Growth Minded Superheroes

How do you maintain a no-BS style

Educating your CRO clients & hiring for your CRO agency

How to craft copy on the PDP to convert more first-time buyers

Understand your products first before optimizing

What separates the good from the great?

Friction and Momentum in Brazil vs EU vs USA

Understanding the "Why"

How you can practically optimize your forms

Optimizing for Customer Lifetime Value

CRO Automation & building your (de)centralized CRO team

User research: Qual versus Quant

Chatbots & retention campaigns

CRO and SEO are dead

Localizing translations for international audiences

Selling your CRO agency

Visitor and customer survey insights for high-impact CRO

Experimentation values & culture at scale: Linkedin

Supercharging the customer journey with analytics data

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy