Unlock the secrets to booking more weddings as we sit down with Heidi Thompson, the mastermind behind Evolve Your Wedding Business and the Bookmore Wedding Summit. In this episode, Heidi shares her wisdom on addressing common challenges like lead generation and booking issues, and how to transform your wedding business into a magnet for your ideal clients. Don't miss this chance to connect with Heidi and 30 other expert wedding educators - it's time to elevate your wedding business! Join us f...
How do you transition from DJing in New York City to becoming a luxury event music specialist in Atlanta? Tune in as DJ Mark Battle, owner of One Sound and Entertainment, takes us through his incredible journey, sharing the secrets behind his success. From the power of word-of-mouth marketing to the significance of customer relationships, Mark reveals how he built a thriving business without relying on traditional paid advertising. His annual Friends and Family Forever event is a testament to...
MEET MARIA:Maria Bayer, the OG of sales and mindset in the wedding industry, has been guiding professionals to success for over a decade. As the creator of Irresistible Selling, she pioneered integrating sales strategy and mindset coaching. Her clients join a legacy that elevates their business and opens doors to unparalleled opportunities. Maria has built a strong community where connection and success go hand in hand, helping clients achieve dramatic sales growth and command premium fees. D...
MEET JENNY:Jenny Roth is a sales copywriter for female-founded companies.She believes good copy does more than make sales – it also leaves your clients feeling excited to work with you! Her copy continues to be the backbone of several multi-figure+ launches each quarter.When she isn’t writing or mapping out launch strategies, Jenny spends time biking, camping, and being outdoors with her husband and three daughters.IN THE CONVO:Jenny's formula to keep the client as a priority in your messagin...
MEET AGENT O:Olivia Scholz aka "Agent O" helps your business go from struggling with frequent cash flow crunches to having enough cash in the bank to survive the ups and downs of a typical business. She found that 1 in 2 businesses fail within the first 5 years NOT because they are “bad at business” but because they do not have a profit strategy in place. So she created her Clarity to Profit Method to teach small business owners how to finally be and stay profitable.In her 22+ years in busine...
MEET PRERNA:Co-founder of Content Bistro, and creator of the wildly popular, strategy-first copywriting program — Ready-to-Sell ™ Prerna Malik is a Copyhackers-certified conversion copywriter. ,,She uses her proprietary Conversion Brew ® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. ,,ALL of this ensures you get the ROI your business deserves.,,She has written for over 500 clients incl...
MEET MARK:Mark is the wedding industry's leading expert on paid advertising. He and his team at The I Do Society help wedding businesses use Google Ads, Meta Ads (FB/IG) and TikTok Ads to reach and convert their ideal couples at scale. While hustling and working hard to grow his family's wedding business in his early 20s, he discovered advertising. Over time he learned how to use ads to reach and convert the right couples. He turned this new skill into a system so he could help his friends in...
IN THE CONVO:Join us for an inspiring episode of the Celebration Pro Podcast featuring Nadine Boseman, a former middle school choir instructor who transitioned into a successful career as a master bridal seamstress and educator. Discover Nadine's journey and gain *gold nuggets* into creating unforgettable client experiences, building authentic vendor relationships, and discovering your unique superpower to attract ideal clients. With a focus on personal connections and incorporating a sensory...
IN THE CONVO:Welcome to a raw conversation filled with hard truths, big love, and lots of name-dropping!Imagine turning a childhood knack for fundraising into orchestrating grand occasions that capture the heart of celebrations. That's the story of Keith Willard who now leads Keith Willard Events, crafting memorable moments for clients of all budgets - but known for his high-profile clients and sophisticated design style. Keith openly shares the twists of fate and the lessons learned in creat...
IN THE CONVO:This week we welcome Brandee Gaar, the brilliant mind behind The Weeding Pro CEO, luxury wedding planner, podcast host, and industry thought leader. Brandee's journey from orchestrating childhood dinner parties to commanding a luxury event planning empire is awe-inspiring and yet feels familiar to many of us creative entrepreneurs. Join the convo as we dive into the numbers game that can make or break your wedding business with our in-depth conversation on pricing strategie...
