#63: Marketing to Gen Z in 2024 with Candice Coppola
Description
MEET CANDICE:
Candice Coppola is an author, podcast host, business coach and entrepreneur who believes that you shouldn't have to do business (or happy hour!) alone.
As a successful entrepreneur who grew a business from the spare bedroom of her home into a multi-country, multi-six figure company - it's safe to say she's navigated the bumpy road of entrepreneurship.
She started her first company, Jubilee Events, during the great recession in 2008. With NO experience and NO contacts, she grew it into a recognizable brand and team. Over 12 years, she worked with clients from all over the world and produced events in excess of 1M.
IN THE CONVO:
Get ready to tap into the heartbeat of the wedding industry with Candice Coppola, a true connoisseur of celebration and an oracle for marketing to the fresh, vibrant Gen Z crowd. In our latest episode of the Celebration Pro podcast, you won't just be listening; you'll be equipping yourself with the insider knowledge that's reshaping the world of weddings. Candice, with her dual prowess as an author and a mentor to wedding planners, unveils the seismic shifts in client tastes and tech-savvy service delivery that are essential to captivate the up-and-coming generation.
- Why understanding Gen Z is important - like, right now!
- How to pivot into attracting this new group while still standing out as a unique business owner
- The expectation of Gen Z and how to match + exceed them
CONNECT WITH CANDICE:
πΈ @ candice.coppola
π https://candicecoppola.com/
πCheck out Candice's vault of resources: click here
CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar πΎ - exclusively for growth-minded wedding pros just like you!
Enjoy your first month for only $7 with code CELEBRATE7 or click here
πΈ - @celebrationpros
π - www.carinhunt.com