CRO.CAFE English

CRO.CAFE English

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!

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Growth Minded Superheroes

Growth Minded Superheroes

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf  (00:00) - Welcome Back to CRO.CAFE (00:20) - Upcoming Growth Marketing Summit (01:01) - Origins of the Conversion Summit (03:30) - Evolution of the Event's Name (11:21) - Importance of In-Person Networking (14:32) - Preparing for the Event (18:15) - Final Thoughts and Farewell

06-11
19:42
How do you maintain a no-BS style

How do you maintain a no-BS style

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath 

12-31
46:01
Educating your CRO clients & hiring for your CRO agency

Educating your CRO clients & hiring for your CRO agency

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook 

12-31
35:11
How to craft copy on the PDP to convert more first-time buyers

How to craft copy on the PDP to convert more first-time buyers

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

12-30
43:04
Understand your products first before optimizing

Understand your products first before optimizing

Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson 

12-30
46:29
What separates the good from the great?

What separates the good from the great?

Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa 

12-29
45:41
Friction and Momentum in Brazil vs EU vs USA

Friction and Momentum in Brazil vs EU vs USA

Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira 

04-26
57:58
Understanding the "Why"

Understanding the "Why"

Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjee 

04-21
25:23
How you can practically optimize your forms

How you can practically optimize your forms

Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucas 

04-15
01:16:31
Optimizing for Customer Lifetime Value

Optimizing for Customer Lifetime Value

Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis 

12-23
26:59
CRO Automation & building your (de)centralized CRO team

CRO Automation & building your (de)centralized CRO team

Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassen 

12-23
31:56
User research: Qual versus Quant

User research: Qual versus Quant

Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijt 

12-23
33:01
Chatbots & retention campaigns

Chatbots & retention campaigns

Guest 1: Maaike Wittebrood URL: https://www.cro.cafe/guest/maaike-wittebrood | Guest 2: Robin Leenders URL: https://www.cro.cafe/guest/robin-leenders 

12-23
24:03
CRO and SEO are dead

CRO and SEO are dead

Guest 1: Simon Vreeman URL: https://www.cro.cafe/guest/simon-vreeman | Guest 2: Gerk Mulder URL: https://www.cro.cafe/guest/gerk-mulder 

12-23
27:35
Localizing translations for international audiences

Localizing translations for international audiences

Guest: Oscar Nogueras URL: https://www.cro.cafe/guest/oscar-nogueras 

12-21
28:47
Selling your CRO agency

Selling your CRO agency

Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez 

12-20
23:56
Visitor and customer survey insights for high-impact CRO

Visitor and customer survey insights for high-impact CRO

Guest: Rich Page URL: https://www.cro.cafe/guest/rich-page 

11-22
42:19
Experimentation values & culture at scale: Linkedin

Experimentation values & culture at scale: Linkedin

Guest: alexander-ivaniuk URL: https://www.cro.cafe/guest/alexander-ivaniuk 

09-27
57:04
Supercharging the customer journey with analytics data

Supercharging the customer journey with analytics data

Guest: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen 

09-19
41:52

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidani 

09-14
34:31
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