IN THE CONVO: Wedding business strategist, Michelle Loretta, recounts her impressive transition from accountant to stationer, and finally to a financial guiding light in the event industry. Discover how she turned her flair for numbers into a successful business, guiding fellow creatives through the art of business planning and the inevitable ups and downs of the market. Michelle's candid storytelling, from launching a stationery line to founding the Be Sage conference, offers invaluabl...
IN THE CONVO: Ever felt like you're on a runaway train heading straight for Burnout City in the heart of the wedding industry? Yeah, me too. I spilled my guts about the panic attacks and the all-consuming exhaustion, and luckily, Kaitlyn Blair from Virtually Vital stepped in with her lifesaver kit of virtual assistance. Join us in some behind-the-scenes chaos that plagues so many creatives, and Kaitlyn walks us through the kind of organization and systems that make you fall back in love with ...
Are you tirelessly spinning your wheels but going nowhere fast? Let's all say goodbye to the hustle that doesn't pay off and hello to actionable insights from Amanda McKinney, an accountability coach who's transforming our understanding of productivity. Together, we're digging past the busy work and focusing on income-producing activities that will take your wedding business to the next level. IN THE CONVO: We get real about what being "busy" truly means and the mistaken pride it often carrie...
IN THE CONVO:Struggling to strike the perfect balance between the whirlwind of the wedding industry and finding peace in your personal life? Jill Johnson joins us to share her journey from wedding venue coordinator to business coach & mentor, and now teaching the 'Hustle to Harmony' method that promises to fine-tune your productivity. Our conversation explores how tailored productivity systems can help maintain harmony in your schedule, especially when your passion for work tugs at the pu...
WHAT TO EXPECT:Are you ready to revolutionize your daily grind? Let me take you on a personal journey through the heart of time management, all tailored to the bustling life of an entrepreneur. I share a week in the life as the CEO of Celebration Pros where each day is intentionally planned to focus on income-producing moves. And because your peace of mind is the backbone of productivity, we start the entire convo on strategic morning and evening rituals, designed to support mental heal...
MEET EMILY:Emily Foster is the owner of Emily Foster Creative, a brand and website design studio based in Portland, Oregon and working with creatives everywhere. She specializes in helping wedding vendors and photographers stand out with personalized, tailored branding and website design. She brings 7+ years of experience to helping business owners get clear on their brand strategy then transforming that into a brand that connects with their ideal clients. She's a wife/recent bride, bookworm,...
MEET CANDICE:Candice Coppola is an author, podcast host, business coach and entrepreneur who believes that you shouldn't have to do business (or happy hour!) alone.As a successful entrepreneur who grew a business from the spare bedroom of her home into a multi-country, multi-six figure company - it's safe to say she's navigated the bumpy road of entrepreneurship.She started her first company, Jubilee Events, during the great recession in 2008. With NO experience and NO contacts, she grew it i...
Ever find yourself stuck in a rut, communicating with clients in the same old way? Today I'm here to share a goldmine of insights from a recent workshop experience that will supercharge your client interactions. Transform your approach with personalized techniques that make each couple's wedding day as unique as their love story. Imagine your brand embodying values that resonate on a deeply personal level with your audience. That's what we're diving into, from the heartfelt impact of handwrit...
MEET ADRIENNA:As a former wedding professional and current agency owner who has served over 150 vendors around the world, Adrienna is a sought-after thought leader in the world of wedding marketing and strategy. With a unique blend of real-world experience and signature step-by-step processes that are always backed with data, Adrienna knows how to simplify marketing so that wedding pros can confidently grow and scale their business.IN THE CONVO:Adrienna's game-changing marketing strategyHer p...
WHAT TO EXPECT:Something a little different today! Mr. ChatGPT and I have a conversation on being a business owner in the wedding industry. I didn't read the questions ahead of time, here are the topics we discussed:Business Strategy:What motivated you to enter the wedding industry?How did you develop your business strategy for the wedding industry?Can you share some insights into identifying and targeting your niche market?Client Relations:How do you build and maintain strong relationships w...