, FREETo learn more about Roland Frasier đ https://msha.ke/rolandfrasier/Connect with me on social:đľ TikTok: https://www.tiktok.com/@rolandfrasier đ¸Â Instagram: https://www.instagram.com/rolandfrasier/đą Facebook: https://www.facebook.com/RolandFrasierPage/đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Welcome to a new episode of Business Lunch! Today, hosts Roland Frasier and Richard Lindner dive deep into a practical framework for optimizing business expensesâperfect for founders, business owners, and financial leaders. Whether youâre facing a cash flow crunch or simply want to boost your bottom line, this episode is packed with actionable strategies to help you identify, analyze, and cut unnecessary costs while maintaining business momentum.Highlights:"Every extra million dollars helps, every extra $100,000 a month helps.""Profit dies by a thousand cuts, especially with forgotten subscriptions.""Donât wait for things to get bad to make things better.""If youâre operating on a 25% profit margin, cutting $100,000 is like adding $400,000 in sales."Timestamps:00:00 â The Payment Terms Dilemma: Cash Flow vs. Sales Velocity01:32 â Why Every Business Needs a Bottom Line Review03:10 â Testing 12-Month Payment Terms: Results & Risks06:24 â The Impact of GAAP Accounting on Revenue Recognition08:40 â The STOP Framework: Where to Start Cutting13:24 â Evaluating Team ROI: Scorecards & Underperformance15:39 â Tools & Tech: The Hidden Cost of Subscriptions18:59 â Operations & Overhead: Renegotiating Leases and Utilities26:46 â The SAVE Process: Scan, Analyze, Verify, Execute34:56 â Why Quarterly Expense Reviews MatterCONNECT ⢠Ask Roland a question HERE.RESOURCES:⢠7 Steps to Scalable workbook ⢠Get my book, Zero Down, FREETo learn more about Roland Frasier đ  https://msha.ke/rolandfrasier/Connect with me on social:đľ TikTok: / rolandfrasier   đ¸Â Instagram:Â
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Richard Lindner take a look at the current trend of running businesses with ultra-lean teams, the role of AI in operational efficiency, and the real impact these choices have on business value and potential for acquisition. Whether youâre a founder, operator, or executive looking to optimize your team, scale profitably, or prepare your business for sale, this episode is packed with insights on balancing technology, human capital, and long-term growth.Highlights:"Itâs a badge of honor to operate with as few people as possible.""If youâre a lifestyle business, build a lifestyle business. If youâre building to sell, youâre selling the ability to execute.""Trying to be lean in customer support is usually to give poor customer support.""Small businesses that are overly lean are just not going to be as marketable as companies that have redundancies."Timestamps:00:00 â Introduction01:05 â The Lean Team Trend: Entrepreneurs and the new badge of honor02:44 â Three Business Models: Lifestyle, lean tech, and scalable teams05:49 â Technology as Amplifier: Roles for tech and humans08:13 â The Customer Support Cautionary Tale: $40M savings gone wrong12:16 â Human Touch in Customer Service: Why empathy matters15:45 â Transferable Value: The importance of cross-training and redundancy19:28 â Critical Roles for Lean, Profitable Companies: Finance, marketing, sales, and tech24:26 â Departmental Tech Specialists: Bridging humans and AI30:16 â Digital Marketerâs AI Solutions: How to get started and who itâs forCONNECT ⢠Ask Roland a question HERE.RESOURCES:⢠7 Steps to Scalable workbook ⢠Get my book, Zero Down, FREETo learn more about Roland Frasier đ  https://msha.ke/rolandfrasier/Connect with me on social:đľ TikTok: / rolandfrasier   đ¸Â Instagram: a...
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the emerging trend of rolling up traditional businesses and supercharging them with AI. They discuss the opportunities and pitfalls of this strategy, offer advice for old-school business owners, aspiring platform companies, and investors, and share real-world examples of value creation through AI integration. This episode is perfect for entrepreneurs, business owners considering acquisitions, and anyone curious about the intersection of AI and business growth.Highlights:"Roll ups fail at the integration level, and the integration is really what systems do we have to do that?""If you don't invest in up-leveling and AI-fying your business now, you'll be acquired on the cheap.""The basic building blocks of why you would do a roll up, applied with AI and tech, make perfect sense to me.""If you're planning on just shutting it down or letting it die a slow and profitable death, then cool. But if it's longer than that, you either have to get on the bus or face being put out of business."Timestamps:00:00 Introduction04:15 AI and Roll-Ups: Success and Failure 07:16 Advice for Old-School Businesses 10:30 Investor Strategy and Execution 16:05 Management and Systems for Roll-Ups 17:56 Investor Strategy: Mergers and Acquisitions 20:52 Value Addition through AI CONNECT ⢠Ask Roland a question HERE.RESOURCES:⢠7 Steps to Scalable workbook ⢠Get my book, Zero Down, FREETo learn more about Roland Frasier đ  https://msha.ke/rolandfrasier/Connect with me on social:đľ TikTok: / rolandfrasier   đ¸Â Instagram: a...
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the real challenges facing small and medium-sized businesses today, cutting through the marketing spin of industry reports. If youâre a business owner, entrepreneur, marketer, or anyone interested in practical strategies for growth, customer acquisition, and leveraging AI, this episode is for you. Tune in for candid insights, actionable advice, and a few laughs along the way.Highlights:âIâve never once in my entire life heard a small business owner use the word âresilience.âââIf your offer is confusing, itâs not going to work, simplicity wins right now.ââAI is the single biggest disruptive event any of us have ever experienced.ââLet people buy the way they want to buy.âTimestamps:00:00 - Introduction01:36 â Salesforce Report: Hype or Help?03:57 â Do Business Owners Really Say âResilienceâ?05:14 â AI Adoption: Fear of Losing the Human Touch07:38 â What Are the Real Top Challenges?11:07 â How Macroeconomics Impact Sales15:23 â Simplifying Offers for Better Results17:41 â Creating a âHappeningâ to Re-Engage Customers21:05 â AI-ifying Your Business: Pivot or Perish28:04 â Acquisitions: The Private Equity Playbook for SMBsCONNECT ⢠Ask Roland a question HERE.RESOURCES:⢠7 Steps to Scalable workbook ⢠Get my book, Zero Down, FREETo learn more about Roland Frasier đ  https://msha.ke/rolandfrasier/Connect with me on social:đľ TikTok: / rolandfrasier   đ¸Â Instagram: /...
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